What s Next in Technology Intelligent Vehicle Testing Symposium Wednesday, November 1, 2017 PAT BASSETT Vice President North America Research and Engineering Center DENSO International America
DENSO s Long-term Vision Protecting Lives, Preserving the Planet, and Preparing a Bright Future for Generations to Come Environment Security & Safety 132
Global Supplier of Advanced Automotive Technology, Systems and Components with $40.4 Billion in Sales (For fiscal year ending March 31, 2017) MORE THAN 200 SUBSIDIARIES & AFFILIATES IN 36 COUNTRIES & REGIONS EMPLOYING MORE THAN 154,000 PEOPLE WORLDWIDE
DENSO Business Groups DENSO is organized into business groups to strengthen global management. Goals To strengthen links between and among projects for greater systemization. To conduct rapid decision-making. To strengthen management linking projects across regions worldwide Powertrain Control Systems Electronic Systems Thermal Systems Information & Safety Systems Small Motors Develop and manufacture hybrid and electric vehicles, gasoline and diesel engine management systems and components, powertrain control systems, starters and power-generation systems such as alternators Develop and manufacture semiconductor sensors, micro electronic devices (Ics, etc), and electronics products (engine electronic control units, etc.) Develop and manufacture car and bus air conditioning systems, cooling systems and components like radiators and cooling fans Develop and manufacture Intelligent Transport System products like car navigation and Electronic Toll Collection systems; telematics products; driving control and safety products; body electronics and meters Develop and manufacture motors for windshield wiper systems, power windows, power seats, power sliding doors, power steering, engine control systems and other automotive systems. (ASMO CO., LTD) 134
Once-in-a-Century Shift CASE Focus for Future Mobility Connected Vehicles Autonomous Driving Vehicle Sharing Electrification Paradigm Shift Facing drastic structural changes: Competition with non-traditional companies in non-traditional fields Innovation & social change accelerating dramatically
DENSO NA Investments and Partnerships 1.2017 Investment & Jobs Announcements -Tennessee: $1B investment, 1,000 new jobs (Oct. 6, 2017) -Michigan: $70M, 120 new engineering jobs (July 31, 2017) 2. Recent Start Up Activity 3. University & Consortium Partnerships -Working with major universities (UM, UCB, MIT, CMU) on AD and Future Mobility Technology.
Connectivity and the New Mobility Society Ubiquitous Society Anyone, Anytime, Anywhere : Enjoy various services through networks without any stress Widespread Use of IT Services Permanent Connection Cloud POI Map Route Generation Transmission Management O & M Center Smart Grid Charging Spot BATT V2V: Vehicle to Vehicle communication V2I: Vehicle to Infrastructure comm. DSRC: Dedicated Short-Range Comm. Automated Driving Smart Phone Crash Avoidance Cellular V2V DSRC Expected Travel Distance Wi-Fi V2I PLC or Radio BATT PLC: Power Line Communication Monitoring smart meter Mobility Management Park & Ride Distance Control Car Sharing Control Center Pedestrian Detection Transit Fee Multi-modal Mobility New mobility society in cooperation with social infrastructure
Electrification Society and its Ideal Image Future mobility society Connected Autonomous Driving Car/ride sharing Electrification & Charging City Commuter EV Commuting HV ~ PHV Suburb Sports EV Various Electrification Needs Electric commercial vehicle Electric motorcycle Focus on creating the future electrification society. Both on vehicle & with infrastructure
Electrification Society and its Ideal Image Future mobility society Connected Autonomous Driving Car/ride sharing Electrification & Charging City Commuter EV Commuting HV ~ PHV Suburb Sports EV Various Electrification Needs Electric commercial vehicle Electric motorcycle Focus on creating the future electrification society. Both on vehicle & with infrastructure
Electrification: Energy Management Recover and reuse heat, electricity and kinetic energy efficiently Realize conservation of electricity and fuel consumption heat A/C, cooling system High efficiency heat pump A/C electricity Hybrid technology kinetic Safety system Factor Efficiency Next-gen components & Energy management 30% Improve Utilize EV 50% Improve Small/ low loss inverter Small/ high efficiency motor Small/ high-accuracy Battery ECU ICE EV EV 141
Collaboration Collaboration between Industry, Academia and Government is required for enabling the environment and for the success of future mobility. AutomakersIndustry Suppliers PARTNERSHIPS Government Academia BUSINESSES
SUMMARY 1. Paradigm shift started in future mobility 2. Huge opportunities to help Protect Lives & Preserve the Planet! 3. Must work collaboratively for success.