The All New Lexus RX270 Level Up! An incomparable Experience Over Sedans!

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Julian Patrick Franklin
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1 Press Release 17 September, 2010 The All New Lexus RX270 Level Up! An incomparable Experience Over Sedans! With its wonderfully stylish exterior, the all new Lexus RX270 is a vivid expression of luxurious, sophisticated refinements. Boasting a first time ever Remote Touch Controller feature that complements an 8-inch monitor under the windshield, drivers experience a whole new dimension of ultimate comfort driving unlike any conventional sedan. To introduce this automotive engineering marvel to Hong Kong, Lexus held a launch ceremony at Ocean Terminal for the all new RX270 in Tsimshatsui today, drawing crowds of media and guests numbering in the hundreds. Mr. Patrick S Lee, the Managing Director of Crown Motors Ltd. and Mr. Katsuda, The Chief Engineer of Lexus RX270 from Japan served as officiating guests of the ceremony and gave speeches. Mr. Lee announced that the pre-sale orders for the RX270 were highly encouraging at over 180 units. After the unveiling, the two officiating guests were accompanied by a special guest, Ms. Mandy Lieu, to toast the highly successful launch of the RX270. The all new Lexus RX270 provides 5 upgrades that enhance driving comfort: A wider cabin and flat platform provides a more Spacious Interior The new elevated seating height gives drivers Superb Visibility The thoughtful design of the Remote Touch Controller provides extraordinary Multi-sensory Enjoyment World-Leading Head-Up Display technology flawlessly integrated into the RX270 indicates speed, audio details and navigation information. New Advanced Safety features ensure peace-of-mind driving Exterior in vogue Based on the famed L-finesse design philosophy, the all new streamlined RX270 beautifully reflects the stylish character of its owner. The headlamps are uniquely positioned to provide a gorgeously contoured visage while the advanced rear lamps design incorporates inner lenses with concave extensions all harmoniously arranged to create a horizontal band running through the luminous area.

2 Cosy y and versatile interior Numerous advanced features in the all new Lexus RX270 truly enhance the overall driving experience. Remote touch control ontroller ler with monitor Brand new user-friendly design allows drivers to master various operations of the vehicle with minimal eye movement. Head-Up display Advanced technology enables fast access to speed, audio or navigation information on the windshield. Memory system for driver seat and powered front passenger seats Allows both driver and passenger to comfortably enjoy riding in the RX270 Enlarged trunk and flat platform Creates greater storage space Lexus Park Assist System & Rear Parking Monitor System Excellent park assist technology provides a new carefree driving experience

3 Appendix I Exterior Rear Spoiler with built-in Antenna Outside Rear View Mirrors with built-in LED Turn Signal Lamp High-Intensity Discharge (HID) headlamps with AFS, auto-leveling control Fog Lamps and Rear Combination Lamps 18 aluminium wheels Interior Premium leather seats Choice of 3 interior colour schemes Lexus Voice Navigation System with Remote Touch Controller* Optitron Type Combination Meter Leather steering wheel with Multi-Information switch and Shift Lever Knob Front and rear electric windows; one touch mode; jam protection system Power Back Door with Remote Control and Jam Protection System LED interior illumination system Automatic Climate Control with Auto Recirculation*, Independent Dual Zone Control and Clean Air Filter Head-Up Display with Turn-by-turn Navigation Indicator* Bluetooth Connectivity* Rear Seat Remote fold-down function Operation Power Leather Steering Wheel Smart Card Key 3 Sets Memory Settings & Auto-away Function for Driver Seat 8-way Power Front Seats Headlamp Washers Electric Comfort Cruise Control Powertrain & Handling L4 2.7 Litre 16-valve DOHC with Dual VVT-i Maximum output: 188PS / 5,800rpm Maximum torque: 252Nm / 4,200rpm 6-speed Super Electronic Control Transmission (ECT) Front Wheel Drive Suspension : (Front) MacPherson strut type suspension with stabilizer bar (Rear) Double wishbone type suspension with stabilizer bar Fuel Consumption: 10.5km/L

4 Appendix II Audio Lexus Premium Sound System; AM/FM radio, In-dash 6-disc changer, 12 speakers*/9 speakers# Lexus Preventive Safety High-Intensity Discharge (HID) headlamps with auto-leveling control Adaptive Front Lighting System (AFS) Anti-glare mirrors (interior and outside rear view mirrors) Lexus Park Assist System Rear Parking Monitor System (Center Display)* Rear Parking Monitor System (Inside Rear View Mirror)# Advanced Hill-start Assist Control Lexus Active Safety Anti-lock Brake System (ABS) with Electric Brake Force Distribution (EBD) ABS regulates braking hydraulic pressure to prevent the wheels from locking up, thereby ensuring vehicle stability when braking on slippery roads, or during sudden stops. EBD optimizes the distribution of braking force between front and rear, left and right wheels in response to the driving conditions and vehicle loads. Appendix III Traction Control System (TRC) TRC reduces engine power and controls braking hydraulic pressure to prevent wheel-spin in the driving wheels while accelerating. Steering-assisted Vehicle Stability Control System (S-VSC) When driving on a split-friction surface, both braking and drive force will differ between the left and right sides, causing the vehicle to deflect to one side. S-VSC adds steering assist torque to balance such differences, and assists the driver in correcting the vehicle behavior. Electric Power Steering (EPS) ( EPS provides optimal steering feel from low to high speeds by assisting the steering force with an electric motor. Coordination with ABS and VSC

5 ensures excellent stability. Brake Assist (BA) The brake assist interprets a quick push of the brake pedal as emergency braking and supplements the braking force applied if the driver has not depressed hard enough on the brake pedal Lexus Protective Safety Automatic Rain-Sensing Wipers 12 SRS airbags; dual front airbags, front side airbags, rear side airbags, driver s knee airbag, front passenger s knee airbag, front & rear curtain-shield airbags 3-point ELR driver seatbelts 3-point ELR front seatbelts 3-point ELR rear seatbelts Seatbelt pretentioners and force limiters (front & rear) Anchor bars for ISOFIX-compliant child seat (outboard rear seats) Security system, alarm, immobilizer system Power back door; remote control, jam protection system *Only available in Lexus RX270 Ultimate # Only available in Lexus RX270 Luxury The selling price of the All l New RX270 : Ultimate: HK$469,980 Luxury: HK$439,770 Lexus Showroom Shop A, G/F., Harcourt House, 39 Gloucester Road, Wanchai, Hong Kong Tel.: G/F., Mita Centre, Castle Peak Road, Kwai Chung, New Territories Tel.:

6 For media enquiries, please contact: Ms. Lilian Koo Crown Motors Ltd. Tel: Fax:

Mandy Lieu, the famous local top model and also with Ms.

, they altogether presided over a Toasting Ceremony. Mr.

7 Photo Caption: Our guests of honor, Mr. Patrick S Lee (2nd Right), Managing Director of Crown Motors Ltd; Mr. Takayuki Katsuda, Chief Engineer of Lexus RX270; Ms. Mandy Lieu, the famous local top model and also with Ms. Jess Shum being the M.C., they altogether presided over a Toasting Ceremony. Mr. Takayuki Katsuda, Chief Engineer of Lexus RX270, has given a detailed product presentation to deliver the superb features of the all-new Lexus RX270.

With the theme of An Incomparable Experience

all-new Lexus RX270 is clearly positioned to

8 With the theme of An Incomparable Experience over Sedans in the launch ceremony, the all-new Lexus RX270 is clearly positioned to bring an ultimate comfort driving unlike any conventional sedan. Mr. Patrick S Lee (Right), Managing Director of Crown Motors Ltd and Mr. Takayuki Katsuda, Chief Engineer of Lexus RX270 are very confident of the all-new Lexus RX270. ~ The End~

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