Red Tractor. Brand and Identity Guidelines

Red Tractor Brand and Identity Guidelines

Introduction Who are Red Tractor? Launched in 2000, Red Tractor is the largest food assurance scheme in the UK. It ensures the food you buy is traceable, safe to eat and has been produced responsibly from farms to fork! The logo can only be used on food that has been produced, packed, stored and transported to Red Tractor standards. Red Tractor assured food and drink has been produced to some of the most comprehensive and respected standards in the world. The Union Jack in the Red Tractor logo shows the food has been farmed, processed and packed in the UK. Red Tractor covers an extensive range of products, including meat, poultry, dairy, breakfast cereals and fruit & vegetables. Products covered by Red Tractor Assurance schemes are: Fresh meat: beef, lamb, pork, chicken and turkey Further processed meat: bacon, ham and sausages Milk, cheese and other dairy products Fruit, vegetables, salad and potatoes Cereals, oilseeds and sugar There are over 79,000 Red Tractor farms in the UK and 661 processors and packers licensed to use the logo on pack. All suppliers in the Red Tractor food chain are inspected and certified by an independent professional body over 50,000 checks take place each year. The Red Tractor logo is used extensively by major UK retailers and many branded manufacturers as well as 2,900 foodservice outlets; Red Tractor Assured products have a combined annual sales value of around 12 billion. Currently, the Red Tractor logo is recognised by 64% of shoppers. Red Tractor Brand and Identity Guidelines 3

Introduction Guidelines The guidelines which follow are set out to ensure that the Red Tractor Food Standards identity remains consistent at all times. This guide should be adhered to by producers, Red Tractor Food Standards employees, agencies and other third party representatives. It is essential that the guidelines in this document are followed carefully and that all literature that is intended for both internal and external use should be referenced to these guidelines before being placed into circulation. Brand Guardians If you have any queries regarding the following documentation or any specifics therein, please contact the Red Tractor marketing department: 020 7630 3320 or marketing@redtractor.org.uk 4 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 5

Identity guidelines Contents 1.1 The logos 08 The Standard logo - Introduction 08 The Name Ingredient logo - Introduction 09 Made with logo - Introduction 09 Trust The Tractor logo - Introduction 1.2 Using the logo 10 The Standard logo - Usage 12 The Named Ingredient logo - Usage 14 Made with logo - Usage 16 Trust The Tractor logo 1.3 Typefaces 18 Primary 20 Secondary Typefaces 22 Trust the Tractor 1.4 Applying the logo 24 Applying the Logo - On Pack - Standard Logo 25 Applying the Logo - On Pack - Named Logo 26 Applying the Logo - On Menu 27 Applying the Logo - Application examples 30 Applying the logo - Merchandise 31 Applying the logo - Messaging 1.5 2014 Campaign 32 Look and feel - 2014 Campaign objectives 33 2014 - Typeface 34 2014 - Printed Adverts 36 2014 - Social media assets Red Tractor Brand and Identity Guidelines 7

The Logos The Standard Logo The Standard Red Tractor logo is for use on products that comprise of one primary Red Tractor assured ingredient, where no other ingredients have been added. Products bearing the Standard logo must contain at least 95% Red Tractor certified ingredients to be labelled as approved Red Tractor products. We permit up to 5% non-red Tractor ingredients to allow for items such as seasoning, herbs, spices i.e. Peppered steaks Made with Red Tractor Assured Lamb Made with Red Tractor Assured Beef Made with Logo Up until 2014 it had not been possible to use the logo on products such as ready meals, hot and cold eating pies or pizzas. A new Made With Red Tractor logo has been developed and is intended to provide a clear indication that a key ingredient of a manufactured food product is Red Tractor assured. 100% of this ingredient must be assured. It is the only version of the Red Tractor logo that can be used on products where the Composite Product is below 65% of the product. Made With logo criteria have also been developed for nonmeat products, including jams, flour based confectionery, fruit pies and potato products. The Named Ingredient Logo Trust the Tractor Logo PORK BEEF The Named Ingredient logo highlights that the main ingredient of a product is produced to Red Tractor standards, i.e. for example the pork in a sausage. The label makes it clear that the logo refers to one ingredient and not to the entire product. The Trust the Tractor logo is our current campaign logo. Use it across marketing materials, online, on transport vehicles, adverts and any other promotional activity to show that you Trust the Tractor. CHICKEN LAMB The Named Ingredient must comprise at least 65% of the food and must meet the normal assurance criteria. 100% of the Named Ingredient must be sourced from Red Tractor assured producers and be listed on your licence. 8 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 9

Using the - The Standard Logo Size & Position The sizes and rules below must be used when using the logo. The Standard Red Tractor logo is for use on products that comprise of one primary Red Tractor assured ingredient, where no other ingredients have been added. Products bearing the Standard logo must contain at least 95% Red Tractor certified ingredients to be labelled as approved Red Tractor products. We permit up to 5% non-red Tractor ingredients to allow for items such as seasoning, herbs, spices i.e. Peppered steaks Pantone 1788 C 0 M 87 Y 91 K 0 R 240 G 34 B 51 Web safe F0 22 33 Pantone 280 C 100 M 72 Y 0 K 18 R 0 G 38 B 127 Web safe 00 26 7F Process Black C 0 M 0 Y 0 K 100 R 0 G 0 B 0 Web safe 00 00 00 On packaging, the logo should be positioned at least 4.5mm (or half its diameter) away from the edges of label and any other graphics or type. On promotional or pointof-sale material, the logo should be at least the depth of 2 letter D s away from the edge of the work and any other graphics or type. It should never be partly obscured by graphics, type or other elements. Wherever possible, the logo should appear on the front of packs as displayed. Using the logo in colour What not to do The colours and balances below must be used whenever the logo is reproduced. Consumers will only recognise Red Tractor properly if they see it presented in a regular and consistent way. So the logo must always be used according to this guide and not be modified in any way. Full colour logo For use on white backgrounds on all fullcolour printed media. Mono logo For use on black and white printed media. The Mono logo may not be used on B2C packaging or materials. Backgrounds When using the Red Tractor logo on coloured backgrounds ensure the keyline of the logo is included. The red tractor itself should never be separated from its surrounding text, keylines and flag: only the whole logo is officially registered for use. Don t change the size or position of the tractor within the logo and never stretch or distort the logo in any way at all. Never use the logo at a diameter smaller than 10mm. Never change the logo colours: they too are officially registered. Please contact Red Tractor if you are restricted by colour. 10 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 11

Using the - Named Ingredient Logo Size & Position Logo Colour The Named Ingredient logo highlights that the main ingredient of a product is produced to Red Tractor standards, i.e. for example the pork in a sausage. The label makes it clear that the logo refers to one ingredient and not to the entire product. The Named Ingredient must comprise at least 65% of the food and must meet the normal assurance criteria. 100% of the Named Ingredient must be sourced from Red Tractor assured producers and be listed on your licence. The sizes and rules below must be used when using the logo. Pantone 1788 C 0 M 87 Y 91 K 0 R 240 G 34 B 51 Web safe F0 22 33 PORK PORK Pantone 280 C 100 M 72 Y 0 K 18 R 0 G 38 B 127 Web safe 00 26 7F Process Black On packaging, the logo should be positioned at least 4.5mm (or half its diameter) away from the edges of label and any other graphics or type. On promotional or pointof-sale material, the logo should be at least the depth of 2 letter D s away from the edge of the work and any other graphics or type. It should never be partly obscured by graphics, type or other elements. Wherever possible, the logo should appear on the front of packs as displayed. PORK C 0 M 0 Y 0 K 100 R 0 G 0 B 0 Web safe 00 00 00 the gap between the wording anf the logo is set at half the height of the front wheel from the tractor logo Using the logo in colour What not to do The colours and balances below must be used whenever the logo is reproduced. Consumers will only recognise Red Tractor properly if they see it presented in a regular and consistent way. So the logo must always be used according to this guide and not be modified in any way. PORK PORK PORK PORK Full colour logo For use on white backgrounds on all fullcolour printed media. Mono logo For use on black and white printed media. The Mono logo may not be used on B2C packaging or materials. Backgrounds When using the Red Tractor logo on coloured backgrounds ensure the keyline of the logo is included. The named wording should not be moved out of the correct alignment with the main logo. Never stretch or distort the logo in any way at all. Never use the logo at a diameter smaller than 10mm. Never change the logo colours: they too are officially registered. Please contact Red Tractor if you are restricted by colour. 12 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 13

Using the - Made with Logo Size & Position The sizes and rules below must be used when using the logo. Logo Colour The Made with Logo is for use on multi ingredient foods such as ready meals and pies where all of the characterising ingredient is assured but makes up less than 65% of the final product. All new artwork using the logo must be signed of by Red Tractor Assurance. Y X Y Y Pantone 1788 C 0 M 87 Y 91 K 0 R 240 G 34 B 51 Web safe F0 22 33 Z Pantone 280 C 100 M 72 Y 0 K 18 R 0 G 38 B 127 Web safe 00 26 7F Process Black C 0 M 0 Y 0 K 100 R 0 G 0 B 0 Web safe 00 00 00 On packaging, the logo should be positioned at least 4.5mm (or half its diameter) away from the edges of label and any other graphics or type. The shear angle of the italicised font has to be generated artificially, the shear angle should always be set at 10% of horizontal. The placement of the text within the logo is set by using the width of the Red Tractor logo (X), the margins (Y) are set at 1/8 of the width of the logo. The text is aligned to the logo by aligning the top of the wording to the E in assured, the baseline is set the bottom of the left/righthand triangles of the union flag (as shown). Using the logo in colour What not to do The colours and balances below must be used whenever the logo is reproduced. Consumers will only recognise Red Tractor properly if they see it presented in a regular and consistent way. So the logo must always be used according to this guide and not be modified in any way. Full colour logo For use on white backgrounds on all fullcolour printed media. Mono logo For use on black and white printed media. The Made with text should never be separated from the red tractor, keylines and flag: only the whole logo is officially registered for use. Don t change the size or position of the tractor within the logo and never stretch or distort the logo in any way at all. Never use the logo at a diameter smaller than 10mm. Never change the logo colours: they too are officially registered 14 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 15

Using the - Trust The Tractor Logo Size & Position Logo Colour The logo should not be used on Red Tractor food packaging. It can only be used for promotional purposes, but only with the prior permission of Red Tractor Assurance. The sizes and rules below must be used when using the logo. Pantone 1788 C 0 M 87 Y 91 K 0 R 240 G 34 B 51 Web safe F0 22 33 Pantone 280 C 100 M 72 Y 0 K 18 R 0 G 38 B 127 Web safe 00 26 7F Process Black C 0 M 0 Y 0 K 100 R 0 G 0 B 0 Web safe 00 00 00 The logo should be positioned at least 4.5mm (or half its diameter) away from the edges of the media it is being applied to and any other graphics or type. The logo should be used as a sign off graphic for posters and display media. Landscape logos should be used at no less that 1/4 of the width of the application piece. Portrait logos should be used at no less that 1/5 of the width of the application piece. Using the logo in colour What not to do The colours and balances below must be used whenever the logo is reproduced. Consumers will only recognise Red Tractor properly if they see it presented in a regular and consistent way. So the logo must always be used according to this guide and not be modified in any way. Full colour logo For use on white backgrounds on all fullcolour printed media. Keyline logo A keyline logo for use on colour backgrounds on all full-colour printed media. The red tractor itself should never be separated from its surrounding text, keylines and flag: only the whole logo is officially registered for use. Don t change the size or position of the tractor within the logo and never stretch or distort the logo in any way at all. Never use the logo at a diameter smaller than 10mm. Never change the logo colours: they too are officially registered 16 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 17

Typeface Primary Font Din Light AaBbCc 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = The main Red Tractor font family is Din Regular DIN AaBbCc 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = There are a number of variations of type weight within the Din family and usage of these type weights is addressed for specific documentation in the following pages, however, there are some basic rules which should be adhered to at all times: - For most applications use Din Bold primary headers - For most applications use Din Medium for sub-headers - All body text should appear in Din Light - Italic text should only be used when highlighting quotations or credits etc. - Capitalisation should only occur at the start of sentences, third party company names, towns, counties and countries should also be capitalised. - Line and character spacing should be consistent at all times. In the case of line spacing please ensure that the line spacing is never set to below the character height in use (measured in pt size). Din Medium AaBbCc 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = Din Bold AaBbCc 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = - If Din is unavailable please substitute for Arial regular and Arial bold (see page 20) Din Extra Bold AaBbCc 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = 18 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 19

Typeface Secondary Font The secondary font is; Arial Regular AaBbCc 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = Arial Arial Bold Where Din is not available Arial can be used as a supporting font. Arial should be used for use in body copy on the internet, In Word procrssing and other office based desktop applications. - For most applications use Arial Bold for primary headers - For most applications use Arial Regular for sub-headers - All body text should appear in Arial Regular AaBbCc 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = - Italic text should only be used when highlighting quotations or credits etc. - Capitalisation should only occur at the start of sentences, third party company names, towns, counties and countries should also be capitalised. - Line and character spacing should be consistent at all times. In the case of line spacing please ensure that the line spacing is never set to below the character height in use (measured in pt size). Arial Italic AaBbCc 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = 20 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 21

Typeface Knockout HTF91 UltmMiddleweight Secondary Font The Trust the Tractor font is; AaBbCc 123 Knockout abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = The Trust The Tractor logo uses a secondary typeface called Knockout. This font should only be used as part of the Trust The Tractor logo and should not be used as a supporting font or in any body copy. Further secodary fonts may be used as supporting fonts. these foints are outlined in the current year Creative section of this guide and as part of Red Tractor Week communications. Knockout HTF69 FullLiteweight AaBbCc 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = 22 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 23

Complementary Colours Applying the logo - On Pack Standard Logo on Pack Named Logo on Packd The Standard Red Tractor logo can only be used on food packaging where at least 95% of the product is Red Tractor Assured. You must hold a valid Red Tractor licence to use it on pack and all new artwork must be signed off by Red Tractor Assurance. The Named Ingredient logo can be used on up to two named main ingredients in multi-ingredients products. the Named Ingredient Product(s) must make up to at least 65% of the final product. On pack label example Take a look at these examples using the Red Tractor Standard logo on packaging. On pack label example Take a look at these examples using the Red Tractor Named Ingredient logo on packaging. 24 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 25

Applying the logo - On Menu Standard Logo on Menu Applying the logo - Application examples The Red Tractor logo is your tool to tell customers that your food and drink has been produced to certified standards through the food supply chain. Here are a few ideas on where and how to use the logo on your point of sale material. The Standard Red Tractor logo can only be used on food menus where at least 95% of the product is Red Tractor Assured. You must hold a valid Red Tractor licence to use it on menus and all new artwork must be signed off by Red Tractor Assurance. 1 General Print 4 REASONS to Trust the tractor WIN a luxury farm stay * Look for the Red Tractor logo for a sign of quality food you can trust. To find out more about our standards and the work we do visit www.redtractor.org.uk Like us on Facebook or Follow us on Twitter to get the chance to WIN a luxury farm stay.* *Full T&Cs on the Red Tractor blog. @RedTractorFood #TrustTheTractor 1.) Logo Placement The Red Tractor logo placement should take into consideration the padding area as well as the previously mentioned What Not To Do factors in relation to the logo itself. The logo can also be used as a sign off graphic for posters and display media. Landsape logos should be used at no less that 1/4 of the width of the application piece. Portrait logos should be used at no less that 1/5 of the width of the application piece. 2.) Main header - Header text to be set in Baruta 2 4 3.) Text and text graphic - All sub titling and body text to be set using Gotham and Gotham light respecitvely. The text box flag is available upon request as a graphic asset from the Red Tractor marketing team. Left and right handed version can be used dependant on the make up of the background image. 2 1 4.) Main Image - Main focus images to be used across the entire background of the spread. Images can be faded and edited to allow better application of headers and messages. Menu 1.) Logo Placement The logo should be placed within a clearly defined area of the menu so that the content is distuingished from the menu items. 2.) Text Alongside the logo the following text should be displayed: 1. Red Tractor ensures the food you buy is traceable, safe to eat and has been produced responsibly from farms to fork! 2. Red Tractor products have been produced to some of the most comprehensive and respected standards in the world. 3. The Union Jack in the Red Tractor logo shows the food has been farmed and processed in the UK. 4. Certified standards throughout the food chain, covering animal welfare, safety and traceability 3 5 5.) Footer graphics - The footer graphic and logos are available as set assets. These items are available upon request as a graphic asset from the Red Tractor marketing team. 26 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 27

Sophie Hope, Pig Farmer, Gloucestershire Applying the logo - Application examples The Red Tractor logo is your tool to tell customers that your food and drink has been produced to certified standards through the food supply chain. Here are a few ideas on where and how to use the logo on your point of sale material. 1 TRUST THE TRACTOR ON YOUR Pork 2 3 Posters, leaflets & Stationery 1.) Main header - Header text to be set in Baruta 2.) Text and text graphic - All sub titling and body text to be set using Gotham and Gotham light respecitvely. The text box flag is available upon request as a graphic asset from the Red Tractor marketing team. Left and right handed version can be used dependant on the make up of the background image. 1 Reward cards 1.) Logo Placement The Red Tractor logo placement and sizing should adhere to the guidlines established usage guidelines when placed on reward cards. As a Red Tractor farmer I follow over 130 standards to assure the quality of my farming and the welfare of my pigs. Look for the Red Tractor logo on your pork for peace of mind about how it has been produced and where it comes from. Follow us on online www.redtractor.org.uk 4 3.) Main Image - Main focus images to be used across the entire background of the spread. Images can be faded and edited to allow better application of headers and messages. 4.) Footer graphics - The footer graphic and logos are available as set assets. These items are available upon request as a graphic asset from the Red Tractor marketing team. Menus and Blackboards 1.) Logo Placement The logo should be placed within a clearly defined area of the menu so that the content is distuingished from the menu items. 2.) Text Alongside the logo the following text should be displayed: 1 Table Talker and Placemats 1.) Logo Placement The Red Tractor logo placement and sizing should adhere to the guidlines established usage guidelines when placed on table talkers and placemats. When featured on menu based table talkers, the logo placement should follow the guidlines for menu placement. 28 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 29

Applying the logo - Merchandise Applying the logo - Messaging Use the Trust the Tractor logo on merchandise and on staff uniforms to show your role in Red Tractor Assurance. To help everyone communicate about Red Tractor easily we ve suggested sample copy for different needs, from short messages to more extended information about Red Tractor. Medium Statement Look for the Red Tractor logo for a sign of quality food you can trust. It ensures the food you buy is traceable, safe to eat and has been produced responsibly from farms to fork! The Union Jack in the Red Tractor logo shows the food has been farmed, processed and packed in the UK. Large Statement Red Tractor is the largest food assurance scheme in the UK. It ensures the food you buy is traceable, safe to eat and has been produced responsibly from farms to fork! Food and drink bearing the Red Tractor logo has been produced to some of the most comprehensive and respected standards in the world. The Union Jack in the Red Tractor logo shows the food has been farmed, processed and packed in the UK. Red Tractor covers an extensive range of products, including meat and poultry, dairy, cereals and fruit & vegetables. Look for the Red Tractor logo for a sign of quality food you can trust. 30 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 31

2014 Campaign - Look and feel 2014 - Typeface 2014 Campaign objectives Display Font Throughout the 2014 campaign the overall objectives are: 1. Raise awareness, amongst the 35% of primary shoppers who are unaware 2. Build understanding of what the Red Tractor logo means and its benefits. Aimed at the 60% who are aware but don t really use it when buying their food. A secondary objective is to demonstrate advocacy through newsletter and social media sign ups. The 2014 Look and feel guide outlines visual assets that form the foundations for communications across the year. Assets include a graphics scheme to support the Trust the Tractor message to be used across advertising (press and digital media), on pack, point of sale, merchandise, social media (Facebook, Twitter and Youtube) and third party applications. Graphic devices include a supporting typeface, header, footer and on page backgrounds, social media assets and image tone of voice. The 2014 campaign uses a Display font as part of the main look and feel. this font is only to be used as a primary header font for advertising. BARUTA ABC 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = Main 2014 Font The 2014 campaign uses the Gotham Family of fonts as it s main font style. As a general Rule Gotham Bold should be used for headers, Gotham Medium for Sub headers and Gotham Light for Body text. Gotham Gotham Light AaBbCc 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = Gotham Regular AaBbCc 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = Gotham Bold AaBbCc 123 abcdefghijklmnopqrstuvwyz0123456789 äüößåøœoç., ; :!? ( ) { } [ ] & * @ % $ + - = 32 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 33

2014 - Printed Adverts 1 Portrait Ad - Version 01 1 Landscape Ad - Version 01 1.) Main header - Header text to be set in Baruta 1.) Main header - Header text to be set in Baruta 2 2.) Text and text graphic - All sub titling and body text to be set using Gotham and Gotham light respecitvely. The text box flag is available upon request as a graphic asset from the Red Tractor marketing team. Left and right handed version can be used dependant on the make up of the background image. 2 3 4 2.) Text and text graphic - All sub titling and body text to be set using Gotham and Gotham light respecitvely. The text box flag is available upon request as a graphic asset from the Red Tractor marketing team. Left and right handed version can be used dependant on the make up of the background image. 3 3.) Main Image - Main focus images to be used across the entire background of the spread. Images can be faded and edited to allow better application of headers and messages. 3.) Main Image - Main focus images to be used across the entire background of the spread. Images can be faded and edited to allow better application of headers and messages. 4 4.) Footer graphics - The footer graphic and logos are available as set assets. These items are available upon request as a graphic asset from the Red Tractor marketing team. 4.) Footer graphics - The footer graphic and logos are available as set assets. These items are available upon request as a graphic asset from the Red Tractor marketing team. 1 Portrait Ad - Version 02 Landscape Ad - Version 02 3 2 1.) Main header - Header text to be set in Baruta 2.) Tall advert graphic - This template should be used if there is an increased volume of text required. The Tall advert graphic and logos are available as set assets. These items are available upon request as a graphic asset from the Red Tractor marketing team. 1.) This template is to be used where images are used on a white background. Alternative assets for the header graphic and strapline are available upon request as a graphic asset from the Red Tractor marketing team. 4 4 3.) Main Image - The main image should be used in the top half of the advert only. 4.) Text - All sub titling and body text to be set using Gotham and Gotham light respecitvely. 34 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 35

Literature Templates 2014 - Social media assets Literature Templates Social media icons Social media icons Use the Trust the Tractor logo on social media to show your role in Red Tractor Assurance. Use these icons to promote topics linked with Red Tractor and help other social media user catagorise posts. Additional icons are available upon request as a graphic asset from the Red Tractor marketing team. KNOW WHERE YOUR FOOD COMES FROM Online Advertising Use online advertising to showcase your role in Red Tractor Assurance. Alternative format and sizes of assets are available upon request as a graphic asset from the Red Tractor marketing team. Farm manager Jon shows support for #GBBW2014 #Beefie #TASTYBBQ 36 Red Tractor Brand and Identity Guidelines Red Tractor Brand and Identity Guidelines 37

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