The direct route to a high-end target group which is specifically interested in architecture, building, interiors and design. Publisher and Media Administration Etzel-Verlag AG Knonauerstrasse 56 CH-6330 Cham/ZG Fax +41 (0)41 785 50 88 www.etzel-verlag.ch info@etzel-verlag.ch Media documentation 2018
Media information 2018 RAUM UND WOHNEN interprets «living» as an important component of our culture. From this perspective an editorial concept was developed which represents the documentation of good taste in all its variety. Generously displayed articles from the areas architecture, lifestyle and design characterise the face of this successful magazine. Not only the Swiss perspective is illustrated but a colourful overview of European lifestyle culture in the broadest sense is provided by international articles. Corresponding to the level of the editorial, the design of RAUM UND WOHNEN is also very high. Layout, breakdown and modern typography assure that the print whether editorial or advertisement always finds a high level of attention. The editorial concept and high quality standards are particularly attractive to men and women of the middle and upper classes. The target group reached by RAUM UND WOHNEN is established and extrovert. The supreme way of dealing with wonderful and valuable objects to which the home primarily belongs as an expression of personality and lifestyle openness to everything new and an avid interest in anything which helps to make everyday life more pleasant, varied and lovely, are characteristics of the readers of RAUM UND WOHNEN, who are addressed here in an appropriate way.
Themes and dates 2018 Edition Editorial Advertisement Copy Themes deadline deadline deadline 2/18 of 15 February 7 December 4 January 18 January New products at the IMM Cologne Bathrooms and spas 3/18 of 15 March 18 January 1 February 15 February Lifesyle for gardens (Furniture, lights, shading) Wardrobes, cupboards and storage space furniture 4/18 of 19 April 15 February 1 March 15 March Home textiles Tables and chairs, kitchen and bathroom taps & fittings 5/18 of 17 May 22 March 5 April 19 April New releases Furniture Fair Milan Lights, design in the garden 6 7/18 of 21 June 26 April 9 May 24 May Kitchen and kitchen devices Double issue/in sale 2 months Dinnerware and kitchen utensils 8/18 of 23 August 14 June 12 July 26 July Focus bathroom Wall and floor coverings, design carpets 9/18 of 20 September 26 July 9 August 23 August Scandinavian furniture System furniture 10/18 of 18 October 23 August 6 September 20 September Lights Sofa beds and lounges, wallpaper and tissues 11/18 of 15 November 20 September 4 October 18 October Beds Ideas for Gifts and Lifestyle, Trends «Kitchen Mile» 12/18 1/19 of 20 December 25 October 8 November 22 November Upholstery and side tables Double issue/in sale 2 months Office-trends, stove Regularly featured in RAUM UND WOHNEN Articles about architecture and interiors, Design trends, Ideas for rooms and furnishing, Profiles, Calendar of events, Trend Hotels, Design-Awards. (For important news there s a special stop-press section with a shorter editorial deadline.) Annual publications of RAUM UND WOHNEN Trendmagazin KÜCHE & BAD Trendmagazin WELLNESS-IDEEN, MyRoom (see separate media documentation)
Format plan Standard formats Page dominant formats Linked formats 1/1 page 1/1 page bleed 1/2 page cw. 1/2 page high 1/4 page cw. 1/4 page high 1/4 page 1/8 page Widht 199 mm Widht 225 mm Widht 184 mm Widht 90 mm Widht 184 mm Widht 43 mm Widht 90 mm Widht 90 mm Height 278 mm Height 297 mm Height 137 mm Height 278 mm Height 66 mm Height 278 mm Height 137 mm Height 66 mm (+ bleed) 1/3 page cw. 1/3 page high 3/4 page cw. 3/4 page high 2/3 page cw. 2/3 page high 1 1/3 page over spine bleed Widht 184 mm Widht 60 mm Widht 184 mm Widht 132 mm Widht 184 mm Widht 122 mm Widht 304 mm (+ bleed) Height 90 mm Height 278 mm Height 205 mm Height 278 mm Height 186 mm Height 278 mm Height 297 mm Bleed bonus: On both sides, above and below, both 3 mm On advertisements over spine two separate copies are necessary. The bleed bonusses also have to be taken into considered relative to the spine. 1 1/2 page over spine bleed 1 3/4 page over spine bleed 2/1 page over spine bleed Widht 355 mm (+ bleed) Widht 386 mm (+ bleed) Widht 450 mm (+ bleed) Height 297 mm Height 297 mm Height 297 mm
Rapid cost calculation Four coloured Deduction for repeat advertisements: Formats Net price Net price Net price Net price Net price at 1+2x from 3x from 6x from 8x from 10x 5% 7.5% 10% 12.5% Standard formats Page dominant formats Linked formats Special placings 1/1 page 1/2 page 1/3 page 1/4 page 1/8 page 3/4 page 2/3 page 1 1/3 page 1 1/2 page 1 3/4 page 1 2/1 page 1 2/1 page (IFC/p 3) Inside front cover Outside back cover page 3, 4, 7, 9 page 5 1/3 page 7 450.00 7 077.50 6 89 1.25 6 705.00 6 5 18.75 4 030.00 3 828.50 3 727.75 3 627.00 3 526.25 3 1 1 0.00 2 954.50 2 876.75 2 799.00 2 72 1.25 2 140.00 2 033.00 1 979.50 1 926.00 1 872.50 1 380.00 1 3 1 1.00 1 276.50 1 242.00 1 207.50 6 220.00 5 909.00 5 753.50 5 598.00 5 442.50 5 760.00 5 472.00 5 328.00 5 184.00 5 040.00 8 830.00 8 388.50 8 1 67.75 7 947.00 7 726.25 9 590.00 9 1 1 0.50 8 870.75 8 63 1.00 8 39 1.25 1 0 560.00 10 032.00 9 768.00 9 504.00 9 240.00 1 1 480.00 10 906.00 10 6 1 9.00 10 332.00 10 045.00 1 2 680.00 12 046.00 11 729.00 11 4 1 2.00 1 1 095.00 8 650.00 8 2 1 7.50 8 00 1.25 7 785.00 7 568.75 10 350.00 9 832.50 9 573.75 9 3 1 5.00 9 056.25 8 650.00 8 2 1 7.50 8 00 1.25 7 785.00 7 568.75 3 550.00 3 372.50 3 283.75 3 1 95.00 3 1 06.25 Inserts/Supplements Stickers 2 pages 6 220.00 5 909.00 5 753.50 5 598.00 5 442.50 4 pages 7 750.00 7 362.50 7 1 68.75 6 975.00 6 78 1.25 8 pages 9 890.00 9 395.50 9 1 48.25 8 90 1.00 8 653.75 16 pages 12 340.00 1 1 723.00 1 1 414.50 1 1 1 06.00 10 797.50 24 pages 15 000.00 14 250.00 13 875.00 13 500.00 13 1 25.00 32 pages 19 400.00 18 430.00 17 945.00 17 460.00 16 975.00 Prices include postage; for larger brochures on request. Only in association with an advert 1/1 page CHF 95. per thousand copies, incl. postage. Multiple page stickers CHF 190. per thousand copies, incl. postage.
Discounts and surcharges Repeat discount: Discount for combinations: Placing surcharge: from 3x 5%, from 6x 7.5%, 8x 10% at 10x 12,5% (discounts on mono net basic prices, all titles published can be freely combined) 2 titles 5%, 3 titles 10% (discounts on mono net basic prices, all titles published can be freely combined) 10% on binding requirements, if these can be kept Technical data Printing processes: Print copy: Production of print documents: Production: Rotary offset, CTP Data formats: QuarkXPress, InDesign, Illustrator, Freehand, Photoshop and as Acrobat PDF file or PDF/X-3. Enclose all fonts. Colours defined as CMYK. Image resolution 300 dpi. Advertisements which run off the edge plus 3 mm. Data delivery: CD, FTP or per e-mail to the advertisement administration with binding colour proof. Colour tolerances are unavoidable. They do not form sufficient reason for discounts. The production of print documents on the basis of originals, photos, retouch or prints is not included in the price. 27 000 copies Special placings Inside front cover: first left-hand page of the magazine Outside back cover: the last page ot the magazine page 3: first right-hand page page 4: to the left of the editorial page 5: following editorial copy, 1/3 page right page 7, 9: to the right of the contents page Special placement for large format ads on agreement Readership: Reader per issue = 109 000 Wider readership = 400 000 (MachBasic readership study) Your contact / Publisher program Publisher and Media Administration Etzel-Verlag AG Knonauerstrasse 56 CH-6330 Cham/ZG Fax +41 (0)41 785 50 88 www.etzel-verlag.ch info@etzel-verlag.ch Media Promotion Hansruedi Hofer (head) hansruedi.hofer@etzel-verlag.ch Lukas Elsener lukas.elsener@etzel-verlag.ch Media Administration Sarah Stähli sarah.staehli@etzel-verlag.ch Tel. +41 (0)41 785 50 63 Editorial Katrin Montiegel katrin.montiegel@etzel-verlag.ch
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