Commercial Vehicle Business Unit. TATA BAKKIES South Africa. CVBU International Business

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Anastasia Merritt
6 years ago
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2 Presenting TATA Super Ace turbo Super Performer Powered to take your business places 2

3 It s a tried and tested product.. Tested at Gerotek comprehensively for 2 years for endurance and reliability, completed about 200,000 kms at Gerotek and more than 3 million kilometers put together in test vehicles ACE Family has sold >1 million vehicles worldwide and Superace has sold about 100,000 vehicles in various markets. 3

4 Product Specifications Dimensions & Performance Major Specification Overall L x W x H (mm) 4340 x 1565 x 1858 Engine TATA 475 IDI TCIC Euro II Wheelbase (mm) 2380 Engine Capacity 1405 cc Load body L x W x H (mm) 2630 x 1460 x 300 Power rpm Ground Clearance (mm) 160 Torque rpm Min Turning Circle dia (m) 10.2 Gearbox GBS Forward, 1 Reverse Kerb Weight (kg) 1260 Steering Power Assisted, Rack & Pinion Payload (kg) 1000 Brakes Front : Disc ; Rear : Drum GVW (kg) 2260 Suspension Front : Independent, strut type Rear : Parabolic leaf spring Fuel Tank Capacity (l) 38 L Max Speed (kmph) 125 Gradeability (%) 39 Tyres 175 R14 LT 8PR Radial 4

5 Super Ace Features Feature No. of Seats Bucket Seats Head restraint Map Pockets Upholstery Electric Windows Ventilation Sunvisor s (Driver & Passenger Side ) Digital Clock Lockable Glove Box Power Socket (12 V DC) Bumpers ORVMs ORVMs (internally adjusted) Fog Lights (Front) RUPD (rear under protection device) bar PVC paint under loadbody Side Impact Beams Stone guard Collapsible Steering Column Loadguard Immobilizer Commercial Vehicle Business Unit Remote Central Locking Fuel Flap cap Lockable Low Spec High Spec DLS DLE 2 Fabric No HD Black Black No No 2 Fabric HVAC Body Color Body Color 5

FEATURES 1 SUPER PERFORMANCE 2 6 5 SUPER SPACE 3

6 FEATURES 1 SUPER PERFORMANCE SUPER SPACE 3 SUPER SAVINGS SUPER COMFORT 4 SUPER SAFE SUPER STYLE 6

7 FEATURES SUPER in P PERFORMANCE S SPACE C COMFORT S STYLE S SAFETY SAVINGS 7

8 1 SUPER PERFORMANCE TATA 475 IDI TCIC Engine 8

1 SUPER PERFORMANCE 4 cylinder Turbocharged & Intercooled engine Engine Capacity - 1405 cc Power - 52 kw

2 L per 100 km Max speed 125 kmph Gradeability - 39% Emission Level Euro II Powerful Engine Fuel

9 1 SUPER PERFORMANCE 4 cylinder Turbocharged & Intercooled engine Engine Capacity cc Power rpm Torque rpm Fuel efficiency 7.2 L per 100 km Max speed 125 kmph Gradeability - 39% Emission Level Euro II Powerful Engine Fuel Efficient High Speed Long Engine Life Reliable Engine Enhanced Load carrying capacity Low down time Less Maintenance More Trips Less Operating costs More Profit 9

10 1 SUPER PERFORMANCE 5 speed Manual Transmission 5 Speed gearbox Cable shifting ensures minimum gear shifting effort Gear Ratios First Second Third Fourth Fifth Reverse Optimum gear ratios for best fuel efficiency and comfortable drive 10

11 SUPER PERFORMANCE 1 Small Turning Radius of 5.1 m Turning Circle Radius of 5.1 m only Turning Circle Radius of 5.1 m only The small turning radius ensures easy navigation through small by lanes & traffic prone streets 11

12 2 SUPER SPACE Length : 2630 mm Length : 2630 mm Length 2630 mm mm Width :: 1460 Width : 1460 mm Height : 300 mm Best-in-Class LOADBODY LENGTH 12

13 2 SUPER SPACE Large load body area of 3.8m2 - is ideal for voluminous loads like furniture, bakery etc 700 mm Lower loading height ensures ease of loading & unloading 13

14 VERSATILITY Superace can be customized to carry and deliver various kinds of loads. 14

15 2 SUPER SPACE VERSATILITY Space Saver Canopy 15

2 SUPER SPACE VERSATILITY Fruit & Vegetable Mobile Shop Pls Note: The application/ body shown in the picture is not a standard offering from Tata Motors.

16 2 SUPER SPACE VERSATILITY Fruit & Vegetable Mobile Shop Pls Note: The application/ body shown in the picture is not a standard offering from Tata Motors. It is merely for illustration purpose to showcase the versatility of the product. An approval from TML customer 16 care must be obtained on the final specifications of the body, else it will affect the warranty adversely.

It is merely for illustration purpose to showcase the versatility of the product.

17 2 SUPER SPACE VERSATILITY Mobile Cafeteria Pls Note: The application/ body shown in the picture is not a standard offering from Tata Motors. It is merely for illustration purpose to showcase the versatility of the product. An approval from TML customer 17 care must be obtained on the final specifications of the body, else it will affect the warranty adversely.

18 2 SUPER SPACE VERSATILITY Gardening, Nurseries, Landscaping 18

19 2 SUPER SPACE VERSATILITY Plumber s rail 19

20 2 SUPER SPACE VERSATILITY Plumber s rail Pls Note: The application/ body shown in the picture is not a standard offering from Tata Motors. It is merely for illustration purpose to showcase the versatility of the product. TML customer care must International Business 20 provide an approval on the final specifications of the body, else it will affect the CVBU warranty adversely.

21 2 SUPER SPACE VERSATILITY Hardware & Builders 21

Co driver bucket seats are with adjustable headrests &Business folding

22 3 SUPER COMFORT Spacious cabin ensures a comfortable ride Generous Head room & Leg room Both seats have upmarket fabric upholstery 950 mm Adjustable driver & Co driver bucket seats are with adjustable headrests &Business folding arrangement Commercial Vehicle Unit Door opening of 950 mm allows easy ingress & egress 22

23 SUPER COMFORT 3 Digital Clock with date & Stylish dashboard & interiors external temperature sensor Power Steering Provision for music system Air Conditioner* with Heating Lockable glove box 12 V Power socket Electric Windows* * Only in the high spec variant 23

24 SUPER COMFORT 3 Three way dropside ensures ease of loading & unloading 505 mm Low floor height allows ease of ingress and egress for the driver and co driver Low loading height ensures ease of loading & unloading 24

25 SUPER STYLE 4 Contemporary & Stylish Looks f a Windscreen wiper External radio antenna & washer (butterfly type) e ORVMs on both sides b d Multi reflector headlights with integrated blinkers Front fog light provision* c Halogen bulbs provide excellent lighting *Optional, only in hi-spec variant 25

26 SUPER SAFE 5 f Bigger ORVMs to provide 3 lane visibility e a b Semimonocoque Structure with multiple crumple zones Strong cabin made of steel with frontal crash protection d c Doors are equipped with side impact beams for added protection against lateral collision Laminated windscreens prevent the glass from splintering upon impact 14 wide tyres provide a good grip on road ensuring stability at high speeds 26

27 SUPER SAFE 5 High braking performance achieved through front disc brakes & rear drum brakes, assisted by an LSPV Seat belts for driver & passenger safety Collapsible Steering column 27

28 SUPER SAFE 5 SECURITY for your vehicle & valuables Battery Guard Lockable fuel cap Lockable Glove box Central locking including theft prevention with remote keyless entry and immobilizer 28

Side-locking gate handles on the tailgate provide added security

29 5 SUPER SAFE SECURITY for your Vehicle & Goods Load Guard stops the shifting cargo (during braking) from damaging the cabin Side-locking gate handles on the tailgate provide added security Tie Hooks on the loading deck provide added convenience & security for cargo 29

Low Running cost Best Value-forMoney 1T Bakkie Good parts pricing 3 yr / 60,000 km

30 SUPER SAVINGS 5 Powerful Turbo Diesel Engine High Payload of 1 T Quicker delivery of more goods Longest loadbin in its class Low Acquisition Price Best in class Fuel efficiency Low Running cost Best Value-forMoney 1T Bakkie Good parts pricing 3 yr / 60,000 km Maintenance plan 3 yr / 100,000 km Warranty Peace of mind 3 yr/ Unlimited km Roadside Assistance 30

31 Feature Advantage Benefit (FAB) 1/2 Sr No Feature Advantage Benefit 1 1 T Payload with big loading area of 3.8m2 Good payload carrying capacity ability to carry voluminous cargo More load can be carried per trip decreasing the cost of transportation 1.4 L Turbo charged Diesel Engine Very fuel efficient, Reaches peak torque at low rpm, Longer Engine life Better pickup More Savings Ability to carry heavy loads with ease Low maintenance cost For lesser gear shift in city traffic Higher pulling power Improves the fuel efficiency Lesser fuel consumption Reduced operating costs for the business Better Maneuverability Ease of driving & parking in busy roads Better load carying capacity & better fuel efficiency Reduced driver fatigue 2 5 Torque rpm Flat torque curve Fuel efficiency of 14 kmpl** or Fuel consumption of 7.2 l/100km** Turning Circle Radius 5.1 m 6 Big 14" tyres Better road handling & stability 7 9 Power steering Heater ventilator air conditioner (HVAC)* Electric Windows* Effortless maneuvering Ability to regulate the cabin temperature Ease of window winding V DC Power Socket In-car charging point Lockable glove box Independent Mcpherson strut suspension in the front Car like comfort in any weather Safety for your belongings More comfort for driver & co-driver Recharge your mobile on the go, Use cigarette lighter Peace of mind Reduced vibrations in the cabin Car like ride for driver & co-driver 31

32 Feature Advantage Benefit (FAB) 2/2 Sr. No Feature Advantage 13 3 way dropside loadbody & low loading height 14 Head lamp leveler Right illumination beam at different loads 15 Collapsible steering column Ease of loading & unloading in lesser time Facility to adjust headlamp beam Better Impact Absorption in case of an accident 16 Central Locking with immobilizer Security for the vehicle Peace of mind 17 ORVM with 3 lane visibility More safety for driver & co-driver 18 Laminated windscreen 19 Side impact beams on door 20 3 point ELR Seat belts Battery guard Lockable fuel cap 23 Load guard 24 Tie hooks on loadbody Better visibility on road Prevents glass from splintering upon impact Provides added protection in the event of lateral collision Protection in the event of an accident Prevents battery theft Prevents fuel theft Stops the shifting cargo from damaging the cabin Ensures proper tethering of cargo 25 Stone guard Provides protection for the underbody, radiator and engine Benefit Quicker turnaround, Faster deliveries More safety for the driver More safety for driver & co-driver More safety for driver & co-driver More safety for driver & co-driver Peace of mind Peace of mind More safety for driver & co-driver Convenience & Peace of mind Reduced maintenance cost 32

33 Advantages of SuperAce over Competition Kia K-2700 Hyundai H-100 Daihatsu Gran Max Chana Star 33

34 Competition Comparison Parameters SuperAce Changan Chana Star Daihtsu GranMax Hyundai H100 Kia K2700 Retail Price (ZAR inc. VAT) Engine Capacity (cc) Fuel Type Power r/min 128, Diesel , Petrol , Petrol , Diesel , Diesel 4150 Torque r/min Fuel Consumption (l/100km) GVM (kg) Kerb Weight (kg) Payload (kg) 7.14** Vehicle Dimensions LxWxH(mm) 4340 x 1565 x 1858 Wheelbase (mm) Ground Clearance (mm) x 1460 x 300 Loadbox Area (m2) Loading Floor Height (mm) x 1675 x x 1585 x x 1740 x Loadbox Dimension LxWxH(mm) x 1485 x x 1400 x x 1740 x x 1630 x Minimum Turning Radius (m) /70 R13 LT 175 R13 C 195 / 70 R Tyres Commercial Vehicle Business Unit No. of Seats 175 R14 LT 8PR Radial Tubeless x

35 Features & other options Dimensions SuperAce Vs Diahatsu Granmax SuperAce Big load body space L:2630, W:1460 Area: 3.8 m2 Daihatsu Granmax Loading floor height 700 mm Loading floor height 720 mm Door opening 950 mm Door opening 910 Rear Overhang 940 mm Kerb weight 1260 kg Rear Overhang 960 mm Kerb weight 1025 kg TATA 475 IDI TCIC JL474Q petrol engine HVAC in hi end Rear tow bar Wide windscreen Digital Clock Power socket Immobilizer Price 128,995 R L:2350, W:1585 Area: 3.7 m2 No HVAC (Air con only in Hi Spec version) No tow bar No digital clock No power socket No Immobilizer Price 139,995 R 35

36 Chana 1.3 L Dimensions Big load body space L:2630, W:1460; Area: 3.8 m2 Payload capacity = 1000kg Kerb weight 1170 kg Tyre size 175 R14 LT 8PR Radial L:2300, W:1400 Area: 3.2m2 Payload capacity = 800kg Kerb weight 1000 kg Tyre size 165/70 R 13 TATA 475 IDI TCIC JL474Q petrol engine Torque rpm 102 rpm Speed 125 kmph Speed > 120 kmph Power steering Immobilizer Central Locking Wide windshield No power steering No Immobilizer No Central Locking Digital Clock No digital clock Power Socket No power socket Crumple zones in front Collapsible steering column -No Collapsible steering column Features & Options SuperAce Performance SuperAce Vs Chana Star 36

37 Features Perform Dime ance nsion SuperAce Vs Hyundai H-100 SuperAce Hyundai H100 Turning Circle 10.2 m Turning Circle 10.8 m Power / Weight Ratio of 24W/kg Power / Weight Ratio of 19.3W/kg Fuel Consumption 7.2** litres/100km Fuel Consumption 11.1 litres/100km Price 128,995 R Price 198,900 R Digital Clock Central Locking with immobilizer HVAC in hi end model Power Windows in hi end Outside Mirror - Tiptap operation No Clock No central locking Air Con is an optional feature Manual windows Outside Mirror - Manual Adjustment 37

38 SuperAce Vs Kia K-2700 Features Performance SuperAce Power / Weight Ratio of 24W/kg Fuel Consumption 7.14** litres/100km Price 128,995 R HVAC in hi end Central Locking with immobilizer Kia K 2700 Power / Weight Ratio of 21.5W/kg Fuel Consumption 11 litres/100km Price 181,995 R Air Con is an optional feature No central locking No immobilizer 38

39 Sales Guide Application Specific 39

40 Attractive Segments Building Supplies Handymen Hardware Catering/Departmental Stores Furniture Gardening/Nursery Courier 40

41 Sales Guide - Furniture Customer Profile Furniture business buyers are typically All ethnicity (White/Black/Colored) Driver driven Generally single brand fleet owner 3-4 vehicles Small/Medium Enterprises Vehicle consideration set Hyundai H100, Toyota Dyna, Kia K2700 (Longer deck) Operating Conditions Average load: 1 ton (Max: 1.3 ton) Number of trips/day: 1-3 Commercial Vehicle Business Unit kms Distance/day: 41

42 Sales Guide - Catering/Departmental Stores Customer Profile Catering/Departmental stores business buyers are typically Mainly White ethnicity Driver driven Generally fleet owner of size three Small/Medium Enterprises Vehicle consideration set Hyundai H100, Toyota Hilux, Kia K2700, Grand max Operating Conditions Average load: 1 ton (Max: 1.8 ton) Number of trips/day: 1-10 Distance/day: km 42

43 Sales Guide - Handymen (SMEs) Customer Profile Handymen business buyers are typically All ethnicity (White/Black/Colored) Driver driven sometimes self driven Small Enterprises Vehicle consideration set Hyundai H100, Isuzu, Batman, Nissan 1400, Kia K2700, DFM, Colt Operating Conditions Average load: 0.8 ton (Max: 1.6 ton) Number of trips/day: 1-5 Distance/day: km 43

44 Sales Guide - Hardware Customer Profile Hardware business buyers are typically All ethnicity (White/Black/Colored) Driver driven sometimes self driven Brand Loyalty not high Vehicle consideration set Hyundai H100, NP 200, Kia K2700, Corsa Operating Conditions Average load: 1 ton (Max: 1.3 ton) Number of trips/day: 1-5 Distance/day: 150 km 44

45 Sales Guide - Building Supplies Customer Profile Building Supplies business buyers are typically All ethnicity (White/Black/Colored) Driver driven, sometimes self driven Brand loyal & want to maintain fleet Vehicle consideration set Hyundai H100, Kia K2700 Operating Conditions Average load: 1 ton (Max: 1.3 ton) Distance/day: 200 km 45

46 Application Specific Valued Characteristics Application/ Furniture Catering/ Handyme Characteristic Departmenta n s l Store Hardware Building Supplies Large Loading Volume Cost Of Acquisition Reliability & Spares Availability Low Operating Cost Highest Valued, 4 Lowest Valued 46

47 SuperAce Offering against valued characteristics Sr. No. Valued characteristics 1 Large Loading volume with flat bed SuperAce Offering 2 3 Cost of Acquisition Reliability & Spares Availability 4 Low Operating Cost Large loading deck 2630X1460X300 with loading area of 3.8m2 Double reinforced corrugated steel load box provided as a standard feature Loading floor height of 700 mm only to ensure ease of loading Three way dropside also make it easy to load and unload. Best -in -class price offered in the 1 T Diesel segment Tie-ups with many finance institutions to ensure finance at best rate. Tested at Gerotek, a certified testing facility in Pretoria Tested at multiple locations across South-Africa on toughest terrains with a combined mileage of 1 million km Wide network of 67 dealerships across S.Africa providing servicing and spare parts with a first parts pick rate above industry standard (SEWELLS) Best in class fuel efficiency** of 14kmpl or 7.14 L/100km Maintenance cost at par with the competitors ** Under Standard Test Conditions * Only in high end model 47

48 And arriving in a new color shortly. 48

49 For more information on TATA Super ACE, please visit Barry Muller

Designed and engineered in Japan

Designed and engineered in Japan OUR KEY FEATURES Loading ability Cab forward design: - The Gran Max is specifically designed to increase the loading area and ability to work. The ability to take a full