LINE DESCRIPTION Teflon and Titanium combine creating the ultimate smooth non-stick styling surface, to create healthier looking styles full of body and bounce. The unique oval shaped barrels of these tools create natural wave patterns for beautiful styles. Convenient LED display offers adjustable settings for various hair types. Touch-sensitive technology and ultra- slim handle design make styling more efficient.
MOOD BOARD
TARGET MARKET For the professional looking for non stick styling tools that have multi-use properties for ever evolving, trendy styling. For the consumer looking to add a new styling technique and curl to their routine to achieve effortless looks and styles.
CHI ELLIPSE TEFLON AND TITANIUM 3 IN 1 STYLER Create a multitude of looks with this ultra-versatile Styler. Featuring three styling options in one convenient tool to smooth, curl and wave to create a multitude looks. Unique Teflon and Titanium plates help to create smooth sleek styles on a non-stick surface. Features Create smooth styles by selecting the SMOOTH styling option Create captivating curls by selecting the CURL styling option Create undone waves by selecting the WAVE styling option 3-in -1 Teflon and Titanium Barrel Multi-use Styler to create curls, waves and smooth styles Adjustable temperature settings heat up to 410 F / 210 C - High 396 F - 410 F / 201 C - 210 C - Medium 371 F - 395 F / 181 C 200 C - Low - 180 F - 370 F / 80 C - 180 C Ceramic heater for consistent temperature LED touch sensitive temperature display and control Temperature locking feature 1 hour auto shut off
CHI ELLIPSE TEFLON AND TITANIUM 3 IN 1 STYLER OPERATING INSTRUCTIONS 1. Plug the appliance into the correct power supply. 2. Turn the iron on by pressing the power button. 3. Select the desired styling option by pressing the mode (M) button. 4. Select from Smooth, Curl or Wave - To create straight and smooth styles activate the SMOOTH option to heat only the inner plates. - To create waves lock the plates together using the lock switch and select the WAVE option to heat only the outer plates to use as a styling wand. - To create curls activate the CURL option to heat the outer and inner plates at once. Use the iron to wrap the hair around and in between the plates of the iron to create waves. 5. Adjust the temperature by using the + or buttons after the styling option is determined. 6. After 5 seconds the desired temperature selection will automatically lock - To manually lock the temperature settings press the mode (M) before styling, this will prevent accidental temperature and styling option changes during styling.
CHI ELLIPSE TEFLON AND TITANIUM 3 IN 1 STYLER DIMENSIONS & SPECS CHI ELLIPSE TEFLON AND TITANIUM 3 in 1 STYLER Length Width Height Weight Iron Dimensions 11.93 1.59 3.93.77 lbs. SPECS Plate Material Plate Dimensions / Shape Temperature Control Electrical Rating Cord Length Cord Type Warranty Dual Voltage Teflon and Titanium 3.93 length / Oval Touch Sensitive with LED Display 110-240V 50/60Hz 45W 11 ft. Safety Cord 2 Year Warranty Yes
CHI ELLIPSE TITANIUM HOT STYLING BRUSH Create smooth sleek styles with volume and body with an innovative 360 heating surface. The oval designed brush head creates sleek and smooth looks with each pass. Flexible bristles offer control and grip during styling eliminating the need for a comb. Creates: Features: Oval shape brush head with 360 heating area Titanium barrel for a smooth glide Flexible brush bristles for control Adjustable temperature settings heat up to 410 F / 210 C - High 396 F - 410 F / 201 C - 210 C - Medium 371 F - 395 F / 181 C 200 C - Low - 180 F - 370 F / 80 C - 180 C Ceramic heater for consistent temperature LED touch sensitive temperature display and control Temperature locking feature 1 hour auto shut off
CHI ELLIPSE TITANIUM HOT STYLING BRUSH DIMENSIONS & SPECS CHI ELLIPSE TEFLON AND TITANIUM HOT STYLING HAIR BRUSH Length Width Height Weight Brush Dimensions 12 2.37 1.79.55 lbs. SPECS Material Dimensions / Shape Temperature Control Electrical Rating Cord Length Cord Type Warranty Dual Voltage Titanium Oval Touch Sensitive with LED Display 110-240V 50/60Hz 45W 11 ft. Safety Cord 2 Year Warranty Yes
CHI ELLIPSE TITANIUM HOT STYLING BRUSH OPERATING INSTRUCTIONS 1. Plug the appliance into the correct power supply. 2. Turn the iron on by pressing the power button. 3. To select a preset temperature setting press the mode (M) button and select from: - High 396 F - 410 F / 201 C - 210 C - Medium 371 F - 395 F / 181 C 200 C - Low - 180 F - 370 F / 80 C - 180 C 4. Adjust the temperature by using the + or buttons after the styling option is determined. 5. After 5 seconds the desired temperature selection will automatically lock - To manually lock the temperature settings press the mode (M) before styling, this will prevent accidental temperature and styling option changes during styling.
CHI ELLIPSE ¾ 1 ¼ TEFLON TAPERED STYLING WAND Achieve dimensional curls and waves in each hair strand with a single barrel. The extended barrel length offers convenient styling for even the longest hair lengths. The tapered barrel front end can be used to create tighter curls only and the back end can be used to create looser curls. Using the complete barrel to wrap the hair creates various size curls. Features: Creates: ¾ 1 ¼ Teflon Oval Barrel Extended length tapered barrel for dimensional curls Teflon barrel offers a non-stick styling surface Adjustable temperature settings heat up to 410 F / 210 C - High 396 F - 410 F / 201 C - 210 C - Medium 371 F - 395 F / 181 C 200 C - Low - 180 F - 370 F / 80 C - 180 C Ceramic heater for consistent temperature LED touch sensitive temperature display and control Temperature locking feature 1 hour auto shut off
CHI ELLIPSE ¾ 1 ¼ TEFLON TAPERED STYLING WAND OPERATING INSTRUCTIONS 1. Plug the appliance into the correct power supply. 2. Turn the iron on by pressing the power button. 3. To select a preset temperature setting press the mode (M) button and select from: - High 396 F - 410 F / 201 C - 210 C - Medium 371 F - 395 F / 181 C 200 C - Low - 180 F - 370 F / 80 C - 180 C 4. Adjust the temperature by using the + or buttons after the styling option is determined. 5. After 5 seconds the desired temperature selection will automatically lock - To manually lock the temperature settings press the mode (M) before styling, this will prevent accidental temperature and styling option changes during styling.
CHI ELLIPSE ¾ 1 ¼ TEFLON TAPERED STYLING WAND DIMMENSIONS & SPECS CHI ELLIPSE TEFLON AND TITANIUM ¾ 1 ¼ TAPERED HAIR STYLING WAND Length Width Height Weight Iron Dimensions 15 1.33 1.48.71 lbs. SPECS Barrel Material Barrel Dimensions / Shape Temperature Control Electrical Rating Cord Length Cord Type Warranty Dual Voltage Teflon 6 Length / Tapered Oval Touch Sensitive with LED Display 110-240V 50/60Hz 45W 11 ft. Safety Cord 2 Year Warranty Yes
CHI ELLIPSE 1 ½ TEFLON AND TITANIUM STYLING WAND Effortless, undone curls are easily created with an oval shaped barrel that combines Teflon and Titanium for the ultimate styling surface. The 1 ½ barrel is perfect for creating loose waves on medium to long hair lengths. Features: Creates: 1 ½ Oval shape barrel Teflon and Titanium barrel offers a smooth non-stick styling surface Adjustable temperature settings heat up to 410 F / 210 C - High 396 F - 410 F / 201 C - 210 C - Medium 371 F - 395 F / 181 C 200 C - Low - 180 F - 370 F / 80 C - 180 C Ceramic heater for consistent temperature LED touch sensitive temperature display and control Temperature locking feature 1 hour auto shut off
CHI ELLIPSE 1 ½ TEFLON AND TITANIUM STYLING WAND DIMMENSIONS & SPECS CHI ELLIPSE TEFLON AND TITANIUM 1 HAIR STYLING WAND Length Width Height Weight Iron Dimensions 15 1.5 1.36.71 lbs. SPECS Barrel Material Barrel Dimensions / Shape Temperature Control Electrical Rating Cord Length Cord Type Warranty Dual Voltage Teflon and Titanium 6 Length 1 ½ Width / Oval Touch Sensitive with LED Display 110-240V 50/60Hz 45W 11 ft. Safety Cord 2 Year Warranty Yes
CHI ELLIPSE 1 ½ TEFLON AND TITANIUM STYLING WAND OPERATING INSTRUCTIONS 1. Plug the appliance into the correct power supply. 2. Turn the iron on by pressing the power button. 3. To select a preset temperature setting press the mode (M) button and select from: - High 396 F - 410 F / 201 C - 210 C - Medium 371 F - 395 F / 181 C 200 C - Low - 180 F - 370 F / 80 C - 180 C 4. Adjust the temperature by using the + or buttons after the styling option is determined. 5. After 5 seconds the desired temperature selection will automatically lock - To manually lock the temperature settings press the mode (M) before styling, this will prevent accidental temperature and styling option changes during styling.
PRICING SKU PRODUCT NAME SIZE SALON PRICE GF7108 CHI Ellipse Teflon and Titanium 3 - in- 1 Styler $69.99 GF7106 CHI Ellipse Titanium Hot Styling Brush $69.99 GF7107 CHI Ellipse ¾ 1 ¼ Teflon Tapered Styling Wand ¾ - 1 $69.99 GF7109 CHI Ellipse 1 ½" Teflon and Titanium Styling Wand 1 $69.99
MARKETING COLLATERAL
COMPETITIVE ANALYSIS GHD Curve Irons Retail Price: $249.00 each - No temperature controls - Ceramic barrels only - No Teflon non stick feature - Very high priced.
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