Regional EV Infrastructure & the West Coast Electric Highway EV Summit Ashley Horvat Coca Beach, FL ashley@plugshare.com October 22, 2015 (503) 360-2500 @ashleyinoregon
App Overview 2 #1 Ranked EV charging app Available for free on ios, Android, and web Key Features: Charging station locator Driver messaging PlugScore driver satisfaction rating Mobile payments
Best Infrastructure Coverage 3 More than 30,000 charging stations in US+CA * Current as of 2015-Q2. Count excludes level 1 stations and residential stations
App usage 4
Infrastructure Data Engine 5 Crowdsourcing Site info Reviews 10 PlugScore Automakers Location Station details Editorial review PlugShare API Network partner APIs Real-time availability
PlugShare API 6 In-vehicle nav display Automaker mobile apps PlugShare API PlugShare Dashboard PlugShare Data Charging partner maps
App walkthrough
App features
App features
App features
Pay with plugshare Mobile payment for EV charging Designed to snap into existing APIs for seamless integration Compatible with existing networked station hardware Network neutral - unified user experience Secure station access
Pay with plugshare Streamlined driver experience Payment in < 30 seconds 1. Open location notification 2. Select station 3. Confirm credit card 4. Activate charging session Save credit card to wallet QR code station identification Swipe to see charging stats Push notifications
Pay with plugshare
PlugShare Update 120,000 total registered users 250,000 total check-ins 75,000 monthly average unique users 36,000 mobile, 38,000 on the Web 300,000 mobile device installs ios: 225,000 (78,000 last 12 months) Android: 75,000 (36,000 in last 12 months)
Nov 2014 - cumulative rating for all versions itunes and Google Play
Industry Partners 16
PlugShare Services List 17 White label app development Custom in-app experience Consulting & EV infrastructure market research and analytics tool - PlugShare Data - PlugShare Guide Consumer insights survey research - PlugInsights Mobile payment for charging - Pay with PlugShare In-vehicle charging station POI data licensing Customer service and maintenance tool - PlugShare Dashboard Dealership training and sales support Mobile app charging station POI data licensing Embeddable charging maps
PlugShare Guide PlugShare Data & Research- Powered EV Industry Consulting Advise EV Industry & develop effective initiatives to grow EV Adoption Package data analytics & visualization tool, research, and experience, to deploy DCFC Corridors EV Infrastructure assessment, strategy, planning, & deployment Marketing, outreach & education initiatives EV Program Development Technology solutions Legislative guidance Partnership development Customers include: Automakers Utilities Charging networks Cities, States, NGOs, & More
PlugShare Guide Speaking from Experience Infrastructure West Coast Electric Highway Infrastructure West Coast Electric Highway Branding West Coast Electric Highway Outreach Initiatives Born from Infrastructure Investment Oregon Electric Byways Nissan EV Tourism Partnership Plug & Pinot West Coast Electric Highway Outreach Media
PlugShare Guide Current DCFC-focused Projects CA Electric Highway (Finished Oregon!) & beyond Pacific Gas & Electric (PG&E) 500 DCFC Site analysis (Cost benefit for ratepayers and utility) Document the crucial role of DCFC to promote EV adoption and maximize evmt in support of California s ambitious ZEV and GHG reduction goals Demonstrate how PG&E s DCFC sites complement and support other private and publicly funded EV charging stations and networks, both existing and planned Also.. Seattle City Light (SCL): EV Infrastructure gap analysis and policy/programmatic recommendations West Coast Electric Highway (To be discussed later)
What works? The West Coast Electric Highway In 2010, British Columbia, WA, OR, & CA leaders signed Pacific Coast Action Plan on Climate & Energy, which would Make the 1,350 miles of the West Coast s Main Street, I-5, an alternative fuels First Step: Create an Electric Highway from
Real World Statewide DCFC Deployment Experience Reliability is #1 factor for EV drivers & host sites Determine single point of contact Establish branding o Reputation, reliability, recognition, relaying outreach Develop parameters for host site specs Proactive Utility Involvement Outreach Beyond infrastructure For more see: http://www.energycentral.com/enduse/electricvehicles/ articles/3017/the-west-coast-electric-highway
Lessons Learned Establish Parameters Develop host site specifications to filter potential EV charger locations, which all regions must utilize Location Relative to the Interstate/Interurban Highway Site Accessibility Site Layout Site Facilities Site Hours of Operation and Staffing Site Parking Site Shelter Signage Combination or Cooperative Sites
Host Site Specs Easy access Restrooms, amenities Safety bollards ½ mile of hwy ADA Compliant
How is it going along WCEH?
How is it going along WCEH?
How is it going along WCEH?
Listen to the drivers First Study: Long Range BEVs March 2015, National Sample of 2800 Drivers Imagine you were in the market for a new vehicle today. Assuming the price, size, and features of 200-mile a battery-only were similar to your current PEV, how likely would you be to consider purchasing or leasing?
Level 2 charging Monthly charge that comes from Level 2
Level 2 charging Agree/Disagree: I really depend on L2 Charging
Level 2 or DCFC? Non-Tesla Drivers: If you drove a 200-mile BEV, how useful would these different forms of Public charging be?
Collaborations expand dcfc corridor deployment reach
brand development
Multiple Partners in collaboration reach expands Tribe installed billboard promoting West Coast Electric Highway at two highway locations
Mt. Hood EV Ski Event Nation s First DCFC on U.S. Forest Service Land First DCFC at ski resort
Oregon Electric Byways
Plug & Pinot Social Reach Email: 150,000 Facebook: 342,531 Instagram: 64,410 Twitter: 74,279
Plug & Pinot/Oregon Electric Byways Presence at Nissan s Portland Auto Show Exhibit
Plug Share Guide Project: Plug & Pinot 2015 Launch of Kia Soul EV, New design material, additional wine country members, and new website www.plugandpinot.com
Kia Soul EV Pacific NW Launch
Media Coverage Reach expands Sunset Magazin e Over 700 Electric Mile Oregon Coast Road Trip April 13-16, 2015!
NPR Reporter Portland to Brookings 340-Mile Oregon Electric Byways Road Trip NPR Reporter, Tom Banse Road trip completed Tuesday, April 28 th NPR Reporter Live Tweeted and broadcasted along West Coast Electric Highway stations from Portland to Brookings
NPR Reporter Portland to Brookings 340-Mile Oregon Electric Byways Road Trip
International Media, Summer 2015 The Times (London), The Australian, Suitcase Magazine