REGIOGRAPH SOFTWARE AVAILABLE VERSIONS UPDATE AND UPGRADE PRICE ONGOING SAVINGS OF 50%! PRICE LIST

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PRICE LIST REGIOGRAPH SOFTWARE RegioGraph allows you to visualize and evaluate your company data directly on digital maps. This provides insight into data trends and relationships and lends objectivity to your business decisions. Along with data on regional market potential, RegioGraph reveals the location of untapped potential in your markets. The software s comprehensive analysis, planning and calculation functions allow you to extract more insights from your data, which boosts turnover and efficiency. RegioGraph includes all maps and purchasing power data for Germany, Austria and Switzerland or a European country of your choice. Use Regio- Graph to manage your markets beyond Europe by incorporating our worldwide map sets. Geocoding functionality is also available for selected countries. AVAILABLE VERSIONS RegioGraph Analysis is ideal for carrying out customer and market Analysiss directly on digital maps. RegioGraph Planning is specially designed for sales territory planning. In addition to the features contained in Regio- Graph Analysis, RegioGraph Planning includes customized tools for optimizing existing sales structures and developing new ones. RegioGraph Strategy is the expert version of the software and includes all features of RegioGraph Analysis and RegioGraph Planning as well as a range of tools for location evaluations, detailed Analysiss and comprehensive reporting. This version of the software also includes comprehensive data on potential at the level of street segments (for Germany only). When you order RegioGraph Strategy, you can choose from among GfK data on end consumers or D&B data on business potential. UPDATE AND UPGRADE PRICE Updating Users of the most recent two RegioGraph versions can update to the latest RegioGraph version at a savings of 50% off the full retail price. Upgrading Obtain the next highest RegioGraph version for the price difference between the two versions. ONGOING SAVINGS OF 50%! Subcribe and save 50%, which already applies to the first order. We ll then automatically send you new versions of the software upon their release. All prices exclude VAT and shipping. For delivery in Germany, VAT will be added. For delivery in the EU, please quote your VAT number. (08/2014)

PRICE LIST D-A-CH Analysis Planning Strategy Geocoder Germany, Austria and Switzerland 1,500 4,000 13,000 Germany, Austria and Switzerland - - 15,000 incl. data on potential at the level of street segments for Germany (GfK data on end consumers or D&B data on business potential) EUROPE Analysis Planning Strategy Geocoder Albania 1,500 4,000 13,000 --- Belarus 3,000 5,500 14,500 --- Belgium 2,000 4,500 13,500 Bosnia Herzegovina 2,000 4,500 13,500 --- Bulgaria 2,000 4,500 13,500 1 Croatia 2,000 4,500 13,500 Cyprus 1,500 4,000 13,000 Czech Republic 2,000 4,500 13,500 Denmark (incl. Faroe, Greenland) 2,000 4,500 13,500 Estonia 2,000 4,500 13,500 Finland 3,000 5,500 14,500 France 3,000 5,500 14,500 Greece 2,000 4,500 13,500 Hungary 2,000 4,500 13,500 Iceland 1,500 4,000 13,000 Ireland 1,500 4,000 13,000 Italy (incl. San Marino) 3,000 5,500 14,500 Kosovo 1,500 4,000 13,000 Latvia 2,000 4,500 13,500 Lithuania 3,000 5,500 14,500 Luxembourg 1,500 4,000 13,000 Macedonia 1,500 4,000 13,000 --- Malta 1,500 4,000 13,000 Moldova 2,000 4,500 13,500 --- Montenegro 1,500 4,000 13,000 Netherlands 2,000 4,500 13,500 Norway 3,000 5,500 14,500 Poland 3,000 5,500 14,500 Portugal 2,000 4,500 13,500 Romania 3,000 5,500 14,500 Serbia 2,000 4,500 13,500 Slovakia 2,000 4,500 13,500 Slovenia 2,000 4,500 13,500 Spain (incl. Andorra) 3,000 5,500 14,500 Sweden 3,000 5,500 14,500 Turkey 3,000 5,500 14,500 1 Ukraine 2,000 4,500 13,500 United Kingdom 2,000 4,500 13,500 = Geocoder available, --- = not possible, 1) Geocoder has restricted functionality. RegioGraph includes all available digital maps and purchasing power data. All prices exclude VAT and shipping. For delivery in Germany, VAT will be added. For delivery in the EU, please quote your VAT number. (08/2014)

Price list Asia Analysis Planning Strategy Geocoder Afghanistan 2,000 4,500 13,500 --- Armenia 1,500 4,000 13,000 --- Azerbaijan 1,500 4,000 13,000 --- Bahrain 1,500 4,000 13,000 Bangladesch 1,500 4,000 13,000 --- Bhutan 1,500 4,000 13,000 --- Brunei Darussalam 1,500 4,000 13,000 Cambodia 2,000 4,500 13,500 --- China 6,000 8,500 17,500 --- Georgia 1,500 4,000 13,000 --- India 5,500 8,000 17,000 Indonesia 3,000 5,500 14,500 Iran 2,000 4,500 13,500 --- Iraq 2,000 4,500 13,500 --- Israel 2,000 4,500 13,500 --- Japan 3,000 5,500 14,500 --- Jordan 1,500 4,000 13,000 --- Kazakhstan 2,000 4,500 13,500 --- Kuwait 2,000 4,500 13,500 Kyrgyzstan 1,500 4,000 13,000 --- Laos 2,000 4,500 13,500 --- Lebanon 1,500 4,000 13,000 --- Malaysia 2,000 4,500 13,500 Maledives 1,500 4,000 13,000 --- Mongolia 2,000 4,500 13,500 --- Myanmar 1,500 4,000 13,000 --- Nepal 2,000 4,500 13,500 --- North Korea 2,000 4,500 13,500 --- Oman 1,500 4,000 13,000 Pakistan 2,000 4,500 13,500 --- Papua New Guinea 1,500 4,000 13,000 --- Philippines 2,000 4,500 13,500 Qatar 1,500 4,000 13,000 Russia 3,000 5,500 14,500 Saudi Arabia 2,000 4,500 13,500 Singapore 1,500 4,000 13,000 South Korea 2,000 4,500 13,500 --- Sri Lanka 1,500 4,000 13,000 --- Syria 1,500 4,000 13,000 --- Taiwan 2,000 4,500 13,500 Tajikistan 1,500 4,000 13,000 --- Thailand 2,000 4,500 13,500 Timor-Leste 1,500 4,000 13,000 --- Turkmenistan 1,500 4,000 13,000 --- United Arab Emirates 1,500 4,000 13,000 Uzbekistan 2,000 4,500 13,500 --- Viet Nam 1,500 4,000 13,000 Yemen 2,000 4,500 13,500 --- = Geocoder available, --- = not possible, 1) Geocoder has restricted functionality. RegioGraph includes all available digital maps. All prices exclude VAT and shipping. For delivery in Germany, VAT will be added. For delivery in the EU, please quote your VAT number. (10/2014)

PRICE LIST AFRICA Analysis Planning Strategy Geocoder Algeria 1,500 4,000 13,000 --- Angola 1,500 4,000 13,000 --- Benin 1,500 4,000 13,000 --- Botswana 1,500 4,000 13,000 --- Burkina Faso 1,500 4,000 13,000 --- Burundi 1,500 4,000 13,000 --- Cameroon 1,500 4,000 13,000 --- Cape Verde 1,500 4,000 13,000 --- Central African Republic 1,500 4,000 13,000 --- Chad 1,500 4,000 13,000 --- Comoros 1,500 4,000 13,000 --- Congo 1,500 4,000 13,000 --- Democratic Republic of Congo 1,500 4,000 13,000 --- Djibouti 1,500 4,000 13,000 --- Egypt 2,000 4,500 13,500 --- Equatorial Guinea 1,500 4,000 13,000 --- Eritrea 1,500 4,000 13,000 --- Ethiopia 1,500 4,000 13,000 --- Gabon 1,500 4,000 13,000 --- Gambia 1,500 4,000 13,000 --- Ghana 1,500 4,000 13,000 --- Guinea 1,500 4,000 13,000 --- Guinea-Bissau 1,500 4,000 13,000 --- Ivory Coast 1,500 4,000 13,000 --- Kenya 1,500 4,000 13,000 --- Lesotho 1,500 4,000 13,000 --- Liberia 1,500 4,000 13,000 --- Libya 1,500 4,000 13,000 --- Madagascar 1,500 4,000 13,000 --- Malawi 1,500 4,000 13,000 --- Mali 1,500 4,000 13,000 --- Mauretania 1,500 4,000 13,000 --- Mauritius 1,500 4,000 13,000 --- Mayotte 1,500 4,000 13,000 --- Morocco 2,000 4,500 13,500 --- Mozambique 1,500 4,000 13,000 --- Namibia 1,500 4,000 13,000 --- Niger 1,500 4,000 13,000 --- Nigeria 1,500 4,000 13,000 --- Reunion 1,500 4,000 13,000 --- Rwanda 1,500 4,000 13,000 --- Sao Tome and Principe 1,500 4,000 13,000 --- Senegal 1,500 4,000 13,000 --- Seychelles 1,500 4,000 13,000 --- Sierra Leone 1,500 4,000 13,000 --- Somalia 1,500 4,000 13,000 --- South Africa 2,000 4,500 13,500 South Sudan 1,500 4,000 13,000 --- Sudan 1,500 4,000 13,000 --- Swaziland 1,500 4,000 13,000 --- Tanzania 1,500 4,000 13,000 --- Togo 1,500 4,000 13,000 --- Tunesia 1,500 4,000 13,000 --- Uganda 1,500 4,000 13,000 --- Western Sahara 1,500 4,000 13,000 --- Zambia 1,500 4,000 13,000 --- Zimbabwe 1,500 4,000 13,000 --- = Geocoder available, --- = not possible, 1) Geocoder has restricted functionality. RegioGraph includes all available digital maps. All prices exclude VAT and shipping. For delivery in Germany, VAT will be added. For delivery in the EU, please quote your VAT number. (10/2014)

Price list America Analysis Planning Strategy Geocoder Argentina 3,000 5,500 14,500 Belize 1,500 4,000 13,000 --- Bolivia 2,000 4,500 13,500 --- Brazil 3,000 5,500 14,500 Canada 2,000 4,500 13,500 Caribbean Islands 3,000 5,500 14,500 --- Chile 2,000 4,500 13,500 Colombia 2,000 4,500 13,500 Costa Rica 2,000 4,500 13,500 --- Ecuador 2,000 4,500 13,500 --- El Salavador 1,500 4,000 13,000 --- Falkland Islands 1,500 4,000 13,000 --- French Guiana 1,500 4,000 13,000 --- Guatemala 1,500 4,000 13,000 --- Guyana 1,500 4,000 13,000 --- Honduras 1,500 4,000 13,000 --- Jamaica 1,500 4,000 13,000 --- Mexico 3,000 5,500 14,500 Nicaragua 1,500 4,000 13,000 --- Panama 1,500 4,000 13,000 --- Paraguay 1,500 4,000 13,000 --- Peru 1,500 4,000 13,000 --- Puerto Rico 1,500 4,000 13,000 --- Suriname 1,500 4,000 13,000 --- Uruguay 1,500 4,000 13,000 --- USA 2,000 4,500 13,500 Venezuela 2,000 4,500 13,500 --- Australia Analysis Planning Strategy Geocoder Australia (incl. New Zealand) 3,000 5,500 14,500 --- New Zealand 1,500 4,000 13,000 --- Continent editions Analysis Planning Strategy Geocoder Western Europe 10,000 12,500 21,500 Eastern Europe 10,000 12,500 21,500 Europe, complete 17,000 19,500 28,500 Europe 2-digit postcodes/nuts edition 2,000 4,500 13,500 Africa 5,000 7,500 16,500 Asia 14,000 16,500 25,500 America 11,000 13,500 22,500 Australia (incl. New Zealand) 3,000 5,500 14,500 World Map Edition, complete 35,000 37,500 46,500 World Map Edition, admin 1 2,000 4,500 13,500 = Geocoder available, --- = not possible, 1) Geocoder has restricted functionality. For Europe RegioGraph includes all available maps and purchasing power data. For all non-european countries RegioGraph includes the available digital maps. All prices exclude VAT and shipping. For delivery in Germany, VAT will be added. For delivery in the EU, please quote your VAT number. (10/2014)

PRICING INFORMATION GRADUATED PRICING FOR MULTIPLE USERS The following prices apply in the case of multipleuser licenses for RegioGraph, digital maps or market data within a given company or organization (excluding company groups). To calculate the price of a multiple-user license, multiply the given price for a single user by the corresponding factor listed in the table. Note: Number of users from to multiplier 1 1 1 2 2 1.5 3 5 2 6 10 2.5 11 15 3 16 20 3.5 21 25 4 26 50 5 51 100 6 Within a given software version year, previously purchased user licenses are taken into account when determing the multiplying factor to be used for calculating the price for additional user licenses. UPDATE AND UPGRADE PRICES Are you working one of the two most recent releases of RegioGraph, a map edition or a market dataset? If so, you can update to the current product version at 50% off the full price. You can upgrade your version of RegioGraph to the next higher version for the price difference between these two versions. SUBSCRIPTIONS You can secure an ongoing discount of 50% by ordering RegioGraph, digital maps or market data as a subscription. New versions of the ordered products will be automatically sent to you in the coming years without separate billing. This generally corresponds to an average of a maximum of one update per year. The discounted update price already applies to the first delivery. The annual invoice is calculated at 50% of the full price that applies at the time of the order. The subscription has a minimum duration of 36 months and automatically renews for an additional year unless three months notice is given prior to the expiration of the contract. PRICES FOR CONSULTANT LICENSES All listed prices apply to single-user (in-house) licenses. A consultant license is required if you d like to create projects using RegioGraph, digital maps or market data and then pass on the resulting projects and related documents to your customers. For individual customer projects, it is also possible to license the product as a single-user, in-house license for the customer. To calculate the price for a consultant license, multiply the price of the single-user license by a factor of 3. All prices exclude VAT and shipping. For delivery in Germany, VAT will be added. For delivery in the EU, please quote your VAT number. (08/2014)

ORDER FORM All RegioGraph versions can be ordered using this form. Simply complete the form and then fax or e-mail it to us. Order online at: > www.gfk-webshop.de Product name Price Quantity Total price RegioGraph Analysis 2015 full version RegioGraph Analysis 2015 update Update is for users already in possession of a registered version of RegioGraph Analysis 2013/2014. RegioGraph Planning 2015 full version RegioGraph Planning 2015 update Update is for users already in possession of a registered version of RegioGraph Planning 2013/2014. RegioGraph Strategy 2015 full version RegioGraph Strategy 2015 update Update is for users already in possession of a registered version of RegioGraph Strategy 2013/2014. European country of your choice: UPDATE SUBSCRIPTION You are ordering RegioGraph as a subscription. New versions of the ordered products will be automatically sent to you in the coming years without separate billing. This generally corresponds to an average of a maximum of one update per year. The discounted update price already applies to the first delivery. This is invoiced annually in advance and is based on the GfK GeoMarketing pricelist in force on the date of ordering. The subscription has a minimum duration of 36 months. The subscription will renew automatically for one additional year in each case unless cancelled no later than 3 months before the contract expires. All prices are for single-user, in-house licenses. The general terms and conditions and licensing regulations of GfK GeoMarketing apply. These are detailed at www.gfk.com/licenses. All prices exclude VAT and shipping. For delivery in Germany, VAT will be added. For delivery in the EU, please quote your VAT number. PLEASE DELIVER TO: Simply complete the form and send it to us: F +49 7251 9295 290 geomarketing@gfk.com Company Department First name Surname Street Postcode, City, Country Phone Fax E-mail VAT number Date Signature Terms & conditions: UPS / Payment in advance UPS / Invoice (large companies / institutions) Express delivery