2008 What s New
Pricing & Strategy Highlights Ensure the product plan is simple and meets both fl eet and retail needs Simplifi cation Price classes are affected CPOS packages and/or option groups have become separate price classes New option combinations with value-added discounts for simplifi ed ordering, stocking and selling Charger SE AWD dropped
Pricing & Strategy Highlights Simplifi cation 23E / 27E SE RWD become 23C / 26C on base LXDH48 SXT RWD & AWD is now designated by a new price class, LXDM48 & LXEM48 27G is now 26G and one additional SXT CPOS 26H has been added to RWD SXT 27G is now 27G and one additional SXT CPOS 27H has been added to AWD SXT The following price class and CPOS package has been dropped for 2008 model year: SE AWD LXEH48 CPOS 27E Two R/T packages now available with additional content and huge value
General: New paint colours include; Light Sandstone Metallic (replaces Linen Gold) Dark Titanium Metallic (replaces Silver Steel Metallic) New interior trim dark slate gray Pearl interior trim colour for all upper trim Enhanced interior including redesigned instrument panel, instrument cluster and center console highlighted with satin chrome bezels New soft touch surfaces on arm rests and door panels Seat mounted air bags compliment side curtain air bags (stand alone option / Protection group)
General: New cruise control stalk TIP start prevents double starts and preserves battery, ignition and gear life New entertainment and communication options include a Boston Acoustics seven-speaker Matrix surround sound system, and MyGIG Multimedia Infotainment System (audio/entertainment/communication with optional Navigation Ipod interface added to UConnect modules Fuel economy mode display added to 5.7L applications
SE RWD: 23E/27E replaced with 23C/26C AM/FM CD MP3 radio Tire pressure monitoring lamp Body colour sill plate now accent colour (mid 2007 change) Option changes: Leather interior group Fleet only now includes 60/40 folding rear seat, rr armrest with cupholder seat, power 8-way driver seat, leather wrapped shift knob, leather wrapped steering wheel in addition to leather faced bucket seats, power heated mirrors and security alarm AM/FM CASS CD 6 disc MP3 no longer available
SXT RWD: 27G replaced with 26G 4-speed automatic transmission (RWD only) Power heated mirrors Power adjustable pedals Urethane shift knob Tire pressure monitor lamp Black grille with bright surround Silver interior accents
SXT 26H New SXT Plus CPOS: Leather faced seats Chrome/leather wrapped shift knob Auto A/C with dual zone temperature control Power front windows, 1-touch up & down Heated front seats Power passenger seat Auto headlamps Leather wrapped steering wheel Touring suspension 18 aluminum wheels P225/R18 AS touring tires
SXT RWD: New Options: AM/FM CD DVD HDD MP3 MyGIG Entertainment System without navigation AM/FM CD DVD HDD MP3 MyGIG Multimedia Infotainment System with navigation (26H only) Rear body colour spoiler (limited colour availability) P215/65R/17 Self sealing tires (Fleet only 26G only) Deleted Options: Convenience Group III Comfort Seating group AM/FM 6 Disc CD MP3 radio AM/FM CD navigation with integrated display UConnect voice activated hands free communication 18 aluminum polished wheels Power adjustable pedals Body colour sill plate now accent colour (mid 2007 change).
R/T RWD: 29N with 5-speed automatic trans (with autostick) maintained and adds the following equipment: Automatic headlamps AM/FM CD MP3 radio SIRIUS satellite radio Power front windows 1-touch up & down
R/T RWD: New R/T CPOS 29R now includes Road & Track Performance group: Simplifi ed ordering with reduced price and added value 5-speed automatic transmission (with Auto/Stick ) Performance seats with Preferred Suede Leather wrapped steering wheel Automatic headlamps AM/FM CD MP3 radio SIRIUS satellite radio Power front windows 1-touch up & down Side curtain air bags & side seat air bags Performance steering & suspension Performance shock absorbers Black / bright grille Rear body colour trunklid spoiler Front fascia spoiler High speed engine controller P245/45R20 BSW all season performance tires 20 aluminum chrome clad wheels
R/T RWD: New Options: High intensity discharge lamps AM/FM CD DVD HDD MP3 MyGIG Entertainment System (without navigation) AM/FM CD DVD HDD MP3 MyGIG Multimedia Infotainment System (with navigation) Rear bodycolour spoiler (29N only)
R/T RWD: Option Changes: New Popular Equipment Group replaces Electronic Convenience Group includes the following: Illuminated cup holders & front and rear map pockets Instrument cluster with display screen Temperature and compass gauge VIC / trip computer Security alarm AM/FM 6 disc DVD MP3 radio 7 Boston Acoustics speakers with subwoofer and 368 watt amplifi er Steering wheel mounted audio controls Remote start system HomeLink Universal Transceiver garage door opener
R/T RWD: Deleted Options: 18 aluminum chrome clad wheels (29N) Electronics convenience group (29N), available with Popular equipment group with 29R UConnect hands free communication (29N) Road and track group (29N now 29R CPOS) Protection group no longer available due to new packaging (29R) Sound group II no longer available due to new packaging (29R)
SRT8 RWD: Illumintated cup holders and front and rear map pockets Body colour lower bodyside cladding SIRIUS satellite radio AM/FM CD MP3 radio New Options: High intensity discharge headlamps
Daytona RWD: New Options: Popular equipment Group replaces electronic convenience group includes the following: Illuminated cup holders and front and rear map pockets Instrument cluster with display screen Temperature and compass gauge VIC / trip computer Security alarm AM/FM 6 disc DVD MP3 radio 7 boston acoustic speakers with subwoofer and 368 watt amplifi er Steering wheel mounted audio controls Remote start system HomeLink Universal Transceiver garage door opener
SRT8 RWD: Super Bee special edition SRT8 (Limited production November, 2007) includes the following equipment: Unique numbered badge Super bee badge Instrument cluster 20 ultra bright aluminum SRT wheels Available in surf blue pearl
SXT AWD: New SXT CPOS 27H in addition to 27G 5-speed automatic transmission AWD (with Auto/Stick ) maintained AM/FM CD MP3 radio Power heated mirrors Power adjustable pedals Tire pressure monitor Urethane shift knob Black grille with bright surround Silver interior accents
SXT 27H - New SXT Plus CPOS: Leather faced seats Chrome/leather wrapped shift knob Auto A/C with dual zone temperature control Power front windows, 1-touch up & down Heated front seats Power passenger seat Auto headlamps Leather wrapped steering wheel
SXT AWD: New Options: Rear body colour spoiler (limited colour availability) AM/FM CD DVD HDD MP3 MyGIG Entertainment System (without navigation) AM/FM CD DVD HDD MP3 MyGIG Multimedia Infotainment System (with Navigation) (27H only) Deleted Options: Convenience Group III Comfort Seating group AM/FM 6 Disc CD MP3 radio AM/FM CD navigation with integrated display 18 aluminum polished wheels Power adjustable pedals
R/T AWD: 29N with 5-speed automatic trans (with autostick) maintained and adds the following equipment: AM/FM MP3 radio Automatic headlamps SIRIUS satellite radio Power front windows 1-touch up & down
R/T AWD: New R/T CPOS 29P with 5-speed automatic trans (with autostick) includes the following equipment: Simplifi ed ordering with reduced price and added value Performance seats with preferred suede Leather wrapped steering wheel AM/FM 6CD DVD MP3 radio Automatic headlamps SIRIUS satellite radio Power front windows 1-touch up & down Supplemental side curtain air bags & supplemental side seat air bags Illuminated cup holders and map pockets front and rear Remote start 7 boston acoustics speakers with subwoofer 368 watt amplifi er Instrument cluster with display screen Security alarm Steering wheel mounted audio controls Temperature and compass gauge VIC / mini trip computer Universal garage door opener
R/T AWD: New Options: High intensity discharge lamps AM/FM CD DVD HDD MP3 MyGIG Entertainment System (without navigation)) AM/FM CD DVD HDD MP3 MyGIG Multimedia Infotainment System (with navigation) Rear body colour spoiler (limited colour availability)
Order Recommendation Charger RWD PRICE CLASS: CHARGER RWD CHARGER SXT CHARGER R/T CHARGER SRT-8 ORDER MIX: 67% 20% 10% 3% LXDH48 2.7L = 23C @ 15% LXDM48 3.5L = 26G @ 60% LXDP48 29N 5.7L @ 33% LXDX48 21X 6.1L @ 100% 3.5L = 26C @ 81% 3.5L = 26H @ 40% 29R 5.7L @ 32% 23A = 3% 29V 5.7L @ 35% 27A = 1%
Order Recommendation Charger AWD PRICE CLASS: CHARGER SXT CHARGER R/T ORDER MIX: 60% 40% LXEM48 3.5L = 27G @ 45% LXEP48 29N 5.7L @ 40% 3.5L = 27H @ 55% 29P 5.7L @ 60%