Built to exceed all KEY POINTS

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XE WALKAROUND 2017

POSITION 1 LEFT FRONT CORNER OF THE VEHICLE MESSAGE: Built to exceed all expectations of a compact luxury sport sedan KEY POINTS With unmatched performance credentials and technologies inspired by sports cars, the XE is designed to be a driver s car. This new entrant into the competitive Sports Sedan segment represents a game changer for the Jaguar brand. Agile on city streets, powerful out of town. Wherever you experience the XE, you ll enjoy each exhilarating second. Four model choices available: XE, XE Premium, XE Prestige, and XE R-Sport. A balance of value, performance and luxury with the XE model range, with engines from the standard 2.0L turbocharged 4-cylinder (25t), available 2.0L Diesel (20d) or 3.0L supercharged V6 (35t). The XE has an aluminum-intensive body comprised of aluminum from the front of the vehicle to the rear seat attachment then steel for the lower trunk area, all designed to deliver a very high torsional stiffness Once enthusiasts drive an XE, it's game over for anything else in the class. You've been warned start saving now. Road & Track January, 2015 Now we're making the performance and traction benefits of all-wheel drive accessible to more customers worldwide by combining the system with our clean, refined and efficient Ingenium diesel engines. ~ Kevin Stride, Vehicle Line Director, Jaguar XE XE WALKAROUND 2017 1

POSITION 2 IN FRONT OF THE VEHICLE LIFT THE HOOD MESSAGE: XE combines technology, handling and performance to exhilarating effect. KEY POINTS Combines advanced technology and innovation that empowers, rather than overpowers, the driver. The new XE has a traditional Jaguar soul under the hood. A Jaguar engine is the heart and soul of the car. The XE offers a range of gas and diesel engines to suit every driving style. There is the turbocharged diesel engine, the dynamically proven 2.0 liter 4-cylinder gas engine and the same spine-tingling supercharged V6 powerhouse, also featured in the F-TYPE. Engine output is 180 horsepower / 318 lb-ft of torque, 240 horsepower / 251 lb-ft of torque, and 340 horsepower / 332 lb-ft of torque respectively. Jaguar's new generation Ingenium diesel engine is built inhouse and delivers impressive fuel consumption over a wide range of engine speeds. Ingenium is as intelligent as it is innovative. Computer-controlled, adaptive engine cooling only engages as required. The latest generation variable geometry turbocharger maximizes peak power for low speed torque and responsiveness. 0-60mph is as fast as 5.1 seconds (0-100 km/h in 5.4 seconds) when equipped with the supercharged 3.0 V6. The 2.0L Diesel and the 3.0L V6 S/C Gas engines are available in either rear or all-wheel drive configuration. The 2.0L GTDI gas engine is only available in RWD configuration. All XE variants are equipped with an 8-speed automatic transmission offering quick and smooth gearshifts while automatically adapting to suit your driving style relaxed or sporting. Enjoy the added control and exhilaration of manual gear selection at your fingertips with convenient paddles behind the steering wheel. For 2017MY, the XE will come standard with the new Jaguar EliteCare, a Best- in-luxury Class coverage package that includes 5 Years & 60,000 Miles of Bumper-to-Bumper Warranty, and the same coverage for Scheduled Maintenance, as well as a suite of connectivity services. "Customers around the world are increasingly demanding cleaner-running, more efficient vehicles that maintain or even enhance the performance attributes expected of a rugged all-terrain vehicle or a high performance car. Our Ingenium engines deliver this to a new level." ~ Dr. Wolfgang Ziebart, Jaguar Land Rover Group Engineering Director XE WALKAROUND 2017 2

POSITION 3 AT THE RIGHT SIDE OF THE VEHICLE STEP BACK FOR AN OVERALL VIEW MESSAGE: The design of the all-new XE is distinctly Jaguar both inside and out KEY POINTS Simple form, sharp lines, pure silhouette, sporty silhouette; this is what Jaguar is about. ~ Ian Callum, Jaguar Design Director Jaguar cars are about great proportions, fantastic silhouettes the optimum expression of metal I ve always believed any good design can be drawn in two or three lines. ~ Ian Callum When looking at the XE head on, the Jaguar vehicles family resemblance is instantly recognizable. An upright front grille, distinct hood bulge, headlights that come off the grille to create an eyebrow effect. The sporty profile of the XE is accentuated by its coupe-like silhouette. A long hood and short rear overhang emphasize the cab-rearward proportions, while the strong rising waistline adds a sense of drama and movement even when standing still. In the rear, the XE has taillights derived from the E-Type and most recently followed through to the F-TYPE and XF. Diesel derivatives are fitted with a single side twin tailpipe while the gas engines receive a dual tailpipe. The XE is based on our Lightweight Aluminum Architecture, which uses expertise derived from the aerospace industry to deliver premium vehicle characteristics in performance and refinement. Saving weight without compromising durability, it provides very high torsional stiffness, supporting precise handling. It helps achieve optimum weight distribution approaching 50:50. The lightweight structure not only reduces fuel consumption and CO 2 emissions, it means that the XE range is able to achieve a maximum speed of up to 120mph. Torque Vectoring by Braking provides additional control and cornering precision via targeted rear wheel braking. Electrically Power-Assisted Steering (EPAS) allows steering assist to be provided as needed, with more assistance when maneuvering at low speed and more feel at high speed. Available Jaguar Instinctive All-Wheel Drive is enhanced with a new Intelligent Driveline Dynamics control This enhancement ensures that optimal torque is delivered for maximum traction, performance, stability, and yaw control. All Surface Progress Control (ASPC), standard on all XE models, maintains consistent level of pull away traction for better vehicle control at low speed. XE WALKAROUND 2017 3

POSITION 4 AT THE REAR OF THE VEHICLE OPEN THE TRUNK MESSAGE: Sporty and safe with real world usability KEY POINTS With a trunk volume of 15.9 cubic feet (450 liters), XE is truly designed for active lifestyles. Split/fold rear seats (standard on XE Premium, Prestige, and R-Sport) fold fully or can be divided 40:20:40. A 38.4 ft. turning radius underscores the agile nature of XE and the convenience of being able to maneuver in tight spaces. A full complement of airbag supplemental restraint systems is designed to provide protection in certain collision scenarios. Advanced seatbelt pretensioners automatically tighten the seatbelts when they sense rapid deceleration. Aluminum architecture enhances safety during collision by absorbing more energy than steel. A suite of driver aids help to reduce risk of accidents: - Blind Spot Monitor with Closing Vehicle Sensing (Vision Package, Std on R-Sport) - Reverse Traffic Detection (Vision Package, Std on R-Sport) - Traffic Sign Recognition (Driver Assistance Package) - Intelligent Speed Limiter (Driver Assistance Package) - Driver Condition Monitor (Std on R-Sport) - Lane Keep Assist (Std on R-Sport) - Head-up display (Option). The ability to avoid an accident through active safety devices or exceptional performance is always our goal. XE WALKAROUND 2017 4

POSITION 5 INVITE THE CUSTOMER TO TAKE THE DRIVER S SEAT MESSAGE: The XE has an interior true to a Jaguar vehicle sporty and luxurious with quality materials throughout. KEY POINTS When you combine over 60 years of sports car design experience with luxury materials and a host of interior options, you create a connection that s uniquely personal. A unique stepped dashboard sweeps gracefully away from driver and passenger, giving XE a sense of elegance and space. Twin-stitched, glove-soft leather can be complemented by sleek veneers and quality trims in your choice of color. Family details are recognizable on the inside with features such as the signature Riva Hoop introduced on XJ, and now Jaguar design cue for the sedan models. Drivers will notice that the center console sits a little higher than the norm to create a sit-in rather than sit-on feel, similar to a sports car. The XE gets the same instrument cluster graphics as the F-TYPE with two large analog dials and a message center between them. There are 4 driving modes available on the XE Normal, Dynamic, Rain/Ice/Snow (previously referenced as Winter ) and ECO modes. Choose from two InControl infotainment systems: InControl Touch, available as standard, or upgrade to InControl Touch Pro. XE offers three sound systems designed to please the most demanding audiophiles: a Jaguar system, powered by an 80W amplifier, and two others that have been created by British audio experts Meridian. The first has a stunning 380W amplifier, the second offers an impressive 825 watt surround sound System. The XE offers an optional laser Head-Up Display (HUD) projecting essential information and navigation directions directly into your line-of-sight on the windshield. Just another way we help keep your senses connected to the road. Optional Traffic Sign Recognition (TSR) technology uses a forward-facing camera to detect speed limit and no passing signs, and then displays them to the driver on the instrument panel. The optional Surround Camera System available on XE uses five cameras to provide multiple views around the vehicle. XE WALKAROUND 2017 5

POSITION 6 CHANGE PLACES WITH THE CUSTOMER SO YOU CAN DRIVE THE VEHICLE FIRST MESSAGE: Advanced engineering and cutting-edge technology make every moment at the wheel of an XE feel incredible. KEY POINTS The best demonstration drives are targeted to the needs of the customer. That said, below are some signature features worth considering. Know your competition. Customers will have experience with BMW, Mercedes, and Audi be sure you can answer questions and present unique benefits. Feel the dynamic benefits of an optimum weight distribution approaching 50:50. Encourage the customer to experiment with different driving modes. If equipped, explain how the available All-Wheel Drive (AWD) system delivers confident handling on most surfaces. Point out that XE features an advanced double wishbone front suspension design based on the F-TYPE sports car. This helps give the XE a similar level of agility and connected steering feel. Choose a test drive route that highlights both the sporty and premium abilities of the XE. Upon completion of the drive, confirm that all questions have been answered. XE WALKAROUND 2017 6

XE FEATURES BENEFITS XE WALKAROUND 2017 7

FEATURES AND BENEFITS SUPERCHARGED JAGUAR V6 ENGINE V8 performance is achieved using state-of-the-art technologies such as direct injection to deliver brisk acceleration even while at low rpm Designed to maximize horsepower while increasing fuel economy and reducing emissions Torque is accessible across a wider range of the power band meaning that power is truly usable at all times DURABILITY The current Eaton supplied supercharger is the sixth generation and has a history of longevity The supercharger is designed to be maintenance free providing long reliable service INGENIUM 2.0-LITER 4-CYLINDER TURBOCHARGED DIESEL ENGINE Maximizes peak power for low speed torque and responsiveness 0-60 mph in 7.5 seconds (0-100 km/h in 7.9 seconds) Ingenium delivers impressive fuel consumption and CO 2 emissions Variable geometry turbocharger avoids lag DURABILITY Diesel technology is known for its longevity TORQUE VECTORING (STANDARD ON ALL XE MODELS) Helps plant your XE on twisty roads On tight turns, it applies the brake to the inside wheel and directs engine torque to the wheel with the most grip Reduces understeer Increased stability during high-speed cornering Fully integrated with other dynamic systems for maximum control Helps to keep the vehicle on the intended path CONFIGURABLE DYNAMICS Provides valuable feedback to the driver to help determine areas of improvement in their driving style Allows the driver to customize vehicle settings such as Gearshift, Engine, Steering, and Suspension XE WALKAROUND 2017 8

FEATURES AND BENEFITS EIGHT-SPEED AUTOMATIC TRANSMISSION The appropriate gear is always available for quicker starts and strong acceleration The latest technology ensures that shifting is smooth The transmission is programmed to learn and adapt to different driving styles Paddle Shifters can be engaged at any time for more driver control SUSTAINABILITY Greater efficiency raises fuel economy and lowers emissions Transmission is sealed for life, reducing the amount of fluids needing to be changed and discarded JAGUARDRIVE SELECTOR LUXURY Beautifully designed JaguarDrive Selector rises into your hand once the Start/Stop button is pressed Park is automatically selected once the stop button is pressed The parking brake is automatically engaged before going into park eliminating clumsy gear selection when parked on an incline JAGUAR INSTINCTIVE ALL-WHEEL DRIVE HERITAGE A built-in rear-wheel bias to ensure an authentic Jaguar driving experience On the move, the intelligent system continuously monitors driving and road conditions to help enhance traction and handling balance The AWD system can even take action pre-emptively to help ensure the best possible grip in many road and weather conditions XE WALKAROUND 2017 9

FEATURES AND BENEFITS INTELLIGENT STOP/START Built in safe-guards anticipate the driver s intention to exit the vehicle removing the seatbelt during a stop cycle and immediately turns the vehicle off and selects park on the transmission ECONOMY Depending on conditions, less fuel may be required in heavy traffic because the vehicle can choose to run only when necessary SUSTAINABILITY In addition to saving fuel, emissions are also affected if the engine is only running when required Less run time on the engine also means less wear and tear on components BLIND SPOT MONITOR Uses radar to take much of the uncertainty out of changing lanes Greatly diminishes risk of contact with another vehicle outside of the driver s line of vision CONVENIENCE Driver distraction is kept to a minimum due to the amber warning light in the exterior mirrors designed to be visible to the driver only while looking to confirm a clear lane change Helps to lessen driver anxiety on busy highways ADAPTIVE DYNAMICS Optimizes ride and handling control by instantly responding to demands of the current driving style and of the terrain encountered Continuously adjusts the shock absorber at each wheel for improved chassis control with maximum ride comfort Reduces vehicle roll and pitch Improves control on slippery surfaces CONVENIENCE Eliminates the need to choose between a firm and soft ride set-up because Adaptive Dynamics proactively adjusts on its own ADAPTIVE CRUISE CONTROL CONVENIENCE ACC allows cruise control to be used amid traffic with varying speeds Reduces driver fatigue on long trips Provides a hedge against collision by maintaining a constant time gap between you and the vehicle being followed To help accuracy during all traffic environments, radar sensors can detect motorcycles as well as trucks and automobiles XE WALKAROUND 2017 10

FEATURES AND BENEFITS XENON HEADLAMPS WITH LED SIGNATURE LIGHTS Reduced bulb failure Xenon technology provides excellent dip and main beam roadway illumination DURABILITY Improved light quality and durability Improved resistance to misting after wading or in extremely humid environments APPEARANCE The Jaguar personality (family face) is displayed through LED design LIGHTWEIGHT ALL-ALUMINUM ARCHITECURE SUSTAINABILITY Manufacturing processes require less energy during production Aluminum is highly recyclable and reusable Lightweight chassis benefits emissions and fuel economy concerns Aluminum absorbs twice as much energy as steel during an impact Once compressed, aluminum has the ability to move back towards its originally intended shape helping to reduce entrapment Bonding and riveting construction techniques create a rigid safety-cell for the driver and passenger Lightweight chassis contributes to an impressive power-to-weight ratio The lower the mass of the automobile the better the handling, stopping, and acceleration for a more premium luxury experience XE WALKAROUND 2017 11

FEATURES AND BENEFITS ELECTRIC POWER ASSISTED STEERING (EPAS) Helps to deliver accurate, consistent steering and agile cornering Power assistance is speed-sensitive so the steering is light and responsive at lower speeds and firmer at higher speeds EPAS does not require a power steering pump allowing more available horsepower to the drive wheels SUSTAINABILITY CO 2 is reduced and fuel mileage is increased as a result of this design No power steering fluid is required, eliminating the chance of leaks LASER HEAD-UP DISPLAY (HUD) TECHNOLOGY Projecting key information such as vehicle speed, gear shift indication and navigation instructions onto the windshield, this system is designed to help the driver keep their eyes on the road The color images are exceptionally sharp and are adjustable both in height and in brightness, making it easy to find the ideal setting Laser technology offers several advantages over conventional TFT systems The images offer superior color saturation and higher contrast, so they're more resistant to 'washout' in bright sunlight The system is not only more compact, but it's almost a third lighter Helps the driver keep their eyes on the road XE WALKAROUND 2017 12