Guide To The New Safariland
LETTER Dear Safariland Customer, Welcome to the new Safariland. We have been saving lives by providing the most recognized and most trusted law enforcement and security products in the world. You ve known us individually as American Body Armor, Safariland Duty Gear and Defense Technology. You ve recognized us as Second Chance, PROTECH, Break Free and Monadnock. And you ve identified us as Hatch, Bianchi, Forensics Source as well as many other leading brand names. First as Armor Holdings and then as BAE Systems Products Group, we ve been a collection of these independent brands, operating separately. We now enter a new era. Through the restructuring of our organization, we have brought together all of these brands as one integrated company united as Safariland. This is not simply a name change. This is a cultural change. Rebranding our company as Safariland unifies everything we do. We have brought together our heritage, our collective expertise and our shared passion to focus on our primary objective: providing the most innovative products with bestin-class service to the brave men and women who depend on them every day. Safariland. Together, We Save Lives. Sincerely, Scott O Brien President, Safariland LLC safariland.com 800.347.1200
TABLE OF CONTENTS HISTORY... 6 Heritage... 8 the new safariland... 10 Product Categories... 12 Body Armor... 14 Duty Gear... 15 Less Lethal... 16 Personal Protective Gear... 17 Hard Armor... 18 Armor Systems... 19 Firearms Accessories... 20 Investigation/Examination... 21 Customer segments... 22 Patrol/Duty... 24 Tactical... 25 Security... 26 Forensics... 27 Corrections... 28 Shooting Sports... 29 Together, We Save Lives... 30 safariland.com 800.347.1200
HISTORY HISTORY Today s Safariland had modest roots. It all began in 1969, when American Body Armor pioneered advanced technologies in body armor. Adopting the name Armor Holdings in 1996, we achieved strength through growth and acquisition of leading brands (see pages 8-9) that positioned us as a world leader in security products. These strengths were recognized by BAE Systems, which acquired Armor Holdings in 2007, giving us new reach and new resources in technology. Producing advanced military systems in the air, on land and at sea, we became BAE Systems Products Group. Retaining the strength and resources of BAE Systems, we have access to the shared technologies of the third-largest global defense company. Its strength is our strength. And now fully integrated in its products and services, we introduce the new Safariland a new benchmark in excellence. TIMELINE BAE SYSTEMS PRODUCTS GROUP 1969 A leader in body armor is born. So is a legend. 1996 Bold ABA expansion marks a new era in security products. 2007 Acquired by the third-largest global defense company. We become BAE Systems Products Group. 2009 BAE Systems Products Group rebrands as Safariland. safariland.com 1999 Armor Holdings acquires Safariland, the leader in duty gear and body armor. 800.347.1200
HERITAGE TM HERITAGE The product lines you see below are legends. They represent the richest heritage in the world of law enforcement and security products. Our heritage. They are highly respected and some of the best-known lines in the industry, and they are now the legacy product lines of the new Safariland. This Who s Who of products has led the way in every facet of the industry, from body armor and duty gear to forensics equipment and firearms accessories. United as Safariland, we will continue to forge new advances in the products that protect those who protect us all. safariland.com 800.347.1200
THE NEW SAFARILAND As Armor Holdings and then BAE Systems Products Group, we were a collection of independently branded businesses operating as separate companies. In June 2008, we reorganized the Products Group by integrating these businesses under a one-company structure. United, we have become a single source provider with the ability to offer more innovative products and solutions with better service. As a result, we have not just changed our name; we have changed our culture through a complete business model transformation. Today s Safariland will focus on our customers like no other company in the industry. You will see it in our service. You will see it in our operations. And you will see it most evidently in how we go to market. We now group our products as categories and market them within mission-specific customer segments. This will make it easier for our distribution partners and those who use our products to find what they re looking for. Because of the new way we group our products, we now sell them differently as well. Now, instead of having a representative for body armor and a different representative for equipment, our customers will have a relationship with one representative versed in all of our products who can provide a complete consultative solution. And to tie this all together, we changed the way we promote our products. Now you ll see our products marketed within each customer segment, making it easier to understand how we fill the needs of the brave men and women who use those products. We will promote ourselves as one company brand, Safariland, which better explains the breadth of our offerings, our leadership position in the market and our rich heritage. 10 11 safariland.com Changing our company and our culture to Safariland unifies everything we do. We have brought together our products, our employees and our cultures as one because together we are greater than our individual parts. 800.347.1200
PRODUCT CATEGORIES PRODUCT CATEGORIES Safariland offers products to solve the mission-specific needs of today s law enforcement and security officers. As part of our new business model, those products are now grouped into eight product categories, making our products easier to identify based on officer application. These categories are defined by their relationship to each other by recognized commonalities. The following pages identify each of these product categories, as well as product lines you ll find within them. For a more comprehensive list and description of those product lines, please visit www.safariland.com. BODY ARMOR p.14 DUTY GEAR p.15 less lethal p.16 Personal Protective Gear p.17 HARD ARMOR p.18 ARMOR SYSTEMS p.19 firearms ACCESSORIES p.20 Investigation/Examination p.21 12 safariland.com 800.347.1200 13
BODY ARMOR BODY ARMOR For decades, we have been saving lives by providing the most advanced and most trusted body armor in the industry. The heritage of our various product lines spans the entire spectrum of innovation, advanced performance, coverage, durability, comfort and value. Our Body Armor category includes both concealable and tactical body armor protective inserts, and carriers. Product lines will be represented by legacy brands including American Body Armor, Second Chance, PROTECH and SAVVY Armor for Women. Combined under the Safariland banner, we are poised to offer the most comprehensive lineup of body armor available to meet and defeat the ever-changing threats you face while carrying out your mission. Concealable armor Tactical armor Protective Inserts Carriers Corrections armor DUTY GEAR Legendary for quality and innovation, Safariland Duty Gear is the overwhelming choice of law enforcement agencies around the world. Composed of both the Safariland and Bianchi brands, we continue to expand our leadership position by offering the industry s most extensive range of top-quality products. Product lines within the Duty Gear category are holsters, belts, accessories and restraints. These products are used across all customer segments, including law enforcement, military, government, private security, competition and recreation. Duty holsters Concealment holsters competition holsters belts accessories restraints DUTY GEAR 14 safariland.com 800.347.1200 15
less lethal LESS LETHAL Safariland manufactures less lethal products to exacting specifications and quality standards. Our legacy product lines have led the way for decades and include duty aerosols, specialty-impact munitions, distraction devices, batons and chemicals. The names Defense Technology and Monadnock are synonymous with the finest in less lethal products. Law enforcement, security, corrections and military personnel around the world rely on these products for their proven performance under the most demanding conditions. aerosols impact munitions Gas Masks Launchers distraction devices batons chemical munitions Personal Protective Gear Safariland offers industry-leading protective gear ranging from riot-control suits and high-tech gloves to elbow pads, knee pads and a full range of bags. Our offerings trace their heritage to our legacy products from Hatch and are designed especially to meet the needs of law enforcement and military professionals. Our gloves and other protective gear are used by customer segments including uniformed-duty, tactical, corrections, military and many other professionals. gloves riot-control suits elbow pads knee pads HeadGear gear bags Personal Protective Gear 16 safariland.com 800.347.1200 17
HARD ARMOR HARD ARMOR Safariland s Hard Armor product category includes ballistic shields, helmets, face shields, shin guards, trauma plates and more. Each product is manufactured to the highest standards and is tested to keep officers safe in any operation. Our products are branded under the PROTECH name, which sets the standard for advanced quality and protection. ballistic shields helmets face shields shin guards Rifle Plates Trauma Inserts ARMOR SYSTEMS From Blast and Ballistic Resistant Enclosures and Armored Fighting Positions to lightweight composite armor for sea, air and land vehicles, Safariland offers a complete range of advanced product solutions for government facilities, military installations, private and public corporations and originalequipment manufacturers (OEM). Led by the legacy PROTECH product line, Safariland Armor Systems is renowned for its commitment to saving lives and protecting assets. Our leading technology and superior program management make us the trusted choice of security professionals around the world. Guard Towers Blast and Ballistic Resistant Enclosures (BRE) Armored Fighting Positions custom armor for sea, air and land vehicles BlastShield ARMOR SYSTEMS 18 safariland.com 800.347.1200 19
FIREARMS ACCESSORIES FIREARMS ACCESSORIES Safariland products keep firearms operating effectively and safely. Products within this category range from premium cleaning accessories and maintenance equipment to chemicals, polymer shotgun stocks and scope mounts. Law enforcement officers, avid sportsmen and the military all count on our products as the most trusted and reliable in the industry. In fact, our legacy product lines branded under the KleenBore, B-Square, Break Free and SPEEDFEED marks have set the standard for quality and performance. firearms cleaning/ maintenance Equipment optics shotgun stocks scope mounts scope rings Investigation/Examination Safariland s Investigation/Examination product category is a one-stop shop for the finest forensics products for all types of investigative, collection, processing and lab-related activities. We offer industry-leading crime scene investigation equipment and supplies, evidence collection products, narcotics identification kits, first responder equipment, document examination technology and much more. These products are marketed under the Forensics Source segment umbrella and are built on our well-known product lines including Lightning Powder, Identicator, NIK Public Safety, ODV, EVI-PAQ and Projectina. CSI equipment and supplies evidence collection narcotics testing kits biohazard equipment Document Verification equipment fingerprinting systems Investigation/Examination 20 safariland.com 800.347.1200 21
CUSTOMER SEGMENTS CUSTOMER SEGMENTS At Safariland, we never forget that those who use our products depend on those products to keep them safe often, to keep them alive. Under each Segment, we group together products across all categories based on who uses them. In doing this, we make it easy for customers to find the products they seek by the mission they fulfill. The following pages illustrate these segments and the various product lines we offer in which our product categories. PATROL/DUTY p.24 TACTICAL p.25 SECURITY p.26 FORENSICS p.27 CORRECTIONS p.28 Shooting Sports p.29 22 safariland.com 800.347.1200 23
PATROL/DUTY PATROL/DUTY When it comes to designing products for the patrol officer, our approach is simple: It s all about reliability. Safariland continuously studies modern street-survival tactics and works with law enforcement personnel on a daily basis to design modern systems for the patrol officer. Body Armor Holsters pouches belts Gloves Restraints gear bags Aerosols HELMETS BAtons Vehicle Armor firearms cleaning/ MAINTENANCE equipment impact munitions TACTICAL Safariland designs and manufactures industry-leading tactical products with the primary objective of enabling officers to accomplish their mission safely and effectively. We offer a complete solution of tactical products from tactical body armor, helmets and ballistic shields to duty gear, less lethal products and complete armor systems. Safariland s Tactical segment provides a single, comprehensive offering of the most innovative products, training and services to tactical officers. Body Armor Holsters pouches Gloves Knee pads Helmets Restraints gear bags Chemicals Munitions optics Shields Distraction devices Vehicle Armor Ballistic Plates firearms cleaning/ MAINTENANCE equipment TACTICAL 24 safariland.com 800.347.1200 25
SECURITY SECURITY In today s complex world, security is a constant concern for many businesses and governments. From nuclear plants to asset protection, security contractors are a diverse group and require a wide variety of equipment solutions. Body Armor Holsters Helmets shields Gloves Aerosols optics BAtons firearms cleaning/ maintenance Equipment Guard Towers Blast and Ballistic Resistant Enclosures (BRE) Armored Fighting Positions custom armor for sea, air and land vehicles BlastShield FORENSICS Safariland s commitment to the law enforcement community extends beyond the crime scene. We provide sworn officers, security professionals and technicians with the innovative forensics equipment and supplies they need to collect, process and store evidence...and put criminals behind bars. The world s finest forensics products have Safariland s fingerprints all over them. NARCOTICS TESTING KITS FINGERPRINTING systems Csi equipment and SUPPLIES EVIDENCE collections gear bags DNA EQUIPMENT and CONSUMABLES LAB EQUIPMENT FIRST RESPONDER GEAR Document Verification equipment gloves FORENSICS 26 safariland.com 800.347.1200 27
CORRECtions CORRECTIONS A dangerous workplace calls for tough protective equipment. We develop products using continuous research and development, analysis of improvised weapons and feedback from corrections officers. Safariland understands that corrections professionals work in a unique environment...that s why we manufacture specialized solutions for the prison industry. Body Armor Holsters Restraints Gloves belts BATONS aerosols chemical munitions gas masks Helmets Riot-control Gear Guard Towers gear bags distraction devices Shooting Sports Safety is just as important for the sportsman as it is for the law-enforcement professional. Shooters of all types have a need for properly maintained guns, improvements to their favorite gun and gear that enhances their overall experience. Safariland provides these products, emphasizing quality and safety, with an array of firearms accessories and equipment made to serve the outdoor segment of our market. Holsters Optics Scope Mounts scope rings Shotgun stocks Gloves firearms cleaning/ maintenance equipment shooting sports 28 safariland.com 800.347.1200 29
Together, We Save Lives Officer Larry Morrison Chesterfield, Michigan Save #987 Together, We Save Lives With each product we make, Safariland puts the emphasis on protecting the lives of those who use them. Just as a ballistic vest can save a life, so can a duty holster or a clean, properly working weapon. Just as a tactical helmet can save a life, so can a distraction device or a handcuff. Our body armor alone has saved more than 1,650 lives. That s far more than any other body-armor company. And nothing means more to us. Today, we usher in a new era an era devoted to creating the finest products of their kind and offering them more efficiently and more conveniently than ever before. From our product development teams to our distributors, from those in our manufacturing facilities to those using our products, we are united. And Together, We Save Lives. 30 safariland.com 800.347.1200 31
13386 International Parkway Jacksonville, Florida 32218 (800) 347-1200 safariland.com 2009 BAE Systems