Ford of Europe 4 Tier 3 5 Ford Oval reproduction Advertising Tier 3
Contents 4 Tier 3 4.1 Examples 4.2 Multiple images 4.3 Small space 4.4 Posters 5 Ford Oval reproduction
4.1 Tier 3 Simple examples Tiers 1 and 2 standards are mandatory. Tier 3 are not The following examples illustrate how to apply the new FL&S to Tier 3 Advertising. Importantly, while the Tier 1 and 2 Advertising Standards are binding for all markets, the Tier 3 Standards are not mandatory, but they show how the key FL&S elements are properly used in Tier 3 Advertising. Markets are therefore encouraged to follow these Tier 3 Standards to ensure utmost synergy between Tier 1, Tier 2 and Tier 3. Official fuel consumption figures in mpg (1/100km) Ford XXXXX range: urban 35.7-21.2 (13.3-7.9), extra urban 54.3-39.7 (7.1-5.2), combined 45.5-30.0 (9.4-6.2). Official CO2 emission is 164-224 g/km. Limbo shot Official fuel consumption figures in mpg (1/100km) Ford XXXXX range: urban 35.7-21.2 (13.3-7.9), extra urban 54.3-39.7 (7.1-5.2), combined 45.5-30.0 (9.4-6.2). Official CO2 emission is 164-224 g/km. Dynamic shot
4.2 Tier 3 Multiple images Official fuel consumption figures in mpg (1/100km): Ford Car range: urban 54.3-18.5 (5.2-15.3), extra urban 74.3-30.7 (3.8-9.2), combined 64.2-23.5 (4.4-12). Official CO2 emission 116-228 g/km. Retail only (excluding Privilege). Subject to availability for new Focus Sport, new Ka Collection and new Fiesta Freedom vehicles contracted and registered between 01.07.06 and 30.09.06. Advertised price calculated by deducting a x,xxx customer saving from the manufacturer s recommended OTR price of 13,995 for a Focus Sport 1.5 petrol manual, 5dr. Advertised price calculated by deducting a x,xxx customer saving from the manufacturer s recommended TR price of 9,790 for a Fiesta Freedom 1.25 3dr. Advertised price calculated by deducting a x,xxx customer saving from the manufacturer s recommended OTR price of 8,590 for a Ka Collection 1.3. This supercedes all previously advertised manufacturer s promotions. Vehicles shown for illustration purposes only. Details correct at time of going to press. Finance subject to status. Guarantees/indemnities may be required. Freepost Ford Credit. Total charge for credit includes a a purchase fee of 10 payable with the GMFV if you wish to own the vehicle at the end of the agreement. Further charges may be made subject to mileage/condition if the vehicle is returned at the end of the finance agreement. Finance excludes Focus ST. Official fuel consumption figures in mpg (1/100km): Ford Car range: urban 54.3-18.5 (5.2-15.3), extra urban 74.3-30.7 (3.8-9.2), combined 64.2-23.5 (4.4-12). Official CO2 emission 116-228 g/km. Retail only (excluding Privilege). Subject to availability for new Focus Sport, new Ka Collection and new Fiesta Freedom vehicles contracted and registered between 01.07.06 and 30.09.06. Advertised price calculated by deducting a x,xxx customer saving from the manufacturer s recommended OTR price of 13,995 for a Focus Sport 1.5 petrol manual, 5dr. Advertised price calculated by deducting a x,xxx customer saving from the manufacturer s recommended TR price of 9,790 for a Fiesta Freedom 1.25 3dr. Advertised price calculated by deducting a x,xxx customer saving from the manufacturer s recommended OTR price of 8,590 for a Ka Collection 1.3. This supercedes all previously advertised manufacturer s promotions. Vehicles shown for illustration purposes only. Details correct at time of going to press. Finance subject to status. Guarantees/indemnities may be required. Freepost Ford Credit. Total charge for credit includes a a purchase fee of 10 payable with the GMFV if you wish to own the vehicle at the end of the agreement. Further charges may be made subject to mileage/condition if the vehicle is returned at the end of the finance agreement. Finance excludes Focus ST.
4.3 Tier 3 Small space
4.4 Tier 3 Posters New 2XXX Fiesta Headline goes here (Ends March XX) Dealer Name
5 Section Ford Oval heading Reproduction Page topic Additional description of the page 1.1 Lore ex enit vulla conse CMYK min veliqui tatio odolupt tinisi eu faciliquip et, vel Use Wherever technically possible, ut Lorperae equisim vulla e.g. Literature, Advertising, DM, PoS, Internet, con ver New ad Media, dolobore Exhibitions tatue tem ip ex exeraesed magna coreet alit alit nostisisl ipit nonsequisisi ero odiamco sequis nonsed magna consequat 2.1 ex ea ad tionsectet, vulla PMS am dolenim 294 nisim et, quat. 1.2 PMS 294 Use Wherever technically possible when printing in Ford Blue or Ford Blue and Black only, e.g. Stationery 2.2 Black 1.3 Greyscale Use Wherever technically possible when printing in Black only, e.g. Press advertising 3.1 Black or white 1.4 PMS 294 + BLACK Use Instead of 1.1 when printing in Ford Blue and Black only, e.g. Stationery 1.1RGB RGB Use Wherever technically restricted, Note Duipsus ipiscidunt velenim by vero e.g. con Silk hendre screen, feu Embroidery, faccums Hand ndionsequat paintingaut nos nostrud modolob rperos am, qui tetueratio odolore volore feuisse. Use Wherever technically restricted, by e.g. Silk screen, Embroidery, or in some Press advertising Use Wherever technically restricted, by e.g. Embossing or rudimentary print techniques Use In all on-screen applications, inc TV, wherever possible. This version is optimised for RGB use.