Exercises Quantitative Methods Worksheet: Cluster Analysis Exercise 12.1 (Martens, Seite 229, Statistische Datenanalyse mit SPSS für Windows)

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Technology Arts Sciences Cologne Faculty of Economics, Business and Law Prof. Dr. Arrenberg Room 221, Tel. 3914 jutta.arrenberg@th-koeln.de Exercises Quantitative Methods Worksheet: Cluster Analysis Exercise 12.1 (Martens, Seite 229, Statistische Datenanalyse mit SPSS für Windows) We want to cluster 40 vehicles due to the values of the variables speed(geschwindigkeit km/h), cubic capacity (Hubraum in ccm), luggage compartment (Kofferraum in Liter), output (Leistung in kw) and payload (Zuladung in kg). The greatest jump in the dendrogram provides five cluster. The cluster centers are: Final Cluster Center Cluster 1 2 3 4 5 Hubraum 2723 3350 1557 2385 4803 Geschwindigkeit 189 246 177 175 204 Kofferraum 3 620 368 638 1 850 1 753 Leistung 113 201 69 94 196 Zuladung 708 425 432 633 579 The memberships are: Cluster 1 Renault Espace V6; Chrysler Voyager Cluster 2 Alfa 156 2,5 V6; Alfa Spider 3,0 V6; Audi S8 Allrad; Bentley Arnage; BMW Z3 Coupé; Chrysler 300 M; Ferrari F355; Jaguar XJ 8 3,2; Maserati Quattroporte; Porsche 911 Carrera; Mercedes S 300 Cluster 3 Audi A4 1,8; Citrœn Saxo 1,1i X; Fiat Punto 60 SX; Fiat Coupé 1,8 16V; Ford Ka 1,3; Honda Civic 1,4i; Mazda 323 F 1,5; Mazda MX5; Smart; Opel Corsa 1.0; Opel Vectra CDX; Peugeot 206; Peugeot 406 SV 2,0; Renault Twingo; Volvo C 70 T5; VW Polo SDL; VW Beetle Cluster 4 Citrœn Xantia 1,9 T; Ford Galaxy 2,3 GLX; Honda Shuttle 2,3i; Mercedes C 220 T; Mitsubishi Pajero; Nissan Patrol 2,8 Cluster 5 BMW 750i; Jeep Grand Cherokee; Puch G 500; Toyota Landcruiser Exercise 12.2 Please open the file Pisa 00 03 06 09 12.sav 1

We want to cluster the participating countries of the PISA survey 2012 due to a cluster analysis: 1. Hierarchical cluster analysis (no fixed number of clusters) 2. Hierarchical cluster analysis with fixed number of clusters The greatest jump in the dendrogram provides the number of clusters. 3. K-means Cluster analysis Exercise 12.3 a) What are the levels of a variable in a hierarchical cluster analysis? b) What are the levels of a variable in a k-means cluster analysis? c) A telephone provider wants to cluster the clients into groups due to the values of the following variables of the last month: Calls in the provider network National calls not in the provider network International calls Short messages services in the provider network National short messages services not in the provider network International short messages services The values of the variables are listed in the file Telefon.sav. 1. Please run a hierarchical cluster analysis for all six variables. How do you get the number of clusters? 2. Please run a k-means cluster analysis for all six variables. The number of clusters is the finding of c.1). What are the final cluster centers? Please comment the clusters. Exercise 12.4 The values of the variables tax per year, mileage in liter pro 100 km, cubic capacity in ccm, horsepower, exhaust fumes in g/km and price in Euro are listed in the file auto.sav. The observed vehicles are: 2

Vehicle Audi S4 Avant A8 Opel Astra 1.5 Turbo VW Golf GT 1.4 TSI Ford Mondeo 2.0 TDCi Mazda 6 2.0 CD Opel Vectra 1.9 CDTI Peugeot 407 HDI Toyota Avensis 2.0 D-4D VW Passat 1.9 TDI BMW 530i Mercedes E350 BMW X5 4.4i Porsche Cayenne S Audi Q7 4.2 FSI Daewoo Kalos 1.4 SE Hyundai Getz 1.3 GLS Ford Fiesta 1.4 i Daihatsu cuore Fiat Panda Daihatsu Sirion Nissan Micra Suzuki Swift Ford Mondeo ST220 Opel vectra GTS We want to cluster the vehicles: Cluster membership a) Please delete the vehicle Porsche 911 Carrera 4S and run hierarchical cluster analysis. 1. How to determine the number of clusters? 2. How many clusters? b) Please delete the vehicle Porsche 911 Carrera 4S and run a k-means cluster analysis. The number of clusters is the result of a). 1. Please plot the cluster membership of every vehicle in the table above. 2. Please comment the p-values in the ANOVA-table. Exercise 12.5 Please open the file Kriminalität.sav. Delete the case number 9 District of Columbia. 3

a) Run a hierarchical cluster analysis with all variables. What is the number of clusters? b) Run a k-means cluster analysis with the number of clusters under a). Commet the clusters. c) Plot a scatterplot of all cases with the first principal component as the x-axis and the second principal component as the y-axis. Mark the clusters. 4

Technology Arts Sciences Cologne Faculty of Economics, Business and Law Prof. Dr. Arrenberg Room 221, Tel. 3914 jutta.arrenberg@th-koeln.de Exercises Quantitative Methods Mock Exam Exercise Please open the file 1991 U.S. General Society Survey.sav. Run a K-means cluster analysis with the variables Letztes abgeschlossenes Schuljahr Letztes abgeschlossenes Schuljahr des Vaters Letztes abgeschlossenes Schuljahr der Mutter Letztes abgeschlossenes Schuljahr des Partners where three clusters are generated. a) Please show the average value of the four considered variables among the three clusters: Average Value Cluster 1 2 3 Letztes abgeschlossenes Schuljahr Letztes abgeschlossenes Schuljahr des Vaters Letztes abgeschlossenes Schuljahr der Mutter Letztes abgeschlossenes Schuljahr des Partners b) Please comment the three clusters. c) Please understand the variable Allgemeine Zufriedenheit as a scale leveled variable. Are there significant differences of the degree of satisfaction across the three clusters? Please run a test to show this. 1

Technology Arts Sciences Cologne Faculty of Economics, Business and Law Prof. Dr. Arrenberg Room 221, Tel. 3914 jutta.arrenberg@th-koeln.de Exercises Quantitative Methods Problem: How to recode a scale leveled variable into an ordinal leveled variable with categories of about the same sizes? a) Manual Recoding 1. Please open the file German credit.sav We want to group the variable Duration in months into four classes of about the same number of cases in each group/class. 2. Analyze Descriptive Statistics Frequencies... 3. Variable(s)= Duration in months Click ok In the output table of SPSS please look in the column Cumulative Percent for the values 0.25 and 0.50 and 0.75. The associated values are 11 months (with cumulative percent 18.0), 18 months (with cumulative percent 54.6) and 24 months (with cumulative percent 77.0) 4. Now recode the variable Duration in months with Transform Recode into different variables... into an ordinal leveled variable with the four groups: 1. class: up to 11 months 2. class: over 11 up to 18 months 3. class: over 18 up to 24 months 4. class: more than 24 months The number of the cases are: 1. class: 180 cases 2. class: 366 cases 3. class: 224 cases 4. class: 230 cases. b) Automatic Recoding 1. Please open the file German credit.sav We want to group the variable Duration in months into four classes of about the same number of cases in each group/class. 2. Transform Rank Cases... 3. Variable(s)= Duration in months 4. Click Rank Types... 1

5. Select Ntiles = 4 Click Continue 6. Click ok The associated numbers of the class of each case are listed in the input table in the column Nduration (label: Percentile Group of Duration). The number of the cases are: 1. class: 180 cases 2. class: 366 cases 3. class: 224 cases 4. class: 230 cases. 2

Technology Arts Sciences Cologne Faculty of Economics, Business and Law Prof. Dr. Arrenberg Room 221, Tel. 3914 jutta.arrenberg@th-koeln.de Problem: How to select cases a) of a numeric variable? Exercises Quantitative Methods 1. Please open the file 1991 US.sav 2. Data Select Cases 3. Select If condition is satisfied Click If... Gender = 1 Continue 4. ok b) of a string variable? With quotation marks 1. Please open the file Dauer Museum.sav 2. Data Select Cases 3. Select If condition is satisfied Click If... Museum = ML Continue 4. ok 1

Technology Arts Sciences Cologne Faculty of Economics, Business Administration and Law Prof. Dr. Arrenberg Room 221, Tel. 3914 jutta.arrenberg@th-koeln.de Exercises Quantitative Methods Worksheet: Recall Example (c.f. Anderson et al. page 742) Three college admission test preparation programmes are being evaluated. The scores obtained by a sample of 20 people who used the test preparation programmes provided the following data: Programme A B C 540 450 600 400 540 630 490 400 580 530 410 490 490 480 590 610 370 620 550 570 Use a test to determine whether there is a significant difference among the three preparation programmes. Example (c.f. Anderson et al. page 742) Condé Nast Traveler Magazine conducts an annual survey of its readers in order to rate the top 80 cruise ships in the world. With 100 the highest possible rating, the overall ratings for a sample of ships from Holland America, Princess and Royal Caribbean cruise lines are shown here: Holland America Princess Royal Caribbean Ship Rating Ship Rating Ship Rating Amsterdam 84.5 Coral 85.1 Adventure 84.8 Maasdam 81.4 Dawn 79.0 Jewel 81.8 Ooterdam 84.0 Island 83.9 Mariner 84.0 Volendam 78.5 Princess 81.1 Navigator 85.9 Westerdam 80.9 Star 83.7 Serenade 87.4 Use a test to determine whether the overall ratings among the three cruise lines differ significantly. 1

Exercise 12.1 Final Cluster Center Cluster 1 2 3 4 5 Cubic Capacity 2723 3350 1557 2385 4803 Top Speed 189 246 177 175 204 Luggage Compartment 3 620 368 638 1 850 1 753 Horsepower 113 201 69 94 196 Payload 708 425 432 633 579 Cluster 1: Giants with four wheels Cluster 2: Runabouts Cluster 3: Inefficient vehicles Cluster 4: Worm gear Cluster 5: Gasoline guzzler