Investors Visit to ASEAN Sites May 2015 Pack 4: NS BlueScope Malaysia, Singapore and Brunei Pongsak Padungkarn, President Malaysia, Singapore & Brunei Nathan Antonucci, VP Commercial Malaysia, Singapore & Brunei May 2015 BlueScope Steel Limited. ASX Code: BSL
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INTRODUCTION
We strive for zero harm Lost Time Injury Frequency Rate Medically Treated Injury Frequency Rate BlueScope group average 1H FY15: 4.6 2.2 2.1 1.4 1.5 2.4 2.1 1.9 1.4 1.7 BlueScope group average 1H FY15: 0.5 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.0 0.0 0.5 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 YTD FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 YTD Safety Most business units 10-20 years Lost Time Injury free Environment Full compliance with local law and regulations All sites maintain Environment Management System (ISO14000) certification 4
NS BlueScope in Malaysia, Singapore and Brunei NS BlueScope Malaysia coating and painting facility in Kapar Six Lysaght sites: four in Malaysia, one in Singapore and one in Brunei NS BlueScope Lysaght Metallic coating and painting facility First operation opened in 1965 ~500 employees 5
Channels to market Coated Steel Manufacturer Customer Segments Channels Influencers Key Decision Makers End-User Segments Pre-Engineered Buildings EPC 1 NS BlueScope Lysaght General fabricators General contractors EPC 1 Architects & Designers Consultants &Engineers Association Project Owners Projects Contractors Retail Imports Large, medium and small roll-formers Distributors Roll Formers Contractors Home Owners Manufacturing Export 6 1. Engineering, Procurement & Construction
Macroeconomic environment (1/2) GDP growth is forecast to remain strong Real GDP growth (% pa) Real GFCF (investment) growth (% pa) 10.0 20.0 19.2 8.0 6.0 4.0 2.0 4.8 7.4 5.2 5.6 4.7 15.0 10.0 5.0 2.4 11.9 6.3 8.5 0.0 0.0-2.0 2008-1.5 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018-5.0-2.7 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Actual IHS Global Insight forecast IMA Asia forecast Average While falling oil and gas prices are expected to impact growth, the outlook remains favourable GDP per capita remains second highest in ASEAN Investment growth is expected to remain strong, if lower than prior highs FDI a key segment for NS BlueScope is expected to drive a high share of growth Source: IHS Global Insight, IMA Asia 7
Macroeconomic environment (2/2) with solid, if tempered, construction market growth Residential construction work done (% pa) Non-residential construction work done (% pa) 30.0 20.0 10.0 0.0-10.0-20.0-30.0 11.4-20.3 14.7 26.4 19.5 6.1 30.0 25.0 20.0 15.0 10.0 5.0 0.0-5.0 8.4 1.6 25.9-1.5 17.6 13.5 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Actual IHS Global Insight Dec 2013 forecast Average Some moderation from recent strong activity, but favourable growth conditions remain Significant opportunity to grow share in this segment, independent of overall market growth Non-residential construction expected to remain stable at 4-6% CAGR Expecting ongoing fixed investment growth via major government projects (e.g. LRT project, SEDIA, SCORE) 8 Note: Non-Residential construction refers to infrastructure, structures and I&C capacity work Source: IHS Global Insight
Business vision and strategic focus Projects Retail Downstream Key strategic areas of focus Improve product mix Improve penetration across the market Increase/Maintain product profitability on Projects and Retail SME segment Retail channel geographic expansion Develop retail brand awareness Develop loyal dealers and channels Enhance market position Geographical coverage in Borneo Grow Supply & Install Major strategic initiatives Grow loyal customers Convert Painted Galvanised Convert tiles Refresh and enhance products Brand and loyalty programs Increase new channels and dealers in new geographies Further develop the ZACS family of products Increased market engagement Refresh the product range Increase share of Supply & Install projects 9
Leadership team Country President PONGSAK PADUNGKARN Administration Manager ROWENA YONG Role to be filled Vice President Sales Midstream GAN CHING KOK Vice President Manufacturing Midstream NGAN ZE HONG President Lysaght MY/Brunei NG SAY TECK President Lysaght SG/SSC TARUN SINHA Vice President Commercial NATHAN ANTONUCCI Vice President Health, Safety & Environment JAMES WONG Vice President Human Resources J. KALAI Vice President Marketing & Ext. Affairs Vice President Supply Chain & Order Fulfillment AUDREY LEOW 10
NS BLUESCOPE MALAYSIA
NS BlueScope Malaysia NS BlueScope Malaysia is located in Kapar Metal coating line, continuous paint line and new in-line painting Began operations in 1996 Capacities: Metal coating line capacity of ~150kt pa Continuous paint line ~75kt New in-line painting ~30kt 240 employees 12
End user segments Projects Retail Manufacturing Export 13
Key product applications Roofing Walling Framing and truss Louvres Ceiling and partition Rainwater goods 14
Leading brands End user segment Painted brands Metallic Coated brands Projects Retail Manufacturing 15
PrimaMaju TM PrimaMaju TM is an economical painted alternative for the industrial and commercial market and consists of a substrate of AZ100 (100g/m2) coating with a finish coat (17μm) and backing coat (5μm) MUARA RIMBA TANAMERA CENDANA KEKABU AWANA 16
Clean Colorbond and PrimaMaju versus Painted Galvanised Painted Galvanised Application Developed for exterior building profiles in applications requiring high paint durability, excellent corrosion resistance and superior dirt resistance performance Developed for economical exterior building profiles in applications requiring corrosion resistance and paint performance compared to Painted Galvanised Generic prepainted steel for roofing and walling profiles with lower corrosion resistance and paint performance Substrate -type ZINCALUME (55% Al-Zn) 55% Al-Zn Zinc Coated - coating class AZ150 (150g/m 2\ ) AZ100 (100g/m 2\ ) Z180 (180g/m 2\ ) or lower - coating thickness ~0.050 mm (Both surfaces) ~0.030 mm (Both surfaces) ~0.030 mm (Both surface) Paint Custom formulated super polyester with high quality pigment with Thermatech technology and clean properties to resist staining and discolouration Custom formulated polyester with organic / inorganic pigment to suit high UV / temperature environment Generic resin system minimum color performance against color fading and chalking Warranty >1km from marine >1km from marine >1km from marine Perforation by corrosion 25 years 15 years? Paint peel and flake 15 years 10 years? Color fading 10 years 5 years? Dirt staining 5 years N/A? 17
Expanding painted capacity (1/2) NS BlueScope Malaysia is currently commissioning its newly installed in-line painting (ILP) capacity An extension to the metal coating line that allows continuous production of painted product Adds ~30kt of painting capacity Designed to support retail volume growth and overall business profitability ILP produces retail painted product, freeing capacity on the continuous paint line Potential for higher painted mix Potential for cost-down on painted product New ILP technology Commercial product expected before end FY2015 18
Expanding painted capacity (2/2) Level 1 and Paint Coater Level 2 and Resin Coater Below Induction Oven Zone 1, 2 and 3 and ducting 19
LYSAGHT
Lysaght in Malaysia, Singapore and Brunei NS BlueScope Lysaght Sabah NS BlueScope Lysaght Malaysia NS BlueScope Lysaght Brunei NS BlueScope Lysaght Sarawak Six Lysaght sites: four in Malaysia, one in Singapore and one in Brunei NS BlueScope Lysaght Singapore First operation opened in 1965 50 years of history 270 employees 21
Products LYSAGHT KLIP-LOK OPTIMA TM LYSAGHT SPANDEK OPTIMA LYSAGHT TRIMDEK OPTIMA LYSAGHT CRIMP CURVED TRIMDEK OPTIMA TM LYSAGHT STANDING SEAM SYSTEM LYSAGHT SMARTRUSS SYSTEM LYSAGHT BONDEK II 22
BUSINESS PERFORMANCE
Total sales volume Total sales volume (kt) 167.9 168.6 159.1 152.2 156.6 Volumes have remained robust Continuous paint line capacity has been a limiting factor In-line painting to address this capacity constraint Some moderation in sales volume at Lysaght but trend has begun to reverse FY2010 FY2011 FY2012 FY2013 FY2014 24
Underlying EBIT Underlying EBIT (MYR M) 83.5 91.1 87.5 86.2 90.1 Consistent EBIT performance and favourable trend, despite being capacity constrained Growth initiatives In-line painting New products and product mix FY2010 FY2011 FY2012 FY2013 FY2014 25
SUMMARY
Summary Strong safety record Comprehensive and long-established presence in Malaysia, Singapore and Brunei Leading brands and products Expanding painted capacity to support retail volume growth and profitability Strong and consistent business performance 27
Investors Visit to ASEAN Sites May 2015 Pack 4: NS BlueScope Malaysia, Singapore and Brunei Pongsak Padungkarn, President Malaysia, Singapore & Brunei Nathan Antonucci, VP Commercial Malaysia, Singapore & Brunei May 2015 BlueScope Steel Limited. ASX Code: BSL