Customer Profile Report for MERLIN HOTEL, LEIGHTON (Punch Outlet Number: 374288) BRADFIELD ROAD, LEIGHTON, CW1 3RH (CW 1 3RH) Age Data Table Count: Index: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 0-15 2,542 8,563 15,249 25,183 24,842 129 119 105 99 99 16-17 295 1,050 1,943 3,363 3,401 121 118 108 107 109 18-24 906 4,057 8,750 12,630 12,763 95 117 125 103 105 25-34 1,551 5,921 10,259 16,151 16,280 108 113 97 88 89 35-44 1,413 4,651 9,128 16,505 16,320 106 95 93 96 96 45-54 1,509 5,188 10,985 20,037 19,962 101 95 100 105 105 55-64 956 3,477 7,943 14,867 14,849 80 80 91 97 98 65+ 1,359 5,524 13,330 26,124 25,610 72 80 95 108 106 Population estimate 2015 10,531 38,431 77,587 134,860 134,027 100 100 100 100 100 Ethnicity - Census 2011 Count: %: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 White 10,092 35,913 72,834 127,306 126,716 96% 96% 96% 97% 97% Mixed / Multiple Ethnic Groups 131 610 1,133 1,539 1,513 1% 2% 1% 1% 1% Asian / Asian British 191 619 1,388 1,828 1,805 2% 2% 2% 1% 1% Black / African / Caribbean / Black British 54 285 595 709 698 1% 1% 1% 1% 1% Other Ethnic Group 32 136 295 463 438 0% 0% 0% 0% 0% All People (Ethnic Group) 10,500 37,563 76,245 131,845 131,170 100 100 100 100 100
Mosaic UK Map and Data: MERLIN HOTEL, LEIGHTON (374288) Mosaic UK Data Table (Residential) Count: Index: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 A City Prosperity (18+) 0 0 0 0 0 0 0 0 0 0 B Prestige Positions (18+) 8 19 3,413 9,676 9,145 1 1 79 127 120 C Country Living (18+) 17 141 916 3,562 2,841 3 7 22 49 39 D Rural Reality (18+) 8 41 301 2,046 1,469 1 2 7 28 20 E Senior Security (18+) 555 1,421 6,523 12,916 11,395 89 61 135 151 134 F Suburban Stability (18+) 700 1,523 5,001 10,718 11,121 149 87 138 167 175 G Domestic Success (18+) 1,530 2,068 5,341 12,893 13,189 236 86 107 146 150 H Aspiring Homemakers (18+) 1,801 3,472 7,625 13,523 14,044 257 133 141 142 148 I Family Basics (18+) 1,777 6,517 7,831 8,600 8,817 320 315 183 114 117 J Transient Renters (18+) 162 5,206 10,470 12,829 13,309 36 314 306 212 221 K Municipal Challenge (18+) 144 2,060 2,925 3,191 3,171 32 122 84 52 52 L Vintage Value (18+) 373 2,464 3,559 6,064 6,141 77 136 95 92 94 M Modest Traditions (18+) 600 3,253 4,482 6,775 7,380 164 239 159 136 149 N Urban Cohesion (18+) 0 0 0 175 175 0 0 0 3 3 O Rental Hubs (18+) 21 499 866 1,974 2,109 4 23 19 24 26 Adults 18+ estimate 2015 7,696 28,684 59,253 104,942 104,306 100 100 100 100 100
Mosaic UK Map and Data: MERLIN HOTEL, LEIGHTON (374288) Mosaic UK Data Table (Residential) Count: Index: 0.5 0.5 A City Prosperity (18+) 0 0 B Prestige Positions (18+) 8 1 C Country Living (18+) 17 3 D Rural Reality (18+) 8 1 E Senior Security (18+) 555 89 F Suburban Stability (18+) 700 149 G Domestic Success (18+) 1,530 236 H Aspiring Homemakers (18+) 1,801 257 I Family Basics (18+) 1,777 320 J Transient Renters (18+) 162 36 K Municipal Challenge (18+) 144 32 L Vintage Value (18+) 373 77 M Modest Traditions (18+) 600 164 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 21 4 Adults 18+ estimate 2015 7,696 100
Occasions Map and Data: MERLIN HOTEL, LEIGHTON (374288) Occasions Data Table Count: Index: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 01 Mine's a Pint 565 2,697 4,696 7,278 7,366 86 109 99 91 92 02 Early Doors 514 2,101 4,082 7,018 7,091 94 102 103 105 106 03 Everyday is Friday 537 1,899 3,584 6,067 6,125 115 108 106 107 108 04 Weekend Millionaires 916 4,087 6,665 9,709 9,825 136 161 137 118 120 05 Out On The Town 756 3,269 5,880 8,873 8,986 117 134 126 112 114 06 Business and Pleasure 259 841 1,622 2,847 2,824 77 67 67 70 69 07 Sporting Pints 621 2,852 4,790 6,723 6,858 87 106 93 77 79 08 Student Social 212 502 1,462 2,996 2,961 70 44 67 81 80 09 Leisurely Lunch 517 1,962 4,063 7,373 7,302 81 82 88 95 94 10 Wining and Dining 653 1,836 4,512 9,168 8,998 90 67 86 104 102 11 Household Outing 793 2,608 4,568 7,509 7,581 138 121 110 107 108 12 Midweek Meal Deal 414 1,868 3,207 4,402 4,442 128 154 138 112 113 13 Date Night 444 998 2,968 6,769 6,560 86 52 80 108 105 14 Birthday Treat 440 1,419 3,212 6,288 6,171 86 73 86 100 98 15 Pre Show Meal 167 483 1,064 2,130 2,104 94 72 83 99 97 Number of Occasions 7,808 29,422 56,375 95,150 95,194 100 100 100 100 100
Competition Map and Data: MERLIN HOTEL, LEIGHTON (374288) Numbers on competition points relate to the distance ranking in the competition table on page 7. Competition Type Summary Table Reporting Category 0.5 1.5 3.0 5.0 Café / Wine Bar 0 2 3 9 Circuit Bar 0 8 11 22 Community Local 3 18 33 63 Dry Led 0 0 5 13 Branded Food Pub 0 1 6 8 Rural 0 0 0 1 Other 1 25 59 114 Total 4 54 117 230
Competition Map and Data: MERLIN HOTEL, LEIGHTON (374288) Numbers on competition points relate to the distance ranking in the competition table on page 7. Competition Type Summary Table Reporting Category 0.5 Café / Wine Bar 0 Circuit Bar 0 Community Local 3 Dry Led 0 Branded Food Pub 0 Rural 0 Other 1 Total 4
List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance Local Competition: MERLIN HOTEL, LEIGHTON (374288) Rank Pub name Address Owner Postcode Category Distance () N/A MERLIN HOTEL, LEIGHTON BRADFIELD ROAD, LEIGHTON, CW1 3RH Punch Taverns CW 1 3RH Punch Taverns 0.00 1 Merlin Bradfield Road, Crewe Punch Pub Company CW 1 3RH Community Local 0.01 2 Captain Webb 255 Underwood Lane, Crewe Enterprise Inns CW 1 3SF Community Local 0.30 3 Rolls Royce Motors Sports & Social Club Minshull New Road, Crewe Independent Free CW 1 3PP Other 0.36 4 Eight Farmers 7 Parkers Road, Crewe Marston's CW 1 4PY Community Local 0.45 5 Delamere Arms 98 Underwood Lane, Crewe Independent Free CW 1 3LE Community Local 0.59 6 Crewe Pioneer Anglers Club 83 Underwood Lane, Crewe Independent Free CW 1 3JT Other 0.60 7 Coppenhall Working Mens Club 103 North Street, Crewe Independent Free CW 1 4NJ Other 0.66 8 Horse Shoe 26 North Street, Crewe Robinsons CW 1 4NL Community Local 0.68 9 Bridge Inn 167 Broad Street, Crewe Unknown CW 1 4JQ Community Local 0.70 10 White Lion 73 Ford Lane, Crewe Independent Free CW 1 3EH Community Local 0.73 11 Leighton Hospital Private Zone Leighton, Crewe Independent Free CW 1 4QL Other 0.76 12 Prince Of Wales Hotel 120 West Street, Crewe Thwaites CW 1 3HG Community Local 0.82 13 Brunel Arms 156 West Street, Crewe Enterprise Inns CW 1 3HG Community Local 0.82 14 Polish Social Club 71 West Street, Crewe Independent Free CW 1 3HF Other 0.84 15 West End Raob 94 West Street, Crewe Independent Free CW 1 3HE Other 0.87 16 White Lion 35 Warmingham Road, Crewe Punch Pub Company CW 1 4PS Community Local 0.96 17 Legends Sunnybank Road, Crewe Independent Free CW 2 8WD Other 1.03 18 Crewe Anglers Social Club 7-9 Beech Street, Crewe Independent Free CW 1 2PY Other 1.04 19 Four Eagles 98 Dunwoody Way, Crewe Greene King CW 1 3AW Branded Food 1.05 20 Pizza Hut Dunwoody Way, Crewe Pizza Hut UK Ltd CW 1 3AW Other 1.05 21 Cumberland Arms Hotel 5 Middlewich Street, Crewe Admiral Taverns Ltd CW 1 4BS Community Local 1.05 22 Pickle Jar Victoria Avenue, Crewe Independent Free CW 2 7SE Other 1.07 23 Limelight Club Hightown, Crewe Independent Free CW 1 3BP Circuit Bar 1.08 24 Victoria Community Centre West Street, Crewe Independent Free CW 1 2PZ Other 1.11 25 Nags Head Inn 157 Market Street, Crewe Admiral Taverns Ltd CW 1 2ND Circuit Bar 1.12 26 Victoria Hotel 91-93 Victoria Street, Crewe Admiral Taverns Ltd CW 1 2JN Circuit Bar 1.12 27 Angel 2 Victoria Centre, Crewe Unknown CW 1 2PU Community Local 1.17 28 Victoria Social Club 2 Gatefield Street, Crewe Independent Free CW 1 2JP Other 1.17 29 Crewe Liberal Club Gatefield Street, Crewe Independent Free CW 1 2JP Other 1.17 30 Gaffers Row 48 Victoria Street, Crewe Wetherspoon CW 1 2JE Circuit Bar 1.19 Copyright 2016 Experian Limited.