The new SEAT Arona. Do your thing.

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The new SEAT Arona. Do your thing.

The crossover has landed. Model shown: Arona FR Sport in Desire Red special metallic paint with Midnight Black roof. 2 Be this. Go there. Drive that. Life is full of voices telling you what to do. The truly bold listen to their own voice. Strike their own path. And now there s backup. The new SEAT Arona is the city crossover built for the fearless. Smart. Powerful. Dynamic. So you can get out there and do your thing. Whatever that might be.

Created in Barcelona. Barcelona, 1953. The First SEAT rolls off the production line. Six decades later, SEAT cars are being driven in over 80 countries across the world. Beautiful Barcelona remains the heartbeat of SEAT. A city that is the inspiration of what we do. We are even blessed with 50% of the energy we use to make our cars from the sun that beats down on this special place. Vibrant, exciting, passionate. The spirit of Barcelona is the spirit of SEAT. You can't help being moved by it. Take the Easy Route. You know where you're going and SEAT is here to make getting there that bit easier. If it doesn't make life easier and help you make those big moves, then what's the point?

01 Meet Arona. 08 Exterior Design 02 18 Interior Design 20 Technology 22 Safety Your Arona. 26 Trims 28 Arona SE 30 Arona SE Technology 32 Arona SE Technology Lux 34 Arona FR 36 Arona FR Sport 38 Arona XCELLENCE 40 Arona XCELLENCE Lux 42 Colours 44 Engine specs 03 At your service. 46 Your accessories 52 Servicing & maintenance 54 SEAT Care For full model details and pricing, please see our pricing and specification list which can be found at www.seat.co.uk 6

Ready to own it? Fresh, modern good looks and aerodynamic performance. The new SEAT Arona has it all, with ultra-defined blisters and dynamic lines. Compact. Fearless. Designed to be free. City car agility meets SUV style and substance. Tech that puts your world at your fingertips. More space to play with. This is a new vision. As independent as you are. Model shown: Arona FR in Mystery Blue metallic paint with Monsoon Grey roof. 8

Want more. Get more. How do you want it? That s how you ll get it. The new SEAT Arona lets you pick what s right for you. Orange on grey? Done. Black on red? Naturally. With the bi-colour roof available as standard, whatever you choose, the new SEAT Arona lets you express yourself, your way.* Do your thing with the new SEAT Arona in three simple steps. Simply: Pick your favourite trim, choose the engine that suits you, and then personalise your Arona with your favourite colour and contrasting roof. Model shown: Arona XCELLENCE in Mystic Magenta metallic paint with Monsoon Grey roof. 10 *For full bi-colour roof combinations and availability, see page 42.

How s the view from up there? Stand out, for all the right reasons. The new SEAT Arona commands the road with its hot stamped, chrome detailed front grille and higher driving position. From here, it s easy to plan the next move. With the Rear view camera and Park Assist, make urban driving a breeze and parking easy, even in a tight spot. Do your thing, with confidence. Models shown: Arona XCELLENCE Lux in Eclipse Orange metallic paint with Monsoon Grey roof. 12

Turn heads. Conquer hearts. From the custom 18" alloy wheels to its blistering lines, the new SEAT Arona says it all, without saying a word. Because style isn t just about looking good. It s about making it look easy. The new SEAT Arona also features an 'X' detail in the C pillar, which stands for crossover. Push the boundaries, blur the lines and show the world you've got style, with class. Models shown: Arona XCELLENCE Lux in Eclipse Orange metallic paint with Monsoon Grey roof. 14

See further. Go further. Brighter than the rest. The new SEAT Arona is equipped with the latest full LED headlights and rear LED taillights. So you ve got the power, and the vision, to go the distance. The LED daytime running lights give the new SEAT Arona a unique appearance whilst adding safety seamlessly to its urban design. Models shown: Arona FR Sport in Desire Red special metallic paint with Midnight Black roof and Arona XCELLENCE Lux in Eclipse Orange metallic paint with Monsoon Grey roof. 16

In your space, it's limitless. When you ve got big plans, you need plenty of room. Stretch out. Enjoy a quality of finish that feels just right. And take command of your drive. It s all right where you want it. And with a boot space of a massive 400l, you've got all the room you need to do your thing. Question is, how are you going to fill it? 18 Model shown: Arona XCELLENCE Lux. Model shown: Arona FR in Desire Red special metallic paint.

Everywhere. All the time. Be where you need to be, without being there at all. The new SEAT Arona s Wireless Charger and GSM Amplifier means everything s charged, at full signal and ready to go. Full Link smartphone integration with Mirror Link, Apple CarPlay and Google Android Auto, seamlessly integrates your smartphone with your media system, keeping you connected to your digital world at the touch of a button, adding total connectivity and control. Model shown: Arona FR. 20 Models shown: Arona XCELLENCE Lux.

See them coming. Easily. Not everyone pulls the smartest moves. Sometimes, they ll come out of nowhere. So the new SEAT Arona s there for you, alerting you to anything in your blind spot that presents a hazard, and rear cross traffic alert is there to make sure the coast is clear when reversing out of a parking space. Let them do their thing. You can do yours. Model shown: Arona XCELLENCE Lux in Eclipse Orange metallic paint with Monsoon Grey roof. 22

Your Arona. We've made it really simple to pick the SEAT Arona that's right for you. There are 6 individual trims, each with their own unique equipment and appeal. 1 Pick the trim that sounds like your kind of car. 2 Choose the engine that suits you. 3 Personalise your Arona with your favourite colour and contrasting roof. 24 And that s it. It couldn t be easier to do your thing.

Trims. 01 04 06 01 Arona SE. The Essential One. 05 07 The Arona SE is equipped to let you do your thing every day. 02 Arona SE Technology. The Connected One. Keep doing your thing, by bringing everything you do into your car. 02 03 03 Arona SE Technology Lux. The Adventurous One. 04 Arona FR. The Stylish One. 05 Arona FR Sport. The Sporty One. 06 Arona XCELLENCE. The Indulgent One. 07 Arona XCELLENCE Lux. The Luxury One. The SE Technology Lux gives just that little bit extra for all your adventures. The Arona FR offers style as individual as you are. Sometimes you need to make a more powerful statement. Love every minute of going on your own way with an indulgent level of interior comfort. How about the ultimate in luxury? Have everything you need at your fingertips making every journey smooth, refined and intuitive. 26

Arona SE. The Essential One. The Arona SE is equipped to let you do your thing every day. From Cruise Control that makes long motorway drives a breeze to Bluetooth and touchscreen DAB radio to keep you both connected and entertained. Not to mention LED daytime running lights that help you stand out from the crowd. See and be seen. Standard Equipment Model shown: Arona SE in Midnight Black metallic paint. 28 17" 'Dynamic' 26/1 alloy wheels with 205/55 R17 tyres Emergency tyre repair kit Bi-colour roof Halogen front headlights Front fog lights with cornering function LED Daytime Running Lights (DRLs) LED taillights Black roof rails Body-coloured door handles Front grille frame in chrome Electrically adjustable door mirrors FM/AM radio DAB (digital audio broadcating) Six speakers Bluetooth audio streaming and handsfree system Media System Colour 5.0" colour touchscreen Dimming interior rear view mirror Interior ambient light Interior Chrome Pack Height-adjustable front seats Height-adjustable headrests Leather steering wheel and gear knob Leather handbrake Double boot floor Split folding rear seats (60/40) Air conditioning Electric front and rear windows Cruise control Auto-headlights Driver and front passenger airbags Front side and curtain airbags Active front head restraints Anti-lock brake system (ABS) Electronic Stability Control (ESC) with Emergency Brake Assist (EBA) Hill hold control Tiredness recognition system Front assist Multi-Collision Braking System Front and rear seatbelt reminders ISOFIX points in outer rear seats 01 Orgad Blue cloth 02 17" Dynamic alloy wheels 01 02

Arona SE Technology. The Connected One. Keep doing your thing, by bringing everything you do into your car. Full Link connects you to your calls, messages, social media, music streaming and more. With a Wireless Charger, your phone will never run out of juice. And with Sat Nav, you ll always know exactly where you re going in life. In addition to the SE Rear parking sensors Connectivity Pack Plus: Media System Plus with 8" colour touchscreen and proximity sensor Navigation system with 3D map display and voice recognition Full Link (MirrorLink, Apple CarPlay and Google Android Auto) Wireless charger 2x USB ports AUX-in 2x SD card slots 01 02 01 Orgad Blue cloth Model shown: Arona SE Technology in White non-metallic paint with Midnight Black roof. 30 02 17" Dynamic alloy wheels

Arona SE Technology Lux. The Adventurous One. The SE Technology Lux gives just that little bit extra for all your adventures. With Full Link connecting your smartphone to your Arona, you can stream your music with unrivalled sound quality through the BeatsAudio System whilst keeping it fully charged wirelessly in the centre console. Stay warm when you re on your travels with heated front seats and to complete the package, you can enjoy the convenience of sat nav, keyless entry and Adaptive Cruise Control. It s never been easier to do your thing. In addition to the SE Technology BeatsAudio Winter Pack Adaptive Cruise Control KESSY (Keyless Entry and Go) 01 02 01 Orgad Blue cloth Model shown: Arona SE Technology Lux in Midnight Black paint with Monsoon Grey roof. 32 02 17" Dynamic alloy wheels

Arona FR. The Stylish One. The Arona FR offers style as individual as you are, with head-turning LED headlights, 17" alloy wheels and dark tinted windows. Enjoy the thrill of the road with sports seats, agile sports suspension and the SEAT Drive Profile that you can customise to suit your driving style. In addition to the SE Technology Model shown: Arona FR in Mystery Blue metallic paint with Monsoon Grey metallic paint. 17" 'Dynamic' 26/3 alloy wheels with 205/55 R17 tyres Full LED headlights Chrome roof rails Roof coloured door mirrors Electrically adjustable and heated door mirrors Electrically folding door mirrors Dark tinted rear windows Chrome window trim Twin exhaust pipes Multicoloured ambient lighting Exclusive flat-bottomed FR steering wheel and interior details FR sports seats Dual-zone climate control SEAT Drive Profile: Four different modes (Normal-Sport-Eco-Individual) Steering response Throttle response Gear shifts mode (only DSG models) Sports suspension Rain-sensing wipers Auto dimming rear view mirror Coming & leaving home headlight function Steering wheel-mounted gearshift paddles (DSG models only) Rear disc brakes Alarm (perimeter and interior monitoring) with back-up horn and tow-away protection 01 Nora Black cloth 02 17" Dynamic alloy wheels 01 02 34

Arona FR Sport. The Sporty One. Sometimes you need to make a more powerful statement. Make yours with striking 18" Performance alloy wheels, dark tinted windows, evocative twin exhaust pipes and Alcantara seats the ultimate in sporty appeal. In addition to the FR 18" 'Performance' 26/1 alloy wheels with 215/45 R18 tyres Alcantara upholstery Dynamic Chassis Control 01 02 01 Black Alcantara upholstery Model shown: Arona FR Sport in Desire Red special metallic paint with Midnight Black roof. 36 02 18" Performance alloy wheels

Arona XCELLENCE. The Indulgent One. Love every minute of going on your own way with an indulgent level of interior comfort. Feel reassured with Blind Spot Detection and Rear Cross Traffic Alert to make lane changing and maneouvring a complete breeze. Enjoy every drive with hands free unlocking and start the engine at the touch of a button. In addition to the SE Technology Model shown: Arona XCELLENCE in Mystic Magenta metallic paint with Monsoon Grey roof. 17" 'Dynamic' 26/2 Machined alloy wheels with 205/55 R17 tyres Full LED headlights Chrome roof rails Roof coloured door mirrors Front grille with chrome Electrically adjustable and heated door mirrors Electrically folding door mirrors Chrome window trim Multicoloured ambient lighting Front seatback storage pockets Storage Pack: Front centre armrest Draw under driver's seat Mounting fixure in luggage compartment Dual-zone climate control KESSY (Keyless entry and go) Rain-sensing wipers Auto dimming rear view mirror Coming & leaving home headlight function Blind Spot Detection Rear Cross Traffic Alert Adaptive Cruise Control Alarm (perimeter and interior monitoring) with back-up horn and tow-away protection 01 Titan Black cloth with contrast stitching 02 17" Dynamic machined alloy wheels 01 02 38

Arona XCELLENCE Lux. The Luxury One. How about the ultimate in luxury? Have everything you need at your fingertips making every journey smooth, refined and intuitive. With everything from park assist where your Arona will steer itself into tight parking spots, to soft Alcantara upholstery it s never been easier to feel supremely comfortable and in control. In addition to the XCELLENCE 18" 'Performance' 26/2 alloy wheels with 215/45 R18 tyres Alcantara upholstery SEAT Drive Profile: Four different modes (Normal-Sport-Eco-Individual) Steering response Throttle response Gear shifts mode (only DSG models) Front parking sensor Rear view camera Park Assist 01 02 01 Titan Black Alcantara with contrast stitching Model shown: Arona XCELLENCE Lux in Eclipse Orange metallic paint with Monsoon Grey roof. 40 02 18" Performance alloy wheels

Colours. 01 Midnight Black2 SE SE TECH SE TECH L FR FRS XC XCL 02 Monsoon Grey2 SE SE TECH SE TECH L FR FRS XC XCL 03 Eclipse Orange2 XC XCL 01 Midnight Black2 SE SE TECH SE TECH L FR FRS XC XCL Monsoon Grey2 FR FRS XC XCL Urban Silver2 SE SE TECH SE TECH L FR FRS XC XCL White1 SE SE TECH SE TECH L FR FRS XC XCL Mystery Blue2 FR FRS XC XCL 02 SE SE SE Technology SE TECH SE Technology Lux SE TECH L FR FR FR Sport FRS XCELLENCE XC XCELLENCE Lux XCL Desire Red3 SE SE TECH SE TECH L FR FRS XC XCL Eclipse Orange2 FR FRS XC XCL Mystic Magenta2 XC XCL Nevada White2 SE SE TECH SE TECH L FR FRS XC XCL 1 Non-metallic 2 Metallic 3 Special Metallic For full bi-colour roof combinations and availability, see page 44. 42 03

Engine availability. Dimensions. Petrol SE SE Technology SE Technology Lux FR FR Sport XCELLENCE 1.0 TSI 95PS 1.0 TSI 115PS 1.0 TSI DSG-auto 115PS 1.5 TSI EVO 150PS Diesel 1.6 TDI 95PS 1.6 TDI 115PS 1.6 TDI DSG-auto 95PS XCELLENCE Lux Exterior colours. SE SE Technology SE Technology Lux FR FR Sport XCELLENCE XCELLENCE Lux Roof Roof Roof Roof Roof Roof Roof Body Grey Black Body Grey Black Body Grey Black Body Grey Black Body Grey Black Body Grey Black Orange Body Grey Black Orange Optional Not available White Mystic Magenta Eclipse Orange Mystery Blue Monsoon Grey Desire Red Urban Silver Midnight Black Nevada White Door mirrors: Body colour Door mirrors: Roof colour 44

Accessories. Your accessories. 01 02 03 What s your thing? Whatever you want it to be. More stylish? Better equipped? Make your SEAT Arona one of a kind, and have it all. It s yours. 06 08 2 3 Two-year warranty on all* accessories Three-year warranty on all fitted accessories (before registration) 01 Side door mouldings 07 09 02 Fog light mouldings 04 05 03 Piano Black 18" alloy wheels 04 Hatchback moulding 05 Detachable tow bar * Applies to SEAT Genuine Accessories only. Applies to SEAT Genuine Accessories only. Up to 2-year warranty on others. 06 Steering wheel trim Interior decorative trim applied to steering wheel available in Crossover Silver, Sophisticated Pearl Gold, FitnessGreen and Desire Red (not shown). 07 INOX side sills INOX side sills are available in four distinctive styles, Sport, Crossover Silver, Fitness Green, Sophisticated Pearl Gold. Designed to protect the door frame from scratches. 08 Gear knobs Add a sporty touch with a choice of 5- or 6-speed gear knobs available in four colours: Crossover Silver, Fitness Green, Sophisticated Pearl Gold and Desire Red. 09 Rear sun shade Side rear sun shades Foldable sun shades for rear and side rear windows. Protect from sunrays, maintain visibility without placing your road safety in danger. 46

Accessories. Accessories. Pet pack. Adventure pack. Luggage protection pack Seat protection pack Keep your best friend happy in the back with this grille and protective luggage compartment lining or protective seat cover. Whatever you have planned, our Adventure pack gives you a hassle-free system with roof bars and surfboard, ski or bike holder, as well as peace of mind with the vehicle safety kit and protective loadliner. 01 01 Cargo separation grille (Luggage/Seat protection pack) Separates the boot from the rear passenger space. Made of a black powder coated tubular frame with wire mesh, install behind the rear seat. Can be removed whenever required. 02 Protective seat cover (Seat protection pack) To protect the rear seats of your vehicle and prevent damage due to scratches, damp or hair, the most practical solution is the protective car seat cover. Take your pet with you and forget about cleaning the vehicle each time you go out. 03 Protective luggage compartment lining (Luggage protection pack) Perfect for carrying animals. Completely covers the mat and sides preventing animal fur and dirt from becoming attached. Waterproof and prevents any damp from seeping through. 04 05 04 Roof bars Genuine SEAT Accessories front and rear roof bars with anti-theft system designed to be strong, durable and easy to install. 05 Bike, surfboard or ski holder Aluminium rack with plastic covering and rubber supports. With anti-theft locking device. Used together with roof bars. 06 Protective loadliner Flexible plastic protection that perfectly fits and protects the boot area. 07 Vehicle safety kit Complete SEAT safety kit which includes these essential items: warning triangle, high visibility vest, first aid kit and torch. 02 03 48 06 07

Accessories. Accessories. Protection pack. Family pack. 01 Love your SEAT and it will love you back. Dirt or dog hairs? No problem. Mud and mess? Sorted. Choose this accessory pack, get on with the way you live, knowing your SEAT is protected for its lifetaime. 01 Mud flaps Front and rear mud flaps. Protect the car body from materials projected by the wheels during driving. 02 Protective loadliner Flexible plastic protection that perfectly fits and protects the boot area. 03 Rubber mats These tough rubber mats are designed specifically for your SEAT model. Ideal for heavy duty use, with a wipe clean surface to protect the car s interior. ISOFIX COMPATIBLE ISOFIX COMPATIBLE 04 05 07 08 Infant pack Everything you need to provide safety and comfort for your infant and an enjoyable journey. Young pack As your child grows, we have accessories that grow with them and make the journey enjoyable and safe. 04 I 05 RECARO Privia Evo and RECARO SmartClick base (Infant pack) RECARO Privia Evo for ages birth up to 18 months. 06 RECARO Monza Nova 2 (with Seatfix) (Young pack) RECARO Monza Nova 2 for ages from 3 to 12 years. ISOFIX ready. 07 Child monitoring mirrror (Infant/Young pack) Keep a closer eye on the kids in the back with this useful mirror. 08 Protective loadliner (Infant/Young pack) Flexible plastic protection that perfectly fits and protects the boot area. 09 Seat cover (Infant/Young pack) 50 02 03 ISOFIX READY 06 09 Washable cover that is easy to clean. Adapted for use in combination with any child seat.

At your service. SEAT Service Plans. Our Service Plans cover so much for such a small monthly outlay, they really make a lot of sense. Servicing & maintenance. Your SEAT is special to you, and deserves special treatment when it s time for a service or repair. So put it in the hands of people who know and care about your car as much as you do, your SEAT Dealer. The benefits at a glance n Clarity on the cost with our service and maintenance fixed prices. n Easy drop-off and collection including loan cars or a courtesy lift. n SEAT recommended video service report. n Wash and vacuum with every service. n Option to book your service online 24/7. n FREE UK and European Roadside Assistance worth 245 for all cars 2-15 years, when a service is booked online. This includes cover from the moment you leave Plus all the SEAT standards you would expect n SEAT technicians, using the latest diagnostic technology. n Check of SEAT software and product enhancements. n SEAT-approved parts fitted complete with 2-year warranty*. n SEAT proof of service. n National network of Dealers. Transparency You can easily plan your car s service requirements and either pay for the Service Plan in full or spread the cost with affordable 18 monthly payments for 24 months cover. It s worry-free and ensures that you re taking the best care possible of your car, today and tomorrow. Savings There s no better way to enjoy peace of mind whilst you care for your car. n You have a 2 year package. n Plan is protected from inflation. n Residual value enhanced with a SEAT proof of service. n Plan is transferable, when fully paid, to another owner. n No tie-in with a specific dealership, choose any SEAT Dealer from the nationwide network. home to the moment you get back. *Excludes wear and tear items. Terms and conditions apply. 52

SEAT CARE Carefree ownership. SEAT CARE means you can benefit from our range of services. It s about not having to think about what your car needs, just having it all taken care of. SEAT CARE is the flexibility and value for money you need, with the level of service you expect. Peace of mind for longer. Your SEAT is covered by a 3-year/60,000 mile warranty. A SEAT Warranty Extension lets you extend your 3-year manufacturer s warranty for 1, 2 or 3 years under the same great conditions. So you can continue to benefit from expert care and enjoy the road for longer. The warranty extension is available only for new cars (all models, engines and versions). It s fully transferable to the new owner and subsequent owners should you sell the car, this helps enhance the resale value of the car. Extended warranties are only available at the time of ordering a new SEAT. We ve got you covered. Did you know that your insurer may not guarantee to use SEAT approved repairers or genuine parts? With so much complex safety technology in your SEAT, you won t want to risk compromising your car with parts that have not been made specifically for your SEAT. As a SEAT customer you are entitled to three years FREE accident and repair cover. Our cover works alongside your main motor insurance policy, giving you and your car additional protection. Benefits at a glance Always on call. Wherever you drive, you can feel reassured that SEAT Roadside Assistance is on hand in the event of a breakdown, accident, theft or even mis-fuelling. You ll get free SEAT Roadside Assistance (including European cover) for the first two years of owning your new SEAT. Get out and explore, safe in the knowledge that help is available 24 hours a day, every day of the year. n A dedicated claims manager to manage your claim from start to finish. Terms and conditions apply. n Guaranteed use of a SEAT approved repairer and SEAT trained technicians. n Receive a repair guarantee, which includes a 2-year parts warranty and 3-year paint warranty. n Legal expenses cover to help recover any uninsured losses. To activate visit seat-ensurance.co.uk 54

SEAT is committed to a policy of continuous product development and reserves the right to make changes to specifications, colours and prices without notice. The information in this brochure can therefore be given as guidance only. While SEAT makes every effort to ensure that specifications are accurate at the time of publication, you should always check with your authorised SEAT Partner for the latest informa tion. Due to limitations of the printing process the colours reproduced in this brochure may vary slightly from the actual paint colour and material. This vehicle and all its parts, as well as the original spares, were designed according to the Legal Regulations governing the prevention and minimisation of Environmental lmpact, through the use of recycled/recyclable materials, with measures taken to achieve suitable recycling for the conservation and improvement of environmental quality. 03/2018. Printed in the UK.