SILMO 2015
COLLECTION PLAN SILMO 2015 ERGONOMIC FUNCTIONS AVANT-GARDE DESIGN CONTENTS - BRAND VALUES P. HIGH TECH S - TAG HEUER AVANT-GARDE EYEWEAR SEGMENTATION P.05 - SUNGLASSES P.07 Reflex P.10 Legend P.18 27 P.22 Urban P.25 The right lens for the right sport P.31 - NIGHT VISION P.33 Reflex P.34 27 P.34 - EYEGLASSES P.35 Reflex P.36 Legend P.56 Urban P.61 2
BRAND VALUES FROM TAG HEUER AVANT-GARDE WATCHES......TO TAG HEUER AVANT-GARDE EYEWEAR KEYWORDS AND VALUES : T AVANT-GARDE PERFORMANCE RELIABILITY DISRUPTIVE CREATIVITY COOLNESS ANTI CONFORMIST ADRENALINE RACING SPORTY CHALLENGE TAG Heuer reputation has been established over the last 150 years for its unrivaled pathbreaker of Swiss watchmaking, and its avant-garde attitude for the highest artisanal pedigree that meets technological perfection and never cracks under pressure. Founded in Saint-Imier in 1860 by Edouard Heuer, it marked the history of luxury watchmaking by being so innovative and only its competitor. A proud member of the LVMH Group, TAG Heuer has consistently pushed the mastery of time to new levels of luxury performance and precision. BRAND MANIFESTO : CHALLENGE RULES AND DEFY CONVENTIONS. REJECT THE UNEXEPTIONAL THINK AHEAD AND DIFERENTLY. BE FREE MINDED AND REBELLIOUS TO THE VERY CORE. GIVE TIME A LOOK, A ALLURE. DON T JUST EVOLVE REVOLUTIONIZE. A decade after adding men s eyewear to its production stream, TAG Heuer Avant-Garde Eyewear dominates the premium sector of this highly competitive market. Designed and manufactured in its workshop in Morez, in the French Jura region, TAG Heuer Avant-Garde Eyewear s pioneering lines are worldrenowned for their advanced design, materials and ergonomics. Like its watchmaking counterpart, TAG Heuer Avant- Garde Eyewear breaks the rules, looks forward and shakes up the limits. Reflex in 2002 was the first hingeless ophthalmic frame, 27 has been the first totally integrated hinge launched in 2004 while Panorama was the 1st ophtalmic shield in the world. In 2015 Kalibre is the first folding 8-base sunglasses manufactured with highly innovative materials like Graphene. TAG Heuer Avant-Garde Eyewear partners with people who, like the brand, have changed their times and made their mark: Sébastien Ogier and his World Rally Championship winning team Volkswagen Motorsport, the Ayrton Senna Fondation and his iconic Brazilian F1 driver or the Mahindra Racing, Karun Chandhock and Bruno Senna s team in Formula E, the world s first fully-electric racing series. They all reflect common core values of mental strength, disruptive attitude and ambition. Our slogan #DontCrackUnderPressure is far more than a claim - it is a mindset. 3
BRAND VALUES WHAT DEFINES TAG HEUER AVANT-GARDE EYEWEAR TAG HEUER EYEWEAR & WATCHMAKING SHARE THE SAME PHILOSOPHY PRECISION & INNOVATIVE DNA ERGONOMIC FUNCTIONS AVANT-GARDE DESIGN EXPERTISE & HIGH REQUIREMENTS KNOW-HOW & CRAFTSMANSHIP HIGH TECH S From creativity to mastering, experience to heritage, performance to innovation, know-how to expertise, TAG Heuer Avant-Garde Eyewear collection leans on: An integrated design: function leads our design. Many patents and distinctions reward the rigor of our design philosophy that merges function and refinement. HIGH TECH & LUXURIOUS S High tech and noble materials: Advanced composite materials and those bowered from the highest standards of Swiss watch making. WORLDWIDE FIGURES: Presence in 10 000 points of sales, 500 different models, distributed in more than 85 countries. More than 4 million frames produced in less than 10 years. Ergonomics: Our frames are built for action, maintaining peak performance even in the most extreme conditions. Utmost comfort lightness and perfect hold are then our exceptional relentless quest. 100% made in France manufacturing: hand crafted with fastidious oversight by experienced and perfectly trained people in the French Manufacture; the authenticity is behind each piece of our eyewear collection. 4
THE FOUR SERIES EACH SERIE HAS GOT ITS SPECIFIC CODES & RANGES FROM ACCESS TO PREMIUM. REFLEX: An icon of personalized comfort and perfect hold LEGEND: Inspired by swiss watchmaking design URBAN: Dedicated to modern life 27 : Technological excellence in the name of sport 5
SEGMENTATION THE COLLECTION IS STRUCTURED AROUND 4 SERIES EACH SERIE HAS GOT ITS SPECIFIC AND RANGES FROM ACCESS TO PREMIUM PRICE REFLEX LEGEND 27 URBAN PREMIUM +550 500 450 CODES Elastomer Straight temple Dress-up/down CODES Iconic/tech hinge Watchmaking inspiration Assertive style CODES Iconic/tech hinge Integrated design Unconventional style CODES Trendy design with TAG Heuer DNA Easy to wear 400 350 INVARIABLE Straight temple Elastomer INVARIABLE Iconic/tech hinge INVARIABLE Iconic/tech hinge INVARIABLE Design Ergonomics Comfort 300 250 STORYTELLING Comfort Perfect hold Lightness Fit perfectly under an helmet STORYTELLING High resistant hinge reproducing the watch bracelet movements. STORYTELLING Invisible hinge 27 temple opening STORYTELLING Contemporary with extreme comfort 200 ACCESS 150 6
SUNGLASSES REFLEX : LRS (p09) L Type LW (p10) Rubber-type (p11) Reflex 3 (p12) Curve (p14) Squadra (p15) LEGEND : Legend Sun (p17) Legend Acetate Sun (p18) 27 : 27 Evolution Sport (p21) 27 Evolution Urban (p22) URBAN : B-Urban (p24) Racer (p27) Racer 2 (28) Kalibre (p30) 7
REFLEX SERIES An icon of personalized comfort and perfect hold 8
LRS REFERENCE CODE SIZE TEMPLES LENGTH : 130 mm FRAME 0251 0251 CURVE 8 102 404 705 708 902 908 909 64 17 Black / Red Cobalt Blue / Black Brown / Ivory Brown / Orange Black / Red Brown / Orange Black / Anise Green Matt black Gold Matt Chocolate Matt Chocolate Watersport Brown Outdoor Brown Outdoor ML Red ML Orange ML Green 0252 0252 CURVE 8 102 404 705 708 63 17 Black / Red Cobalt Blue / Black Brown / Ivory Brown / Orange Gold Matt Chocolate Watersport Brown Outdoor Brown Outdoor 0256 0256 901 905 910 62 15 Black / Black Brown / Ivory Black / Red Gold ML Blue Flash Gold ML Red ALTERNATIVE FITTING PROGRAM Front Lug Monel MIM Stainless Steel Elastomer Polycarbonate 9
L-TYPE LW REFERENCE CODE SIZE TEMPLES LENGTH : 130 mm FRAME 0401 0401 120 62 16 Black / Red / Calfskin Carbon Anthracite + Flash CURVE 8 211 Black / Black / Alligator Matt Brown Brown Precision 0402 0402 120 64 16 Black / Red / Calfskin Carbon Anthracite + Flash CURVE 8 211 Black / Black / Alligator Matt Brown Brown Precision 0451 0451 123 66 00 Black / Red / Calfskin Carbon Anthracite + Flash 201 Black / Black / Alligator Matt Brown Brown Outdoor + Flash 0452 0452 123 68 00 Black / Red / Calfskin Carbon Anthracite + Flash 201 Black / Black / Alligator Matt Brown Brown Outdoor + Flash Bridge Lug Titanium Titanium Carbon + Leather + Elastomer Nylon (401 / 402 / 451 / 452) 10
RUBBER-TYPE _ REFERENCE CODE SIZE HEIGHT EFFECTIVE DIAMETER TEMPLE LENGTH : 130 mm FRAME 04 04 101 62 16 Soft Black / Alligator Imitation / Red Grey Precision CURVE 8 202 Black / Calfskin Dot Imitation / Orange Anthracite Brown Precision 0404 0404 101 64 16 37 Soft Black / Alligator Imitation / Red Grey Precision CURVE 8 202 Black / Calfskin Dot Imitation / Orange Anthracite Brown Precision Bridge Lug Titanium Titanium Grilamid TR 90 + Elastomer Nylon 11
REFLEX 3 _ REFERENCE CODE SIZE HEIGHT EFFECTIVE TEMPLE DIAMETER LENGTH : 140 mm FRAME 3973 3973 101 102 1 204 66 00 42 Black Red Dark Grey Havana Black Chrome Grey Flash Outdoor Grey Flash Outdoor Grey Gradient Flash Outdoor Brown Gradient Flash Outdoor 3974 3974 101 102 1 204 66 00 46 Black Red Dark Grey Havana Black Chrome Grey Flash Outdoor Grey Flash Outdoor Grey Gradient Flash Outdoor Brown Gradient Flash Outdoor Bridge Lug Stainless Steel Stainless Steel Elastomer Nylon 12
REFLEX 3 RIMMED PROGRAM REFERENCE CODE SIZE HEIGHT EFFECTIVE TEMPLE DIAMETER LENGTH : 140 mm FRAME SHIELD 3981 3981 102 301 3 404 63 16 41,8 68,3 Red Black Black Blue Grey Black Green Outdoor Green Precision Watersport 3982 3982 102 301 3 404 64 14 47,2 71 Red Black Black Blue Grey Black Green Outdoor Green Precision Watersport Front Lug Titanium Titanium Elastomer Polycarbonate 13
REFLEX CURVE REFERENCE CODE SIZE TEMPLES LENGTH : 140 mm LUG 5101 5101 CURVE 7 1 107 114 201 202 66 00 Red Black Dark Grey Black Havana Black Chromium Dark Gradient Brown Outdoor Gradient Brown Outdoor 5102 5102 CURVE 7 1 201 202 64 00 Red Black Havana Brown Outdoor Gradient Brown Outdoor 5109 5109 CURVE 7 101 208 67 00 Black Havana Gold Gradient Gradient Brown Outdoor Bridge Lug Stainless Steel CuBé Beta Titanium + Elastomer Nylon 14
REFLEX SQUADRA REFERENCE CODE SIZE TEMPLES LENGTH : 140 mm LUG 5502 5502 CURVE 7 101 1 104 67 00 Red / Black Black / Black Black / Red Dark Dark Dark 55 55 CURVE 7 101 1 104 70 00 Red / Black Black / Black Black / Red Dark Dark Dark Bridge Lug Nickel + Stainless Steel MIM Stainless Steel Stainless Steel + Elastomer Nylon 15
LEGEND SERIES Inspired by swiss watchmaking design 16
LEGEND SUN _ PROGRAM REFERENCE CODE SIZE HEIGHT EFFECTIVE DIAMETER TEMPLE LENGTH : 140 mm FRONT HINGES 9331 9331 102 64 14 44,6 Black Matt / Red Black Matt 1 Black Matt / Light Grey Black Matt 301 Black Matt / Black Black Matt Green Polarized 9332 9332 102 63 13 42 Black Matt / Red Black Matt 1 Black Matt / Light Grey Black Matt 301 Black Matt / Black Black Matt Green Polarized 9333 9333 102 62 13 46 Black Matt / Red Black Matt 1 Black Matt / Light Grey Black Matt 301 Black Matt / Black Black Matt Green Polarized Front Hinges Grilamid TR90 + Elastomer MIM Stainless Steel 316L Grilamid TR90 + Elastomer Polycarbonate 17
LEGEND ACETATE SUN PROGRAM REFERENCE CODE SIZE HEIGHT FRAME LENGTH : 140 mm HINGES 9381 9381 101 104 2 301 3 58 16 36 Shiny Black Tortoise Tortoise Grey Gradient Precision Brown Outdoor Green Outdoor Green Gradient Precision 9382 9382 101 104 2 301 3 54 17 41,1 Shiny Black Tortoise Tortoise Grey Gradient Precision Brown Outdoor Green Outdoor Green Gradient Precision 9383 9383 101 104 2 301 3 56 17 45 Shiny Black Tortoise Tortoise Grey Gradient Precision Brown Outdoor Green Outdoor Green Gradient Precision Front Hinges Acetate MIM Stainless Steel 316L Acetate CR 39 18
LEGEND ACETATE SUN PROGRAM REFERENCE CODE SIZE HEIGHT FRAME LENGTH : 140 mm HINGES 9384 9384 101 104 2 301 59 16 41 Shiny Black Tortoise Grey Gradient Precision Brown Outdoor Green Outdoor ALTERNATIVE FITTING 9385 9385 101 104 2 301 59 16 44 Shiny Black Tortoise Grey Gradient Precision Brown Outdoor Green Outdoor ALTERNATIVE FITTING Front Hinges Acetate MIM Stainless Steel 316L Acetate CR 39 19
27 SERIES Technological excellence in the name of sport 20
27 SPORT REFERENCE CODE SIZE FRAME / ELASTOMER LENGTH : 130 mm HINGES LOGO 6021 6021 CURVE 8 1 62 14 Matt Dark Blue / Light Grey 113 / Red Red Infrared Grey 214 Matt Navy Blue / Light Grey 301 / Black 4 Matt Dark Blue / Light Grey 902 / Red ML Blue Grey Green Polarized Watersport Red 6023 6023 CURVE 8 1 104 214 301 4 806 902 65 16 Matt Dark Blue / Light Grey Matt Metalic Grey / Cobalt Blue Matt Navy Blue / Light Grey / Black Matt Dark Blue / Light Grey Matt Brown / Orange / Red Red Grey Grey Pola. + ML Blue ML Blue Green Polarized Watersport Golf Photochromic 01-6024 ALTERNATIVE FITTING 6024 1 104 214 301 4 806 902 65 16 Matt Dark Blue / Light Grey Matt Metalic Grey / Cobalt Blue Matt Navy Blue / Light Grey / Black Matt Dark Blue / Light Grey Matt Brown / Orange / Red Red Grey Grey Pola. + ML Blue ML Blue Green Polarized Watersport Golf Photochromic 01 - Front Hinges Grilamid TR 90 MIM Stainless Steel Grilamid TR 90 + Elastomer Polycarbonate 21
27 URBAN PROGRAM REFERENCE CODE SIZE TEMPLE LENGTH : 135 mm HINGES LOGO 6041 6041 109 59 16 Red Shiny Black Grey Gradient Precision 114 Matt Navy Blue Flash 210 Matt Tortoise Gold Gold Brown Polarized 301 Grey Green Polarized 909 Red Shiny Black 6042 6042 109 59 18 Red Shiny Black Grey Gradient Precision 114 Matt Navy Blue Flash 210 Matt Tortoise Gold Gold Brown Polarized 212 Transluscent HD Driving 301 Grey Green Polarized 310 Matt Tortoise Gold Gold Grey Gradient Precision 909 Red Shiny Black 6043 6043 099 107 109 113 212 310 60 16 Front Hinges Grilamid TR 90 MIM Stainless Steel Grilamid TR 90 Polycarbonate Shiny White Transluscent Matt Tortoise Red Gold Shiny Black Black Shiny Black Grey Gold Night Vision Grey Gradient Outdoor Grey Gradient Precision Infrared Grey 114 Matt Navy Blue Flash 210 Matt Tortoise Gold Gold Brown Polarized HD Driving 301 Grey Green Polarized Grey Gradient Precision 909 Red Shiny Black 00 22
URBAN SERIES Dedicated to modern life 23
B-URBAN _ PROGRAM REFERENCE CODE SIZE HEIGHT EFFECTIVE DIAMETER TEMPLE LENGTH : 140 mm FRONT 0581 0581 102 57 17 Black Matt / Red Black Matt 104 Tortoise Matt / Havana Tortoise Matt Flash Gold 105 Metallic Grey Matt / Dark Grey Metallic Grey Matt Flash 2 Dark Blue Matt / Light Grey Dark Blue Matt Flash 301 Black Matt / Black Black matt Green Polarized 0582 0582 102 54 19 Black Matt / Red Black Matt 104 Tortoise Matt / Havana Tortoise Matt Flash Gold 105 Metallic Grey Matt / Dark Grey Metallic Grey Matt Flash 2 Dark Blue Matt / Light Grey Dark Blue Matt Flash 301 Black Matt / Black Black matt Green Polarized Front Grilamid TR90 Grilamid TR90 + Elastomer Polycarbonate 24
B-URBAN _ PROGRAM REFERENCE CODE SIZE HEIGHT EFFECTIVE DIAMETER TEMPLE LENGTH : 140 mm FRONT LUG 0583 0583 102 57 15 Black Matt / Red Black Matt 104 Tortoise Matt / Havana Tortoise Matt Flash Gold 105 Metallic Grey Matt / Dark Grey Metallic Grey Matt Flash 2 Dark Blue Matt / Light Grey Dark Blue Matt Flash 301 Black Matt / Black Black matt Green Polarized 0584 0584 102 58 17 Black Matt / Red Black Matt 104 Tortoise Matt / Havana Tortoise Matt Flash Gold 105 Metallic Grey Matt / Dark Grey Metallic Grey Matt Flash 2 Dark Blue Matt / Light Grey Dark Blue Matt Flash 301 Black Matt / Black Black matt Green Polarized Front Grilamid TR90 Grilamid TR90 + Elastomer Polycarbonate 25
B-URBAN _ PROGRAM REFERENCE CODE SIZE HEIGHT EFFECTIVE DIAMETER TEMPLE LENGTH : 140 mm FRONT LUG 0585 0585 102 62 16 Black Matt / Red Black Matt 106 Shiny Black / Red Flash 107 Shiny Black / Havana Gold Flash Gold 301 Black Matt / Black Black matt Green Polarized 0586 0586 102 61 16 Black Matt / Red Black Matt 106 Shiny Black / Red Flash 107 Shiny Black / Havana Gold Flash Gold 301 Black Matt / Black Black matt Green Polarized Front Monel Grilamid TR90 + Elastomer Polycarbonate 26
RACER REFERENCE CODE SIZE TEMPLES LENGTH : 125 mm LUG 9202 9202 901 67 13 Black CURVE 8 911 Black Shiny Black Green Polarized 914 Matt Navy Blue ML Blue 9205 9205 901 65 16 Black CURVE 8 911 Black Shiny Black Green Polarized 914 Matt Navy Blue ML Blue Front Lug Grilamid TR 90 MIM Stainless Steel Grilamid TR 90 Polycarbonate 27
RACER 2 REFERENCE CODE SIZE HEIGHT TEMPLE LENGTH : 135 mm HINGES LOGO 9221 9221 CURVE 8 104 106 202 304 305 406 901 906 64 15 39,4 / Black Matt Dark Blue / Light Grey Matt Brown / Orange / Black Matt Dark Grey / Cobalt Blue Matt Dark Blue / Light Grey / Red Matt Dark Blue / Light Grey Grey Precision Brown Outdoor Green Polarized Green Precision Watersport ML Blue 9222 9222 104 106 202 304 305 406 901 906 69 15 40,4 / Black Matt Dark Blue / Light Grey Matt Brown / Orange / Black Matt Dark Grey / Cobalt Blue Matt Dark Blue / Light Grey / Red Matt Dark Blue / Light Grey Grey Precision Brown Outdoor Green Polarized Green Precision Watersport ML Blue 9223 9223 CURVE 8 104 106 202 304 305 406 901 906 70 14 50,8 / Black Matt Dark Blue / Light Grey Matt Brown / Orange / Black Matt Dark Grey / Cobalt Blue Matt Dark Blue / Light Grey / Red Matt Dark Blue / Light Grey Grey Precision Brown Outdoor Green Polarized Green Precision Watersport ML Blue Front Lug Grilamid TR 90 MIM Stainless Steel 316L Grilamid TR 90 + Elastomer Polycarbonate 28
RACER 2 REFERENCE CODE SIZE HEIGHT TEMPLE LENGTH : 135 mm HINGES LOGO 9224 9224 101 202 304 406 71 00 47,5 / Red Matt Brown / Orange / Black Matt Dark Blue / Light Grey Red Brown Outdoor Green Outdoor Watersport 9225 9225 101 65 11 40 / Red Red 104 / Black Grey Precision 202 Matt Brown / Orange Brown Outdoor 305 Matt Dark Grey / Cobalt Blue Green Precision 906 Matt Dark Blue / Light Grey ML Blue ALTERNATIVE FITTING Front Lug Grilamid TR 90 MIM Stainless Steel 316L Grilamid TR 90 + Elastomer Polycarbonate 29
KALIBRE REFERENCE CODE SIZE FRAME / ELASTOMER LENGTH : 135 mm HINGES 9401 9401 CURVE 8 101 1 104 202 66 17 / Black Matt Brown / Orange Matt Dark Blue / Light Grey / Red Dark Grey Light Grey Light Grey Brown Precision Watersport Front Hinges Grilamid TR 90 + Graphene MIM Stainless Steel 316L Grilamid TR 90 + Graphene + Aluminium + Elastomer Polycarbonate 30
TAG HEUER AVANT-GARDE EYEWEAR THE RIGHT LENS FOR THE RIGHT SPORT Experience the iconic TAG Heuer style, coupled with the technology of ESSILOR using superior polarized sun lenses for maximum UV protection, scratch resistance, cleanability and visual clarity. 31
TAG HEUER AVANT-GARDE EYEWEAR SEGMENTATION Whether it is for sailing, skiing, golf, driving or simply to stroll in town, TAG Heuer Avant-Garde Eyewear developed in association with Essilor, a full range of high-end technology products. DAILY ACTIVITIES WATERSPORTS ACTIVITIES MOUNTAIN ACTIVITIES DRIVING ACTIVITIES GOLF ACTIVITIES POLARIZED POLARIZED + MAXIMUM UV PROTECTION PHOTOCHROMIC A superior visual performance & optical comfort. An optimal vision during water activities. An optimal protection during high mountain activities. A better comfort & anticipation for a safer drive. A precision needed for golf activities. Brown to enhance the contrast Green Grey : a faithfull perception of the color Blue : specially adapted to on the water Brown : to enhance the contrast Amber vision Yellow (nightvision) : to reduce the eye fatigue Orange : to enhance the contrast on the green areas 27 Urban The perfetc mix between performance & style LRS Set of stained lines for a sporty chic style Racer 2 Crafted for high performance 27 Urban The perfetc mix between performance & style 27 Sport Technological excellence in the name of sport ALL POLARIZED ARE ALSO AVAILABLE IN YOUR PRESCRIPTION XPERIO UV TM and Essilor are trademarks of Essilor and used with permission. 32
NIGHT VISION REFLEX : Curve (p34) Squadra (p34) 27 : 27 Evolution Urban (p34) 33
NIGHT VISION SAFER NIGHT DRIVING REFERENCE CODE SIZE TEMPLES LENGTH : 125 mm LUG REFLEX WIDE 5202 5202 CURVE 8 099 61 15 Black Night Vision 00 REFLEX SQUADRA 5502 5505 REFERENCE CODE SIZE TEMPLES (TOP / BOTTOM) LENGTH : 140 mm 5502 5505 099 099 67 00 66 00 Black / Yellow Black / Yellow LUG Dark Dark Night Vision Night Vision 00 00 REFERENCE CODE SIZE TEMPLE LENGTH : 135 mm HINGES LOGO 27 URBAN 6043 6043 099 60 16 Shiny Black Night Vision 00 MR8 34