Corporate Overview Gokhan Kuru President Totowa, New Jersey www.deezachassi s.com info@deezachassi s.com 973-237-1101
Deeza is A fully owned subsidiary of Disa Automotive Ltd A supplier to major European and North American aftermarket companies with premium brands since 1990 Decades of installation by professional technicians worldwide Marketed in North America under the brand name Deeza Chassis Parts
Quality Chassis Parts Manufactured in Europe for North America Technology Innovation Quality
Deeza has manufactured quality parts for the global aftermarket with parts installed on more than 10 million vehicles worldwide! Superior customer satisfaction with over 99% on time delivery performance in North America and Europe
North American Location Corporate Headquarters and Distribution Center, New Jersey 60 Commerce Way Totowa, NJ 07512 Ph 973-237-1101 Fx 973-237-1135 Email info@deezachassis.com Wed www.deezachassis.com
Production Plant Deeza has production plant in Corlu, Turkey (Border town to Istanbul). - 90% of products are its own production. - 10% of products are sourced from Italy, Belgium and UK, all from Europe. ESTABLISHED in 1990 FACTORY 120,000 sqf EMPLOYEE 180
Customer Locations Germany, Italy, UK, Belgium, Poland, France, USA, Canada, Romania, Holland, Israel, Greece, Spain, Hungary, Sweden, Russia, and others. Supplier to the Suppliers worldwide Deeza supplies 100 s of very well known companies and trademarks throughout Europe and North America. Distribution of products by country
Application Coverage Over 1,400 sku s in product portfolio to include Stabilizer Links, Stabilizer Link Kits, Tie Rod Ends, Ball Joints, Control Arms, & Bushings. Passenger Cars, Light Trucks and Light Commercial Vehicles from 1980's to 2008. Over 90% coverage for Foreign car applications for full chassis line. Over 95% coverage for Stabilizer Links, Stabilizer Link Kits and Inner Tie Rod Ends for Domestic car applications.
Quality from Start to Finish Product Development In 2008, Deeza engineers designed and introduced 735 products for the global aftermarket. Each product was designed using state-of-the-art three dimensional mechanical design software and produced with precision tooling
Manufacturing Process Quality from Start to Finish All steps of the manufacturing process are planned, controlled and monitored by a corporate-wide computerized network running Enterprise Resource Planning (ERP) software The capabilities of this system enable Deeza plants to meet changing customer demands, and allow the flexibility to design and manufacture parts that are not currently in Deeza's portfolio
Testing and Controls Quality from Start to Finish Manufacturing plants are ISO 9001 quality certified In order to provide the best quality products, Deeza performs extensive tests and controls during the manufacturing process. Some of them are: Material Surface Crack Test Hardness Test Roughness Test Fatigue Test Vibration Test Surface Coating Thickness Test Stud Breakaway Test Stud Pull Out Test Welding Tensile Strength Test Buckling Test Salt Spray Test (out sourced) Leakage Test SAE J193 Ball Stud and Socket Assembly Test Procedures
Product Specifications for North America Enhanced design for global distribution exclusively through Deeza Enhanced Standard
*Enhanced designs Unified-body housings do not require cover plates or polymer caps, this leads to a much stronger design with improved overall part integrity Exclusive two-convex dust boot design helps internal structure stay firm and durable against corrosion, tear, dust and temperature variation Special CR60 dust boot material is used for flexibility, yet still provides maximizing overall toughness For ease of installation, ball studs have been designed with wrench flats and/or allen wrench sockets to match each specific vehicle suspension
*Enhanced designs More robust bearing design resists radial/axial and vibrating forces far better than standard design Precision-cut channels on inner bearing walls provide significantly more grease storage and improved grease flow Upper and lower dust boot rings are specifically designed to prevent dust boot tear. Acting much like a spring, they optimally maintain the correct clamping force and remain totally unaffected during changing operating conditions Stabilizer links are plated with environmentally friendly Cr3+ material, which prevents corrosion and increases the life of the grease inside
Patented New Technology Releases Available today
Quality from Start to Finish Limited Warranty All Deeza parts come with a 2 year/40,000 mile limited warranty. Deeza will replace, or refund your money for, at its option, any part it sells that wears out or breaks under warranty. The warranty begins on the day the part is purchased and expires at the end of 2 years/40,000 miles or when the vehicle is sold, whichever comes first
Quality from Start to Finish Packaging All products are packed and sealed into moisture preventative bags. This ensures parts remain rust-free during transportation and storage. These bags are environmentally friendly and do not contain nitrites or phosphates
Quality from Start to Finish E-Capabilities Catalog Deeza catalog available electronically in AAIA Legacy, ACES and PIES compliant format All catalog data is in Wrenchead and Activant e-catalogs Online Order Management System Fully capable user-friendly web based
Quality from Start to Finish Green Practices Moisture preventative bags do not contain nitrites or phosphates Rubber bushings are made of eco-safe natural rubber (NR) Plated with environmentally friendly Cr3+ materials, which prevent corrosion
Top 100 Import Strategy North American Aftermarket Complete coverage through current model year on the top 100 import vehicle platforms in the US, provides coverage parity with the OE dealer network Top 100 import vehicle applications get production priority Adding our Top 100 import program to a current domestic-oriented offering, will enhance ability to compete successfully for import model repair dollars Quickly changing vehicle parc in North America will drive future growth in this segment of the chassis business Deeza s patented design options gives installers choices that have been previously unavailable in the U.S
* Top 100 Import Market - FULL Initial Coverage Strategy Stabilizer Link/Link Kit Inner Tie Rod Outer Tie Rod Control Arm Ball Joint Toyota Camry / Camry Solara Toyota Corolla Honda Civic Honda Accord Nissan Altima Volkswagen Golf Volkswagen Jetta BMW 3 Series Mitsubishi Lancer Mitsubishi Galant Subaru Legacy Honda CR-V Nissan Maxima Volkswagen Passat Volvo S40 / V40 Nissan Sentra Hyundai Accent Acura CL Acura RL Mazda 3 Mazda MX-5 Miata Mitsubishi Eclipse Hyundai Elantra Mazda 6 Toyota Prius Honda Prelude Toyota Sienna Kia Sedona Acura MDX Acura Integra Acura TL Audi A4 BMW 5 Series BMW 7 Series BMW X5 Honda Odyssey Honda Passport Honda Pilot Honda Ridgeline Hyundai Santa Fe Hyundai Sonata Hyundai Tiburon Infiniti FX Infiniti G Infiniti I Infiniti M Infiniti Q Infiniti QX56 Isuzu Rodeo Isuzu Trooper Jaguar S-Type Kia Magentis Kia Rio Kia Sorento Kia Sportage Land Rover LR3 Land Rover Range Rover Lexus ES300 Lexus GS430 Lexus IS350 Lexus LS430 Lexus LX470 Lexus RX350 Lexus SC430 Mazda CX-7 Mazda CX-9 Mazda MX-3 Mercedes-Benz C Class Mercedes-Benz E Class Mercedes-Benz ML Class Mercedes-Benz S Class Mini Cooper Mitsubishi Montero Nissan Armada Nissan Frontier Nissan Murano Nissan Pathfinder Nissan Quest Nissan Xterra Nissan X-Trail Subaru Forester Subaru Impreza Suzuki Grand Vitara Suzuki Sidekick Toyota 4Runner Toyota Highlander Toyota Matrix Toyota RAV4 Toyota Sequoia Toyota Tacoma Toyota Tundra Toyota Yaris Volvo S60 Volvo S80 Volvo XC90 Mazda 626 Nissan Pickup Toyota Pickup Volkswagen Beetle Volkswagen Rabbit
Inventory Mix Management Provide plan to minimize and/or eliminate duplication while extending needed coverage & foreign brand ACTIONS Indentify Deeza parts to add because domestic supplier does not have or distributor does not carry because sales history lacking Identify parts to migrate to Deeza because price point, design, and/or brand does not compete well for foreign nameplate repair Identify older/slower moving foreign car parts to zero order points and/or return to domestic supplier Typical WD location adds $15-18K / Store location is $3-5K
Custom Inventory Plan Inventory Category Warehouse #1 Warehouse #2 Warehouse #3 C Store #1 C Store #2 C Store #3 C Store #4 C Store #5 Ind Store #1 Ind Store #2 Inventory TTL category 1 $10,086 $5,868 $4,215 $2,601 $2,215 $2,410 $3,098 $2,663 884.80 $1,158 $35,198 category 2 $8,945 $10,409 $12,418 $13,269 $13,269 $13,269 $13,269 $13,269 901.49 $1,906 $100,923 category 3 $0 $0 $0 $0 $0 $0 $0 $0 0.00 $0 $0 category 4 * $2,147 $4,901 $4,545 $5,150 $5,537 $5,342 $4,653 $5,089 148.50 $766 $38,280 category 5 * $15,336 $12,466 $12,466 $3,661 $3,661 $3,661 $3,661 $3,661 3660.81 $3,661 $65,894 Total 4+5 (Deeza Add *) $17,483 $17,367 $17,011 $8,811 $9,198 $9,003 $8,314 $8,750 $3,809 $4,427 $104,174 Explanation of Inventory Analysis, Disposition & Order Recommendation (Inventory will be sorted into 5 categories) Domestic Supplier Import Supplier-Deeza Category 1 (orange) Recommend stock Recommend stock Deeza (sell-down, reorder Deeza or rebox) Category 2 (yellow) May recommend stock Recommend reduce Domestic Brand (older/slower moving) Category 3 (gray) Recommend stock Concur, buy Domestic Brand. Deeza will not be adding to coverage Category 4 (light yellow) Have but non-stocking Recommend Add Deeza Category 5 (blue) Does not have coverage Recommend Add Deeza
Changing market do you have the right tools? 1. Price point: Domestic-oriented aftermarket premium lines are relatively expensive as compared to import-specialist brands 2. Brand: In order to compete for European and many Asian repair dollars, the market often demands a foreign nameplate (domestic suppliers source almost all of these parts) 3. Coverage: Domestic-oriented suppliers offers between 53-61% of the top 100 import vehicle coverage (Deeza addition will help you to get to over 90%). 4. Enhanced Design: Deeza s patented product designs manufactured in our plants (over 90%), gives installers choices that have been previously unavailable in the U.S. 5. Growth: Quickly changing vehicle parc in North America will drive future growth in the import segment of the chassis business. Got Deeza?
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