1 BlueCare: The doctor will see you anywhere, anytime!
2 What is BlueCare? Online platform where patients can see a physician for minor episodic illness or injury Web: www.bluecarela.com Mobile App: itunes and Google Play Technology: American Well 24x7 MDs: Online Care Group
3 Who can use BlueCare? Individual members who buy their own health insurance and do not get it through their employer. Employees who get their insurance through an employer group that has elected our BlueCare telehealth benefit. Ask your Human Resources department if BlueCare is covered on your plan. Covered dependents (spouse, children, etc.) can use BlueCare if it s a covered benefit with the plan.
4 How much does BlueCare cost? BlueCare has a 24/7 online doctor network available for $39 per visit. You will pay the $39 at the time of your BlueCare visit. Depending on your plan type and benefits, you may get a refund from Blue Cross after your BlueCare visit.
5 Why should employers elect BlueCare?
6 Who are the primary users of telehealth? Moms: females aged 25-44 Suburban Middle income Value driven easier, more affordable, take care of kids and yourself Affordable care seekers: both genders 25-55 Looking for lower cost options Many with high deductibles lower cost than ER or urgent care Great for Blue Connect and Community Blue members
7 Who are the primary users of telehealth? Busy professionals: both genders aged 25-44 More urban Higher disposable income Convenience-driven - save time, don t let illness interfere with your life Employer demand has doubled in the past year and is expected to grow!
8 Common Episodic Care Diagnoses Cough/Cold Allergies/Asthma Urinary tract infections Eye symptoms Skin rashes Minor stomach issues BlueCare doctors can give prescriptions or refills and provide follow-up visits.
9 Why are members using BlueCare? 3% 3% 2% 7% Upper Respiratory: 49% Other: 26% 10% 26% 49% Flu Symptoms: 10% UTI: 7% Rash: 3% General Question: 3% Stomach: 2%
10 How do you access BlueCare? Web: www.bluecarela.com Mobile: Phone/Tablet: ios and Android BlueCare App is available through Apple Store and Google Play
It s easy to create a BlueCare account 11
12 Experience Average wait time < 5 mins. Patient satisfaction rating with American Well 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% <5min 5-10min 10-15min 15+min 93% Users who would refer American Well to family & friends
13 Access During a Disaster BlueCare offers a unique opportunity to access care in a crisis. During 2016 floods, Blue Cross and American Well worked to ensure: Access for increased volume Chronic medication refills MDs were available, on standby Information was shared between the plan and online providers specific to the event
Telehealth Cost-savings (Medical + Pharmacy 3-week Episode Cost) Patients reported they would have used the following, if not Live Health Online: 42% 6% 13% Retail Health is 1.14x as expensive as LHO Urgent Care is 1.45x as expensive as LHO ER is 6.35x as expensive as LHO 6% Emergency room Physician office Urgent care 33% Done nothing Retail clinic LiveHealth Online is the trade name of Health Management Corporation, a separate company providing telehealth services on behalf of Empire Blue Cross and Blue Shield. Doctor s Office is 1.60x as expensive as LHO Therefore, members and employers save an average of $201* per episode (including followup) for the most commonly treated conditions. Results based on internal LiveHealth Online study during 2014 and Q1 of 2015 *This assumes that patients who do nothing would not eventually need additional care, that patients would use the care they say they would, and that care would follow patterns described previously. 14
15 Telehealth Cost Comparison Cost Comparison Emergency care = $1774 = $39* $1735 Urgent Care = $192 = $39* $153 If not BlueCare, where? 32% - Urgent Care 20% - MD Office 10% - Done Nothing 3% - Emergency Department <2% - Retail Health 34% - no response MD Office = $95 = $39* $56 *Members pay $39 upfront at time of BlueCare visit. Depending on their plan type and benefits, they may get a refund after their BlueCare visit.
16 Favorable Survey Results > 93% highly likely to recommend to a friend and likely to use the service again 80% used mobile app and 20% web > 90% felt BlueCare was easy to enroll, log in to and navigate Quality of the visit: >86 % felt it was the same or better than an in-office encounter
17 Member and Employee Testimonials BCBSLA Facebook At 6:30 in the morning I was able to video chat with a doctor who prescribed me treatment for my ear infection. All this from the comfort of my home, without the pain, hassle and cost of going to urgent care!! I hope all my friends and family who have Blue Cross and Blue Shield find out about this amazing service. Our 23-year-old daughter was sick on vacation in Florida, and the nearest urgent care open on a Sunday was 20 miles away. Thanks to BlueCare, she had online visit and was able to have a prescription by 10:00 this morning. Can t say enough about the awesomeness of this platform!!
18 Member and Employee Testimonials Employee Survey Feedback Needed to see a Dr. and getting in with my primary care Dr. was not available I downloaded BlueCare because my primary care doctor went to a concierge service... I have children that get sick at night and the convenience of getting an Rx right away is awesome! It was much more time-friendly to login to a computer to see a doctor visit then have to schedule an appointment (most likely to see a doctor not on the same day), wait in lines, wait in the exam room, etc.
19 Contact Information: Bryan Taylor, NP Care Transformation Consultant BCBSLA Clinical Partnerships bryan.taylor@bcbsla.com 225-297-2620 Blythe Roubique, RN Network Innovations Administrator BCBSLA Clinical Partnerships blythe.roubique@bcbsla.com 225-298-2964
20 Please stop by our BlueCare exhibit outside Empire A Ask your Blue Cross Account Manager for your: BlueCare Communications Toolkit Download the BlueCare App and Sign Up!