e-mobility Part of new Public Transport services DB FuhrparkService GmbH Anke Borcherding Berlin, 8 October 2014
Fuhrpark Group International mobility provider part of Deutsche Bahn AG Fuhrpark Group DB FuhrparkService DB Rent BwFuhrparkService Mobility Solutions since 1996 Mobility provider for Deutsche Bahn AG since 2001 Mobility provider in the external market since 2002 Mobility provider for German Armed Forces since 2005 Mobility provider for Schweizer Post
Traditional Patterns of Urban Mobility Low degree of connectivity Train services Tram, Tube Taxi Chauffeurservice Flinkster e-flinkster Multicity Carsharing Call a Bike e-call a Bike StadtRAD Hamburg StadtRAD Lüneburg Konrad Kassel
Current e-mobility offers in addition to Public transport
The Flinkster network Customers More than 270,000 customers Locations Available in 200 Cities and 1,000 railway stations Connecting/junction mobility for major railway stations and alternative mobility offer for innercity purpose in many german cities Worldwide reservations via cooperating partners Vehicles 3,600 cars of different categories and manufacturer in Germany About 500 electric cars Additional 2,000 cars in Austria, Suisse, Italy and the Netherlands
The Flinkster plattform one step towards an intermodal offer
The Call a Bike network Call a Bike is quality leader on German bike rental market System operating since 2001 About 8,500 bicycles and 115 pedelecs available Available in 7 cities and at more than 30 major railway stations More than 700,000 business and private customers System provider and system operater Call a Bike operates self-reliantly and in cooperation with municipalities Characteristics Lending and returning at stations Bicycles with GPRS based detection Access per mobile-app, season ticket for short range public transport, credit card and member card
Typical carsharing customer but not typical for Public Transport 4/5 of the users are male and younger than 45 years Have a season ticket for short range public transport Have a high level of education User profile Have predominantly their own car Are employed Have a comfortable to sizable income Live in an oneperson household (max. two-person household)
Carsharing customer behaviour Station based carsharing Use of carsharing, ususally 1-3 days per month Long-term trips are rather realized by station-based carsharing One third of all trips take less than one hour 44% of all trips take between 2 and 4 hours Free Floating For spontaneous trips The choice of use does not depend on the provider, it depends most time on the distance to the next car It is used more often than station-based carsharing, but for a shorter time span
Reasons for carsharing use addition to Public Tansport Lower price Environmental aspect, ecological offer (especially e- Carsharing) Simple use Free Floating is easier to use than station-based carsharing, it is more flexibel The use of electric vehicles is very simple Good in combination with short range public transport systems, can close supply gaps in SRPTnets General flexibility of carsharing (no waiting time, trips can start and end right in front of your doorstep) Good for replacing second cars Ideal for occasional use: visting relatives, shopping, transport tasks, weekend trips, recreation and sport, If feasible than oneway Use predominantes at the weekend or on holidays
Change in customer behaviour Always online Sharing instead of owning Increasing spontaneity and decreasing willingness for being commited to something Changed decision making process due to increasing transparency (search engines) and social web Distinct tendency to individualisation Digital life: Increasing organisation of all aspects of life via (mobile) internet and smart devices
New options for mobility New Public Transport?