1 MEDIA RELEASE Future talent in Malaysia choose PETRONAS and Google as their Top 1 IDEAL Employers Latest survey also uncovers work/life balance as their most important career goal MALAYSIA, June 16, 2014 Universum today launches the findings from its inaugural survey conducted among almost 11,000 university students in Malaysia. Set out to track career aspirations and preferences of the future talent pool, the Malaysia Top 100 IDEAL Employers student survey also recognises the most coveted employers based solely on the responses collected. PETRONAS is selected by those studying Business, Engineering, Natural Sciences and Law as their Top 1 IDEAL Employer this year, while Google claims the hearts of those from the Humanities and IT cohorts. The survey also uncovered the most important career goals to Malaysian undergraduates; 65 per cent consider to have work/life balance to be most important, followed by 50 per cent who choose to be secure or stable in my job. Despite this, when assessing attractiveness of employers they want to work for upon graduation, students value remuneration & advancement opportunities as much as their people & culture qualities. Rachele Focardi, SVP of Employer Branding and Talent Strategy APAC, Universum says, Malaysia has made significant progress in recent years, positioning itself competitively as a business hub and gateway to the region. Naturally, the ease of finding and attracting good local talent becomes crucial for the success of homegrown and foreign enterprises. By launching a Malaysian edition of Universum s annual global student survey this year, we hope to provide a regular reality check for employers on expectations their future talent have of them and their careers upon graduation. Undergraduates in Malaysia share similar aspirations with their global counterparts, who also view work/life balance as their most important career goal. In addition, young Malaysian talent are also most attracted by people & culture of the future employer, specifically a friendly work environment. However, like Generation Y talent in other developing economies in South East Asia, local undergraduates are still hugely drawn to remuneration & advancement opportunities, especially high future earnings. Nonetheless, we expect this to change very soon as the economy progresses and talent would then consider salary as a hygiene factor. When asked about their expected monthly salary upon graduation, Malaysian undergraduates hope to draw an average of RM3,258. The Business cohort bears the lowest expectations at RM3,037 while those in Law has the highest at RM3,667.
2 Other key findings from the survey include: Homegrown employers are more attractive than their foreign counterparts A majority of Malaysian university students find local employers more ideal to work for than foreign ones. This is evident from a larger proportion of homegrown organisations ranked among Top 10 IDEAL Employers than foreign multinational companies. In particular, 90 per cent of the 10 most attractive employers among the Business and Humanities cohorts are local. Generation Y talent are not job-hoppers from the onset Another interesting finding is related to students expected tenure with their first employer upon graduation; four in 10 would like to spend five years or more while only seven per cent envision spending one year or less. Employers are often surprised by this result as they find it harder to retain Generation Y employees than those of older generations in reality. Our survey, not only in Malaysia but across the world, has shown time and again that future talent are not flippant by nature. What we believe could have contributed to this disparity is mismanagement of expectations from the employers as well as the talent themselves throughout the employment journey, says Rachele. The Top 10 IDEAL Employers among Business, Engineering, Natural Sciences and Humanities are as follows: Business Engineering Rank Employer Name Rank Employer Name 1 PETRONAS 1 PETRONAS 2 Bank Negara Malaysia 2 Shell 3 Google 3 Sime Darby 4 AirAsia 4 Schlumberger 5 Malaysia Airlines (MAS) 5 Google 6 Sime Darby 6 SapuraKencana Petroleum 7 Lembaga Tabung Haji 7 ExxonMobil 8 Maybank 8 Malaysia Airlines (MAS) 9 CIMB Group 9 Intel 10 Bursa Malaysia 10 Microsoft
3 Humanities Natural Sciences Rank Employer Name Rank Employer Name 1 Google 1 PETRONAS 2 ASTRO 2 Sime Darby 3 Malaysia Airlines (MAS) 3 Shell 4 PETRONAS 4 Nestlé 5 Karangkraf 5 Bank Negara Malaysia 6 Sime Darby 6 Google 7 Lembaga Tabung Haji 7 Lembaga Tabung Haji 8 Bank Negara Malaysia 8 Schlumberger 9 RTM (Radio Televisyen Malaysia) 9 Dutch Lady 10 Samsung 10 Malaysia Airlines (MAS) *Refer to appendix for the full Top 100 IDEAL Employers rankings. The Universum Top 100 Ideal Employers student survey, conducted online, takes place annually in over 30 countries globally. It is currently run in Australia, China, Hong Kong, India, Indonesia, Japan, Singapore, Thailand and Vietnam in the Asia Pacific region. -end- For media queries, please contact: Kit Foong Joyce Lee Employer Branding Advisor Malaysia Marketing Manager - APAC Office: +65 6536 7524 Office: +65 6536 7524 Mobile: +65 9642 5305 Mobile: +65 8181 2593 Email: kit.foong@ Email: joyce.lee@ About the Universum Top 100 Ideal Employer Rankings Malaysia Edition The results are based on the answers of 10,798 students studying for degrees in business/commerce, engineering, natural sciences, IT, humanities/liberal arts/education, law and health/medicine, with 33,730 individual evaluations of 120 employers. Each respondent is asked questions about their career preferences, expectations and employment related drivers and then presented with a list of 120 national and international employers, nominated by the target group through an independent and structured nomination and assessment process, which prevents companies unfairly influencing their positions. Respondents acknowledge those companies they would consider working for. Of the companies selected as considered employers, the respondents then select their five IDEAL Employers and answer questions about their perceived brand based on Universum s Drivers of Employer Attractiveness global framework. The rankings measure the level of employer attractiveness of companies or organisations on the recruitment market.
4 About Universum Universum is the global leader in employer branding, providing end-to-end solutions that empower organisations to become better at attracting, recruiting and retaining top talent. Founded in 1988, Universum s mission is to create the best match between employers and potential employees by providing knowledge, guidance and actionable insights. The company gathers and analyses insights about the career expectations of 700,000 students and young professionals annually in more than 30 countries, and serves as a trusted partner to 1,200 clients globally, including many Fortune 500 companies. With its headquarters in Stockholm, Sweden, Universum is a privately held company with offices in 13 countries. For more information visit http://
5 APPENDIX Business (N = 4,026) Employer 2014 Rank PETROLIAM Nasional Berhad (PETRONAS) 1 Bank Negara Malaysia 2 Google 3 AirAsia 4 Malaysia Airlines (MAS) 5 Sime Darby 6 Lembaga Tabung Haji 7 Maybank 8 CIMB Group 9 Bursa Malaysia 10 EY (Ernst & Young) 11 PwC (PricewaterhouseCoopers) 12 Nestlé 13 Shell 14 Genting Group 15 KPMG 16 ASTRO 17 Sunway Group 18 Samsung 19 Microsoft 20 Deloitte 21 Public Bank 22 Berjaya Corporation 23 S P Setia 24 Khazanah Nasional 25 Kumpulan Wang Simpanan Pekerja (KWSP) 26 Media Prima 27 BMW Group 28 L'Oréal Group 29
6 OCBC Bank 30 Karangkraf 31 Citibank 32 Hilton Worldwide 33 IBM 34 HSBC 35 Tenaga Nasional (TNB) 36 Groupon 37 Procter & Gamble (P&G) 38 Unilever 39 Standard Chartered Bank 40 RHB Bank 41 J.P. Morgan 42 Telekom Malaysia 43 SapuraKencana Petroleum 44 AEON Group 45 Schlumberger 46 United Overseas Bank 47 Dutch Lady 48 YTL Corporation 49 ExxonMobil 50 Proton Holdings 51 The Coca-Cola Company 52 LVMH 53 Gamuda 54 Hong Leong Bank 55 McKinsey & Company 56 Hyatt 57 Dell 58 RTM (Radio Televisyen Malaysia) 59 British Petroleum (BP) 60 Maxis Communications 61 Intel 62 AmBank Group 63 DHL 64 Johnson & Johnson 65
7 Accenture 66 IJM Corporation 67 Morgan Stanley 68 The Boston Consulting Group (BCG) 69 Goldman Sachs 70 Celcom 71 Allianz 72 Lenovo 73 UEM Group 74 Prudential 75 Sony EMCS 76 British American Tobacco 77 Bank of America Merrill Lynch 78 Great Eastern Life Assurance 79 Mah Sing 80 Deutsche Bank 81 Mondelez International 82 PepsiCo 83 HP 84 Top Glove Corporation 85 Colgate-Palmolive 86 Huawei Technologies 87 Fraser & Neave (F&N) Holdings 88 Manulife Financial 89 3M 90 GSK - GlaxoSmithKline 91 GE (General Electric) 92 Tan Chong Motor Holdings 93 Baker Hughes 94 Bosch 95 Frost & Sullivan 96 ANZ 97 Philip Morris 98 Continental 99 Pfizer 100
8 Engineering (N = 2,467) Employer 2014 Rank PETROLIAM Nasional Berhad (PETRONAS) 1 Shell 2 Sime Darby 3 Schlumberger 4 Google 5 SapuraKencana Petroleum 6 ExxonMobil 7 Malaysia Airlines (MAS) 8 Intel 9 Microsoft 10 Tenaga Nasional (TNB) 11 Samsung 12 Gamuda 13 British Petroleum (BP) 14 BMW Group 15 AirAsia 16 S P Setia 17 Nestlé 18 Telekom Malaysia 19 Halliburton 20 UEM Group 21 YTL Corporation 22 IJM Corporation 23 Maxis Communications 24 Sony EMCS 25 Proton Holdings 26 Sunway Group 27 Dell 28 ASTRO 29 Huawei Technologies 30 Baker Hughes 31 Dutch Lady 32 GE (General Electric) 33
9 Accenture 34 Celcom 35 IBM 36 Genting Group 37 Lenovo 38 HP 39 Siemens 40 Unilever 41 Berjaya Corporation 42 Top Glove Corporation 43 Schneider Electric 44 Bosch 45 Lembaga Tabung Haji 46 GSK - GlaxoSmithKline 47 Khazanah Nasional 48 National Instruments 49 BASF 50 L'Oréal Group 51 The Coca-Cola Company 52 Cisco Systems 53 Johnson & Johnson 54 Philips 55 Mah Sing 56 Procter & Gamble (P&G) 57 Groupon 58 Chevron 59 Media Prima 60 3M 61 Colgate-Palmolive 62 Bank Negara Malaysia 63 Karangkraf 64 Frost & Sullivan 65 ABB 66 PwC (PricewaterhouseCoopers) 67 J.P. Morgan 68 RTM (Radio Televisyen Malaysia) 69
10 Hilton Worldwide 70 Pfizer 71 British American Tobacco 72 Fraser & Neave (F&N) Holdings 73 CIMB Group 74 T-Systems 75 McKinsey & Company 76 Mondelez International 77 Tan Chong Motor Holdings 78 Allianz 79 Continental 80 Michelin 81 Maybank 82 HSBC 83 AEON Group 84 Kumpulan Wang Simpanan Pekerja (KWSP) 85 Public Bank 86 EY (Ernst & Young) 87 The Boston Consulting Group (BCG) 88 DHL 89 Goldman Sachs 90 Bursa Malaysia 91 Prudential 92 Jotun 93 PepsiCo 94 Hyatt 95 Philip Morris 96 Morgan Stanley 97 Deloitte 98 Cargill 99 RHB Bank 100 Natural Sciences (N = 1,027) Employer 2014 Rank
11 PETROLIAM Nasional Berhad (PETRONAS) 1 Sime Darby 2 Shell 3 Nestlé 4 Bank Negara Malaysia 5 Google 6 Lembaga Tabung Haji 7 Schlumberger 8 Dutch Lady 9 Malaysia Airlines (MAS) 10 British Petroleum (BP) 11 SapuraKencana Petroleum 12 ExxonMobil 13 L'Oréal Group 14 AirAsia 15 Maybank 16 Samsung 17 Microsoft 18 Bursa Malaysia 19 Baker Hughes 20 Intel 21 Khazanah Nasional 22 Unilever 23 Mondelez International 24 Johnson & Johnson 25 Genting Group 26 GSK - GlaxoSmithKline 27 Tenaga Nasional (TNB) 28 Kumpulan Wang Simpanan Pekerja (KWSP) 29 Sunway Group 30 CIMB Group 31 Halliburton 32 Colgate-Palmolive 33 ASTRO 34 Telekom Malaysia 35 Proton Holdings 36
12 IBM 37 BMW Group 38 Celcom 39 Top Glove Corporation 40 Procter & Gamble (P&G) 41 Karangkraf 42 Sony EMCS 43 Gamuda 44 The Coca-Cola Company 45 Berjaya Corporation 46 Great Eastern Life Assurance 47 Monsanto 48 Media Prima 49 Pfizer 50 AEON Group 51 YTL Corporation 52 Dell 53 Standard Chartered Bank 54 PwC (PricewaterhouseCoopers) 55 HSBC 56 RHB Bank 57 AmBank Group 58 EY (Ernst & Young) 59 Chevron 60 J.P. Morgan 61 KPMG 62 Hong Leong Bank 63 S P Setia 64 BASF 65 Accenture 66 Fraser & Neave (F&N) Holdings 67 Public Bank 68 Prudential 69 OCBC Bank 70 National Instruments 71 PepsiCo 72
13 Frost & Sullivan 73 The Boston Consulting Group (BCG) 74 Siemens 75 Hilton Worldwide 76 IJM Corporation 77 Novartis 78 Lenovo 79 Roche 80 Deloitte 81 Huawei Technologies 82 Citibank 83 United Overseas Bank 84 RTM (Radio Televisyen Malaysia) 85 Jotun 86 McKinsey & Company 87 Allianz 88 Bank of America Merrill Lynch 89 Groupon 90 UEM Group 91 HP 92 Michelin 93 Philips 94 Syngenta 95 LVMH 96 Continental 97 Cisco Systems 98 Cargill 99 Goldman Sachs 100 Humanities (N = 1,480) Employer 2014 Rank Google 1 ASTRO 2 Malaysia Airlines (MAS) 3
14 Media Prima 4 AirAsia 5 PETROLIAM Nasional Berhad (PETRONAS) 6 Karangkraf 7 Sime Darby 8 Lembaga Tabung Haji 9 Bank Negara Malaysia 10 RTM (Radio Televisyen Malaysia) 11 Samsung 12 Berjaya Corporation 13 Shell 14 Khazanah Nasional 15 Sunway Group 16 Microsoft 17 Genting Group 18 Kumpulan Wang Simpanan Pekerja (KWSP) 19 Nestlé 20 BMW Group 21 Hilton Worldwide 22 Maybank 23 Telekom Malaysia 24 L'Oréal Group 25 LVMH 26 Groupon 27 Maxis Communications 28 The Coca-Cola Company 29 SapuraKencana Petroleum 30 AEON Group 31 S P Setia 32 Proton Holdings 33 Celcom 34 IBM 35 Tenaga Nasional (TNB) 36 YTL Corporation 37 Unilever 38 CIMB Group 39
15 Dell 40 Accenture 41 Hyatt 42 Bursa Malaysia 43 Sony EMCS 44 ExxonMobil 45 British Petroleum (BP) 46 Intel 47 Dutch Lady 48 Prudential 49 IJM Corporation 50 Johnson & Johnson 51 OCBC Bank 52 United Overseas Bank 53 British American Tobacco 54 HSBC 55 Top Glove Corporation 56 Procter & Gamble (P&G) 57 EY (Ernst & Young) 58 Lenovo 59 The Boston Consulting Group (BCG) 60 Public Bank 61 National Instruments 62 KPMG 63 Citibank 64 Schlumberger 65 PwC (PricewaterhouseCoopers) 66 Philip Morris 67 Gamuda 68 PepsiCo 69 UEM Group 70 McKinsey & Company 71 J.P. Morgan 72 DHL 73 AmBank Group 74 Standard Chartered Bank 75
16 3M 76 Fraser & Neave (F&N) Holdings 77 Colgate-Palmolive 78 Mondelez International 79 RHB Bank 80 Chevron 81 Mah Sing 82 GE (General Electric) 83 Bosch 84 Tan Chong Motor Holdings 85 HP 86 Allianz 87 Jotun 88 Baker Hughes 89 GSK - GlaxoSmithKline 90 Hong Leong Bank 91 Frost & Sullivan 92 Deloitte 93 Pfizer 94 Huawei Technologies 95 Bank of America Merrill Lynch 96 Accor 97 BASF 98 Halliburton 99 Deutsche Bank 100