BMW Service PRODUCT INFORMATION. BMW LIFESTYLE 2014/2016. Management BMW M COLLECTION. Marketing Sales New vehicles Sales Used vehicles After sales The BMW M collection was established as a dynamic classic and will present a few new highlights this October. In addition to high-selling all-season items, the M Carbon Chrono and men's and ladies' jackets are among the new products all of course with the distinctive Giugiaro stripe and striking colour combination anthracite/black and BMW M- red. As your customers come to expect from BMW M, the focus during development was on quality and design, with the result that the collection is both particularly visually attractive and is functional and comfortable. Also in terms of accessories, the popular M Design remains and ensures head-turning items, either as individual items or as the perfect accompaniment to the BMW M fan outfit. The new BMW M Collection will run until February 2016. Financial services Management BMW M COLLECTION 1
FOREWORD. Turn BMW M fans into customers and the product decorations in your dealership into dynamic eyecatchers with the BMW M Collection. From the jacket and shirt to the accessories, the BMW M Collection does not just have a strong hold over your M customers, but on every potential visitor. Make it easy for them to purchase a brand product on the spot. With an attractive presentation of products, you can create optimal conditions and thus generate additional sales opportunities for your dealership. How you can best achieve this, you will learn in this product information, along with everything relating to product benefits and optimal recommendations for product ranges and order volumes for lower and higher levels of investment. The BMW M Collection runs until February 2016 start your marketing now. Product information content This product information can be used as a template and implementation aid: Recommendations for optimal purchase of new collections Recommendations for product ranges and product presentations Detailed product descriptions Ordering channels for ICS modules Technical information for reproduction of display tables The format is purposely designed so that you can work with this document. Modules We will provide product presentation recommendations for the following modules: double ICS wall, individual ICS wall, display tables, mannequins, additional elements such as glass storage, vases, etc. Purchasing and presentation recommendations We recommend that you not only purchase the quantities required for your displays, but also for restocking and covering extra-large and extra-small sizes (per dealership). You can determine the exact respective/desired investment level with help of the Lifestyle Business Calculator tool. Ask your contact person in your market or the headquarters if the Business Calculator is available for your market. Note: For the purpose of the recommendations, we have chosen average central European sizes. Please make sure you adapt these to the size distributions of the country in question. BMW M COLLECTION 2
DISPLAY RECOMMENDATION 1. ICS Double Wall, Configuration: 50% Accessories 50% Textiles, Investment Level: high-priced Please note: - Volume creates desire decorate articles in larger number in order to stimulate buys; single products easily seem like residual items. - The position on the upper left of the wall is particularly important here the eye of the customer gets caught easily. Preferably, decorate a coloured article or highlight product as eye-catcher here. - Hang glass boxes at a suitable height for interested beholders. - Add mannequins and stand-alone presentations (like luggage, umbrellas or a BMW M bike) on the sides of the ICS wall. This way products are demonstrated according to their use, the customers attention and buying impulse gets stimulated and an emotional atmosphere is created in the showroom. You can determine the exact respective/desired investment level with help of the Lifestyle Business Calculator tool. Item number Product description XS S M L XL 80142289020-025 Ladies Reversible Jacket Displayed Quantity Order Quantity 1 1 2 1 3 5 80142289014-019 M Men s 2 in 1 Jacket 1 1 2 1 3 5 80142297267-272 M Ladies T-Shirt, Anthracite 1 2 2 1 5 6 80142344338-343 M Men s Polo Shirt, Red 1 2 2 1 5 6 80142358075-080 M Men s Sweat Jacket 1 2 2 1 4 6 80192289026-27;182;029-034 M Sneaker Dorifuto 2 Heat, Anthracite/Red 1 Pair each in 39-43 2 5 80192289035-043 M Sneaker Dorifuto 2 Heat, Red/Anthracite 1 Pair each in 39-43 2 5 80212147062 M Belt 1 3 80162344397 M Logo Cap 2 6 80162355388 M Cap 2 6 80232211767 M Pocket Umbrella 2 6 80222344398 M Wash Bag 2 5 80222344403 M Travel Bag 1 3 80222344400 M Trolley 1 2 80222344401 M Boardcase 2 3 Display cabinet, wide 80262359012 M Carbon Chrono 1 3 80262220013 M Chronograph 1 2 80262220011 M Watch 1 2 80212344407 M Wallet 1 3 80212344406 BMW M Business Card case 1 3 BMW M COLLECTION 3
80212333806-807 M Sleeve for iphone 5 / Samsung Galaxy S3 1 3 80282357963-965; M Sleeve for Samsung Galaxy S4 / S4 mini / 095-096 iphone 5c; iphone 5/S3 1 3 80252289192 M Sunglasses 1 3 80232212807 M USB Key, 8 GB Carbon 1 3 80242217299 M Rollerball 1 3 80272304189 M Key Ring Carbon 1 3 80272304190 M Key Ring CFK 1 3 80162179762 M Tie Carbon 1 3 Modules 81850433173 Mannequin Male Head 1 81850433174 Mannequin Female Head 1 81850395702 Hanging Rod Straight 4 81850395698 Shelf wide, low (890 x 375 mm) 1 81850444823 Shelf wide, low (890 x 200 mm) 1 81850395705 Display cabinet, wide 1 81850395696 Base Element high, white, wall mounted 2 BMW M COLLECTION 4
DISPLAY RECOMMENDATION 2. ICS Single Wall, Configuration: 100% Accessories, Investment Level: high-priced Please note: - Volume creates desire decorate articles in larger number in order to stimulate buys; single products easily seem like residual items. - The position on the upper left of the wall is particularly important here the eye of the customer gets caught easily. Preferably, decorate a coloured article or highlight product as eye-catcher here. - Hang glass boxes at a suitable height for interested beholders. - Add mannequins and stand-alone presentations (like luggage, umbrellas or a BMW M bike) on the sides of the ICS wall. This way products are demonstrated according to their use, the customers attention and buying impulse gets stimulated and an emotional atmosphere is created in the showroom. You can determine the exact respective/desired investment level with help of the Lifestyle Business Calculator tool. Displayed Quantity Order Quantity Item number Product description XS S M L XL 80192289026-27;182;029-034 M Sneaker Dorifuto 2 Heat, Anthracite/Red 1 Pair each in 39-43 2 5 80192289035-043 M Sneaker Dorifuto 2 Heat, Red/Anthracite 1 Pair each in 39-43 2 5 80212147062 M Belt 1 3 80162344397 M Logo Cap 2 6 80162355388 M Cap 2 6 80232211767 M Pocket Umbrella 2 6 80222344398 M Wash Bag 2 5 80222344400 M Trolley 1 2 80222344401 M Boardcase 1 2 Display cabinet, wide 80262359012 M Carbon Chrono 1 2 80262220013 M Chronograph 1 2 80262220011 M Watch 1 2 80212344407 M Wallet 1 3 80212344406 BMW M Business Card case 1 3 80212333806-807 M Sleeve for iphone 5 / Samsung Galaxy S3 1 3 80282357963-965; M Sleeve for Samsung Galaxy S4 / S4 mini / 095-096 iphone 5c; iphone 5/S3 1 3 80252289192 M Sunglasses 1 3 80232212807 M USB Key, 8 GB Carbon 1 3 80242217299 M Roller Pen 1 3 BMW M COLLECTION 5
80272304189 M Key Ring Carbon 1 3 80272304190 M Key Ring CFK 1 3 80162179762 M Tie Carbon 1 3 Modules 81850444 823 Shelf board wide, narrow 2 81850395696 Base Element high, white, wall mounted 2 81850395698 Shelf wide, low (890 x 375 mm) 1 81850444823 Shelf wide, low (890 x 200 mm) 1 BMW M COLLECTION 6
DISPLAY RECOMMENDATION 3. Display Tables, Configuration: 100% Accessories, Investment Level: low-priced Please note: - Display tables can be decorated from both sides. - Volume creates desire decorate articles in larger number in order to stimulate buys; single products easily seem like residual items. - Add mannequins and stand-alone presentations (like luggage, umbrellas or a BMW M bike) on the sides of the display tables. This way products are demonstrated according to their use, the customers attention and buying impulse gets stimulated and an emotional atmosphere is created in the showroom. - Decorate accessories in glass boxes and vases, if suitable, for an appealing decoration effect. You can determine the exact respective/desired investment level with help of the Lifestyle Business Calculator tool. Displayed Quantity Order Quantity Item number Product description XS S M L XL 80192289026-27;182;029-034 M Sneaker Dorifuto 2 Heat, Anthracite/Red 1 Pair each in 39-43 1 5 80192289035-043 M Sneaker Dorifuto 2 Heat, Red/ Anthracite 1 Pair each in 39-43 1 5 80162344397 M Logo Cap 3 6 80162355388 M Cap 3 6 80232211767 M Pocket Umbrella 6 10 80222344398 M Wash Bag 4 6 80222344402 M Sportsbag 2 3 80222344400 M Trolley 1 2 80232147074 M Umbrella 5 8 80232344404 M Luggage Strap 3 5 80162179762 M Tie Carbon 3 7 BMW M COLLECTION 7
DISPLAY RECOMMENDATION 4. Glass Box, Configuration: 100% Accessories, Investment Level: high-priced Please note: - Too many price tags in the glass box distract attention from the actual products! Therefore, put only one price tag listing all product prices in the glass box and place it decently into one of the corners. - Volume creates desire decorate articles like pens in larger number in order to stimulate the buying impulse. - Make sure that the customer can easily see who to ask if he wants to have a closer look or buy a product from the glass box. - Decorate accessories on cubes, if suitable, for an appealing decoration effect. You can determine the exact respective/desired investment level with help of the Lifestyle Business Calculator tool. Order Item number Product description Displayed Quantity Quantity 80262359012 M Carbon Chrono 1 3 80262343779 Ball watch 1 1 80262220011 M Watch 1 2 80212344407 M Wallet 1 3 80212344406 BMW M Business Card case 1 3 80242217299 M Roller Pen 1 3 80272304189 M Key Ring Carbon 1 3 80272304190 M Key Ring CFK 1 3 80232152291 M Pin 3 6 Modules Example miniature 81850395705 Display Cabinet, wide 1 BMW M COLLECTION 8
DISPLAY RECOMMENDATION 5. Glass Box, Configuration: 100% Accessories, Investment Level: low-priced Please note: - Too many price tags in the glass box distract attention from the actual products! Therefore, put only one price tag listing all product prices in the glass box and place it decently into one of the corners. - Volume creates desire decorate articles like pens in larger number in order to stimulate the buying impulse. - Make sure that the customer can easily see who to ask if he wants to have a closer look or buy a product from the glass box. - Decorate accessories on cubes, if suitable, for an appealing decoration effect. You can determine the exact respective/desired investment level with help of the Lifestyle Business Calculator tool. Order Item number Product description Displayed Quantity Quantity 80212344407 M Wallet 1 3 80212344406 BMW M Business Card case 1 3 80212333806-807 M Sleeve for iphone 5 / Samsung Galaxy S3 1 3 80282357963-965; M Sleeve for Samsung Galaxy S4 / S4 mini / 095-096 iphone 5c; iphone 5/S3 1 3 80252289192 M Sunglasses 1 3 80272304189 M Key Ring Carbon 1 3 80272304190 M Key Ring CFK 1 3 Modules 81850395706 Display Cabinet, narrow 1 BMW M COLLECTION 9
DISPLAY RECOMMENDATION 6. Glass Box, Configuration: 100% Accessories, Investment Level: high-priced Please note: - Too many price tags in the glass box distract attention from the actual products! Therefore, put only one price tag listing all product prices in the glass box and place it decently into one of the corners. - Volume creates desire decorate articles like pens in larger number in order to stimulate the buying impulse. - Make sure that the customer can easily see who to ask if he wants to have a closer look or buy a product from the glass box. - Decorate accessories on cubes, if suitable, for an appealing decoration effect. You can determine the exact respective/desired investment level with help of the Lifestyle Business Calculator tool. Item number Product description Displayed Quantity Order Quantity 80262359012 M Carbon Chrono 1 3 80212344407 M Wallet 1 3 80212344406 BMW M Business Card case 1 3 80252289192 M Sunglasses 1 3 80212147062 M Belt 1 2 Modules 81850395706 Display Cabinet, narrow 1 BMW M COLLECTION 10
DISPLAY RECOMMENDATION 7. Stand-alone Presentation, Configuration: 100% Accessories, Investment Level: high-priced Please note: - Products like luggage and bikes, for example, can easily be presented without additional Shop/ICS Modules and simply on the floor. - Stand-Alone presentations can be used flexibly as single presentations and placed in every possible spot in the showroom or next to ICS Modules. - Make sure that the customer can easily see who to ask if he wants to have a closer look or buy a product from the stand-alone presentation. You can determine the exact respective/desired investment level with help of the Lifestyle Business Calculator tool. Item number Product description Displayed Quantity Order Quantity 80222344402 M Sportsbag 1 3 80222344400 M Trolley 1 2 80222344401 M Boardcase 1 3 BMW M COLLECTION 11
CLOTHING. M MEN'S 2-IN-1 JACKET. Including detachable, red, lined down inside vest. Driver's cut sleeves, i.e. with sleeve section slightly curved towards inside, enabling freedom to move at the steering wheel. Wind and rain-repellent. Crease-resistant shape memory fabric. Intelligent stitching for fit and warmth with low weight. Two-way zip, additional button facing and clasp to close the collar close to the neck. Four spacious flap pockets including fleece lining for warm hands in outside jacket, two zip pockets in vest. Material: 100% polyester. Filling: 90% down, 10% feathers. Black and red S-XXXL 80 14 2 289 014-019 M LADIES' REVERSIBLE JACKET. 1 reversible jacket = 2 styles, can be worn in bright red or matte black. Tapered and vertically and horizontally quilted for body-defining fit. Water-repellent surface, elasticated sleeve ends and detachable hood with two elastic strings for protection from wind andcold. Practical side pockets inside, waterproof zip pockets outside and special M details. Material: 100% polyester. Filling: 90% down, 10% feathers. Black and red XS-XXL 80 14 2 289 020-025 M LADIES' SWEAT JACKET. Lined hood. Lightly padded shoulder and elbow inserts from contrast materials. Short-cut stand-up collar and ribbed cuffs and sleeve ends. Zip with M distinctive, coloured stripes. Imprint of M statement "M. The most powerful letter in the world." on rear hem and rubberised M logo on front. Material: 95% cotton, 5% elastane. Anthracite XS XXL 80 14 2 358 081 086 BMW M COLLECTION 12
M MEN'S SWEAT JACKET. Made of sweat material with soft and smooth, warming fleece underside and stand-up collar. Stitched elbow and shoulder inserts. Printed and gloss-finish zip. With BMW M statement "M. The most powerful letter in the world." on back. Material: 95% cotton, 5% elastane. Anthracite S XXXL 80 14 2 358 075 080 M NYLON JACKET. Wind and water-repellent. With shoulder and sleeve inserts in BMW M-red. Zip printed in BMW M colours. M stripe on back and rubberised BMW M logo on front. Ladies' version tapered. Men's jacket with integrated hood. Material: 100% nylon canvas. Men's, anthracite S XXXL 80 14 2 297 261 266 Ladies', anthracite XS XXL 80 14 2 297 285 290 M MEN'S LONGSLEEVE. Optimal fit thanks to elasticated single jersey Lightly padded and stitched shoulder and elbow sections made of contrast materials for motorsports look. M stripe on back, centred collar cuff. With rubberised BMW M Statement on rear hem: "M. The most powerful letter in the world." Material: 95% cotton, 5% elastane. Anthracite S XXXL 80 14 2 360 437 442 M LADIES' LONGSLEEVE. Optimal fit thanks to elastane content and fashionable slim fit form. Lightly stitched shoulder and elbow inserts made of contrast materials. With BMW M stripe applied on rear collar cuff and imprint of "M. The most powerful letter in the world." on rear hem. Printed logo beneath left shoulder padding. Material: 95% cotton, 5% elastane. Anthracite XS XXL 80 14 2 360 443 448 BMW M COLLECTION 13
M TIE CARBON. Carbon style for a dynamic look. Made of premium jacquard fabric. Subtle BMW M logo on front and back. Material: 100% silk. Anthracite 80 16 2 179 762 M MEN'S POLO SHIRT. Made of dense cotton piqué. With longer cut back part, flat-knitted cuffed and accented braiding in M stripe design on side slits for perfect fit. Coloured M logo on left side of chest. Material: 95% cotton, 5% elastane. Red S XXXL 80 14 2 344 338 343 Anthracite S XXXL 80 14 2 344 344 349 M BELT Length-adjustable. In fashionable raw cut look and with Premium suede inside lining. Outside in subtle anthracite colour, inside in dynamic red. With five hole settings and metal clasp with engraved BMW M logo. BMW logo embossed on inside of belt. Material: 100% leather. Dimensions (L x W): approx. 120 x 3.5 cm. Anthracite 80 21 2 147 062 M MEN'S T-SHIRT WITH CARBON APPLICATION. With BMW M application on chest in fashionable carbon look. Comfortable to wear with single jersey and soft washed cotton. With red sleeve seams and M stripe on back. Material: Single jersey, 100% cotton. Anthracite S XXXL 80 14 2 297 225 230 White S XXXL 80 14 2 297 231 236 BMW M COLLECTION 14
M LADIES' T-SHIRT. Tapered and shape-retaining. With ribbed V-neck. Metallic BMW M logo on right side of chest and silver-coloured printing: "M. The most powerful letter in the world." on back. With BMW M stripe on collar and back part. Material: Single jersey, 95% cotton, 5% elastane. Anthracite XS XXL 80 14 2 297 267 272 White XS XXL 80 14 2 297 273 278 M MEN'S FAN T-SHIRT. Round neck. Large, striking BMW M logo on chest. BMW M carbon look in halter-neck. Material: Single jersey, 100% cotton. White S XXL 80 14 2 158 074 078 Anthracite S XXL 80 14 2 166 206 210 XXXL 80 14 2 181 583 M CAP. Spoke-shaped inserts and visor edge in carbon look. Unisex. Cotton-lined with subtle shine. Underside of peak in dynamic red. Embroidered BMW M logo on front and metal clasp with BMW logo imprint. Material: 100% polyester. Anthracite 80 16 2 355 388 M LOGO CAP. Made of light microfibre with subtle shine. Extremely light-resistant thanks to polyester content. Many inserts in contrast materials. With metal clasp in matte silver and logo imprint M. Material: 100% polyester. Anthracite 80 16 2 344 397 BMW M COLLECTION 15
M SNEAKER DORIFUTO 2 HEAT. Foamed inner sole with memory effect for added comfort. Flat Puma trainers with BMW M design. Made of robust, high-quality leather with contrasting, perforated formstripes in lacquer look, including reflective chrome effect border. Netted material on inside for high breathability. With BMW logo on padded tongue, puma cat on sole and M logo on heel. Anthracite/Red 38 46 80 19 2 289 026 027 80 19 2 289 182 80 19 2 289 029 034 Red/Anthracite 38 46 80 19 2 289 035-043 See table for sizes. SHOE SIZE TABLE BMW M COLLECTION 16
LUGGAGE. M BOARD CASE With detachable telescopic handle. Red zip with M stripe design. Practical and tried and tested interior partitioning. Case is padded on interior to safeguard objects inside. Maximum security thanks to TSA lock with additional option for individual combination locking. Coloured BMW M logo on top of case and embedded BMW M logo platelet on handle. Material: Polycarbonate. Interior lining: 100% polyester. Dimensions (L W D): approx. 55 40 20 cm. Weight: approx. 3.7 kg. Volume: 44 litres. Black 80 22 2 344 401 M TROLLEY. Four double castors. With extra-wide telescopic pole for fixing business bags. Coloured accents with rotating red M zipper. Interior: Net covering with complete visibility and padded interior lining for transporting delicate objects. TSA lock and additional device for individual combination locking. Embossed M logo platelet on handle and coloured BMW M logo on top of case. Material: Polycarbonate. Interior lining: 100% polyester. Dimensions (L W D): approx. 60 42 30 cm. Weight: approx. 4.2 kg. Volume: 76 litres. Black 80 22 2 344 400 M LUGGAGE STRAP. The luggage strap has a carbon design that complements the trolley cases and bags to perfection. It comes with a sturdy matt closure with embossed BMW M logo for added stability. Highlight: BMW M stripes woven into the strap. Width: approx. 5 cm. Length: 85 150 cm. Material: nylon/metal. Black 80 22 2 344 404 BMW M COLLECTION 17
M TRAVEL BAG. Robust, stain-resistant and light thanks to special combination of materials. With large, attached exterior pocket. Lockable compartment for smaller items. Contrasting red seam on zips. With separate shoe bag and non-slip knobs on bottom. Genuine leather handle. Colouredmetal BMW M logo on exterior. Material: Nylon with carbon fibre. Interior lining: 100% polyester. Dimensions (L W D): 64 x 34 x 38 cm. Weight: approx. 1.25 kg. Volume: 83 litres. Black 80 22 2 344 403 M SPORTS BAG. Stylish, stain-resistant and robust thanks to coated nylon with carbon fibre fabric. Contrasting red seam on main zip. Non-slip knobs on bottom. Handle with belt strap look with M stripe on side and leather handles. Additional shoulder strap with metal karabiners attached. With spacious main compartment and handy external pocket with coloured metal BMW M logo. Water-repellent shoe compartment on side. Material: Nylon with carbon fibre. Dimensions (L W D): 54 x 31 x 27 cm. Weight: approx. 1.4 kg. Volume: 45 litres. Black 80 22 2 344 402 M WASH BAG. Extremely light and easily washable thanks to smooth, coated nylon. Dry and non-slip thanks to rubber nubs. With a number of handy compartments inside. Including extra air-permeable netted compartment for toothbrushes. Material: Nylon fabric with carbon fibre. Dimensions (L W D): 25 x 15 x 17 cm. Weight: approx. 340 g. Anthracite 80 22 2 344 398 BMW M COLLECTION 18
ACCESSORIES. M POCKET UMBRELLA. Genuine carbon insert on handle. Stable even in strong winds thanks to highly elastic frame and aluminium shaft. Practical single-hand mechanism for opening and closing by press of a button. With red ornamental seams and BMW M logo. Material: 100% polyester. Black 80 23 2 211 767 M UMBRELLA. Premium polyester covering with silk look and stain-resistant Teflon coating. Stable thanks to high-quality, black carbon frame. Premium look thanks to perforated faux leather handle in red and black and also pleasant to hold. With printed, coloured BMW M logo. Material: 100% polyester. Black 80 23 2 147 074 M WALLET. Made of black cowskin in classic design. With leather stripe in BMW M colours. Engraved BMW M logo on front. Highly functional interior partitioning with eight card slots, two note slots, one loose change pocket and three slots for papers. Stable leather reinforcement for long durability. Material: 100% leather. Interior lining: 100% polyester. Dimensions (L W H): 11,5 x 9,5 x 2,5 cm Black 80 21 2 344 407 BMW M COLLECTION 19
M SLEEVE FOR IPHONE 5 AND SAMSUNG GALAXY S3. Microfibre interior cleans glass surface with each touch. Fashionable carbon look. iphone 5 or Samsung Galaxy S3 can be removed easily thanks to tieback with M stripe design. Metal tieback always returns to original position thanks to integrated magnet. Red sealing along outer edges. With coloured BMW M metal logo. Material: PU leather on exterior, microfibre on interior. Available for iphone 5 or Samsung Galaxy S3. Black iphone 5 80 21 2 333 806 Galaxy S3 80 21 2 333 807 BMW M BUSINESS CARD CASE. Made of black Nappa leather with leather stripes in BMW M colours. Two card slots on interior. Red contrast seam on interior. Distinctive, embossed BMW M logo on front. Dimensions (L W): 10.5 x 7.3 cm. Material: exterior 100% leather, interior 100% polyester. Black 80 21 2 344 406 M HARD SHELLS FOR IPHONE 5C, SAMSUNG GALAXY S4 AND SAMSUNG GALAXY S4 MINI. Carbon-style hard shell with perfectly placed notches for connections and camera lens. 3-colour BMW M stripe on front. With coloured BMW M metal logo. Material: Plastic shell with PU leather. Black S4 80 28 2 357 963 S 4 mini 80 28 2 357 964 Samsung Galaxy S3 80 21 2 351 096 iphone 5c 80 82 2 357 965 Apple iphone 5 80 21 2 351 095 BMW M COLLECTION 20
M SUNGLASSES Carbon style. Unisex. M logo on side and semi-gloss acetate-metal finishing. With grey polycarbonate lenses for 100% UV protection. Spring hinges on sides for ergonomics and comfort. Complete with hard shell case and microfibre carry pouch (can also be used as glasses cloth). Reliable UVA, UVB and UVC protection of up to 400 nm. Frame: Black, semi-gloss. Lenses: Grey. 80 25 2 289 192 M CHRONOGRAPH. Dial with BMW M look with illuminated, white hand tips and hour markers. Brushed stainless steel casing and hardened mineral glass. Precise, black quartz Swiss movement from RONDA. With stopwatch function, date display and small seconds. Futuristic strap along with safety clasp. Water-resistant up to 10 ATM. Lasered BMW M logo on back. Packaged in high-quality gift box. Stainless steel, black 80 26 2 220 013 M WATCH. Black aluminium bezel and carbon dial. Premium stainless steel casing. Durable, hardened mineral glass and robust strap with leather interior. Swiss quartz movement from RONDA with analogue date display. Presented in high-quality gift box. Water-resistant up to 3 ATM. Nylon, black 80 26 2 220 011 M CARBON CHRONO High-quality, brushed stainless steel casing and scratch-resistant mineral glass. Genuine carbon dial with tachymeter, illuminated hands and red second hand. With reliable Swiss movement from RONDA, stopwatch function, date display and small seconds. Perforated genuine leather strap with red tones, matching the style of the dial. Water-resistant up to 10 ATM. Including high-quality gift box. Stainless steel/leather 80 26 2 359 012 BMW M COLLECTION 21
M CARBON CHRONO STRAP. Replacement strap for M Carbon Chrono. Two-layered and perforated. Made of exclusive calf and cowskin. Black and red 80 26 2 285 923 M KEYCHAIN CARBON. Original carbon insert for sporty look and special feel. With coloured BMW M logo on front and flat, elegant divider ring. Suitable for all BMW keys. Material: Stainless steel with carbon insert. Silver/Carbon 80 27 2 304 189 M KEYCHAIN CFK. Back with carbon insert. Highly practical, small, stainless steel practical keyring. Front side with coloured M logo. Particularly easy key insertion thanks to simple pull-turn mechanism. Material: Stainless steel with genuine carbon insert. Silver/Carbon 80 27 2 304 190 M USB KEY, 8 GB CARBON. With premium, sporty carbon look. Attaches with slim, black lanyard. Including USB cable and gift packaging. Material: metal, plastic. Black 80 23 2 212 807 BMW M COLLECTION 22
M PIN. Metal, three-dimensional curved and colour-enamelled. Closes via ball clamp on back. Silver 80 23 2 152 291 M ROLLERBALL Detailed carbon fibre and chrome finishing. Coloured BMW M logo embedded on cover behind a glass lens. All logos lasered. Chrome/Carbon 80 24 2 217 299 M ROLLERBALL REFILLS. Five per set. Blue 80 24 2 280 133 Black 80 24 2 280 134 BMW M COLLECTION 23
BMW SHOP SPECIAL MODULES. Covering of modules via ICS modules, four-arm racks, mannequins, clothes hangers ASAP (ASAP/BMW or MINI dealer kit/shop system/product presentation) Display tables; purchase from local partners (booth builders, carpenters) POS islands (media ordering system) Additional elements such as glass containers, vases, etc. to be obtained from local partners (furniture stores, hardware stores, etc.) DISPLAY TABLES TYPE A LOW WIDE (2-PIECE SET) Consists of tables in two different sizes: With and without product protection slot (10 mm) 1x display table large (L x W x H): 1,350 x 500 x 550 mm 1x display table small (L x W x H): 1,150 x 500 x 250 mm DISPLAY TABLES TYPE A LOW WIDE (3-PIECE SET) Consists of tables in two different sizes: With and without product protection slot (10 mm) 1x display table large (L x W x H): 1,350 x 500 x 550 mm 2x display table small (L x W x H): 1,150 x 500 x 250 mm DISPLAY TABLES TYPE B HIGH NARROW (2-PIECE SET) Consists of tables in two different sizes: With and without product protection slot (10 mm) 1x display table large (L x W x H): 900 x 400 x 740 mm 1x display table small (L x W x H): 700 x 400 x 550 mm BMW M COLLECTION 24
DISPLAY TABLES TYPE B HIGH NARROW (3-PIECE SET) Consists of tables in two different sizes: With and without product protection slot (10 mm) 1x display table large (L x W x H): 900 x 400 x 740 mm 1x display table small (L x W x H): 700 x 400 x 550 mm BMW M COLLECTION 25
CONTACT PERSON. Lifestyle BB-51 Lifestyle Sales Team Email: lifestyle-sales@bmw.com BMW M COLLECTION 26