La collaboration logistique à l échelon européen

La collaboration logistique à l échelon européen

CUSTOMER COLLABORATION Peter Latham Vice President Logistics 22 November 2012

Agenda CCE Overview Customer Logistics Organisation Collaboration framework Who to collaborate with? Collaboration examples

Coca-Cola Enterprises A Local Business $8.3 billion revenue in 2011 Over 125 years of Coca-Cola 90+ years in Europe 40+ brands 13,500 employees 17 manufacturing facilities 170 million consumers

Customer Service is integral to CCE CCE Global Operating Framework

Supply Chain Vision Cost and Customer Centric Supply Chain Deliver customer service through flexibility and responsiveness Increased focus on efficiency initiatives to minimize COGs Enabling our people Accelerate on the journey to a Green Supply Chain

European Logistics Organisation Logistics Logistics Planning Logistics Strategy GB France NL Norway Production Planning Materials Supply New initiatives Transport Strategy & Analysis Belux Sweden Order Capture Collaboration Allocation Deployment European By Country

Framework for Customer Logistics Customer Service Collaboration Projects Customer Relationships External Representation

Best Practice Assessment - To Identify Gaps and Action Plans Assesment against Best Practice Framework Action Plans by Country

Understand where there is Value in Collaboration Collaboration Agenda Collaboration NOT Viable Collaboration MAY BE Viable Collaboration Viable Combination of Volume and Complexity drive potential opportunities Will and Skill on both sides are also considerations

Collaboration Examples

Customer Relationships Joint Business Plans Collaborative Agreements Industry Organisations Interface Logistics Director CCE Director Manager Key Acct Mgr Account Handler Customer SC Director Category Manager Soft Drinks Inv. Mgr Operational Contacts

Vendor Managed Inventory (VMI) Customer Vendor Send stock and sales data using EDL Receives stock and sales data using EDI Two Implementation Models across Europe Create Purchase Order for Purchase order acknowledgement received by EDL Plans replenishments for customer. Creates Sales Orders and Trans Optional: Enter Purchase Order number in the Sales Order Retailer A System CCE System Retailer System B managed by CCE

1 Collaborative Promotional Forecasting 1. Data Analysis 3. Despatch Forecast RAW 3B 4A 4B 5A Product 5B 6A 6B Morrisons w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c w/c Product Code 02/03/2009 09/03/2009 16/03/2009 23/03/2009 30/03/2009 06/04/2009 13/04/2009 20/04/2009 27/04/2009 04/05/2009 11/05/2009 18/05/2009 25/05/2009 01/06/2009 08/06/2009 15/06/2009 22/06/2009 29/06/2009 06/07/2009 13/07/2009 20/07/2009 27/07/2009 03/08/2009 10/08/2009 17/08/2009 24/08/2009 31/08/2009 07/09/2009 14/09/2009 21/09/2009 28/09/2009 05/10/2009 12/10/2009 19/10/2009 26/10/2009 02/11/2009 09/11/2009 Product Pack Size 0454407 COLA CANS 8pk 17,597 43,797 44,894 37,808 7,335 8,402 9,562 105,563 44,287 39,500 37,219 9,658 12,508 11,031 42,521 40,921 37,309 7,617 9,182 9,752 72,903 73,625 77,843 74,308 9,272 9,722 8,940 9,603 49,319 49,671 50,455 43,067 7,924 8,521 9,566 8,393 8,606 COCA 8X330ML Pack Size 7A 7B 0454409 - DIET COKE CANS 8X330ML 8pk 15,459 43,004 44,206 36,570 7,948 9,135 10,527 109,261 44,505 39,419 35,958 9,766 12,554 11,428 43,663 41,454 36,417 8,211 10,224 11,365 71,895 69,565 73,969 66,866 10,004 10,413 9,935 10,568 49,948 50,262 50,931 42,102 8,400 9,196 10,245 8,777 8,944 0454413 - COKE ZERO CANS 8X330ML 8pk 2,173 3,661 3,793 3,706 1,273 1,355 1,605 9,429 6,376 6,081 5,850 1,728 2,233 1,888 3,983 4,074 4,324 1,520 1,672 1,899 12,296 11,585 11,787 10,726 1,956 2,075 2,034 2,150 5,666 5,689 5,685 5,040 1,481 1,599 1,802 1,592 1,771 0454418 DIET COKE CAFFEIN FREE 8X 8pk 2,086 2,981 3,163 3,091 1,423 1,500 1,715 6,422 4,742 4,588 4,333 1,653 1,994 1,820 3,089 3,001 2,993 1,330 1,521 1,494 4,554 4,658 5,151 5,019 1,547 1,671 1,509 1,564 3,354 3,432 3,576 3,253 1,202 1,249 1,519 1,329 1,397 0454423 DIET COKE CHERRY CANS 8X8PK 842 1,500 1,565 1,665 609 690 812 3,861 2,664 2,745 2,600 820 1,037 957 1,896 1,868 2,113 837 802 813 3,018 3,025 3,400 3,540 833 834 804 885 2,106 2,160 2,195 2,003 706 749 831 785 806 0454427 DIET COKE CITRUS CANS 8pk 861 1,336 1,474 1,551 640 744 873 3,771 2,293 2,305 2,405 881 1,161 1,069 1,946 1,884 2,160 1,061 962 1,019 3,038 3,038 3,376 3,534 990 1,074 1,026 1,015 2,137 2,227 2,171 2,126 817 839 916 866 963 0454475 COCA COLA 12pk 1,472 892 962 1,064 6,417 7,850 9,215 1,089 1,269 1,101 1,155 3,056 5,157 9,168 5,358 5,400 24,296 31,490 7,269 13,996 5,757 5,944 5,712 6,915 14,411 14,105 12,731 13,908 7,736 7,307 6,303 6,610 12,381 12,872 13,715 13,941 15,759 0454478 - DIET COKE 12pk 1,139 799 811 962 5,767 7,819 9,678 1,150 1,572 1,532 1,543 3,119 4,618 8,577 4,922 5,013 22,372 29,027 6,479 11,946 4,907 5,204 4,864 5,995 11,879 11,936 11,102 12,071 6,583 6,150 5,007 5,570 10,800 11,605 12,488 13,098 15,497 0454483 CAFF FREE 12pk 780 805 843 849 1,577 1,755 1,925 879 1,008 991 1,000 1,426 1,722 2,084 1,445 1,529 3,246 4,008 1,786 2,296 1,329 1,457 1,353 1,546 2,576 2,536 2,276 2,362 1,685 1,614 1,413 1,434 2,263 2,396 2,492 2,351 2,417 Foyer 8pk 50% free Week 43 8A 0454485 COKE ZERO 12pk 574 657 654 628 1,420 1,542 1,706 620 637 604 660 1,081 1,393 1,768 1,218 1,171 2,900 3,319 1,243 1,829 940 1,012 1,098 1,316 2,109 1,835 1,689 1,926 1,386 1,445 1,272 1,289 1,912 1,865 1,941 1,860 2,005 0454554 COCA COLA 24X33ML PM 7.6924pk 3,277 2,802 3,028 3,063 3,780 3,622 3,592 2,426 2,974 2,826 2,595 4,702 5,715 4,506 2,780 2,690 3,262 4,243 5,029 3,770 2,212 1,912 2,299 2,295 3,606 3,575 3,415 3,397 2,235 2,163 2,126 2,114 3,094 2,939 3,643 3,222 3,342 0454555 COCA COLA 24X33ML PM 8.2524pk 134 41 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 1 9 0 0 0 1 0 0 0 0 0 0 0 0 0454556 DIET COKE 24X330ML PM 7.6924pk 3,311 3,046 3,078 3,138 4,168 3,847 4,263 2,422 3,182 3,265 3,234 5,157 5,932 4,825 3,048 3,015 3,610 4,813 5,616 4,855 2,623 2,319 2,704 2,824 4,559 4,335 4,465 4,245 2,796 2,699 2,821 2,753 3,983 3,848 4,546 3,985 4,159 0454557 DIET COKE 24X330ML PM 8.2524pk 65 29 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0454552 DIET COKE 24X330ML PMP 24pk 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 3 4 5 6 7 8 9 10 11 12 0454570 OASIS CITRUS PUNCH 6X375M6pk 388 178 201 220 176 154 204 187 185 216 200 504 703 676 248 280 361 408 312 316 248 236 274 271 903 876 907 995 326 345 337 306 644 568 644 635 637 0454575 OASIS SUMMER FRUITS 6X3756pk 517 241 235 281 224 193 245 231 214 241 230 534 765 720 292 292 375 408 335 303 264 249 272 267 860 847 934 978 358 349 360 325 652 597 665 638 687 0454605 - Dr Pep Drink 6pk 879 3,274 3,240 2,908 898 900 1,022 4,781 5,518 5,481 5,020 751 862 1,941 2,259 2,415 2,511 1,307 1,163 1,296 3,096 3,012 3,032 2,826 1,356 1,331 1,268 1,249 3,530 3,573 3,441 2,894 1,144 1,184 1,289 1,203 1,241 0454607 - Dr Pepper Zero 6X330Ml 6pk 477 3,999 3,835 3,441 573 607 720 6,854 6,651 5,997 5,110 405 478 1,269 2,253 2,131 2,314 735 673 719 1,205 1,295 1,361 1,341 600 620 583 620 1,106 1,199 1,219 1,157 494 527 593 525 565 0454610 - Lilt P/App+G/Fruit 6pk 444 1,379 1,548 1,417 456 461 510 2,101 2,411 2,323 2,284 359 543 1,263 1,064 1,100 1,331 947 701 670 927 969 1,108 1,091 643 611 544 544 842 902 851 797 466 475 515 474 487 0454620 - Lilt P/App+G/Frt Zero 6pk 376 1,463 1,547 1,502 478 486 573 2,197 2,468 2,455 2,403 372 529 1,314 1,176 1,244 1,443 963 778 850 1,185 1,221 1,409 1,319 779 771 721 743 1,192 1,228 1,264 1,143 616 651 668 631 662 0454630 - Sprite Lemon+Lime Drink 6pk 814 3,031 3,147 2,757 666 745 809 4,957 5,419 5,487 5,034 561 806 1,866 2,069 2,145 2,564 1,646 1,228 1,284 3,084 2,972 3,319 3,083 1,144 1,107 957 1,018 3,185 3,266 2,737 2,389 849 859 975 833 910 0454633 - Sprite Zero 6pk 645 4,704 4,666 3,982 677 763 875 8,484 7,811 6,714 5,883 536 726 1,832 2,740 2,681 3,219 1,544 1,165 1,235 2,056 2,084 2,294 2,194 1,016 961 868 914 1,806 1,870 1,655 1,513 668 709 802 706 780 0454639 - Fanta Lemon Zero 6pk 379 1,493 1,538 1,449 464 469 522 2,246 2,347 2,368 2,406 363 522 1,272 1,121 1,178 1,436 1,034 769 797 1,232 1,275 1,439 1,387 763 710 650 705 1,173 1,172 1,163 1,009 560 590 658 558 607 0454640 - Fanta Orange Drink 6pk 729 3,262 3,474 3,110 795 788 887 5,358 6,014 5,885 5,261 672 948 2,291 2,272 2,427 2,793 1,855 1,490 1,519 3,344 3,090 3,338 3,107 1,536 1,331 1,245 1,256 3,289 3,310 3,065 2,570 1,057 1,118 1,235 1,055 1,169 0454641 - Fanta Orange Zero 6pk 526 5,053 5,127 4,337 730 749 903 9,279 8,549 7,450 6,048 522 752 2,035 3,099 2,883 3,281 1,501 1,185 1,271 1,815 1,876 2,070 1,953 1,016 1,059 988 1,027 1,680 1,708 1,725 1,594 884 881 984 895 955 0454644 - Fanta Frt/Twist Sft Dnk 6pk 472 2,020 2,069 1,922 532 552 590 3,540 3,656 3,677 3,497 402 537 1,390 1,390 1,481 1,649 804 679 725 1,256 1,293 1,352 1,334 655 639 581 631 1,197 1,273 1,313 1,140 498 541 566 504 535 0454900 - SCHWEPPES LEMONADE CAN6PK 1,328 1,456 1,845 1,741 1,614 1,661 1,708 264 284 244 257 327 469 397 5,654 5,280 5,289 743 462 416 359 327 398 390 2,328 2,182 1,898 1,785 285 314 274 290 1,564 1,626 1,742 1,508 1,705 0454910 - SCHW DIET LEMONADE CANS6PK 1,102 1,473 1,816 1,616 1,715 1,768 1,778 246 268 252 256 316 415 365 5,380 4,962 4,580 599 372 362 292 281 321 314 2,362 2,170 1,956 1,754 239 249 238 231 1,577 1,666 1,723 1,447 1,531 Morr Product Number Display Coke 8pk 3 454407 GE 2 for 4 10,100 8.6 260,000 Dt Coke 8pk 3 454409 GE 2 for 4 9,200 7.6 210,000 Coke Zero 8pk 3 454413 Shelf 2 for 4 1,666 4.6 23,000 CFDC 8pk 3 454418 Shelf 2 for 4 1,726 3.5 18,300 Dt Cherry 8pk 3 454423 Shelf 2 for 4 580 5.9 10,300 Dt Citrus Z 8pk 3 454427 Shelf 2 for 4 610 5.1 9,400 531,000 8B 9A 9B Offer 10A 10B Base Cases per Forecast wk on 2 uplift (x) for 5 11A 11B 12A Supplier Total Cases 12B 13A 13B 2. EPOS Forecast CCE wk cce wk 16 cce wk 17 cce wk 18 cce wk 19 cce wk 20 Phasing - Expected vs Actual Delivered Week -2 Actual Week -1 Actual Week 1 Actual Week 2 Actual Week 3 Actual Week 4 Actual Forecast Accuracy Coke 8pk 50,000 52,000 75,000 40,000 38,000 Dt Coke 8pk 50,000 51,000 75,000 40,000 32,000 Coke Zero 8pk 4,000 6,000 5,000 6,200 4,000 CFDC 8pk 3,000 4,000 3,800 5,000 4,400 Dt Cherry 8pk 1,400 2,500 2,600 2,400 2,400 Dt Citrus Z 8pk 1,600 2,300 2,200 2,100 2,200 TOTAL 110000 117800 163600 95700 83000 Base Morr Supplier Pack Cases per Forecast Product Product Display Offer Total Day Size1 Day 2 wk on 2 uplift (x) Product Number Week 1 Week 2 Week for 3 5 Week 4 Week Cases 5 Sales Sales Coke 8pk Coke 8pk 5,067 3 454407 5,048 51,173 GE 2 50,319 for 4 10,100 8.6 260,000 Dt Coke 8pk Dt Coke 8pk 4,839 3 454409 4,930 51,029 GE 2 48,784 for 4 9,200 7.6 210,000 Coke Zero 8pk Coke Zero 8pk 506 3 454413 533 4,773 Shelf 2 for 5,299 4 1,666 4.6 23,000 CFDC 8pk CFDC 8pk 412 3 454418 418 3,598 Shelf 2 for 4,092 4 1,726 3.5 18,300 Dt Cherry 8pk Dt Cherry 8pk 207 3 454423 188 1,841 Shelf 2 for 2,134 4 580 5.9 10,300 Dt Citrus Z 8pk Dt Citrus Z 8pk 193 3 454427 193 1,849 Shelf 2 for 2,077 4 610 5.1 9,400 TOTAL 11,224 11,310 114,263 112,705 531,000 4. EPOS Tracking

End to End Collaboration : From Supplier to Store shelf Upstream : optimize VMI availability rate by using data s store (sales, stock, out of stock, ). Downstream : optimize the on-shelf availability rate with dedicated appointment in hypermarket led by field sales team (Pilot project over 24 hypermarkets.

Transport Collaboration - Backhaul CUSTOMERS SUPPLIERS 800,000 km 250,000 km

Transport Collaboration Direct to Store Deliveries Warehouse 3 000+ full trucks pa 10-15% saving in km & CO 2 12% of promotional volumes Without DSD With DSD

People People Communication Recognition Learning & Development Placements

Make a Start