Daimler Trucks Division Day Mannheim, June 28th 2012 Hubertus Troska, Head of Mercedes-Benz Trucks Daimler Trucks
Agenda 1 2 3 4 5 Market Update Foundation Laid / Next Level of OU optimization Global Scale Realization Best Products / Best TCO Aftersales and Services Push Daimler Trucks 2
Truck market EU 25 Truck Market Europe (MDT/HDT)* - 000 units - 306 290 264 247 280 302 323 346 332 0 to -10% 251 Ø 274 183 196 00 01 02 03 04 05 06 07 08 09 10 11 12e * Truck Market EU25 (MDT/HDT ) > 6t Daimler Trucks 3
Truck market Turkey Truck Market Turkey (MDT/HDT)* - 000 units - 42 42 0 to - 10% 44 32 37 34 27 30 Ø 30 23 16 12 8 00 01 02 03 04 05 06 07 08 09 10 11 12e *Truck Market Turkey (MDT/HDT) > 6t Daimler Trucks 4
Truck market Brazil Truck Market Brazil (MDT/HDT)* - 000 units - -10 to -20% 165 150 117 107 59 63 59 63 78 73 68 91 Ø 95 00 01 02 03 04 05 06 07 08 09 10 11 12e *Truck Market Brazil (MDT/HDT) > 6t, since 01/2010 based on vehicle registrations Daimler Trucks 5
Mercedes-Benz Trucks is market leader in Europe Truck Market Europe* - 000 units - EU25 Market Share Europe* SoM 332 MB 20,3 23,1 MAN 19,2 251 Volvo 13,4 183 196 DAF Scania 12,6 10,5 Renault 10,4 22,2% 23,8% 24,2% 22,6% Iveco Others 1,6 9,3 YTD 04/12 YTD 04/11 2008 2009 2010 2011 * Truck Market EU25 (MDT/HDT ) > 6t Daimler Trucks 6
Mercedes-Benz Trucks is market leader in Germany Truck Market Germany* - 000 units - GER Market Share Germany* SoM 93 MB 33,6 38,4 83 MAN 30,5 69 DAF 7,8 57 Scania 6,9 Iveco 6,3 39,6% 41,6% 40,5% 37,4% Volvo Renault 2,5 6,3 Others 1,5 YTD 04/12 YTD 04/11 2008 2009 2010 2011 *Truck Market Germany (MDT/HDT) > 6t Daimler Trucks 7
Mercedes-Benz Trucks also clear market leader in Turkey Truck Market Turkey* - 000 units - TUR Market Share Turkey* SoM 44 MB 32,1 42,3 Ford 17,6 MAN 7,2 27 30 Iveco 6,0 Scania 5,8 32,4% 16 33,5% 38,0% 37,3% Renault BMC Others 5,1 4,0 12,0 YTD 04/12 YTD 04/11 2008 2009 2010 2011 *Truck Market Turkey (MDT/HDT) > 6t Daimler Trucks 8
Mercedes-Benz Trucks Brazil with increasing market share Truck Market Brazil* - 000 units - BRA Market Share Brazil* SoM 165 MB 26,7 25,6 150 VW 32,0 117 107 Ford Volvo 10,2 15,4 Iveco Scania 7,3 6,7 29,5% 28,5% 26,3% 25,2% Agrale Others 0,4 1,2 YTD 04/12 YTD 04/11 2008 2009 2010 2011 *Truck Market Brazil (MDT/HDT) > 6t, since 01/2010 based on vehicle registrations Daimler Trucks 9
Promising macroeconomic and positive market outlook are accompanied by protectionist trends Situation/Trend 2012 2013-2014 2015-2022 Macroeconomics GDP Brazil (CAGR %) 3,5% 4,5% Promising fundamentals Governmental Policies 00 05 10 15 20 Import Tax Regulations Financing Subsidy Policy New Automotive Policy Bilateral Trade Agreements Supportive Increasing protectionism Market & Aspiration Truck market (CAGR %) 150 170 4% 196 228 Euro V Increasing positive 10 12 14 16 18 20 22 Daimler Trucks 10
Measures to sustainably recover and strenghten our Brazil Truck operation First immediate measure Midterm strategy 1.500 workers put on leave for 5 months 300 hours of training Compensation shared between DT and workers' fund Analysis of situation Trucks @ MBBras Baselining and derivation of levers Recommendation for improving and sustainably safeguarding profitability Daimler Trucks 11
2011 was a strong year for MB Trucks, but it has become clear that economic conditions remain volatile. Mercedes-Benz Truck sales worldwide - 000 units - 137 148 142 160 170 135 159 117 108 102 111 96 00 01 02 03 04 05 06 07 08 09 10 11 12e Daimler Trucks 12
Agenda 1 2 3 4 5 Market Update Foundation Laid / Next Level of OU optimization Global Scale Realization Best Products / Best TCO Aftersales and Services Push Daimler Trucks 13
Global Excellence has brought Daimler Trucks to a new level foundation laid Global Excellence Global Excellence Pillars Achievements so far Next phase Management of Cycles Flexibility Measures Strengthen global industry leadership Operational Excellence Efficiency Programs Growth and Market Exploitation BRIC Expansion Future Product Generations Global Platform Roll-out Daimler Trucks 14
Management of Cycles Flexible Global Production Network allows to quickly adjust to down cycles. Workforce flexibility Flexible working hours Flexible shift models Time account system Flexible cycle time 430 300 units/day Facility flexibility Flexible network Wörth Aksaray +30% units/year * e.g. Wörth, Aksaray and Brazil -30% units/year Daimler Trucks 15
Focus on BRIC for growth and market exploitation Brazil Russia India China 50+ years home market in LA Strategic partnership with Kamaz Daimler subsidiary: Daimler India CV Ltd. JV with Foton Strengthen top market position Integration into international product and component network Mercedes-Benz Actros production at new Juiz de Fora plant Cooperation with Russian HDT market leader Partnership for technology transfer and joint projects Daimler Trucks 16
Global platform roll-out: Foundations laid to reap benefits of global scale Global HDEP HDEP Global HD engine platform 2008 Nafta 2010 Japan 2011 Europe New Actros Global platform for cab-over-engine trucks 2011 Europe Further global platform roll-out Launch of additional platforms Roll-out of global product platforms has just begun Daimler Trucks 17
We have defined a clear roadmap for Global Excellence to strengthen our global leadership position: DT#1 Global Excellence Global Excellence Pillars Achievements so far Next phase Management of Cycles Flexibility Measures Operational Excellence Efficiency Programs Cross-business Initiatives + Growth and Market Exploitation BRIC Expansion Excellence Programs Future Product Generations Global Platform Roll-out Underlining the Daimler Trucks target of 8% RoS across the cycle Daimler Trucks 18
MB Trucks #1 - Good strategic foundation laid for the next wave of OU optimization Sales After-Sales Operations & Logistics Funding R&D Material optimization Fixed cost/ portfolio Growth of Sales Retail Excellence Optimization of production & logistics cost Prioritization of projects Reduction of direct material cost Fixed cost reduction for central and support functions.. with significant contribution to the Daimler Trucks success in the next years! Daimler Trucks Pictures by ioannis kounadeas & fotomek & coramax - Fotolia 19
Agenda 1 2 3 4 5 Market Update Foundation Laid / Next Level of OU optimization Global Scale Realization Best Products / Best TCO Aftersales and Services Push Daimler Trucks 20
Global scale realization to be continued with the new Mercedes-Benz Antos Global HDEP HDEP Global HD engine platform 2008 Nafta 2010 Japan 2011 Europe Further global platform roll-out Launch of additional platforms New Actros/ Antos Global platform for cab-over-engine trucks 2011 Europe (Actros) 2012 Europe (Antos) Roll-out of global product platforms has just begun Daimler Trucks 21
Future Product Generations: Global Product Offensive Daimler Trucks 22
Future Product Generations: Global Product Offensive Long-distance Distribution >18t More to come The new Actros The new Antos The new Loader Volumer! to be continued Daimler Trucks 23
Agenda 1 2 3 4 5 Market Update Foundation Laid / Next Level of OU optimization Global Scale Realization Best Products / Best TCO Aftersales and Services Push Daimler Trucks 24
Euro standards have clearly slowed down the fuel savings. Euro VI causes additional consumption of 4 to 6%! Actual situation: Euro standards and fuel effects* for the truck industry L/100 km - -25% 25% -10% Euro VI: + 4-6% Target EuroI EuroII EuroIII EuroIV EuroV EuroVI * Source "Lastauto Omnibus" test report 1966-2009, (all Brands) Daimler Trucks 25
Major profitability leverage is fuel consumption Total Cost of Ownership (TCO)* Miscellaneous Insurance and tax Purchase costs Toll fare Repair and Maintenance Administration 29% Fuel Personnel Costs * Example: Actros 1844 LS (150 tkm/a, 48 Months, Germany) 1 litre diesel = 2,64 kg CO 2 Daimler Trucks 26
The new Actros. Positioning on 3 core elements. Comfort Driving dynamics Profitability Daimler Trucks 27
Payday for our customers' wallet Fuel consumption / CO 2 of the new Actros Calculation example: General cargo: Germany Italy Mileage: 150.000 km/year Diesel price: 1,35 /liters EuroV EuroVI Actros Euro V The new Euro V (-6-7%) The new Euro VI (-4-5%) -6-7% -4-5% New Actros vs. Actros l/100 km 33 l 31 l 32 l /year 66,800 62,800 64,800 /year 4,050 2,020 /5 years 20,250 10,100 Strengthening of benchmark position! Lowest TCO - proven benchmark! Daimler Trucks 28
Record Run 2011: The new Actros is world champion Actros 1844 (Euro V) New Actros 1845 (Euro V) New Actros 1845 (Euro VI) - 2 % - 4 % 27,1 l/100km 25,1 l/100km 25,9 l/100km - 6 % - 8 % 2009-7,6 % - 4,5 % Stettin Rotterdam RECORD RUN 2011 10.000 Kilometers in in 7 Tagen Days - 6 x Rotterdam - Stettin Daimler Trucks 29
Truck of the year 2012 Daimler Trucks 30
Agenda 1 2 3 4 5 Market Update Foundation Laid / Next Level of OU optimization Global Scale Realization Best Products / Best TCO Aftersales and Services Push Daimler Trucks 31
Benchmark Services important part of product success Contract Hire Service & Maintenance FleetBoard Used Trucks Daimler Trucks 32
Truck dedicated After-Sales Retailers for our Customers Aachen Aachen Berlin Berlin Berlin opened Aachen 2009 Berlin 2009 Milano 2009 Moscow 2010 Valencia/Gandia 2011 Augsburg 2011 Hamburg 2011 Milano Moskau Valencia/Gandia Augsburg Augsburg Daimler Trucks 33
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Disclaimer This document contains forward-looking statements that reflect our current views about future events. The words anticipate, assume, believe, estimate, expect, intend, may, plan, project, should and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a worsening of the sovereign-debt crisis in the eurozone; a deterioration of our funding possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates; a shift in consumer preference towards smaller, lower margin vehicles; or a possible lack of acceptance of our products or services which limits our ability to achieve prices as well as to adequately utilize our production capacities; price increases in fuel or raw materials; disruption of production due to shortages of materials, labor strikes, or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook of companies in which we hold a significant equity interest, most notably EADS; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending governmental investigations and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading Risk Report in Daimler s most recent Annual Report. If any of these risks and uncertainties materialize, or if the assumptions underlying any of our forward-looking statements prove incorrect, then our actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward looking statements. Any forward-looking statement speaks only as of the date on which it is made. Daimler Trucks 35