BLOOMBERG INDUSTRIES OUTLOOK 2014 21 February 2014 1
Japan Automakers Review 2013 U.S. Performance Volume Pricing Incentives Days to Turn Review U.S. Market Position in 2013 Compact Car Compact Crossover SUV Mid-Size Car Entry Luxury 21 February 2014 2
New Car Market Position in U.S. FY2013 % Change 2013 Market Share Vehicle Sales by Brand (units) 7.5% 15,523,556 --- GM 7.3% 2,786,078 17.9% Ford 10.8% 2,493,918 16.1% Toyota 7.4% 2,236,042 14.4% Fiat Chrysler 9.0% 1,800,368 11.6% Honda 7.2% 1,525,312 9.8% Hyundai -0.4% 1,256,053 8.1% Nissan 9.4% 1,248,420 8.0% Volkswagen -0.7% 608,089 3.9% Subaru 26.2% 424,683 2.7% BMW 8.1% 375,782 2.4% Daimler AG 12.7% 343,588 2.2% Mazda 2.5% 283,946 1.8% Tata (Jaguar Land Rover) 20.3% 66,962 0.4% Geely (Volvo) -8.2% 62,508 0.4% Mitsubishi 6.4% 61,462 0.4% Suzuki -76.5% 5,949 0.0% Source: Company Data, Bloomberg Industries
Japan 3 Unit Volume in U.S. FY2013 Total U.S. New Vehicle Volume in 2013 +7.5% 2,236,042 +7.4% 1,525,312 +7.2% 1,248,420 +8.0% Source: Company Data
Retail Prices in U.S. FY2013 Total U.S. New Vehicle Pricing in 2013 $31,231 +0.6% $28,906 +0.2% $26,982 +3.7% $27,488-1.4% Source: Edmunds.com, Bloomberg Industries
Volume/Price Relationship in U.S. FY2013 Total U.S. New Vehicle Pricing in 2013 15.5m +7.5% $31,231 +0.6% 2.236m +7.4% $28,906 +0.2% 1.525m +7.2% $26,982 +3.7% 1.248m +8.0% $27,488-1.4% Source: Edmunds.com, Bloomberg Industries
Volume by Segment in U.S. FY2013 Segment % Change 2013 Vehicle Sales by Segment (Units) 7.5% 15,523,556 Mid-Size Car 1.3% 2,568,912 Compact Car 4.9% 2,496,090 Large Truck 16.2% 1,969,793 Compact Crossover SUV 15.6% 1,656,379 Mid-Size Crossover SUV 5.1% 1,023,906 Subcompact Car 2.5% 754,268 Mid-Size Traditional SUV 17.7% 738,157 Entry Luxury Car 10.0% 699,447 Large Car 7.0% 536,360 Minivan -4.1% 532,357 Source: Bloomberg Industries
Volume by Segment in U.S. FY2013 Segment Industry Toyota Honda Nissan Mid-Size Car 1.3% 0.9% 10.2% 3.4% Segment Share 15.9% 14.2% 14.6% Compact Car 4.9% 1.7% 5.3% 17.2% Segment Share 21.5% 13.7% 10.8% Compact Crossover SUV 15.6% 27.0% 7.9% 14.3% Segment Share 13.2% 18.3% 9.8% Mid-Size Crossover SUV 2.5% -0.4% 5.8% -13.5% Segment Share 6.4% 5.6% 1.7% Entry Luxury Car 5.1% 20.0% -16.7% 2.7% Segment Share 17.5% 8.9% 6.9% Source: Bloomberg Industries
Brand Loyalty in U.S. Jan-Nov FY2013 Make Bought Traded-in a Toyota Toyota 60.7% Honda 7.9% Ford 4.2% Nissan 4.2% Chevrolet 2.7% Hyundai 2.7% Subaru 2.0% Kia 1.7% Jeep 1.6% Lexus 1.4% Source: Edmunds.com
Brand Loyalty in U.S. Jan-Nov FY2013 Make Bought Traded-in a Honda Honda 61.8% Toyota 8.3% Nissan 4.1% Ford 3.5% Hyundai 2.8% Chevrolet 2.4% Subaru 2.2% Kia 1.9% Volkswagen 1.6% Mazda 1.5% Source: Edmunds.com
Brand Loyalty in U.S. Jan-Nov FY2013 Make Bought Traded-in a Nissan Nissan 48.2% Toyota 8.9% Honda 7.8% Ford 5.6% Chevrolet 4.4% Hyundai 4.0% Kia 3.1% Jeep 2.5% Dodge 1.9% Subaru 1.8% Source: Edmunds.com
Incentives in U.S. FY2013 Total U.S. New Vehicle Incentives in 2013 $2,401 +8.3% $1,820 +13.8% $1,033-20.1% $2,653 +5.0% Source: Edmunds.com, Bloomberg Industries
Key Metric Score Card by Automaker in U.S. FY2013 Volume Pricing Incentives Total Industry +7.5% +.06% +8.3% Toyota +7.4% +0.2% +13.8% Toyota +7.3% -0.4% +9.9% Lexus +12.2% -0.3% +31.0% Honda +7.2% +3.7% -20.1% Honda +7.4% +3.8% -21.5% Acura +5.9% +3.4% -13.7% Nissan +9.4% -1.4% +5.0% Nissan +10.8% -0.3% -0.1% Infiniti -2.9% -2.9% +41.5% Source: Bloomberg Industries
2 of 3 Luxury Vehicle Purchases are Entry Segments Segment Luxury Share 2013 Volume % Change Entry Luxury Car 41.9% 699,447 +10.0% Entry Luxury SUV 25.2% 420,340 +15.6% Mid-Range Luxury Car 13.8% 231,022 1.8% Mid-Range Luxury SUV 12.9% 215,335 11.4% Premium Luxury Car 3.3% 54,715 3.4% Premium Luxury SUV 3.0% 49,422-2.5% Source: Bloomberg Industries
Luxury Brands in U.S. TTM January 2014 Source: Bloomberg Industries Segment Luxury Share TTM Volume % Change Mercedes 18.7% 312,611 13.2% BMW 18.6% 311,020 10.5% Lexus 16.4% 275,273 11.0% Cadillac 10.8% 180,813 17.4% Acura 10.0% 166,770 6.0% Total luxury volume +10.5% in 2013 Audi 9.4% 158,106 12.9% Infiniti 7.1% 118,327-1.6% Lincoln 5.0% 83,476 2.8% Land Rover 3.0% 50,484 13.0% Jaguar 1.0% 17,270 43.3%
Key Metric Score Card for Luxury Brands in U.S. TTM January Brand Volume Pricing Incentives Mercedes 18.7% -5.8% +14.3% BMW 18.6% -6.1% +8.1% Lexus 16.4% -7.6% +33.0% Cadillac 10.8% -0.5% +11.2% Acura 10.0% +3.9% -15.0% Audi 9.4% -2.2% +14.8% Infiniti 7.1% -3.2% +37.0% Source: Bloomberg Industries
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