Impulses for your sales OSRAM at Euroshop 2014 at a glance Light is OSRAM

Transcription

1 Impulses for your sales OSRAM at Euroshop 2014 at a glance Light is OSRAM

2 Light provides impulses: Impulses for more effi ciency, more impact and more sales In the retail business sales volume counts. It decides the bottom line. Whether you are in the food or non-food segment the scale of your financial success is also affected by the way your lighting displays your goods. And there is an enormous range of possibilities.

3 * ** Light inspires, light stimulates, light seduces The right lighting inspires people to buy. This process begins at the shop window: A dramatically lit display will turn the heads of passers by. Light performs multiple tasks simultaneously in retail spaces: from simple customer orientation, through highlighting particular products, to setting off the entire exterior and interior of a commercial space. Convenient lighting is the essence of sales promotion in retail business, shopping malls, department stores and showrooms. Lighting creates atmosphere, stages products in the right light, supports customer orientation and reinforces the brand image. OSRAM presents at the Euroshop exhibition innovative lighting solutions to support your business let us inspire you! We are looking forward to your visit in hall 11, booth A42 * ** 4 3 SPM 2 1 OSRAM at Euroshop 2014: state of the art lighting with highlight products and reference projects in the applications Brandstore, Retail and Facade. 1 Info counter 2 Retail 3 Brandstore 4 Facade

4 Euroshop Impulses for your sales Optimized lighting for shops Together with its competence brands, Siteco and Traxon, OSRAM will be showing off its range of cutting-edge lighting solutions at this year s Euroshop Trade Fair. Via the highlighted products and reference projects demonstrated in the Brandstore, Retail and Facade areas, we can show how modern lighting technologies can be used to stimulate sales and reduce costs. Substantial energy saving potential Lighting, which make up more than 60 % of total energy costs in the non-food segment, is offering the largest potential for savings. In the food segment, lighting costs make up about 26 % of all energy costs. The topics of energy efficiency and ease of maintenance therefore have a considerable influence on the bottom line. Turnover relevant presentation Optimized lighting is the most effective way to present goods to catch the attention of customers. Because there is one thing above all others that customers need when shopping: an experience. Whether it s a supermarket, drugstore, brand outlet, DIY center or car salesroom in modern retailing, brand and product landscapes are framed to maximize sales by making shopping an experience for all the senses.

5 Euroshop Brand lighting Brandstore Impulses for emotional experiences Light with excellent color rendering qualities transmits originality and exclusivity, as well as helping to ensure that your brands are unique. Reference project with OSRAM and Siteco: Audi used car :plus center, Eching At the end of October 2013, the world s fi rst Audi used car :plus center opened just outside Munich. The 45,000 square meter site is split visually into a classic Audi terminal and a 17,000 square meter showroom, as well as a number of open spaces surrounding it. And the special feature is: True to Audi s famous slogan Vorsprung durch Technik the lighting solutions used in Eching are based exclusively on LED technology. That is also why the power rating was substantially reduced compared to conventional lighting. Facade Impulses for fascinating architecture Photography AIK-Yann Kersalé Exciting, tailor-made exterior lighting complements the architecture of buildings, creating new landmarks.

6 Euroshop Retail lighting Retail Impulses for successful sales High-quality presentation of goods and economical use of lighting are particularly important success factors in the retail and food business. Reference project with OSRAM and Siteco: ALDI SÜD Biblisweg discount market, Rastatt An impressive pilot project in energy saving by international retailer Aldi has produced impressive results in the Aldi Future Store in Rastatt, Germany: The energy design concept, created under the supervision of the Frauenhofer Institute for Solar Energy Systems, will reduce the primary energy consumption by 50 % as compared to a standard Aldi supermarket. The maximum use of daylight and the intelligent control of artificial lighting contribute significant to the energy savings. Lichtplanung start.design Project highlight with OSRAM and Traxon: Galeries Lafayette, Paris Galeries Lafayette is a major French chain of department stores with a long tradition behind it. The original store on Boulevard Haussmann in Paris, one of the oldest and best-known department stores in France, is amongst the city s gems of art nouveau architecture. To celebrate the 100th anniversary of the dome that crowns the building, the façade of the Galeries Lafayette will be illuminated for the next six years by the Chrysalide (Chrysalis), a lighting installation by designer Yann Kersalé.

7 Euroshop Products Highlight products Luminaires, LED modules, lamps OSRAM s innovative products and system solutions offer a wide range of opportunities for retailers to use light attractively and successfully. LED luminaire: Lunis 2 Track High luminous flux and uniform light distribution Excellent color rendering Luminaire efficiency up to 85 lm/w (4,000 K) Color temperatures: 3,000 K, 4,000 K Fitted with PrevaLED Core Z3 Integrated electronic ballast LED spotlight module: PrevaLED Core Z3 A complete portfolio covering every need in terms of luminous flux, light color and CRI: 1,100 to 5,000 lm Easy cooling thanks to the excellent efficiency of up to 121 lm/w Simplified luminaire design using standard dimensions (according to Zhaga standards) Ideally adapted and flexible systems using OPTOTRONIC electronic ballasts Flexible LED module: LINEARlight FLEX Protect ShortPitch Flexible and cuttable LED strip (6 m) LEDs spaced at very short intervals (120 LEDs/m) Luminous flux: up to 760 lm/m High-performance silicon: IP67 protection rating, UV resistant With matching accessories for easy mounting The ideally adapted system using OPTOTRONIC 24 V electronic ballasts New: Flexible modules made to measure Lamp: POWERBALL HCI Plus Very high luminous efficacy: up to 108 lm/w Superb lumen maintenance Excellent color rendering: CRI 90 Light color: Warm white (930 WDL) The ideally adapted system using POWERTRONIC electronic ballasts

8 We back your product displays with ideal LED background lighting. For small projects: Use our easy-to-use online tool, the LED designer For larger projects: Contact us to arrange your individual project support plan at We are looking forward to your inquiries. OSRAM GmbH Headquarters: Siteco Beleuchtungstechnik GmbH Headquarters: Traxon Technologies Europe GmbH Marcel-Breuer-Strasse Munich, Germany Fon Fax Georg-Simon-Ohm-Strasse Traunreut, Germany Fon Fax Karl-Schurz-Strasse Paderborn, Germany Fon Fax OSRAM Customer Service Center (KSC) Germany: Parkring Garching, Germany Fon Fax Siteco Customer Service Center Product technology: Fon Fax technicalsupport@siteco.de Delivery times and order status: Fon Fax Partner firms: