Shared-Use Mobility: First & Last Mile Solution Sarah Nemecek Project Manager
SHARED-USE MOBILITY CENTER CONNECT PUBLIC AGENCIES AND TRANSIT, COMMUNITY & PRIVATE SECTORS TO SCALE BENEFITS OF SHARED MOBILITY FOR ALL CONDUCT INNOVATIVE RESEARCH WITH PRACTICAL RESULTS TOOLBOX FOR CITIES: SHARE POLICIES AND BEST PRACTICES PROVIDE INTERMEDIARY ROLE FOR CITIES IN TESTING AND SCALING SHARED-USE PROGRAMS THAT BENEFIT DIVERSE COMMUNITIES
What is shared-use mobility and why is it important?
ECONOMY GROWS, VEHICLE MILES TRAVELED DROPS 140000. 130000. 120000. GDP/HH ($) TVMT/HH 110000. 100000. 90000. 27000. 25500. 24000. 22500. 21000. 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
SHIFTING TRANSPORTATION NORMS TRADITIONAL TRENDING FUTURE I own and use my own transportation I own my transportation and/or access shared mobility options I access a menu of mobility options to meet my needs Suburban Rural Urban Core Urban Core Suburban Rural
WHAT IS SHARED-USE MOBILITY? Public Transit Taxis & E-hailing Vanpools Ridesharing Ridesourcing Jitneys Carsharing Shuttle services Bike sharing
SHARED MOBILITY IN THE U.S. AND CANADA
THE BENEFITS OF SUM ECONOMIC CARS ARE EXPENSIVE TO OWN AND MAINTAIN; SUM SERVICES CAN BE SECOND SOURCE OF INCOME ENVIRONMENTAL SHARED SERVICES TAKE VEHICLES OFF OF THE ROAD, REDUCING VMT & EMISSIONS SOCIAL / HEALTH TRANSIT RIDERS WALK MORE EQUITY MORE CHOICES = MORE OPPORTUNITIES
How can shared mobility provide first mile / last mile connections?
ON-DEMAND WITH FLEXIBLE ROUTES & 24/7 SERVICE FIRST MILE / LAST MILE FILLS GAPS IN WEEKEND + NIGHT-TIME SERVICE FILLS GAPS IN LOW-DENSITY AREAS WITH POOR TRANSIT CONNECTIONS REQUIRES LITTLE INFRASTRUCTURE INVESTMENT - CAN SCALE QUICKLY AND CHEAPLY OPPORTUNITIES FOR FARE / TECHNOLOGY INTEGRATION FOR SEAMLESS TRANSITION BETWEEN MODES TRANSIT AND
Where is it working?
CARSHARE CONNECTIONS
BIKESHARE + TRANSIT
RIDESOURCING PARTNERSHIPS
MICROTRANSIT Bridj in Washington, DC
OTHER SERVICES: TECHNOLOGY, MOBILITY HUBS
INTEGRATED FARE MEDIA IGO CarSharing + CTA LA Metro - Bikeshare San Francisco - Clipper Card
What are the challenges?
Challenges Vague definitions of partnerships Lack of data from operators Niche users and exclusive access Balancing business motives v. the public good Parking! Disconnected systems, especially in smaller cities & suburbs Expanding beyond urban cores
How do we get there?
INCENTIVIZE GROWTH OF CARSHARING AS A FIRST MILE / LAST MILE SOLUTION PARTNERSHIPS & MARKETING WITH TRANSIT AND GOVERNMENT STREET SPACES CREATE VISIBILITY ENCOURAGE MULTIPLE PROVIDERS & APPROACHES
INCENTIVIZE GROWTH OF BIKESHARING AS A FIRST MILE / LAST MILE SOLUTION PARTNERSHIPS & MARKETING TO CREATE VISIBILITY & COVER START-UP COSTS SEPARATED BIKE LANES HAVE 75% MORE TRAFFIC BUILD THE NETWORKS TO COVER THE REGION MAKE SYSTEMS ACCESSIBLE & SIMPLE TO USE CULTURAL LITERACY TO ATTRACT NEW RIDERS
INCENTIVIZE GROWTH OF SHUTTLES, VANPOOLS, AND RIDESOURCING / RIDE-SPLITTING AS A FIRST MILE / LAST MILE SOLUTION SET RULES FOR ACCESSIBLE VEHICLES ENCOURAGE RIDE-SPLITTING FOR DIFFERENT POPULATION SEGMENTS ENCOURAGE THE BEST TECHNOLOGY IN ALL SERVICES USE DATA TO DETERMINE ROUTES FLEXIBILITY IN PAYMENT MEDIA PROVIDE INFORMATION ACCESS BY CELL PHONES REQUIREMENTS FOR FEES TO PAY FOR WHEELCHAIR ACCESSIBILITY
WORK IN PARTNERSHIPS TO ACHIEVE GOALS SUMC Trade Allies
BE PROACTIVE WITH POLICY SET RULES about standards to allow for integration of systems, technology, and data THINK ABOUT ALL MODES (private and public) when planning integrated systems SHAPE GROWTH, partnerships & develop opportunities for new business models with private sector PILOT PROJECTS to find solutions PUT EQUITY FIRST
PILOT PROJECTS TO FIND SOLUTIONS Chicagoland Peer-to-Peer (P2P) Carsharing Pilot with Getaround, CDOT and IDOT Launch P2P Carsharing in three communities: 1. Low-Density 2. Low-to- Moderate Income 3. Closed, Private
Thank you. sarah@sharedusemobilitycenter.org Sharedusemobilitycenter.org