BLUE BOOK Used-Car Market Report MAY 2013 Automotive Insights from Kelley Blue Book Kelley Blue Book Public Relations Contacts: Chintan Talati Senior Director, Public Relations 949.267.4855 ctalati@kbb.com Joanna Pinkham Senior Public Relations Manager 949.268.3079 jpinkham@kbb.com Brenna Robinson Public Relations Manager 949.267.4781 berobinson@kbb.com Natalie Kumaratne Public Relations Coordinator 949.267.4770 nkumaratne@kbb.com USED-CAR MARKET ANALYSIS: Used-Car Reach Three-Year Low $19,000 $18,500 $18,000 $17,500 $17,000 $16,500 $15,500 $14,500 Used-Car Reach Three-Year Low In This Issue: USED-CAR MARKET ANALYSIS Used-Car Reach Three-Year Low Used-Car Segments Mostly Down Year-to-Date Retained Value: Hybrids Continue Steady Decline Retained Value: Electric Vehicles Underperform Market Luxury Values Soften in May Chrysler Group Strong in 2013 Mid-Size Vehicles Down Year-Over-Year Full-Size Vehicles Continue Strong Decline in May Used Full-Size Pickups Remain Down Year-Over-Year in the Face of New Truck Incentives, Redesigns Ram Pickups Outperform Full-Size Truck Segment HOT USED-CAR REPORT Used-Car Research Moves Toward Performance Vehicles In May 2013, used-car auction values reached a three-year low. This year started at a three-year high, but with no strong appreciation in Q1, auction values began an early decline in April and since have declined below levels seen in 2012 and 2011. We expect this depreciation to continue through the remainder of the year, with year-end values no more than 3 to 5 percent below where they ended in 2012. - Alec Gutierrez Senior market analyst, automotive insights
Used-Car Segments Mostly Down Year-to-Date Sports Car Mid-Size Pickup Truck Subcompact Car Full-Size Sport Utility Mid-Size Sport Utility Minivan Compact Car Van Full-Size Pickup Truck Exotic Full-Size Car Mid-Size Car Compact Luxury Car Average Premium Sports Car High Performance Luxury Sport Utility Luxury Crossover Near Luxury Car Full-Size Crossover Luxury Car Mid-Size Crossover Compact Crossover Premium Luxury Car Hybrid Car Used-Car Segments Mostly Down Year-to-Date May 17, 2013 vs. January 1, 2013 2.9% 2.2% 0.8% 0.7% 0.3% 0.3% -1.0% -1.2% -1.3% -1.6% -1.8% -2.3% -2.3% -2.4% -2.4% -2.7% -2.9% -3.8% -4.0% -4.3% -5.4% -5.5% -5.7% -5.9% -8.9% -10% -8% -6% -4% -2% 0% 2% 4% As the industry approaches June, only a few segments are maintaining a positive value for the year. Mid-size pickup trucks are doing well due to an increase in housing starts, and subsequently the construction business is back on the rise. The sports car segment also remains ahead of the curve as seasonal trends take effect, making coupes and convertibles more attractive to summer buyers. Hybrid vehicles have fallen the most year-to-date, with a nearly 9 percent decline from where the segment started in January, said Gutierrez. This drop can be attributed to the fairly stable fuel prices seen in the first quarter. Retained Value: Hybrids Continue Steady Decline 100% 90% Hybrids Continue Steady Decline 80% Auction Retention Values 70% 60% 50% 40% 30% 20% 10% 0% 2013 has been a year of steady declines for the used-car hybrid market, said Gutierrez. Unlike 2012 and 2011, when the market saw fuel prices spike in Q1 and Q2, which subsequently led to spikes in the hybrid market, the ramp-up in fuel prices in 2013 has not been as strong; thus, hybrid prices have not appreciated. As 2013 has not experienced the Q1 and Q2 ramp-up in the hybrid market seen in previous years, Kelley Blue Book expects the current gradual decline to continue throughout the rest of the year, leaving year-end values not far from where they finished in 2011 and 2012. 2 BLUE BOOK Used-Car Market Report MAY 2013
Retained Value: Electric Vehicles Underperform Market MY12 Retained Value (Auction Value/MSRP) Electric Vehicles Underperform Market Hybrid/Alternative Energy Car Compact SUV/Crossover Compact Car Subcompact Car Industry Average Mid-Size Car Electric Vehicle 61.9% 54.7% 74.4% 71.6% 70.4% 70.8% 68.2% 0% 20% 40% 60% 80% 100% On average, used electric vehicles are retaining nearly 55 percent of their original Manufacturer s Suggested Retail Price (MSRP), while their hybrid counterparts perform significantly better by holding on to a retained value average of 74.3 percent. The hybrid market will continue to outperform the electric vehicle segment for quite some time, as the infrastructure for electric vehicles remains in its early stages and consumers still need to grow accustomed to the idea of a purely electric vehicle. Unless a consumer s commute is short and consistent, the jump from a combustion vehicle to a fully electric vehicle is not an easy choice for drivers, especially in cases where the model is priced higher than the hybrid counterparts. It is important to note that while the electric vehicle segment maintains the lowest retained value, these vehicles often have a much higher MSRP than their gas-powered competitors. With an average retained value of nearly 55 percent, this actually brings the value of electric vehicles within a comparable price range to their gas-powered counterparts from a dollar perspective, said Gutierrez. Electric vehicles often have federal and state tax incentives to aid in the purchase of the vehicle when new; however, these incentives do not exist on the used-car side. **Note: This chart only includes vehicles that have been published on KBB.com for at least five weeks. Electric vehicle category contains Chevrolet Volt, Nissan LEAF and Mitsubishi i-miev. Luxury Values Soften in May Luxury Values Soften in May 2013 Segment May-13 Apr-13 % Chg Entry-Level Luxury Car $22,230 $22,454-1.0% High-End Luxury Car $49,655 $50,018-0.7% Luxury Car $30,595 $30,733-0.5% Luxury Compact SUV/Crossover $27,987 $28,316-1.2% Luxury Full-Size SUV/Crossover $35,991 $35,902 0.2% Luxury Mid-Size SUV/Crossover $33,784 $34,139-1.0% Average $28,460 $28,686-0.8% Auction values of 1- to 3-year-old luxury vehicles fell nearly 1 percent in May, performing better than the overall market average, which fell 1.8 percent. The luxury full-size SUV/crossover segment was the only segment to gain value in May, thanks to the Buick Enclave (up 2.2 percent) and the Infiniti QX56 (up 1.1 percent). The QX56 has been much better received in the market since its bold redesign for the 2011 model year, while the Enclave has proven to be an affordable, worthy competitor in this space. Looking forward, Kelley Blue Book expects luxury values to decline more steeply in June, with approximate average depreciation of 1.5 percent, due to seasonality and an increasing supply of three-year lease returns coming back to the market. Chrysler Group Strong in 2013 $18,000 $17,000 $13,000 $12,000 Chrysler Improving Year-Over-Year Chrysler Group is one of only two manufacturers (the other being Volvo) whose auction values are up on a year-over-year basis. The average auction value of $16,750 from Chrysler Group is $258 higher than last year and more than $1,000 higher than it was in 2011 (for 1- to 3-year-old models). The Jeep brand is retaining its value especially well, helping to drive Chrysler s stronger values. The Wrangler and Grand Cherokee drove Jeep s retained value to 70.9 percent of MSRP, far exceeding the market average of 63.4 percent. $11,000 $10,000 3 BLUE BOOK Used-Car Market Report MAY 2013
Mid-Size Vehicles Down Year-Over-Year $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $0 Mid-Size Vehicles Down Year-Over-Year Year-over-year, mid-size sedans were down 6.3 percent in April 2013. As of mid-may, mid-size sedans are down 6.2 percent. Overall, mid-size sedans did not experience a significant upward trend in comparison to last year. The downward trend began early this year (in comparison to last two years). Kelley Blue Book field analysts have mentioned that the early downward trend for mid-size sedans could be a result of lease returns flooding the auctions, said Gutierrez. There is a high volume of Nissan Altima, Honda Accord and Toyota Camry lease returns. Full-Size Vehicles Continue Strong Decline in May Full-Size Vehicles Continue Strong Decline in May Year-over-year, full-size sedans were down 4.73 percent in April 2013. $15,500 $14,500 $13,500 $13,000 As of mid-may, full-size sedans are down 3.91 percent. Overall, the peak for full-size vehicles occurred early in April this year, and the values have been on a downward slope ever since, said Gutierrez. The downward trend could be a result of mid-size sedans taking away some of the market share from full-size sedans, since they are easily cross-shopped. $12,500 $12,000 $11,500 Used Full-Size Pickups Remain Down Year-Over-Year in the Face of New Truck Incentives, Redesigns $20,500 $20,000 Full-Size Pickups Remain Down Year-Over-Year Year-over-year, the average auction values for 1- to 3-year-old fullsize pickup trucks are down 1.3 percent. $19,500 $19,000 $18,500 $18,000 $17,500 $17,000 $16,500 $15,500 Used pickup values likely are under pressure from heavily incentivized new truck sales and the launch of the new-generation Chevrolet Silverado and GMC Sierra. Average auction values for full-size trucks have been gradually decreasing since the beginning of 2013. o Year-to-date, full-size pickup trucks are down 2.6 percent. 4 BLUE BOOK Used-Car Market Report MAY 2013
Ram Pickups Outperform Full-Size Truck Segment Ram Pickups Outperform Full-Size Segment Year-to-Date Difference ($) May 17, 2013 vs. January 1, 2013 May 17, 2013 vs. April 19, 2013 Ram Pickups Outperform Full-Size Segment 4-Week Difference ($) Ram Pickup $600 Ram Pickup $0 Titan $66 Tundra ($14) Silverado ($95) Titan ($97) Tundra ($234) Silverado ($120) Avalanche ($670) Ridgeline ($138) F-Series ($790) F-Series ($200) Sierra ($205) Sierra ($805) Avalanche ($305) Ridgeline ($825) -$1,000 -$800 -$600 -$400 -$200 $0 $200 $400 $600 $800 -$350 -$300 -$250 -$200 -$150 -$100 -$50 $0 Both year-to-date and just in the last four weeks, Ram pickups have retained the most value. The redesigned 2013 Ram pickups have been in the market longer than the new Chevrolet Silverado, and used values have had adequate time to adjust to the downward pressure a redesign typically brings. The Chevrolet Avalanche decreased the most at auction during the last four weeks. Buyers may be less willing to pay top-dollar for the Avalanche since 2013 is the last production model year, and it has a lower starting MSRP than the 2012 model-year Avalanche. This commentary focuses on model years 2010-2012. The statements set forth in this publication are the opinions of the authors and are subject to change without notice. This publication has been prepared for informational purposes only. Kelley Blue Book assumes no responsibility for errors or omissions. 5 BLUE BOOK Used-Car Market Report MAY 2013
HOT USED-CAR REPORT: Used-Car Research Moves Toward Performance Vehicles Kelley Blue Book s Hot Used-Car Report captures monthly used-car shopper activity on KBB.com, including a list of the top and bottom movers in the same time period. Results are provided by the Kelley Blue Book Market Intelligence Team, in an effort to help dealers better understand which used vehicles consumers are looking at most each month. Share of research toward sports cars increased 9.4 percent among used-car retail traffic. The key driver of this derived from the increased attention directed to the 2010 Mazda Miata MX-5, which is No. 2 on the model list for share of traffic increases. High-performance vehicles experienced a second consecutive monthly increase in share of traffic. This is a seasonal trend that isn t driven by any on particular vehicle in this segment. The 2009 Volkswagen GLI has had the largest share increase of used-car traffic, which also is the last year of the performance-oriented version of the Jetta. Owners hold this vehicle in high regard for being fun-to-drive as well as fuel efficient. It is no surprise that performance-oriented vehicles have been increasing in popularity for the past couple of months, said Arthur Henry, manager of market intelligence and market analyst. As the days get longer, people have more daylight time to have fun in their vehicles. We have been seeing more interest for import performance vehicles than domestic models. It appears shoppers are choosing vehicles that are better known for handling than power. Monthly Used-Car Shopping Activity Growth Top/Bottom 10 Models 2009 VOLKSWAGEN GLI 2010 MAZDA MIATA MX-5 2010 INFINITI G 2011 HONDA CR-V 2007 JEEP WRANGLER 2010 NISSAN MAXIMA 2011 HONDA PILOT 2011 BMW 3 SERIES 2010 NISSAN ALTIMA 2010 HONDA CIVIC 2009 NISSAN ALTIMA 2007 SCION TC 2009 HONDA FIT 2010 CHEVROLET COBALT 2009 HYUNDAI ACCENT 2009 LEXUS IS 2009 CHEVROLET EQUINOX 2009 SATURN OUTLOOK 2011 MITSUBISHI GALANT 2009 INFINITI M -7.5% -13.5% -14.6% -16.1% -17.5% -18.4% -24.4% -27.5% -28.0% -30.7% 43.5% 17.0% 15.1% 15.1% 13.7% 12.9% 10.5% 9.3% 6.1% 171.4% -200% -100% 0% 100% 200% % Change in Share Month-Over-Month Information based on 2011 to 2007 Model-Year Vehicles Monthly Used-Car Shopping Activity Growth Segments Sports Car High Performance Premium Luxury Car Van Premium Sports Car Compact Luxury Car Mid-Size Sport Utility Entry Luxury Car Mid-Size Pickup Truck Full-Size Pickup Truck Compact Crossover Full-Size Sport Utility Luxury Sport Utility Minivan Hybrid Car Luxury Crossover Mid-Size Car Full-Size Car Luxury Car Compact Car Mid-Size Crossover Full-Size Crossover Subcompact Car -0.1% -0.2% -0.6% -0.7% -0.9% -0.9% -1.2% -1.3% -1.8% -2.2% -2.6% -4.3% 9.4% 6.5% 3.8% 3.6% 3.3% 3.1% 1.7% 0.9% 0.8% 0.5% 0.0% -20% -10% 0% 10% 20% % Change in Share Month-Over-Month Information based on 2011 to 2007 Model-Year Vehicles About Kelley Blue Book (www.kbb.com) Founded in 1926, Kelley Blue Book, The Trusted Resource, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. KBB.com provides consumer pricing and information on cars for sale, minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs. Kelley Blue Book Co., Inc. is a wholly owned subsidiary of AutoTrader Group. 6 BLUE BOOK Used-Car Market Report MAY 2013