HIGHLIGHTS OF INDIAN AUTO ANCILLARY INDUSTRY BIG STRATEGIC MANAGEMENT CONSULTANTS 3, Hindustan Kohinoor Complex, L B S Marg, Vikhroli (W), Mumbai, India Tel: 022 67427821-29 Fax 022 67427826 P.O. Box 29815, Dubai, United Arab Emirates. Tel 00971-4-431 5672 Fax 00971-4-431 5673 URL: www.big-consultants.com Mazustegui 21-2a Entreplanta Izquierda, 47806, Bilbao Vizcaya, Spain
CONTENTS Indian Economy Scenario The Automobile Industry Auto Ancillary Industry of India Growth Drivers of Auto Industry in India Key Players in the Auto Ancillary Industry How can BIG Help? 2
India is among the top 15 countries in the global economy in terms of GDP at current prices. INDIAN ECONOMIC SCENARIO INDIA- GDP GDP Composition 2009 INR Billion (at Current Prices) 70000 60000 50000 40000 30000 20000 10000 0 32,811 26,588 36,064 20,696 18,763 11,173 14,803 16,704 9,617 11,550 10,324 5,893 4,950 6,364 7,260 8,957 9,523 10,142 2003-04 2005-06 2006-07 2007-08 2008-09 2009-10 Services 63% Agriculture 17% Industry 20% Primary Secondary Tertiary Source: International Monetary Fund (IMF) After several consecutive years of strong growth, the world economy entered into the worst recession which started in third quarter of 2008. All the advanced economies faced deep economic crisis, as the world GDP dropped by 1.3% in 2009. The signs of recovery shall be visible from fourth quarter of 2010. The Indian economy which has also been impacted by the global turmoil, posted a growth of 6.7% in FY 2009. 3
Indian Economy is expected to grow at the rate of 7.2% in the year 2010 and the growth for the second quarter of 2010 was 8.5%. INDIAN ECONOMIC SCENARIO Growth Rate (in %) 15 10 5 0-5 Real GDP Growth Rate: India vs. World 9.2 9.8 9.3 5.4 5.9 5.8 6.7 7.2 4.3-2.2 2006 2007 2008 2009 2010 INDIA WORLD Transformation Average Real GDP growth in last 5 year was 8.5%. GDP Per Capita is INR 48,000 Projected GDP growth in 2010-11 is 8.2% Source: Automotive Components Manufacturers Association of India (ACMA) INR Billion 16000 14000 12000 10000 8000 6000 4000 2000 0 INDIA - Growing Trade and Investments 13,718 11,927 13,153 13,436 8,547 7,684 8,608 8,344 8,721 5,874 740 1,158 1,287 1,556 1,674 2006 2007 2008 2009 2010* Imports Exports FDI Source: Automotive Components Manufacturers Association of India (ACMA) 4
CONTENTS Indian Economy Scenario The Automobile Industry Auto Ancillary Industry of India Growth Drivers of Auto Industry in India Key Players in the Auto Ancillary Industry How can BIG Help? 5
The Automobile industry in India is the seventh largest in the world INDIAN AUTOMOBILE INDUSTRY MARKET Number (in 000) 16000 14000 12000 10000 8000 6000 4000 2000 0 Manufacturing of Automobiles in India 353 346 340 8,400 8,000 8,400 433 10,500 520 549 417 566 1,545 1,778 1,838 2,351 2006-07 2007-08 2008-09 2009-10 Indian Automobile Industry (INR 2324 Billion as of 2009) 31.79% 68.21% Passenger Vehicles (in '000) Commercial Vehicles (in '000) Two Wheelers (in '000) Tractors (in '000) Source: Automotive Components Manufacturers Association of India (ACMA) Automotive Auto Ancillary Source: Market Forecast and Indicators The Indian Automobile Industry is expected to reach the Market size of INR 2684 Billion by the end of 2010 from INR 2324 Billion in 2009. The total number of Automobiles on the Indian roads has reached a mark of 2.6 Million in 2009. The Indian Automobile Industry contributes nearly 7.5% to the GDP. 6
According to New York Times, India's strong engineering base and expertise in the manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturing facilities of several automobile companies INDIAN AUTOMOBILE INDUSTRY OVERVIEW INTERNATIONAL AUTOMOBILE BRANDS GM Toyota Ford Hyundai Maruti Suzuki Honda Skoda Volvo Mercedes Players: Indian auto industry Global OEM Indian Auto Industry Indian OEM INDIANAUTOMOBILE BRANDS Tata Motors Mahindra & Mahindra Bajaj Auto TVS Motors Hero Honda Bajaj Tempo Ashok Leyland INTERNATIONAL AUTO ANCILLARY BRANDS Delphi Visteon Bosch Denso Valeo Thyssen Krupp Global Suppliers Engineering & Development Companies Indian Suppliers INDIAN AUTO ANCILLARY BRANDS Bharat Forge Sundram Fasteners Rane Group Shriram Pistons RICO Auto Sono Koyo Steering The Indian auto industry is highly competitive with a number of global and Indian auto companies present 7
CONTENTS Indian Economy Scenario The Automobile Industry Auto Ancillary Industry of India Growth Drivers of Auto and it s Ancillary Industry in India Key Players in the Auto Ancillary Industry How can BIG Help? 8
The Indian Auto Ancillary Industry has been navigating through a period of rapid changes with great élan. INDIAN AUTO ANCILLARY INDUSTRY MARKET Market Size (Value in INR Crores) 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000-73,924 61,603 51,336 42,780 2006 2007 2008 2009 There are more than 25,000 items and parts that are produced in Indian Auto Ancillary Industry every year. Source: Automotive Components Manufacturers Association of India (ACMA) The Indian Auto Ancillary Industry grew at a CAGR 20% for past couple of years. Having gained the global recognition, the Indian Auto Ancillary Industry exports are placed at around INR 16,000 crores. The sector is composed of 500 medium and large players, besides over 5,000 units in the small scale sector. Owing to Improved performance by the auto industry in the domestic market as well as on the export front, the overall production jumped to INR 70,000 crores in 2009. 9
Around 4% of the companies operating in the Auto Ancillary segment cater to 80% of the demand emanating from OEMs INDIAN AUTO ANCILLARY INDUSTRY OVERVIEW Equipment & Others 17% Body & Chases 12% Auto Ancillary Product Segments in India Drive & Transmission & Steering Parts 19% Engine Parts 31% Electrical Parts 9% The Market Segmentation in India region wise in terms of Auto Ancillary Industry is as follows: North- 35%, East- 10%, West- 25%, South- 30% Suspension & Braking Parts 12% Source: Automotive Components Manufacturers Association of India (ACMA) An interesting insight provided by a study conducted by the National Council of Applied Economic Research revealed that the market segments for auto components included OEMs constituting 33%, local components having 25% with the balance 42% comprising of spurious market including re-conditioned parts. A large part of the spurious or grey market companies are in the unorganised sector. 10
According to Bloomberg in 2009 India surpassed China as Asia's fourth largest exporter of cars. TYPES OF AUTO ANCILLARY AUTO ANCILLARY Engines and Engine Parts Transmission and steering parts Suspension and braking parts Equipments Electrical parts Others Pistons and Piston rings Gears Brake and brake assemblies Headlights Starter motors Sheet metal parts Engine valves and parts Wheels Brake linings Halogen Bulbs Spark plugs Body and chassis Fuelinjection systems & carburetors Steering systems Shock absorbers Wiper motors Electric ignition systems Fan belts Cooling system and parts Axles Leaf springs Dashboard instruments Flywheel magnetos Pressure die castings Power train components Clutches Other panel instruments Other equipments Hydraulic pneumatic instruments 11
CONTENTS Indian Economy Scenario The Automobile Industry Auto Ancillary Industry of India Growth Drivers of Auto Industry in India Key Players in the Auto Ancillary Industry How can BIG Help? 12
It is estimated that the total turnover of the automotive industry in India would be in the order of USD 122-159 Billion by 2016. GROWTH DRIVERS OF INDIAN AUTOMOBILE INDUSTRY Availability of Low Cost Skilled Labour Low-cost and high-quality standards GROWTH DRIVERS OF INDIAN AUTOMOBILE INDUSTRY Increasing demand for vehicles Policy initiatives to promote growth in the sector 13
The major exports of the Auto Components from India are to North America and Europe which is in tune of 27% and 39% respectively. GROWTH DRIVERS OF INDIAN AUTO ANCILLARY INDUSTRY Investments announced by global and domestic automobile manufacturers promises the emergence of India as a global hub for auto components. Prominent Investments by Government & FDI policy for the sector GROWTH OF INDIAN AUTO ANCILLARY SECTOR Increase in Contract Manufacturing and OEM Manufacturing. Technology Upgradation and Innovation 14
CONTENTS Indian Economy Scenario The Automobile Industry Auto Ancillary Industry of India Growth Drivers of Auto Industry in India Key Players in the Auto Ancillary Industry How can BIG Help? 15
KEY PLAYERS IN THE INDIAN AUTO ANCILLARY INDUSTRY N W E S 16
CONTENTS Indian Economy Scenario The Automobile Industry Auto Ancillary Industry of India Growth Drivers of Auto Industry in India Key Players in the Auto Ancillary Industry How can BIG Help? 17
HOW CAN HELP? GROWTH Analyzing the Current Automobile Industry in India. Market Research for foraying into new Business Segments and Financial Management Techno-Economic Analysis of New Business Segments & Leveraging Traditional approach with Modern Technology. Competitive Positioning and Acquiring Larger Market Share and Brand Image Building 18