Street Furniture
Clear Channel Adshel & Play Opti Play Maxi Play Mix Media Play Implantation National National National Format 2 m² and Screens 2 m² and Screens 2 m² and Screens Duration 1 week 1 week 1 week Total Sides 2 516 2 816 2 000 Paper Sides 2 400 2 700 1 884 City Play Sides 116 116 116 Gross Media Cost ( ) 300 500 338 730 258 000 Taxes ( ) 12 250 13 750 9 670 Brussels Premium Play Brussels Center Play Brussels Full Play Golden Play Implantation Brussels Brussels Brussels Brussels, Antwerp, Ghent Format 2 m² and Screens 2 m² and Screens 2 m² and Screens 2 m² and Screens Duration 1 week 1 week 1 week 1 week Total Sides 150 200 250 400 Paper Sides 78 121 171 328 City Play Sides 72 79 79 72 Gross Media Cost ( ) 31 615 39 700 43 930 70 340 Taxes ( ) 684 979 1 297 1 937 Gross rates, agency commission applicable #Hours City Play: 6AM - 2AM with 10% SOT Size (H W): 2 m² 1,60 1,20 Size City Play: 75 inch No sector exclusivity for Opti Play and Maxi Play in weeks 1-4, 14, 15, 19, 23, 26-35, 48-52 and no sector exclusivity on City Play. 30 Out-Of-Home in Street
Number of Sides Clear Channel Adshel & Play Opti Play Maxi Play 2 m² and Screens 2 m² and Screens 5 Main Centers 1 739 1 938 Antwerpen CIM 406 452 Bruxelles CIM 780 862 Charleroi CIM 132 146 Gent CIM 263 297 Liège CIM 158 181 10 Regional North 168 184 Aalst 0 0 Brugge 12 12 Hasselt-Genk 17 18 Kortrijk 64 64 Leuven 0 0 Mechelen 0 0 Oostende 43 53 Roeselare 0 0 Sint-Niklaas 31 36 Turnhout 1 1 6 Regional South 279 310 Arlon 0 0 La Louvière 58 60 Mons 59 67 Namur 84 97 Tournai 41 47 Verviers 37 39 20 Well Fitted North 105 122 Aarschot 11 15 Deinze 0 0 Dendermonde 0 0 Diest 11 13 Eeklo 5 4 Geel 0 0 Halle 0 0 Herentals 23 29 Ieper 0 0 Knokke 25 27 Lier 0 0 Lokeren 0 0 Mol 0 0 Oudenaarde 13 18 Ronse 0 0 Sint-Truiden 0 0 Tielt 2 1 Tienen 15 15 Tongeren 0 0 Waregem 0 0 7 Well Fitted South 49 62 Ath 0 0 Eupen 0 0 Huy 14 18 Marche-en-Famenne 0 0 Mouscron 1 4 Nivelles 16 17 Wavre 18 23 Non-CIM 157 179 Street Furniture 31
Clear Channel People & Places imity F1F2 F1F2 800 F1F2 1 000 Gross rates, agency commission applicable Size (H W): 2 m² 1,60 1,20 No sector exclusivity F1 F2 Carrefour Group Colruyt Group Delhaize Group Implantation National National National National National National National Format 2 m² 2 m² 2 m² 2 m² 2 m² 2 m² 2 m² 1 week Sides 800 1 000 500 550 500 200 200 Stores covered 450 560 204 286 183 95 110 Max. sides distance 150 m 200 m 300 m 200 m 200 m 250 m 200 m Gross Media Cost ( ) 105 600 132 000 66 000 72 600 66 000 26 400 26 400 Taxes ( ) 4 000 5 000 2 500 2 750 2 500 1 000 1 000 Clear Channel People & Places imity & Be Affinity Opti Play Maxi Play Proximity/Affinity 30% Proximity/Affinity 30% imity 500 Be Affinity 500 & Be Affinity Luxury Car & Be Affinity Travel Car Implantation National National National National National National Format 2 m² and Screens 2 m² an Screens 2 m² 2 m² 2 m² 2 m² Total Sides 2 516 2 816 500 500 800 1 000 Targeted Sides 720 810 500 500 500 250 City Play Sides 116 116 - - - - Gross Media Cost ( ) 315 000 353 470 66 000 66 000 105 600 132 000 Taxes ( ) 12 250 13 750 2 500 2 500 4 000 5 000 Gross rates, agency commission applicable #Hours City Play: 6AM - 2AM with 10% SOT Size (H W): 2 m² 1,60 1,20 Size City Play: 75 inch No sector exclusivity for Opti Play and Maxi Play in weeks 1-4, 14, 15, 19, 23, 26-35, 48-52 and no sector exclusivity on City Play. 32 Out-Of-Home in Street
Clear Channel Adshel Local and National add-ons Brussels Premium Brussels Center Brussels Full Ghent Golden Triangle Implantation Brussels Brussels Brussels Ghent Antwerp, Bxl, Ghent Format 2 m² 2 m² 2 m² 2 m² 2 m² Duration 1 week 1 week 1 week 1 week 1 week Sides 100 150 250 250 350 Gross Media Cost ( ) 15 490 22 650 32 890 32 520 41 960 Taxes ( ) 637 955 1 590 1 230 1 725 Antwerp Premium Antwerp Center Antwerp Antwerp Full Antwerp Plug In Ghent Antw Plug In Implantation Antwerp Antwerp Antwerp Antwerp Antwerp Antwerp and Ghent Format 2 m² 2 m² 2 m² 2 m² 2 m² 2 m² Sides 150 225 270 350 300 550 Gross Media Cost ( ) 23 235 32 225 35 520 41 960 35 912 68 430 Taxes ( ) 740 1 110 1 330 1 725 1 478 2 710 Gross rates, agency commission applicable Size (H W): 2 m² 1,60 1,20 No sector exclusivity Antwerp Premium: Antwerp City (within Leien) Antwerp Center: Antwerp Premium + Districts: Antwerp, Borgerhout, Berchem and Deurne Antwerp: Antwerp Center + Districts: Ekeren, Hoboken, Merksem and Wilrijk Antwerp Full: Antwerp + Districts: Aartselaar, Kapellen, Mortsel, Schoten and Wommelgem Brussels Premium: 1000 Brussels + Av.Louise Brussels Center: Brussels Premium + Haren + Laeken + Neder Over Heembeek Brussels Full: Brussels Center + 19 municipalities Ghent: Ghent - Merelbeke - St-Martens-Latem Golden Triangle: 100 sides Premium Ghent + 150 sides Premium Antwerp + 100 sides Brussels Premium Street Furniture 33
Clear Channel City Play City Play National City Play Brussels City Play Belgian Coast City Play Brussels Downtown City Play Brussels Uptown City Play Brussels Atomium Implantation Brussels Brussels Koksijde, Knokke-Heist Brussels Brussels Brussels Format 75 inch 75 inch 75 inch 75 inch 75 inch 75 inch Sreens 116 79 23 29 39 11 Share Of Time 20% 20% 20% 20% 20% 20% Gross Media Cost ( ) 58 545 39 871 14 394 18 149 24 407 7 228 Taxes ( ) 500 416 28 152 206 58 Gross rates, agency commission applicable Max. 4 ad creations with the same length spot. Same Share Of Time for each ad creation during the whole campaign. If more than 4 ad creations, 100 net/ad creation will be charged. Multiple ad creations with different Share Of Time during the day or different Share Of Time/ad creation, a supplement of 500 net will be charged. Medialed Knokke Vertical Screens 7 days 14 days 30 days Format 2 m² 2 m² 2 m² Sreens 16 16 16 Share Of Voice 3,33% 3,33% 3,33% Gross Media Cost ( ) 2 500 4 500 7 500 Taxes ( ) 128 256 512 During School Holidays Gross Media Cost +15% 34 Out-Of-Home in Street
JCDecaux National, Targeted and Customized Networks VRP 675 National VRP 675 POI VRP 675 Customized VRP 700 National VRP 700 POI VRP 700 Customized Implantation National National National National National National Format 2 m² 2 m² 2 m² 2 m² 2 m² 2 m² Sides 2 450 2 450 2 450 2 515 2 515 2 515 Net Media Cost index 100 ( ) 250 495 250 495 260 495 259 773 259 773 269 773 Taxes ( ) 12 985 12 985 12 985 13 330 13 330 13 330 Mixed 740 Mixed 740 Customized Mixed 755 Mixed 755 Customized Mixed 780 Mixed 780 Customized Implantation National National National National National National Format 2 m² and Screens 2 m² and Screens 2 m² and Screens 2 m² and Screens 2 m² and Screens 2 m² and Screens Total Sides 2 495 2 495 2 520 2 520 2 585 2 585 Paper Sides 2 450 2 450 2 450 2 450 2 515 2 515 DOOH Screen Sides 45 45 70 70 70 70 Net Media Cost index 100 ( ) 273 940 283 940 280 440 290 440 289 718 299 718 Taxes ( ) 13 224 13 224 13 356 13 356 13 701 13 701 Fully Customized 200 Fully Customized 300 Fully Customized 400 Fully Customized 500 Fully Customized 600 Implantation National National National National National National Format 2 m² 2 m² 2 m² 2 m² 2 m² 2 m², Metro, Insert Sides 200 300 400 500 600 5 200 Net Media Cost index 100 ( ) 29 400 40 200 51 200 61 000 69 600 297 075 Taxes ( ) 1 060 1 590 2 120 2 650 3 180 17 719 Urban 3 Net rates, no agency commission applicable Size (H W): 2 m² 1,75 1,18 Size DOOH Screens: 75 inch SOT DOOH Screens: 20% Available POI networks: FMCG, Automotive, Finance, Entertainement, Fashion, Home, Kids, Multimedia, Personal care, Pets, Sport, Tourism, Young People. Number of sides are indicative. No sector exclusivity in week 1-4, 6, 9, 23, 27-34, 48-52 on national networks. No sector exclusivity on local networks. No exclusivity between national and local networks. Street Furniture 35
Number of Sides JCDecaux National Networks VRP 675 VRP 740 Mixed 2 m² 2 m² and Screens 5 Main Centers 1 403 1 448 Antwerpen CIM 209 209 Bruxelles CIM 755 800 Charleroi CIM 95 95 Gent CIM 1 1 Liège CIM 343 343 10 Regional North 545 545 Aalst 50 50 Brugge 79 79 Hasselt-Genk 137 137 Kortrijk 40 40 Leuven 0 0 Mechelen 76 76 Oostende 31 31 Roeselare 44 44 Sint-Niklaas 58 58 Turnhout 30 30 6 Regional South 164 164 Arlon 8 8 La Louvière 0 0 Mons 12 12 Namur 81 81 Tournai 38 38 Verviers 25 25 20 Well Fitted North 209 209 Aarschot 0 0 Deinze 10 10 Dendermonde 20 20 Diest 0 0 Eeklo 0 0 Geel 30 30 Halle 0 0 Herentals 0 0 Ieper 17 17 Knokke 15 15 Lier 29 29 Lokeren 15 15 Mol 10 10 Oudenaarde 0 0 Ronse 18 18 Sint-Truiden 19 19 Tielt 0 0 Tienen 14 14 Tongeren 0 0 Waregem 12 12 7 Well Fitted South 23 23 Ath 2 2 Eupen 0 0 Huy 0 0 Marche-en-Famenne 0 0 Mouscron 21 21 Nivelles 0 0 Wavre 0 0 Non-CIM 106 106 36 Out-Of-Home in Street
JCDecaux Retail and Local Networks Conso Carrefour Group Conso Colruyt Conso Colruyt Group Conso Delhaize Implantation National National National National Format 2 m² 2 m² 2 m² 2 m² Duration 1 week 1 week 1 week 1 week Sides 250 210 300 200 Net Media Cost index 100 ( ) 28 572 24 000 34 286 22 858 Taxes ( ) 1 325 1 113 1 590 1 060 Conso Ahold Delhaize Group Conso Louis Delhaize Group Conso Aldi Conso Lidl Implantation National National National National Format 2 m² 2 m² 2 m² 2 m² Duration 1 week 1 week 1 week 1 week Sides 300 200 200 200 Net Media Cost index 100 ( ) 34 286 22 858 22 858 22 858 Taxes ( ) 1 590 1 060 1 060 1 060 Local Brussels 150 Local Brussels 175 Local Liège Implantation Brussels Brussels Liège Format 2 m² 2 m² 2 m² Duration 1 week 1 week 1 week Sides 150 175 250 Net Media Cost index 100 ( ) 19 578 22 840 29 110 Taxes ( ) 795 928 1 325 Net rates, no agency commission applicable Size (H W): 2 m² 1,75 1,18 Carrefour Group = Carrefour Hyper, Market, Express, except the 63 stores of the JCD Digital F1 network Coruyt Group = Alvo, BioPlanet, Colruyt, Okay, EuroSpar, Spar, Spar Express Ahold Delhaize Group = Albert Heijn, Delhaize, Proxy Delhaize, AD Delhaize Louis Delhaize Group = Louis Delhaize, Match, Smatch Number of sides are indicative. No sector exclusivity in week 1-4, 6, 9, 23, 27-34, 48-52 on national networks. No sector exclusivity on local networks. No exclusivity between national and local networks. Street Furniture 37
JCDecaux Digital Brussels and Liège Brussels Full Network Brussels City Center Brussels City Center North Brussels City Center South Implantation Brussels Brussels Brussels Brussels Format 75 inch 75 inch 75 inch 75 inch Duration 1 week 1 week 1 week 1 week Sreens 45 28 14 14 Share Of Time 20% 20% 20% 20% Gross Media Cost ( ) 23 445 18 235 9 118 9 118 Taxes ( ) 239 148 74 74 Brussels Crown Brussels Crown West Brussels Crown East Liège Full Network Implantation Brussels Brussels Brussels Liège Format 75 inch 75 inch 75 inch 75 inch Duration 1 week 1 week 1 week 1 week Sreens 17 5 12 25 Share Of Time 20% 20% 20% 20% Gross Media Cost ( ) 11 071 3 256 7 815 6 500 Taxes ( ) 90 27 64 133 JCDecaux Price index per week Week 1 2 3 4 5 6 7 8 9 10 11 Index 90 105 105 90 90 90 90 90 90 110 110 Week 12 13 14 15 16 17 18 19 20 21 22 Index 110 110 95 95 100 100 110 110 115 115 105 Week 23 24 25 26 27 28 29 30 31 32 33 Index 105 105 105 90 90 90 70 70 70 70 80 Week 34 35 36 37 38 39 40 41 42 43 44 Index 100 115 115 115 115 115 100 100 100 100 95 Week 45 46 47 48 49 50 51 52 Index 100 100 95 105 125 125 125 85 38 Out-Of-Home in Street