Product Strategy & Planning

Transcription

1 Product Strategy & Planning

2 Briefing Document Arabic translation here Taraf Product Strategy & Planning

3 Contents Lagonda History & Timeline Standard Equipment Dimensions Body Engine Transmission Brakes Suspension, Wheels & Tyres In Car Entertainment Colour & Trim Paint Alloy Wheels Badges Environments Leather Types Quilt Pack Quilted Headlining Seat Motifs Product Strategy & Planning Slide 3

4 Contents Optional Equipment Rear Seat Entertainment Refrigerator in the boot Personalised Sill Plaque Accessories Car Covers Saddle Leather Mats Tyre Cushions ECU Key Pouch First Aid and Tyre Repair Kits Luggage Set Rechargeable Flashlight Battery Conditioner Specification Form Product Strategy & Planning Slide 4

5 Lagonda History Founded more than 100 years ago by opera singer Wilbur Gunn, named after the river Lagonda Creek close to his hometown Springfield, Ohio, USA The media gave LAGONDA the nickname Bentley of the ordinary man The LAGONDA Rapide was driven to victory in Le Mans in 1935 In 1935, after the World Economic Crisis, the lawyer lan Good bought the company (outbidding Rolls-Royce) and founded LAGONDA Motors Ltd For the new start, Good hired the legendary W.O. Bentley, who was employed at Rolls-Royce, the company who bought his own brand 1947, after another though economical phase of the company, David Brown, who already owned Aston Martin, bought the brand and its technology Product Strategy & Planning Slide 5

6 Key Lagonda Timeline Product Strategy & Planning Slide 6

7 Product Strategy & Planning Standard Equipment

8 1389 Dimensions Product Strategy & Planning Slide 8

9 Body Four-door body style with tailgate and four individual seats Extruded aluminium bonded VH body structure Full Carbon Fibre composite body panels (excl. bonnet) Extruded aluminium door side-impact beams Single bi-xenon headlamps with integrated LED side lights and direction indicators LED rear lamps and side repeaters Product Strategy & Planning Slide 9

10 Engine All-alloy, quad overhead camshaft, 48-valve, 5935 cc V12 Front mid-mounted engine, rear-wheel drive Fully catalysed stainless steel exhaust system with active bypass valves Compression ratio 11.0:1 Max power 544 PS/537 bhp at 6650 rpm Max torque 630 Nm (465 lb ft) at 5500 rpm Acceleration 0-60 mph in 4.4 sec; km/h in 4.6 sec Max speed 314+ km/h (195+ mph) Product Strategy & Planning Slide 10

11 Transmission Rear mid-mounted, Touchtronic III, eight-speed gearbox with electronic shift-by-wire control system Alloy torque tube with Carbon Fibre propeller shaft Limited-slip differential Final-drive ratio 2.73:1 Product Strategy & Planning Slide 11

12 Braking System Front Dual-cast brake discs, 400 mm diameter with six-piston calipers Rear Dual-cast brake discs, 360 mm diameter with four-piston calipers 3-stage Dynamic Stability Control (DSC) Anti-lock Braking System (ABS) Electronic Brakeforce Distribution (EBD) Emergency Brake Assist (EBA) Traction Control (TC) Hydraulic Brake Assist (HBA) Positive Torque Control (PTC) Electronic Park Brake (EPB) Product Strategy & Planning Slide 12

13 Suspension, Wheels & Tyres Suspension Front Independent double wishbones incorporating anti-dive geometry, coil springs, anti-roll bar and monotube adaptive dampers Rear Independent double wishbones with anti-squat and anti-lift geometry, coil springs, anti-roll bar and monotube adaptive dampers 3-stage Adaptive Damping System (ADS) with Normal, Sport and Track modes Wheels & Tyres 10-spoke directional forged alloy wheels - Graphite painted with diamond-turned finish Front Bridgestone Potenza 245/40 R20 Rear Bridgestone Potenza 295/35 R20 Product Strategy & Planning Slide 13

14 In Car Entertainment 1000-watt Bang & Olufsen BeoSound audio system with ICEpower technology Hard Disk Drive (HDD) satellite navigation 6.5 LCD Screen Integrated Apple ipod and iphone connector (requires Applesupplied Lightning adaptor for iphone 5 & 6 compatibility) USB connector with Waveform Audio Format (WAF), Windows Media Player (WMA) and MPEG (MP3) audio file compatibility A2DP Bluetooth audio 3.5 mm auxiliary input socket Product Strategy & Planning Slide 14

15 Product Strategy & Planning Colour & Trim

16 Paint Technology Lagonda features a range of 3 new exclusive paints that represent the ultimate in technology and effects in strong daylight Platinum White A shimmering Pearlescent white created through a technically challenging three-coat paint process and utilising modern Xirallic ingredients to subtly increase paint movement. A clean white base coat with delicate overtones of gold Xirallic pearl suspended under a clear coat have created an opulent white, emphasising haunch lines with accents of both gold and bronze tones. Topaz Gold A stunning double-effect layer gold created through a technically challenging three-coat paint process. Gold pearl suspended beneath a clear coat, layered over an effect metallic base layer, creates a rich gold with Bronze tone which changes subtly over the curves and tension lines in bodywork. Topaz Chrome A stunning double-effect layer gold created through a technically challenging three-coat paint process and utilising modern Xirallic ingredients to subtly increase paint movement. Gold Xirallic pearl suspended beneath a clear coat, layered over an effect metallic base layer, creates a rich gold metallic with a subtle shift from yellow-gold to green-gold, creating interest and emphasising both curves and haunch lines. Product Strategy & Planning Slide 16

17 Lagonda Wings Badges Solid Sterling Silver Solid Rose Gold Solid 18ct Gold Product Strategy & Planning Slide 17

18 Wheels 20-spoke Polished 10-spoke Satin Champagne DT 10-spoke Silver DT 10-spoke Black DT Product Strategy & Planning Slide 18

19 Environment Colour Splits 1. Monotone Primary Leather Customer choice 2. Monotone + Contrast seats Primary Leather Secondary Leather Customer choice Product Strategy & Planning Slide 19

20 Environment Colour Splits 3. Two-tone High-Split Primary Leather Secondary Leather Customer choice 4. Two-tone Low Split Primary Leather Secondary Leather Customer choice Product Strategy & Planning Slide 20

21 Material Types In addition to the exclusive Paints, Lagonda features a range of new and exclusive Leather and Alcantara finishes and colours Sandstorm Gold Pearlescent A rich, metallic gold shimmer over a warm base, available in Luxmill quality. The subtle Pearlescent top-coat emphasises the sculpted interior surfaces and provides a rich, cosseted environment Ivory Gold Pearlescent A subtle, metallic gold shimmer over an Ivory base, available in Luxmill quality. The subtle Pearlescent top-coat emphasises the sculpted interior surfaces and provides a rich, cosseted environment Orchid White Pearlescent semi Aniline A subtle, metallic gold shimmer over a white base, available in Semianiline leather for a softer, more luxurious feel. The subtle Pearlescent top-coat emphasises the sculpted interior surfaces and provides a rich, cosseted environment. Designed to fit perfectly with other Orchid white interior materials Orchid White Alcantara, Orchid White Carpet Designed to fit perfectly with other Orchid white interior materials, as well as harmonising nicely with our other new leather colours Ivory Gold and Sandstorm Gold. Product Strategy & Planning Slide 21

22 Quilt Pack (excl. Headlining) Product Strategy & Planning Slide 22

23 Quilted Headlining Quilted Leather Quilted Alcantara Product Strategy & Planning Slide 23

24 Seat Motifs Located at the top of the seat backrest on all four seats Embossed Leather Pete can you add a pic Embroidered Leather Product Strategy & Planning Slide 24

25 Product Strategy & Planning Optional Equipment

26 Rear Seat Entertainment Media sources available via the hub SD Card, USB (mass storage capability) DVD (familiarity, ease of use) TV (2 separate TV tuners can be specified) The Hub streams to up to 10 tablet devices (ipad or media devices) Streams 2 separate media sources simultaneously via WiFi Each tablet has a choice of media streams Product Strategy & Planning Slide 26

27 Refrigerator in the Boot Product Strategy & Planning Slide 27

28 Personalised Sill Plaque Text will read Hand built in England for Space for up to 38 characters Product Strategy & Planning Slide 28

29 Product Strategy & Planning Accessories

30 Car Covers A fully tailored, indoor car cover in a soft cotton mix with a protective fleece lining. The material breathes allowing moisture to evaporate. It is yarn dyed to prevent fading and is fully washable Supplied with an individual storage bag Standard Cover: Plain black outer panels Charcoal grey centre panel Silver piping Silver Lagonda logo embroidery front and rear Personalised Cover: Choice of 18 colours to complement or contrast exterior paintwork/interior leather colours Choose contrast piping, mirror covers, centre panels or stripes Custom embroidery including names, images or family crests Product Strategy & Planning Slide 30

31 Saddle Leather Mats Hand made saddle leather edged mats with wool inserts Short or long pile lambs wool or sheepskin available Black and Tan borders Awaiting approval for Red, Green, Blue and Dark Brown Other finishes available but untested Lagonda embossed logo Product Strategy & Planning Slide 31

32 Tyre Cushions High density foam tyre cushions designed to be used when storing your Lagonda for any length of time Aerospace technology designed to reduce flat spots when the car is parked, the cushions mould around the tyre offering added protection. Branded with Lagonda logo Product Strategy & Planning Slide 32

33 ECU Key Pouches High quality leather pouch, lined with grey Alcantara, used to protect the glass key. Embossed with the Lagonda logo, the pouch closes magnetically and has a keychain attachment. The pouch is supplied with a matching leather covered and Alcantara lined presentation box. Available in the following standard colours: Obsidian Black Bitter Chocolate Chancellor Red Sahara Tan Cream Truffle Sandstorm Or optional match to interior leather Product Strategy & Planning Slide 33

34 First Aid & Tyre Repair Kits First Aid Kit Comprehensive first aid kit Supplied in hand made leather storage case with silver embossed Lagonda logo Designed to fit within boot side storage compartment Available in: Standard Obsidian Black Leather Optional Match To Interior Tyre Repair Kit Emergency tyre inflation kit Supplied in hand made leather storage case with silver embossed Lagonda logo Designed to fit within boot side storage compartment Available in: Standard Obsidian Black Leather Optional match to interior leather Product Strategy & Planning Slide 34

35 Luggage Sets Four-piece leather luggage set Set includes large holdall, small holdall, vanity case and garment bag Hand made in England Embossed with Lagonda logo Available in any leather combination from our standard or Q palettes, including twin colours/contrast piping Product Strategy & Planning Slide 35

36 Rechargeable Flashlight Rechargeable LED flashlight Manufactured from solid brushed stainless steel Engraved with Lagonda logo Designed to fit in to the Accessory charging socket 3-hour battery life on a single charge Product Strategy & Planning Slide 36

37 Battery Conditioner Specifically engineered to suit the electronic architecture of Lagonda Designed to monitor the battery voltage to maintain 100% efficiency and performance without overcharge Product Strategy & Planning Slide 37

38 Product Strategy & Planning Spec Form

39 Spec Form Product Strategy & Planning Slide 39

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