European Union Short-Term Tourism Trends Volume

European Union Short-Term Tourism Trends Volume 1 2017-2 Overview This release of the European Union Short-Term Tourism Trends presents preliminary data for 2016 outbound tourism trends in the European Union (EU-28), specifically on international tourism expenditure. Updated results of international tourist arrivals for 2016 are also included. The next issue of this series will provide with a more comprehensive analysis of international tourism receipts. Preliminary data on outbound tourism expenditure reflects an increasing demand for international tourism. In 2016, international tourism expenditure from EU-28 reached euro 315 billion, 12 billion more than in 2015. The top EU-28 tourism spender is Germany, with a 5% increase in spending in 2016, followed by the United Kingdom (+14%), France (+3%), Italy (+2%) and Spain (+17%). Travel demand from these and other European source markets fuelled much of the inbound growth in European destinations. Despite challenges, tourism has shown once again extraordinary resilience. People continue to have a strong appetite for travel and this benefits many countries around the world, translating into economic growth, job creation and opportunities for development. EU-28 tourism at a glance Outbound tourism in 2016 Euro 315 billion of international tourism expenditure +Euro 12 billion international tourism expenditure Germany, UK and France Top EU-28 source markets Contents Overview 1 Outbound Tourism trends 2 - table Outbound tourism by source markets 6 Inbound Tourism trends 7 - tables Inbound tourism 11 1 Volume 1 2017-2

Outbound Tourism trends China continues to lead international outbound tourism, followed by the United States, Germany, the United Kingdom and France Preliminary data on tourism expenditure from major outbound markets reflects an increasing overall global demand for international tourism in 2016. China which recorded a 12% increase in 2016, continues to lead world tourism spending, followed by the United States (+8%), Germany (+5%), the United Kingdom (+14%) and France (+3%). World and regions: Outbound Tourism International Tourism Expenditure (euro billion) 250 China 225 200 175 150 125 United States 100 75 Germany United Kingdom 50 25 0 '95'96'97'98'99'00'01'02'03'04'05'06'07'08'09'10 '11'12'13'14'15'16 France Korea (ROK) Australia Hong Kong (China) Italy Russian Federation Source: World Tourism Organization (UNWTO) 2 Volume 1 2017-2

China spent euro 236 billion on international tourism in 2016, euro 11 billion more than in 2015 1. The number of outbound travellers rose 6% to 135 million. Chinese demand benefited both short-haul destinations in Asia and the Pacific, such as Japan, the Republic of Korea and Thailand, as well as long-haul destinations such as the United States and several in Europe. The United States, the second major source market in the world, spent euro 8 billion more on international tourism in 2016, an 8% growth, reaching a total of euro 110 billion. Germany, the United Kingdom, France and Italy are the four European markets among the world s top ten outbound markets. All reported growth in outbound demand last year. An in-depth analysis of these and other European source markets follows throughout the next section. Among the top 50 largest source markets in the world, many countries reported double-digit growth in international tourism expenditure in 2016: Vietnam (+28%), Argentina (+26%), Egypt (+19%), Spain (+17%), India (+16%), Israel and Ukraine (both +12%), Qatar and Thailand (both +11%). By contrast, outbound tourism demand from some major source markets which are commodity exporters, such as the Russian Federation (-31%) and Brazil (-16%), decreased in 2016. World's Top Tourism Spenders International Tourism Expenditure Population International Departures (million) Rank (US$ billion) (euro billion) (million) total including same-day of which overnight 2015 2016* 2015 2016* 2016* 2015 2016* 2015 2016* 1 China 249.8 261.1 225.2 235.9 1,383 127.9 135.1.... 2 United States 112.9 121.5 101.7 109.8 323 130.4.. 74.0.. 3 Germany 77.5 81.1 69.9 73.3 83.... 83.7.. 4 United Kingdom 63.3 63.6 57.0 57.5 66 65.7 70.4 64.2.. 5 France 39.3 40.5 35.4 36.6 65 30.6.. 26.6.. 6 Canada 30.1 29.1 27.1 26.3 36 56.0 53.0 32.3 31.3 7 Korea (ROK) 25.3 26.6 22.8 24.1 51 19.3 22.4.... 8 Australia 23.8 24.9 21.4 22.5 24 9.5 9.9 9.5 9.9 9 Italy 24.4 24.7 22.0 22.3 61 61.2 62.6 27.9 28.7 10 Hong Kong (China) 23.1 24.1 20.8 21.8 7 89.1 91.8.... Local currencies Expenditure per capita Change (%) US$ euro Change (%) Change (%) 15/14 16*/15 2016* 2016* 15/14 16*/15 15/14 16*/15 1 China 11.4 11.5 190 170 9.7 5.7.... 2 United States 7.0 7.7 375 340 7.1.. 8.5 8% (11m) 3 Germany -0.6 4.9 980 885.... 0.9.. 4 United Kingdom 8.8 13.8 970 875 9.4 7.2 9.9.. 5 France -3.5 3.3 625 565-4.2.. -4.6.. 6 Canada 1.3 0.1 805 725-12.2-5.3-3.8-3.1 7 Korea (ROK) 17.1 8.1 520 470 20.1 15.9.... 8 Australia -5.0 7.6 1,025 925 3.6 5.0 3.6 5.0 9 Italy 1.4 1.5 410 370 3.0 2.3 2.4 2.9 10 Hong Kong (China) 4.7 4.8 3,275 2,960 5.4 3.0.... Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO April 2017) 1 Note that China has revised international tourism expenditure series downwards retrospectively for 2015 and for 2014 (after upward revision last year) due to adjustments in methodology. 3 Volume 1 2017-2

Germany, the United Kingdom, France and Italy lead EU-28 s tourism spending In 2016, international tourism expenditure from the EU-28 reached euro 315 billion, 12 million more than the previous year, according to data reported to date. As in other regions, inbound arrivals to European destinations are to a large extent driven by outbound demand from European source markets. The six European Union source markets in Western Europe accounted for the largest share of tourism spending within the European Union in 2016, which reached euro 156 billion, 7 billion more than in 2015. Germany, the world s third largest market and Europe s largest, rebounded from weaker figures in 2015 and reported 5% growth in international tourism spending in 2016, reaching euro 73 billion, 3 billion more than in 2015. France, the world s fifth largest market, reported 3% growth in tourism expenditure in 2016, which reached euro 37 billion up from 35 billion in 2015. Austria (+5%) and Belgium (+4%) recorded robust growth in tourism expenditure, while Luxembourg (+1%) and the Netherlands (0%) reported weaker figures. The five EU-28 source markets in Northern Europe spent a combined euro 89 billion on international tourism in 2016, 1 billion more than the previous year. Demand from the United Kingdom, the world s fourth largest source market and the group s largest, remained sound despite the significant depreciation of the British pound in 2016. UK residents' visits abroad were up by 5 million (+7%) in 2016 to 70 million, with expenditure up to euro 57 billion. In pound terms, expenditure in tourism increased by 14%, while considered in euros this corresponds to a very modest increase. Denmark (+3% to euro 8 billion), Ireland (+8% to euro 6 billion) and Finland (+9% to euro 5 billion) all recorded solid growth. Meanwhile, Sweden spent euro 13 billion on international tourism, with flat growth (0%). The eight European Union source markets in Southern and Mediterranean Europe spent a total of euro 50 billion on international tourism in 2016, up from euro 46 billion in 2015. Italy, the group s top spender and the world s ninth, increased its international tourism expenditure by 2% in 2016, to euro 23 billion. Spain, the second major source market within this group, recorded a strong 17% increase in spending to euro 18 billion, exceeding its pre-crisis level of tourism expenditure of euro 15 billion in 2007 by 26%. Portugal spent 7% more on international tourism in 2016 than in the previous year, reaching a total of euro 4 billion. Croatia increased its spending by 25%, to a total of euro 900 million or 200 million more than the previous year. Island source markets Cyprus (+12%) and Malta (+11%) also recorded double-digit growth in tourism expenditure. Slovenia spent euro 800 million on international tourism in 2016, up by 3% from the previous year. Meanwhile, Greece recorded a slight decrease (-2%), spending a total of euro 2 billion. 4 Volume 1 2017-2

The nine European Union source markets in Central and Eastern Europe spent euro 21 billion on international tourism in 2016, 1 billion more than in 2015. This group s major source markets Poland and the Czech Republic spent euro 7 billion and euro 4 billion on international tourism in 2016, an increase of 5% and 2%, respectively, in their local currencies. Meanwhile, Bulgaria (+22% to euro 1 billion), Hungary (+19% to euro 2 billion), Latvia (+13% to euro 600 million) and Estonia (+12% to euro 1 billion) all registered double digit growth in 2016 in expenditure on international tourism. Slovakia (+5%) and Romania (+4%) both spent euro 2 billion on international tourism in 2016. Expenditure by Lithuania grew by 3% to euro 1 billion. Solid outbound demand from most Extra-EU source markets, weighed down by the Russian Federation The 26 European source markets outside the European Union (Extra-EU) generated a total of euro 76 billion in international tourism expenditure in 2016, 9 billion less than in 2015, mainly due to the drop in international tourism demand from the Russian Federation. Within this group, advanced Extra-EU source markets reported overall robust results for international tourism expenditure. Switzerland s expenditure on international tourism grew by 2% to euro 14 billion, recovering from last year s slowdown. Norway spent euro 14 billion, an increase of 5%. Israel s expenditure rose by 12% to euro 5 billion. Among emerging Extra-EU source markets, the Russian Federation spent euro 22 billion on international tourism in 2016, a 31% decrease from 2015 or euro 9 billion less. This weaker demand from the group s major source market was reflected in a number of destinations in Central and Eastern as well as Southern and Mediterranean Europe. Turkey, another major source market within this group, spent euro 4 billion, 11% less than in 2015. By contrast, Ukraine spent 12% more on international tourism, to a total of euro 5 billion, recovering from last year s decrease. Please note that individual country data is preliminary and in some cases is likely to be revised. 5 Volume 1 2017-2

Outbound tourism by source markets: International Tourism Expenditure Full year Share Local currencies, current prices (% change) 1995 2000 2005 2010 2011 2012 2013 2014 2015 2016* 2005 2015 14/13 15/14 16*/15 (euro billion) (%) Series (%) Q1 Q2 Q3 Q4 World 317 536 564 725 771 864 901 941 1,076 #### #### UNWTO region Europe 157.6 246.3 280.4 304.9 318.1 342.9 359.7 375.6 388.4 390.6 49.8 36.1 European Union (28) 136.7 217.3 240.5 250.6 256.7 266.0 272.6 289.8 303.4 315.0 42.7 28.2 in Northern Europe 29.9 62.2 71.3 66.0 65.5 70.5 71.0 75.7 87.5 88.5 12.6 8.1 Denmark 3.3 5.1 5.5 6.8 7.2 7.6 7.6 7.9 8.0 8.3 1.0 0.7 3.7 2.2 3.2 4.8 4.4 1.5 2.5 Finland 1.7 2.0 2.5 3.3 3.5 3.8 4.0 4.0 4.3 4.5 0.4 0.4-0.2 8.2 4.0 3.6 1.2 10.9 0.0 Ireland 1.6 2.8 4.9 5.4 4.8 4.6 4.7 4.8 5.1 5.5 0.9 0.5 3.4 6.1 7.8 18.0 7.7 6.9 1.5 Sw eden 4.2 8.7 8.0 9.1 10.0 10.9 11.5 11.9 13.0 12.7 1.4 1.2 8.5 12.1-0.6 7.3-1.7-2.6-4.5 United Kingdom 19.1 43.7 50.3 41.4 39.9 43.6 43.2 47.1 57.0 57.5 8.9 5.3 3.5 8.8 13.8 10.5 11 16.0 16.9 in Western Europe 80.3 113.6 119.7 127.1 133.6 138.0 143.5 151.9 149.7 155.4 21.2 13.9 Austria 5.8 6.8 7.5 7.7 7.5 7.8 7.7 8.1 8.2 8.6 1.3 0.8 5.3 0.7 4.7-3.6 7.9 5.3 6.5 Belgium 6.2 10.2 12.0 14.3 14.8 15.8 16.7 17.9 17.1 17.7 2.1 1.6 7.5-4.9 3.7 7.6 2.4 3.2 2.4 France 12.4 24.5 25.6 29.0 32.0 31.1 31.8 36.7 35.4 36.6 4.5 3.3 15.5-3.5 3.3-4.0 9.0 5.6 0.2 Germany 46.0 57.4 59.8 58.9 61.7 65.1 68.8 70.3 69.9 73.3 10.6 6.5 2.1-0.6 4.9 4.0 6.3 7.2 0.8 Lux embourg 0.9 1.4 2.4 2.7 2.7 2.8 2.9 2.9 3.0 3.0 0.4 0.3 1.9 2.4 1.3 3.8-1.2 1.5 1.6 Netherlands 8.9 13.2 12.4 14.5 14.8 15.4 15.6 15.9 16.1 16.2 2.2 1.5 2.0 1.5 0.3 4.9-4.5-0.2 3.8 in Central/Eastern Europ 8.0 8.8 12.1 16.4 16.7 17.5 17.9 18.9 20.2 21.3 2.1 1.9 Bulgaria 0.4 0.6 1.1 0.6 0.6 0.7 0.8 0.9 1.0 1.2 0.2 0.1 7.5 11.4 21.9 10.6 28.0 16.7 32.0 Czech Republic 1.3 1.4 1.9 3.2 3.4 3.5 3.5 3.9 4.3 4.4 0.3 0.4 17.6 10.0 2.4 9.0 4.0-4.2 1.6 Estonia 0.1 0.2 0.4 0.5 0.6 0.6 0.8 0.9 0.9 1.0 0.1 0.1 11.0 0.0 12.2 5.7 21.2 16.1 3.8 Hungary 1.1 1.8 1.8 1.8 1.8 1.5 1.4 1.5 1.7 2.0 0.3 0.2 10.8 8.2 19.0 33.0 14.7 16.9 14.7 Latv ia 0.0 0.2 0.5 0.5 0.5 0.5 0.5 0.5 0.6 0.6 0.1 0.1-0.3 3.2 13.4 21.9 19.4 6.1 9.7 Lithuania 0.1 0.3 0.6 0.6 0.6 0.7 0.8 0.8 0.9 0.9 0.1 0.1-1.1 7.6 2.8-2.8 4.5-0.1 9.3 Poland 4.2 3.6 4.5 6.5 6.1 6.8 6.6 6.7 7.2 7.2 0.8 0.7-0.1 7.1 5.0 7.7 3.5 5.2 4.0 Romania 0.5 0.5 0.8 1.2 1.4 1.4 1.5 1.8 1.9 1.9 0.1 0.2 17.8 1.7 3.7-10.9 10.9 7.9 6.2 Slov akia 0.2 0.3 0.7 1.5 1.6 1.7 1.8 1.9 1.9 2.0 0.1 0.2 4.4 3.1 5.5 3.5 3.0 7.3 7.7 in Southern/Medit. Euro 18.6 32.7 37.4 41.1 40.9 40.0 40.2 43.4 46.1 49.8 6.6 4.3 Croatia 0.3 0.6 0.6 0.6 0.6 0.7 0.7 0.6 0.7 0.9 0.1 0.1-6.6 7.4 25.2 22.1 3.8 31.0 46.8 Cy prus 0.3 0.4 0.7 1.0 0.9 1.0 0.9 1.0 1.0 1.1 0.1 0.1 7.2-3.8 11.8 6.7 12.1 10.0 20.5 Greece 1.0 4.9 2.4 2.2 2.3 1.8 1.8 2.1 2.0 2.0 0.4 0.2 13.1-1.9-1.6 6.0-9.8 5.5-7.1 Italy 11.3 17.0 18.0 20.4 20.6 20.5 20.3 21.7 22.0 22.5 3.2 2.0 6.9 1.4 2.4 2.7 1.1 3.0-1.6 Malta 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.3 0.4 0.0 0.0 4.0 10.5 11.1 34.8-2.3 5.7 15.1 Portugal 1.6 2.4 2.5 3.0 3.0 2.9 3.1 3.3 3.6 3.8 0.4 0.3 6.4 8.9 6.6 6.2 4.7 6.3 9.3 Slov enia 0.4 0.6 0.7 0.9 0.8 0.7 0.7 0.7 0.8 0.8 0.1 0.1 5.2 10.4 3.2-11.5 18.3 0.4 5.1 Spain 3.4 6.5 12.2 12.8 12.5 12.0 12.4 13.6 15.7 18.2 2.2 1.5 9.8 15.3 16.6 21.5 8.2 16.1 20.8 Extra EU 20.9 29.0 40.0 54.3 61.4 76.9 87.1 85.8 84.9 75.7 7.1 7.9 in Northern & Western E 8.3 11.5 15.7 19.1 21.7 25.4 26.8 27.4 29.7 30.1 2.8 2.8 Iceland 0.2 0.5 0.8 0.4 0.5 0.6 0.6 0.7 0.9 1.1 0.1 0.1 9.8 15.7 16.6 22.8 16.9 12.4 16.4 Norw ay 3.2 5.0 7.8 10.2 11.3 12.9 13.9 13.9 14.3 14.4 1.4 1.3 6.9 9.8 5.0 13.9 9.0 0.9-2.5 Liechtenstein.............................. Monaco.............................. Sw itzerland 4.9 5.9 7.1 8.4 9.8 11.8 12.2 12.7 14.4 14.5 1.3 1.3 3.1-0.1 2.2 11.0 1.0-1.4 0.4 in Central/Eastern Europ 9.8 11.5 17.8 26.5 31.3 43.3 51.5 49.1 43.7 33.9 3.2 4.1 Armenia 0.0 0.0 0.2 0.4 0.5 0.6 0.7 0.8 0.9 1.0 0.0 0.1 $ 10.2-2.7 7.2 5.8-2.9 6.6 16.1 Azerbaijan 0.1 0.1 0.1 0.6 1.2 1.9 2.2 2.3 2.3 2.3 0.0 0.2 $ 4.6-13.5-4.2-15.2 15.2-11.2-3.7 Belarus 0.1 0.2 0.4 0.5 0.4 0.6 0.9 0.9 0.8 0.7 0.1 0.1 $ 0.5-22.2-11.8-13.4-20.5-10.8-0.2 Georgia 0.0 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.0 0.0 $ 1.7 10.2 17.2 27.0 27.4 16.0 2.3 Kazakhstan 0.2 0.4 0.6 1.0 1.2 1.3 1.4 1.5 1.8 1.5 0.1 0.2 $ 4.8 2.4-16.2-26.7-17.4-15.9-2.4 Ky rgy zstan 0.0 0.0 0.0 0.1 0.2 0.3 0.3 0.3 0.4.. 0.0 0.0 $ 11.3 2.4.. -3.6 35.1 4.8 Rep. Moldov a 0.0 0.1 0.1 0.2 0.2 0.2 0.3 0.3 0.3 0.2 0.0 0.0 $ 5.9-20.0-4.5-1.6-4.3-5.9-5.5 Russian Federation 8.9 9.5 13.6 20.1 23.6 33.3 40.2 38.0 31.5 21.6 2.4 2.9 $ -5.7-30.7-31.4-41.6-34.9-34.9-5.7 Tajikistan.... 0.0.. 0.0 0.0 0.0.... 0.0 0.0.. $...... Turkmenistan.............................. Ukraine 0.2 0.5 2.3 2.8 3.2 4.0 4.3 3.8 4.0 4.5 0.4 0.4 $ -12.2-12.2 12.2 13.9 15.1 12.5 6.9 Uzbekistan.............................. in Southern/Medit. Euro 2.7 6.0 6.5 8.7 8.4 8.2 8.8 9.4 11.6 11.7 1.1 1.1 Albania 0.0 0.3 0.6 1.0 1.1 1.0 1.1 1.2 1.1 1.1 0.1 0.1 7.5-6.7 2.0-0.9 11.1 4.9-7.1 Bosnia & Herzg... 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.9 15.4 12.0-0.1 3.8 14.6 19.4 FYR Macedonia 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.0 0.0 13.8 28.4 13.1 20.6 12.6 10.5 10.3 Israel 1.6 3.1 2.5 2.8 2.8 2.9 3.0 3.2 4.3 4.8 0.4 0.4 $ 7.0 12.1 11.7 4.1 14.4 6.3 26.1 Montenegro.... 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0-1.1 12.9 48.9 48.8 31.0 49.2 64.6 San Marino.............................. Serbia...... 0.7 0.8 0.8 0.8 0.9 1.0 1.1.. 0.1 5.6 11.8 9.2 7.5 6.7 8.0 15.3 Turkey 0.7 1.9 2.5 3.9 3.5 3.2 3.6 3.8 4.8 4.3 0.4 0.4 $ 5.3 5.8-10.9 20.9 0.1-17.3-42.8 Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO April 2017) 6 Volume 1 2017-2

Inbound Tourism Trends Based upon latest available data with many countries having reported full year data on inbound tourism, the following section presents updated results for international tourist arrivals in 2016 to both EU-28 and Extra-EU destinations. Sustained growth in international tourist arrivals among most world destinations Global demand for international tourism remained robust in 2016, despite challenges. Worldwide international tourist arrivals (overnight visitors) reached a total of 1,235 million in 2016, 46 million more than in 2015. Arrivals grew 4%, after growing by 5% in 2015. By UNWTO region, Asia and the Pacific led growth with a 9% increase in international arrivals and strong results in all four subregions. In the Americas, arrivals increased by 4% driven by results in South and Central America. Africa (+8%) returned to growth after two difficult years, with Subsaharan destinations rebounding strongly throughout the year, while North Africa picked up in the third quarter. In the Middle East, arrivals declined by 4%, with uneven results across destinations. International tourist arrivals to Europe at large reached a total of 615 million in 2016, just half the world s total, up 12 million from 2015. In relative terms, this corresponds to a moderate 2% increase, reflecting mixed results across destinations and the return to a more sustainable pace of growth, consistent with the maturity and size of many European destinations. International Tourist Arrivals (% change) 8 6 4 2 0-2 -4 World Europe EU-28-6 Source: World Tourism Organization (UNWTO) 7 Volume 1 2017-2

International arrivals to EU-28 destinations grew 4% in 2016 to almost half a billion tourists In 2016 the 28 countries of the European Union (EU-28) recorded a solid 4% increase in international arrivals, up 21 million from 2015, to reach a total of 499 million. This represents 40% of the world s total international arrivals. Within the European Union, arrivals to the five emerging economies -Bulgaria, Poland, Hungary, Romania and Croatia- grew somewhat faster, at a rate of 8%. Arrivals to the 23 advanced economies, including the 19 countries in the euro area, grew by 4%, a solid rate of growth consistent with EU-28 s overall results. The eight European Union destinations in Southern and Mediterranean Europe, the most visited group of countries within the EU-28, led growth with an 8% increase in arrivals, supported by solid performance in most destinations. Iberian destinations Portugal (+13%) and Spain (+10%) drove results in 2016, fuelled by strong demand from European source markets. Spain alone recorded 7 million more international tourist arrivals, to a total of 76 million. Slovenia (+11%) and Croatia (+9%) also recorded sound results. Arrivals to Greece grew by 5% while Italy, Europe s third largest destination, reported 4% more arrivals in line with 2015 results. Enhanced air connectivity played in favour of island destinations Cyprus (+20%) and Malta (+10%), which reported double-digit growth in 2016. The nine European Union destinations in Central and Eastern Europe recorded an 8% increase in arrivals, with 5 million more arrivals than in 2015, reaching a total of 71 million. Slovakia (+17%) and Bulgaria (+14%) led growth in the group, followed by Romania (+11%) and Lithuania (+9%). Hungary and the Czech Republic both reported 7% growth in arrivals, while in Estonia they grew by 5%. Full year data for Poland is still pending, although preliminary results for the first half the year point to a 2% increase in arrivals. According to Polish experts, international arrivals grew as expected last year, with solid performance from some regional and long-haul markets, particularly from Asia. The World Youth Day in Krakow attracted more international tourists, as did the city of Wroclaw, one of the 2016 European Capitals of Culture. By contrast, Latvia reported an 11% decrease in arrivals. The five EU-28 destinations in Northern Europe recorded robust results with a 5% increase in arrivals. Experts from the area cite the redirection of tourism flows from other European destinations due to safety concerns as a key factor for this solid outcome. Ireland (+11%) led growth in this group of countries, supported by increased air connectivity. Sweden (+7%) also recorded strong results thanks to new investment in the tourist sector. Growth in Finland (+6%) was attributed to an investment boom in hotels and restaurants, along with stronger demand from EU-28 source markets and China. Denmark recorded a 4% increase in arrivals. The United Kingdom, Northern Europe s major destination, reported a 3% increase, a rather modest growth given the comparative affordability of the destination due to the depreciation of the British pound after the vote to leave the European Union (Brexit) in the referendum on membership in June 2016. 8 Volume 1 2017-2

Arrivals to the group of the six European Union destinations in Western Europe remained flat (0%), with tourism flows partly redirected due to security concerns. The weaker British pound also suggests lower demand from British tourists. World s top destination France recorded a 4% decrease in arrivals in the aftermath of the Nice attack in July 2016. A number of air traffic control strikes and the floods in Paris also affected results. On the upside, the 2016 UEFA European Championship increased visitor numbers in several French cities where the games were held. Belgium (-10%) suffered a strong decrease in arrivals, due to concerns after the Brussels attacks in March. Luxembourg recorded a 3% decrease in arrivals. By contrast, solid growth in international arrivals was registered by the Netherlands (+5%), partly thanks to various cultural blockbuster exhibitions in the country and a steady growth in tourism demand from China and other emerging markets. Austria also reported 5% more arrivals, with particularly strong city tourism, most probably favoured by strong investments and favourable weather conditions. Germany, the group s second destination, recorded a 2% growth in arrivals, a rather modest growth compared to previous years (+6% in 2015) due to weaker leisure travel in the high season as a result of bad weather and a few terrorist incidents. Overall sound results in many Extra-EU destinations, offset by Turkey and the Russian Federation Most of the 26 destinations outside the European Union (Extra-EU) recorded good results in 2016, but the steep decline in arrivals to Turkey led to an overall decrease of 7% in arrivals to this group of destinations. The significant decrease in arrivals to Turkey (-29%) in the aftermath of various terrorist attacks and a failed coup d état weighed down arrivals to Extra-EU destinations in Southern and Mediterranean Europe (-20%). Weaker demand from the Russian Federation, a major source market for Turkey, also impacted results. By contrast, Balkan countries Bosnia & Herzegovina (+15%), Serbia (+13%), Albania (+8%), FYR Macedonia (+5%) and Montenegro (+4%) all posted solid growth in 2016. International tourist arrivals to Extra-EU destinations in Central and Eastern Europe remained flat (0%) with mixed results across destinations. Solid growth in destinations such as Georgia (+19%), Ukraine (+7%) and Armenia (+6%), was offset by the decline in the Russian Federation (-9%), this group s largest destination, which experienced lower arrivals from CIS countries and some European markets. Most Extra-EU destinations in Northern and Western Europe (+7%) turned in robust results. Iceland (+39%) enjoyed its sixth consecutive year of doubledigit growth, partly thanks to increased air transport and accommodation capacity, as well as ongoing promotion efforts in the sector. Norway (+12%) also boasted double-digit growth, supported by increased air connectivity. Switzerland, the largest destination in this group, recorded a 1% decline. 9 Volume 1 2017-2

Please find detailed data series for individual countries online in the Tourism Factbook of the UNWTO e-library at www.e-unwto.org/loi/unwtotfb and in the UNWTO Compendium of Tourism Statistics and Yearbook of Tourism Statistics (see http://statistics.unwto.org/content/data-1). Inbound tourism by UNWTO (sub)regions International Tourist Arrivals, full year Share Change Average 1995 2000 2005 2010 2011 2012 2013 2014 2015 2016* 1995 2000 2005 2010 2016* 14/13 15/14 16*/15 '95-'05 '05-'15 (million) (%) (%) (% a year) World 526 674 809 953 998 1,045 1,093 1,137 1,189 1,235 100 100 100 100 100 4.1 4.5 3.9 4.4 3.9 Adv anced economies¹ 337 424 470 516 541 562 588 622 653 684 64.1 62.9 58.1 54.2 55.4 5.7 5.0 4.8 3.4 3.3 Emerging economies¹ 189 250 339 437 457 482 505 515 536 551 35.9 37.1 41.9 45.8 44.6 2.1 4.0 2.8 6.0 4.7 By UNWTO regions: Europe 303.5 386.6 453.2 489.0 519.9 540.1 565.7 575.6 602.9 614.6 57.7 57.4 56.0 51.3 49.8 1.8 4.7 1.9 4.1 2.9 European Union (28) 266.0 330.5 367.9 384.3 404.8 417.0 433.4 454.0 478.2 499.0 50.6 49.0 45.5 40.3 40.4 4.8 5.3 4.3 3.3 2.7 -adv anced economies (23) 226.9 292.9 328.7 345.8 363.4 373.2 387.4 405.0 425.1 441.9 43.1 43.5 40.6 36.3 35.8 4.5 5.0 3.9 3.8 2.6 -euro area (19) 196.8 255.4 273.1 289.0 305.7 313.0 326.5 341.0 357.4 371.0 37.4 37.9 33.8 30.3 30.0 4.4 4.8 3.8 3.3 2.7 -emerging economies (5) 39.1 37.6 39.2 38.5 41.4 43.8 46.0 49.0 53.1 57.1 7.4 5.6 4.8 4.0 4.6 6.5 8.3 7.6 0.0 3.1 Ex tra EU (26) 37.5 56.1 85.3 104.7 115.1 123.1 132.3 121.6 124.7 115.6 7.1 8.3 10.5 11.0 9.4-8.1 2.6-7.3 8.6 3.9 -adv anced economies (8) 14.4 17.0 16.1 18.9 19.6 19.3 20.3 20.8 21.9 23.2 2.7 2.5 2.0 2.0 1.9 2.3 5.3 6.2 1.1 3.1 -emerging economies (18) 23.1 39.1 69.1 85.8 95.6 103.8 112.0 100.8 102.9 92.4 4.4 5.8 8.5 9.0 7.5-9.9 2.0-10.2 11.6 4.1 By subregion Northern Europe 36.4 44.8 59.9 62.8 64.5 65.6 67.2 70.8 75.4 80.2 6.9 6.6 7.4 6.6 6.5 5.3 6.5 6.3 5.1 2.3 in Eu 33.4 41.3 55.7 57.6 59.0 60.4 61.7 64.9 68.8 72.4 6.3 6.1 6.9 6.0 5.9 5.3 5.9 5.3 5.3 2.1 ex tra EU 3.1 3.4 4.2 5.3 5.5 5.2 5.6 5.9 6.7 7.8 0.6 0.5 0.5 0.6 0.6 4.8 13.6 17.6 3.2 4.7 Western Europe 112.2 139.7 141.7 154.4 160.4 166.2 170.8 174.4 180.3 178.8 21.3 20.7 17.5 16.2 14.5 2.1 3.4-0.9 2.4 2.4 in Eu 105.0 131.5 134.1 145.4 151.5 157.3 161.4 164.8 170.6 169.1 20.0 19.5 16.6 15.3 13.7 2.1 3.5-0.9 2.5 2.4 ex tra EU 7.2 8.2 7.6 9.0 8.9 8.9 9.4 9.5 9.7 9.6 1.4 1.2 0.9 0.9 0.8 2.1 1.5-0.9 0.4 2.5 Central/Eastern Eur. 58.9 69.6 95.3 98.5 108.1 117.9 126.7 115.6 121.7 126.9 11.2 10.3 11.8 10.3 10.3-8.8 5.3 4.3 4.9 2.5 in Eu 43.6 40.9 52.1 48.7 52.4 55.8 58.6 61.2 66.0 71.0 8.3 6.1 6.4 5.1 5.8 4.6 7.8 7.6 1.8 2.4 ex tra EU 15.3 28.7 43.2 49.8 55.8 62.1 68.1 54.3 55.7 55.9 2.9 4.3 5.3 5.2 4.5-20.2 2.6 0.2 10.9 2.6 Southern/Medit. Eur. 96.0 132.6 156.4 173.3 186.9 190.4 201.0 214.8 225.5 228.7 18.2 19.7 19.3 18.2 18.5 6.9 4.9 1.4 5.0 3.7 in Eu 84.1 116.7 126.1 132.6 141.9 143.5 151.8 163.0 172.8 186.4 16.0 17.3 15.6 13.9 15.1 7.4 6.0 7.9 4.1 3.2 ex tra EU 11.8 15.9 30.3 40.6 44.9 46.9 49.2 51.9 52.6 42.3 2.3 2.4 3.7 4.3 3.4 5.4 1.5-19.6 9.9 5.7 Asia and the Pacific 82.1 110.4 154.1 208.1 221.6 237.8 254.1 269.5 284.1 308.7 15.6 16.4 19.0 21.8 25.0 6.1 5.4 8.7 6.5 6.3 North-East Asia 41.3 58.3 85.9 111.5 115.8 122.8 127.0 136.3 142.1 154.3 7.9 8.7 10.6 11.7 12.5 7.3 4.3 8.6 7.6 5.2 South-East Asia 28.5 36.3 49.0 70.5 77.7 84.7 94.3 97.0 104.2 113.0 5.4 5.4 6.1 7.4 9.1 2.9 7.4 8.4 5.6 7.8 Oceania 8.1 9.6 10.9 11.4 11.5 11.9 12.5 13.3 14.3 15.7 1.5 1.4 1.3 1.2 1.3 6.1 7.6 9.7 3.0 2.7 South Asia 4.2 6.1 8.3 14.7 16.6 18.3 20.3 22.9 23.5 25.7 0.8 0.9 1.0 1.5 2.1 12.9 2.5 9.5 6.9 11.0 Americas 108.9 128.2 133.3 150.1 155.7 162.6 167.6 181.9 192.7 200.2 20.7 19.0 16.5 15.7 16.2 8.5 6.0 3.9 2.0 3.8 North America 80.5 91.5 89.9 99.5 102.2 106.4 110.2 120.9 127.6 131.4 15.3 13.6 11.1 10.4 10.6 9.7 5.5 3.0 1.1 3.6 Caribbean 14.0 17.1 18.8 19.5 20.0 20.6 21.1 22.3 24.1 25.3 2.7 2.5 2.3 2.0 2.0 5.5 8.1 4.8 3.0 2.5 Central America 2.6 4.3 6.3 7.8 8.3 8.9 9.1 9.6 10.2 10.9 0.5 0.6 0.8 0.8 0.9 5.6 6.8 6.1 9.2 5.0 South America 11.7 15.3 18.3 23.2 25.2 26.8 27.2 29.1 30.8 32.7 2.2 2.3 2.3 2.4 2.6 7.1 5.9 6.2 4.6 5.3 Africa 18.7 26.2 34.8 50.4 50.1 52.3 54.7 55.0 53.4 57.8 3.6 3.9 4.3 5.3 4.7 0.7-2.9 8.2 6.4 4.4 North Africa 7.3 10.2 13.9 19.7 18.0 19.6 20.7 20.4 18.0 18.6 1.4 1.5 1.7 2.1 1.5-1.4-12.0 3.4 6.7 2.6 Subsaharan Africa 11.5 16.0 20.9 30.7 32.1 32.8 34.0 34.6 35.4 39.2 2.2 2.4 2.6 3.2 3.2 1.9 2.4 10.7 6.2 5.4 Middle East 12.7 22.4 33.7 55.4 50.3 51.9 51.1 55.4 55.9 53.6 2.4 3.3 4.2 5.8 4.3 8.4 0.8-4.0 10.2 5.2 Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO April 2017) 10 Volume 1 2017-2

Inbound tourism by countries of destination International Tourist Arrivals, monthly/quarterly data (% change over same period of the previous year) 2016* 2015* YTD Q1 Q2 Q3 Q4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Q1 Q2 Q3 Q4 World 3.8 7.0 1.1 2.9 5.4 5.1 7.6 8.3 0.2 0.7 2.1 3.7 1.4 3.9 3.6 5.4 7.2 5.1 3.8 5.1 4.1 Adv anced economies¹ 4.8 7.9 2.5 3.9 6.3 6.2 6.2 10.8 0.4 1.9 4.9 5.1 1.7 5.4 4.0 6.7 8.8 4.7 5.1 4.8 5.4 Emerging economies¹ 2.7 6.2-0.9 1.4 4.4 4.2 8.9 5.8 0.1-0.8-1.9 1.6 0.8 2.0 3.0 4.2 5.8 5.5 2.1 5.6 2.7 By UNWTO regions: Europe 1.8 6.5-0.9 0.4 4.5 4.3 5.8 9.1-1.8-0.7-0.4 0.9-1.3 2.1 1.6 5.4 7.6 5.1 4.9 5.6 3.9 European Union (28) 4.3 8.2 2.0 3.2 6.7 5.3 7.2 11.6 0.1 2.3 3.0 3.8 1.2 5.1 4.0 7.8 9.6 5.1 5.7 5.5 4.8 Northern Europe 6.3 10.8 3.4 6.1 7.0 8.0 14.1 10.5 2.1 2.9 4.8 5.8 6.8 5.3-0.2 12.4 11.0 3.5 4.8 7.3 10.0 Western Europe -0.9 4.9-4.5-3.2 3.8-0.1 2.2 11.6-8.5-3.2-2.9-1.9-6.1-0.7-0.7 4.6 8.9 4.1 3.8 4.9-0.8 Central/Eastern Eur. 3.8 6.8 2.6 3.0 4.0 6.1 6.7 7.6 2.4 2.7 2.8 3.6 2.4 3.0 4.0 3.6 4.5 6.1 7.4 7.7 4.3 Southern/Medit. Eur. 1.4 6.3-1.2 0.3 4.3 5.7 5.7 7.2-0.2-1.5-1.6 0.3-1.5 2.8 2.6 4.4 7.6 6.0 4.7 4.7 5.2 Asia and the Pacific 8.7 9.6 8.4 10.2 6.6 8.7 9.7 10.2 7.1 6.3 12.2 14.3 8.2 8.3 6.8 5.8 7.2 4.3 5.0 5.5 6.3 North-East Asia 8.6 8.9 8.6 10.3 6.8 8.5 7.6 10.4 6.3 5.1 15.1 16.7 6.9 7.8 6.0 5.9 8.7 4.5 4.6 1.6 6.4 South-East Asia 8.4 10.4 8.6 9.8 4.9 9.0 12.4 9.9 7.9 8.3 9.7 11.4 9.4 8.4 6.6 4.2 4.1 4.9 7.3 10.3 6.1 Oceania 9.7 10.2 9.3 10.8 8.7 11.3 9.1 10.2 7.9 8.9 11.3 11.9 9.7 10.8 9.6 7.4 9.2 8.7 5.9 6.7 8.5 South Asia 9.6 9.3 5.8 11.4 11.2 7.7 9.6 10.7 8.0 3.7 5.5 14.4 10.0 9.9 10.9 10.7 11.8-1.4-3.2 9.8 5.1 Americas 3.9 6.7 0.3 4.5 4.3 6.6 6.8 6.8-1.9-0.6 3.2 4.5 3.3 6.1 5.4 3.0 4.4 8.0 4.6 5.2 6.3 North America 3.1 4.9-0.2 3.1 4.8 4.4 4.8 5.5-2.6-1.3 3.0 3.5 1.5 4.5 6.5 3.2 4.8 5.2 5.8 5.3 5.7 Caribbean 4.8 6.3 2.7 5.7 4.3 7.2 5.8 5.8 1.7 1.3 5.1 7.0 3.2 7.0 1.1 4.8 6.0 8.0 7.6 8.9 8.0 Central America 6.1 9.5 2.9 6.1 5.5 8.7 9.5 10.3-1.3 3.6 6.6 10.9 5.4 0.3 8.6-0.2 8.0 5.3 5.7 7.1 9.2 South America 6.2 11.4-0.7 10.8 1.8 11.0 12.1 10.9-2.7-0.6 1.6 5.0 13.8 15.1 3.1 2.0 0.7 17.9-4.0 1.5 6.5 Africa 8.2 7.8 1.1 11.2 11.6 7.4 9.1 7.1 1.1 2.1 0.2 12.3 11.2 9.7 11.4 10.2 12.9-6.1-8.9-5.9-2.5 North Africa 3.4-6.0-9.7 12.1 13.2-7.3-2.7-7.7-7.6-8.4-12.9 14.2 11.7 9.1 9.0 12.1 18.3-9.2-14.4-12.7-10.2 Subsaharan Africa 10.7 13.8 7.4 10.5 10.9 13.2 14.1 14.1 5.8 8.1 8.3 10.7 10.9 9.9 12.5 9.5 10.8-4.7-5.4-0.3 1.0 Middle East -4.1-1.2-9.7-8.4 3.6-11.2 10.2-0.4-8.6-5.9-15.0-14.8-6.5-4.5-7.6 8.8 9.1 10.0-4.7 7.7-6.6 Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO April 2017) ¹ Classification based on the International Monetary Fund (IMF), see the Statistical Annex of the IMF World Economic Outlook of April 2016, page 146, at w w w.imf.org/ex ternal/ns/cs.aspx?id=29. 11 Volume 1 2017-2

Inbound tourism by countries of destination International Tourist Arrivals, full year Change Average Share Series 1995 2000 2005 2010 2011 2012 2013 2014 2015 2016* 14/13 15/14 16*/15 '95-'05 '05-'15 2005 2016* (1000) (%) (% a year) (%) World 526 mn 674 mn 809 mn 953 mn 998 mn 1,045 mn 1,093 mn 1,137 mn 1,189 mn 1,235 mn 4.1 4.5 3.9 4.4 3.9 100 100 UNWTO region Europe 303,493 386,559 453,194 488,954 519,927 540,067 565,691 575,634 602,909 614,590 1.8 4.7 1.9 4.1 2.9 56.0 49.8 Total European Union (28) 266,003 330,456 367,915 384,279 404,781 416,963 433,427 454,030 478,187 498,986 4.8 5.3 4.3 3.3 2.7 45.5 40.4 in Northern Europe 33,351 41,349 55,657 57,589 58,989 60,426 61,657 64,946 68,760 72,375 5.3 5.9 5.3 5.3 2.1 6.9 5.9 Denmark TF.. 3,535 9,178 8,744 7,864 8,443 8,557 10,267 10,424.. 20.0 1.5.... 1.3 1.1.. Finland TCE 1,779 1,971 2,080 2,319 2,623 2,778 2,797 2,731 2,622 2,789-2.3-4.0 6.4 1.6 2.3 0.3 0.2 Ireland TF 4,818 6,646 7,333 7,134 7,630 7,550 8,260 8,813 9,528.. 6.7 8.1.. 4.3 2.7 0.9.. Sw eden TF 2,309 3,828 4,883 4,951 11,567 12,372 10,980 10,522.... -4.2.... 7.8.. 0.6.. United Kingdom TF 21,719 23,212 28,039 28,296 29,306 29,282 31,064 32,613 34,436.. 5.0 5.6.. 2.6 2.1 3.5.. in Western Europe 104,955 131,476 134,106 145,390 151,530 157,253 161,402 164,849 170,604 169,149 2.1 3.5-0.9 2.5 2.4 16.6 13.7 Austria TCE 17,173 17,982 19,952 22,004 23,012 24,151 24,813 25,291 26,728 28,121 1.9 5.7 5.2 1.5 3.0 2.5 2.3 Belgium TCE 5,560 6,457 6,742 7,186 7,494 7,560 7,684 7,887 8,355 7,479 2.6 5.9-10.5 1.9 2.2 0.8 0.6 France TF 60,033 77,190 74,988 77,648 80,499 81,980 83,634 83,701 84,452.. 0.1 0.9.. 2.2 1.2 9.3.. Germany TCE 14,848 18,992 21,499 26,875 28,352 30,407 31,545 33,005 34,971 35,555 4.6 6.0 1.7 3.8 5.0 2.7 2.9 Lux embourg TCE 768 852 913 793 874 950 945 1,038 1,091 1,054 9.9 5.1-3.5 1.7 1.8 0.1 0.1 Netherlands TCE 6,574 10,003 10,012 10,883 11,300 12,205 12,782 13,926 15,007 15,828 9.0 7.8 5.5 4.3 4.1 1.2 1.3 in Central/Eastern Europe 43,571 40,897 52,067 48,666 52,356 55,824 58,573 61,244 65,999 71,046 4.6 7.8 7.6 1.8 2.4 6.4 5.8 Bulgaria TF 3,466 2,785 4,837 6,047 6,328 6,541 6,897 7,311 7,099.. 6.0-2.9.. 3.4 3.9 0.6.. Czech Republic TF 3,381 4,773 9,404 8,629 9,019 10,123 10,300 10,617 11,148.. 3.1 5.0.. 10.8 1.7 1.2.. Estonia TF 530 1,220 1,917 2,372 2,665 2,744 2,873 2,917 2,989 3,143 1.5 2.5 5.2 13.7 4.5 0.2 0.3 Hungary TF.... 9,979 9,510 10,250 10,353 10,624 12,139 14,316 15,256 14.3 17.9 6.6.. 3.7 1.2 1.2 Latv ia TF 539 509 1,116 1,373 1,493 1,435 1,536 1,843 2,024 1,793 20.0 9.8-11.4 7.6 6.1 0.1 0.1 Lithuania TF 650 1,083 2,000 1,507 1,775 1,900 2,012 2,063 2,071.. 2.5 0.4.. 11.9 0.4 0.2.. Poland TF 19,215 17,400 15,200 12,470 13,350 14,840 15,800 16,000 16,728.. 1.3 4.6.. -2.3 1.0 1.9.. Romania TCE 766 867 1,430 1,343 1,515 1,653 1,715 1,912 2,235 2,471 11.5 16.9 10.6 6.4 4.6 0.2 0.2 Slov akia TF 903 1,053 6,184 5,415 5,961 6,235 6,816............ 21.2.. 0.8.. in Southern/Medit. Europe 84,125 116,734 126,085 132,634 141,906 143,460 151,795 162,990 172,824 186,415 7.4 6.0 7.9 4.1 3.2 15.6 15.1 Croatia TCE 1,485 5,338 7,743 9,111 9,927 10,369 10,948 11,623 12,683 13,809 6.2 9.1 8.9 18.0 5.1 1.0 1.1 Cy prus TF 2,100 2,686 2,470 2,173 2,392 2,465 2,405 2,441 2,659 3,187 1.5 8.9 19.8 1.6 0.7 0.3 0.3 Greece TF 10,130 13,096 14,765 15,007 16,427 15,518 17,920 22,033 23,599 24,799 23.0 7.1 5.1 3.8 4.8 1.8 2.0 Italy TF 31,052 41,181 36,513 43,626 46,119 46,360 47,704 48,576 50,732 52,622 1.8 4.4 3.7 1.6 3.3 4.5 4.3 Malta TF 1,116 1,216 1,171 1,339 1,415 1,443 1,582 1,690 1,783 1,966 6.8 5.5 10.2 0.5 4.3 0.1 0.2 Portugal TCE 4,539 5,725 5,956 6,832 7,412 7,685 8,301 9,277 10,140 11,426 11.8 9.3 12.7 2.8 5.5 0.7 0.9 Slov enia TCE 732 1,090 1,555 1,869 2,037 2,156 2,259 2,411 2,707.. 6.7 12.3.. 7.8 5.7 0.2.. Spain TF 32,971 46,403 55,914 52,677 56,177 57,464 60,675 64,939 68,519 75,563 7.0 5.5 10.3 5.4 2.1 6.9 6.1 Total Extra EU 37,490 56,103 85,279 104,675 115,146 123,104 132,263 121,605 124,722 115,604-8.1 2.6-7.3 8.6 3.9 10.5 9.4 in Northern & Western Europe 10,308 11,589 11,762 14,227 14,425 14,131 14,940 15,401 16,343 17,427 3.1 6.1 6.6 1.3 3.3 1.5 1.4 Iceland TF 190 303 374 489 566 673 807 998 1,289 1,792 23.6 29.2 39.0 7.0 13.2 0.0 0.1 Liechtenstein TCE 59 62 50 64 67 62 60 61 57 69 2.7-7.5 21.7-1.8 1.3 0.0 0.0 Monaco THS 233 300 286 279 295 292 328 329 331 336 0.3 0.7 1.4 2.1 1.5 0.0 0.0 Norw ay TCE 2,880 3,104 3,824 4,767 4,963 4,538 4,778 4,855 5,361.. 1.6 10.4.. 2.9 3.4 0.5.. Sw itzerland THS 6,946 7,821 7,229 8,628 8,534 8,566 8,967 9,158 9,305 9,205 2.1 1.6-1.1 0.4 2.6 0.9 0.7 in Central/Eastern Europe 15,343 28,654 43,186 49,824 55,774 62,061 68,137 54,346 55,743 55,871-20.2 2.6 0.2 10.9 2.6 5.3 4.5 Armenia TF 12 45 319 687 758 963 1,082 1,204 1,192 1,260 11.3-1.0 5.7 38.8 14.1 0.0 0.1 Azerbaijan TF.... 693 1,280 1,562 1,986 2,130 2,160 1,922.. 1.4-11.0.... 10.7 0.1.. Belarus TCE.. 262 253 677 783 955 966 973 860.. 0.7-11.6.... 13.0 0.0.. Georgia TF...... 1,067 1,319 1,790 2,065 2,229 2,282 2,715 7.9 2.4 19.0...... 0.2 Kazakhstan TF.. 1,471 3,143 2,991 4,093 4,437 4,926 4,560.... -7.4........ 0.4.. Ky rgy zstan VF.. 173 319 855 2,278 2,406 3,076 2,849 3,051.. -7.4 7.1.... 25.3 0.0.. Rep. Moldov a TCE 32 18 67 64 75 89 96 94 94 121-1.8 0.5 28.6 7.7 3.4 0.0 0.0 Russian Federation VF 10,290 21,169 22,201 22,281 24,932 28,177 30,792 25,438 26,852 24,551-17.4 5.6-8.6 8.0 1.9 2.7 2.0 Tajikistan VF.. 8.. 160 183 244 208 213 414.. 2.5 94.0.......... Turkmenistan TF 218 3 12.................... -25.4.. 0.0.. Ukraine TF 3,716 6,431 17,631 21,203 21,415 23,013 24,671 12,712 12,428 13,333-48.5-2.2 7.3 16.8-3.4 2.2 1.1 Uzbekistan TF 92 302 242 975.... 1,969............ 10.2.. 0.0.. in Southern/Medit. Europe 11,839 15,859 30,331 40,624 44,947 46,911 49,186 51,858 52,636 42,306 5.4 1.5-19.6 9.9 5.7 3.7 3.4 Albania TF.... 628 2,191 2,469 3,156 2,857 3,341 3,784 4,070 16.9 13.3 7.5.. 19.7 0.1 0.3 Andorra TF.. 2,946 2,418 1,808 2,242 2,238 2,328 2,363 2,663 2,831 1.5 12.7 6.3.. 1.0 0.3 0.2 Bosnia & Herzg. TCE.. 171 217 365 392 439 529 536 678 777 1.5 26.5 14.5.. 12.1 0.0 0.1 FYR Macedonia TCE 147 224 197 262 327 351 400 425 486 510 6.4 14.2 5.1 3.0 9.4 0.0 0.0 Israel TF 2,215 2,417 1,903 2,803 2,820 2,886 2,962 2,927 2,800 2,900-1.2-4.3 3.6-1.5 3.9 0.2 0.2 Montenegro TCE 1,088 1,201 1,264 1,324 1,350 1,560 1,662 2.0 15.6 6.5...... 0.1 San Marino THS 28 43 50 60 78 70 71 75 54 60 6.3-27.7 10.2 6.0 0.8 0.0 0.0 Serbia TCE 683 764 810 922 1,029 1,132 1,281 11.6 10.1 13.2...... 0.1 Turkey TF 7,083 9,586 24,193 31,364 34,654 35,698 37,795 39,811 39,478.. 5.3-0.8.. 13.1 5.0 3.0.. Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO April 2017) 12 Volume 1 2017-2

Inbound tourism by countries of destination International Tourist Arrivals, monthly/quarterly data (% change over same period of the previous year) Series2016* 2015* YTD Q1 Q2 Q3 Q4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Q1 Q2 Q3 Q4 World 3.8 7.0 1.1 2.9 5.4 5.1 7.6 8.3 0.2 0.7 2.1 3.7 1.4 3.9 3.6 5.4 7.2 5.1 3.8 5.1 4.1 Europe 1.8 6.5-0.9 0.4 4.5 4.3 5.8 9.1-1.8-0.7-0.4 0.9-1.3 2.1 1.6 5.4 7.6 5.1 4.9 5.6 3.9 Total European Union (28) 4.3 8.2 2.0 3.2 6.7 5.3 7.2 11.6 0.1 2.3 3.0 3.8 1.2 5.1 4.0 7.8 9.6 5.1 5.7 5.5 4.8 in Northern Europe 5.3 10.2 2.4 4.4 6.3 7.9 13.2 9.6 1.5 2.5 3.0 4.2 5.1 3.7-1.1 11.9 10.2 3.4 4.3 6.2 9.4 Denmark TCE 4.2 15.6-0.6 3.3 5.3 4.4 16.5 23.4-4.3 0.8 0.7 2.2 5.2 2.3 3.2 6.2 7.1 7.2 4.2 6.9 10.0 Finland TCE 6.4 9.9 4.1 2.4 11.9 9.4 18.7 2.2 2.8 4.0 4.9-0.6 3.1 7.1 1.3 9.7 20.9-13.9-6.6 0.3 3.2 Ireland TF* 10.9 16.5 10.8 10.5 7.2 16.7 27.4 9.0 15.1 7.3 10.7 11.2 10.4 9.8 7.8 4.3 9.4 14.1 10.3 13.5 17.8 Sw eden TCE 6.9 9.0 6.0 7.7 4.2 8.5 10.5 7.9 5.7 7.9 5.0 6.7 9.5 6.7 1.6 4.7 7.2 10.6 7.3 12.4 18.1 United Kingdom VF 3.4 7.7-0.2 1.5 6.4 6.4 9.3 7.6-1.4 0.1 0.4 2.0 1.3 1.1-5.1 17.1 10.8 2.0 5.2 4.7 7.9 in Western Europe -0.9 5.3-4.7-3.2 3.9 0.2 2.4 12.2-9.0-3.4-2.9-1.9-6.2-0.7-0.7 4.8 9.0 4.3 3.8 4.9-0.6 Austria TCE 5.2 10.3-3.3 5.7 5.8 4.7 5.8 21.9-10.8 5.5-5.4 9.4 0.4 9.1 9.8 3.6 4.0 5.5 5.2 9.9-0.7 Belgium TCE -10.5-3.0-18.5-15.1 0.3-3.8 4.4-8.6-18.2-20.8-16.1-16.4-16.0-12.3-11.7 4.7 14.1 5.6 9.7 8.8-1.9 France TCE -4.0 0.3-6.7-6.3 4.3-8.0-4.7 10.6-15.3-6.2-1.8-4.4-9.0-5.3-4.7 7.0 15.8 2.9 2.4 3.3-5.1 Germany TCE 1.7 5.9 0.9 0.0 1.7 4.8 5.3 7.5 7.0-2.3-0.9-0.5-3.0 4.3-0.3 3.2 2.7 5.4 5.8 6.6 5.6 Lux embourg TCE 12.5 9.7 4.8-7.0 Netherlands TCE 5.5 17.1-0.1 2.9 7.5 13.4 14.2 22.5-7.1 9.6-2.8 2.7-0.2 7.3 9.5 3.1 9.8 6.8 6.8 8.7 8.4 in Central/Eastern Europe 7.6 11.1 6.4 6.2 8.4 10.5 10.9 11.9 6.5 6.3 6.4 7.3 5.3 6.1 8.5 7.9 8.8 5.6 8.3 8.9 7.8 Bulgaria VF 13.8 6.7 15.8 12.8 19.2 4.2 9.7 6.6 11.1 13.1 19.5 14.7 10.9 12.9 17.6 20.0 20.4 4.2 0.1-3.8 2.4 Czech Republic TCE 6.7 11.9 1.7 5.6 10.3 6.6 11.6 16.1 0.8 3.3 0.7 6.5 3.4 7.0 10.4 8.7 11.8 7.4 7.7 9.2 5.3 Estonia TCE 6.6 8.2 5.4 6.7 6.9 5.9 3.7 14.2 5.5 4.3 6.2 6.7 6.4 7.0 5.6 4.3 10.7-10.6-5.9 0.9 1.8 Hungary TF 6.6 21.3 9.2-1.3 4.7 14.0 20.2 21.0 14.3 Latv ia TCE 6.7 2.5 5.1 7.6 10.8 0.1-1.7 8.4 0.2 1.0 12.2 7.8 7.8 7.1 11.0 10.1 11.1 1.0 4.7 3.6 1.6 Lithuania TCE 9.4 11.5 10.8 10.8 3.4 10.4 9.6 14.0 10.4 11.0 10.8 9.2 11.4 12.0 3.3 4.5 2.5-0.9 0.9 5.1 2.1 Poland TF 2.3 2.3 2.4 3.3 5.9 5.4 3.2 Romania TCE 10.6 16.3 9.3 7.5 13.1 19.2 19.7 11.6 14.1 13.8 2.1 5.4 6.9 10.3 18.3 8.1 11.3 15.3 17.0 21.4 11.1 Slov akia TCE 16.9 23.5 14.4 19.0 11.4 29.7 20.8 20.7 24.4 14.1 8.0 27.6 14.1 15.6 12.9 11.8 9.1 3.7 15.5 21.1 24.3 in Southern/Medit. Europe 7.8 9.6 6.6 7.7 8.9 7.6 8.9 11.7 6.0 6.2 7.3 8.2 5.5 10.1 8.2 8.5 10.6 6.8 7.1 4.7 7.0 Croatia TCE 8.8 20.8 0.1 10.8 19.2 5.5 22.5 26.1-3.8 1.5 0.5 18.3 3.0 14.0 14.7 27.0 29.2 24.4 6.8 10.1 3.0 Cy prus TF 19.8 32.4 18.6 16.6 24.9 16.3 30.1 40.6 12.0 18.7 22.6 16.3 16.9 16.7 32.6 14.9 12.2 16.2 3.6 9.0 16.9 Greece TF 5.1-6.2-0.2 6.5 15.9-7.8-14.9 2.5-3.5 4.4-2.0 5.8 1.8 13.7 17.3 11.7 15.6 45.6 15.0 2.6-2.1 Italy TF 3.7 4.1 4.6 4.8 0.3 5.7 4.0 2.8 1.9 4.4 6.7 1.7 7.6 5.6-3.3 2.7 3.9 4.0 6.6 2.0 6.1 Malta TF 10.2 12.7 8.4 6.2 17.8 14.2 9.2 14.2 8.4 9.8 7.2 9.1 2.8 7.5 9.4 24.2 30.9 7.3 2.8 4.5 10.1 Portugal TCE 12.7 20.0 9.8 10.3 16.1 10.9 20.9 25.1 7.2 10.7 11.0 13.3 9.2 8.8 14.2 20.5 15.4 9.8 8.2 9.2 10.8 Slov enia TCE* 11.4 19.8 2.0 12.7 15.7 15.3 13.7 29.0-1.9 3.4 3.4 14.9 9.3 15.5 21.2 14.9 9.1 10.5 11.1 13.8 7.8 Spain TF 10.3 13.9 10.4 8.2 11.1 11.2 13.7 16.1 11.3 7.4 12.7 9.3 5.8 10.3 11.0 9.2 13.3 3.1 4.9 4.5 8.9 Total Extra EU in Northern & Western Europe 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Iceland THS 39.7 41.8 32.4 31.6 66.1 29.2 50.1 42.8 31.0 38.8 29.0 24.9 27.5 49.6 51.3 74.0 79.9 33.4 30.9 30.1 50.6 Liechtenstein THS 21.7 14.1 19.1 30.0 18.1-1 16.4 24.6 10.3 14.7 28.9 37.4 37.9 11.7 9.6 22.9 25.6-3.6-6.7-10.0-7.8 Monaco THS 1.4 8.2 1.0-2.7 1.7 11.1-2.7 14.8 2.0 2.4-0.9-0.9-4.7-2.6 3.7 4.3-3.5 9.8-1.3 7.6-11.7 Norw ay TCE 12.4 12.3 10.6 15.7 2.0 3.7 17.4 14.5 6.0 2.1 15.7 15.1 16.7 14.8 0.6-0.4 6.1-3.5 5.2 11.8 11.6 Sw itzerland THS -1.2-1.3-1.2-2.7 2.0-4.9-1.6 1.8 0.7-0.1-3.5-2.5-4.7-0.3-1.1 0.9 6.8 1.1 2.3 4.0-2.9 in Central/Eastern Europe -2.8-0.2-4.0-3.1-3.2-0.9 0.0 0.2-3.9-3.8-4.4-3.7-3.3-2.2-4.2-3.2-2.2 6.9 5.7 5.4-1.0 Armenia TF 5.7 8.6-3.2 4.9 13.3-4.0 1.8 0.4-3.2 Azerbaijan VF -0.9-0.9-0.9-11.1-11.1-14.2-14.2 Belarus TCE Georgia VF 7.6 14.8 11.6 3.9 4.6 4.3 22.9 17.0 17.2 14.9 4.1 3.5-0.6 11.0 4.5 5.1 4.3-2.1 8.2 10.5 7.6 Kazakhstan VF -1.2-1.3-1.1 2.4-12.9 23.8-3.1 Ky rgy zstan.. Rep. Moldov a TCE 28.6 36.2 29.9 30.9 20.5-6.9 4.1 1.9 0.8 Russian Federation VF -8.6-2.6-7.0-9.2-14.2 10.8 10.8 4.4-1.9 Tajikistan TF 11.6 8.6 14.1 98.6 98.6 1.0 269 Turkmenistan Ukraine Uzbekistan TF TF TF in Southern/Medit. Europe -19.6-4.0-26.7-24.4-10.4-0.7-3.8-6.6-20.6-25.6-31.8-25.4-26.7-20.4-16.4-8.7-1.5 3.4-2.5 4.6-0.2 Albania VF 14.6 15.3 6.7 19.5 11.0 1.3 19.4 12.7 11.6 Andorra TF 6.3 12.9-10.4 1.4 16.9 13.8 10.4 14.7-24.9 0.7-3.3 15.4-6.6 0.4 18.0 6.3 22.3 9.3 17.8 19.7 5.6 Bosnia & Herzg. TCE 14.5 12.8 8.7 19.0 16.1 8.2 11.7 16.7 13.3 14.9-1.7 28.9 13.9 15.6 13.8 12.9 24.3 28.9 30.1 31.3 11.6 FYR Macedonia TCE 5.1 15.8 4.5-0.3 10.4 17.5 4.9 23.4 7.0 6.7 0.2 10.7-10.9 0.9 12.8 5.9 11.2 14.0 10.6 19.9 8.8 Israel TF 3.6 0.5-2.6 0.9 16.1-1.6 2.3 0.7-12.4 5.6-0.5-5.4-9.2 18.2-6.2 37.7 26.0-15.9-18.0 30.7-0.4 Montenegro TCE 11.3 6.1 10.5 10.1 22.5-1.4 4.9 12.1 13.2 11.0 9.0 11.0 6.3 15.0 30.3 20.4 5.8 13.4 4.9 7.3 7.1 San Marino TCE 10.2 18.6 3.9 13.4 7.0-3.4 16.7 40.4 3.7 7.2 0.7 9.5 18.0 11.0 0.6 16.6 7.3-35.1-34.9-28.7-6.1 Serbia TCE 13.2 18.5 5.2 12.4 20.3 22.5 25.3 10.6 8.1 5.2 3.0 13.8 8.5 15.9 15.3 29.9 18.6 11.8 14.0 9.6 5.0 Turkey TF* -28.5-9.9-34.6-34.3-19.0-5.7-9.8-12.8-26.5-33.9-40.1-35.0-36.5-30.8-23.0-18.8-10.9 4.0-5.1 0.8-2.6 Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO April 2017) 13 Volume 1 2017-2

The UNWTO European Union Short-Term Tourism Trends has been prepared by UNWTO s Tourism Market Trends Programme in the framework of the cooperation between UNWTO and the Directorate- General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) of the European Commission (EC) and has received funding from the European Union s COSME Programme (2014-2020). The sole responsibility for the content of this publication lies with the authors. It does not necessarily reflect the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein. The World Tourism Organization (UNWTO) is the United Nations specialized agency mandated with the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability, offering leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO s membership includes 157 countries, 6 Associate Members and 500 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities. Explanation of abbreviations and signs used * = provisional figure or data = change of series.. = figure or data not (yet) available n/a = not applicable mn = million (1,000,000) bn = billion (1,000,000,000) [note in Spanish miles de millones ] trn = trillion (1,000,000,000,000) [note in Spanish billones ] Q1: January, February, March T1: From January to April Q2: April, May, June T2: From May to August Q3: July, August, September T3: From September to December Q4: October, November, December H1: From January to June H2: From July to December YTD: Year to date, variation of months with data available compared with the same period of the previous year. The (sub)regional totals are approximations for the whole (sub)region based on trends for the countries with data available. Series International Tourist Arrivals TF: International tourist arrivals at frontiers (excluding same-day visitors); VF: International visitor arrivals at frontiers (tourists and same-day visitors); THS: International tourist arrivals at hotels and similar establishments; TCE: International tourist arrivals at collective tourism establishments; NHS: Nights of international tourists in hotels and similar establishments; NCE: Nights of international tourists in collective tourism establishments. Series International Tourism Receipts and Expenditure All percentages are derived from non-seasonally adjusted series in local currencies, unless otherwise indicated: $: US$; : euro; sa: seasonally adjusted series. For main concepts, definitions and classifications for the measurement of tourism, please see the International Recommendations for Tourism Statistics 2008 (IRTS 2008) at <statistics.unwto.org/content/irts-2008>. World Tourism Organization (UNWTO) Calle Capitán Haya, 42, 28020 Madrid, Spain Tel.: (+34) 915 678 100 Follow us on:, www.unwto.org The Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROWTH) is the European Commission service responsible for completing the Internal Market for goods and services, helping turn the European Union (EU) into a smart, sustainable, and inclusive economy by implementing the industrial and sectorial policies of the flagship Europe 2020 initiative and fostering entrepreneurship and growth in Europe, among others. EU Tourism Policy aims to maintain Europe's standing as a leading destination while maximising the industry's contribution to growth and employment and promoting cooperation between EU countries, particularly through the exchange of good practice. The EU's competence in the tourism sector is to support and coordinate the actions of EU countries. European Commission Directorate-General Internal Market, Industry, Entrepreneurship and SMEs Av d'auderghem 45, B-1049 Brussels/Belgium Follow us on:, ec.europa.eu/growth The contents of this issue may be quoted, provided the source is given accurately and clearly. World Tourism Organization. 2017. All rights reserved. Licensed to the European Union under conditions. UNWTO ISBN: 978-92-844-1866-4 Cover photo: Malta, courtesy of viewingmalta.com First published: 2017 (version 16/06/17) 14 Volume 1 2017-2