FERRARI LE MANS ENDURANCE SPORTS CAR RACER
INTRODUCING JODY FANNIN An opportunity to partner with Ferrari European Le Mans Series racing driver Jody Fannin at famous Grand Prix circuits across Europe including: Spa, Monza, Paul Ricard and Silverstone. At 24, Jody is one of Britain s young rising stars of sports car racing and a member of the prestigious and exclusive British Racing Drivers Club, the owners of the Silverstone Circuit. PUT YOUR BRAND ALONGSIDE FERRARI - On the grid featuring the world s leading super cars - Aston Martin, Ferrari and Porsche. ENTERTAIN YOUR CLIENTS, CUSTOMERS AND STAFF - Trackside with a Ferrari team at Europe s leading sports car championship - European Le Mans Series and the world famous 24 Hours of Le Mans. BE A GUEST OF THE BRITISH RACING DRIVERS CLUB - At Silverstone events with access to the exclusive clubhouse & bar facilities - including the showcase F1 GP, MotoGP and British Touring Car Championship. PACKAGES EUROPEAN LE MANS SERIES OFFICIAL PARTNERS Up to 3 x OFFICIAL PARTNERS OFFICIAL SUPPORTER & OFFICIAL SUPPLIERS Up to 6 x OFFICIAL SUPPORTERS Up to 6 x OFFICIAL SUPPLIERS All from non-competing categories - demonstrating industry expertise RACE SPECIFIC SUPPORTER Sponsors at one or more specific races during the Season 24 HOURS OF LE MANS OFFICIAL PARTNERS Up to 3 x OFFICIAL PARTNERS SILVERSTONE BRDC CLUBHOUSE PARTNER RACE SPECIFIC SUPPORTER Jody Supporters at one or more events at Silverstone including F1 GP All packages are developed with Sponsor objectives at the forefront. Prices on request and depend on level of rights, markets and duration. FERRARI LE MANS ENDURANCE SPORTS CAR RACER
EUROPEAN LE MANS SERIES 2018 The European Le Mans Series is recognised as the most prestigious sportscar championship in Europe. The TV schedule includes live coverage of all rounds as well as highlights and repeat shows across the globe. AT A GLANCE 35 CARS 7 MANUFACTURERS 29 TEAMS 100,000 SPECTATIORS CARS The ELMS feature 3 races within races these include: Le Mans GTE Le Mans P2 Le Mans P3 FORMAT 4 Hour Endurance races 3 x Drivers Per Team Sharing 4 Hour Drive LE MANS GTE Jody is racing in the Le Mans GTE Series. Ferrari 488 GTE x 2 Porsche 911 RSR 991 x 2 Aston Martin Vantage V8 x 2 CALENDAR DATES CIRCUIT COUNTRY April Paul Ricard France May Monza Italy July Red Bull Ring Austria August Silverstone UK September Spa Belgium October Portimao Portugal ELMS is the top of the bill race at all these events apart from Silverstone where World Endurance Championship headlines. ENERGY POWER SPEED
24 HOURS OF LE MANS 16TH - 17TH JUNE 2018 The legendary 24 Hours of Le Mans is part of the World Endurance Championship and is one of the world s biggest races: - Over 260,000 fans trackside - 23 million viewers in Europe alone - 802 million potential viewers worldwide - 2,500,000 live connections to the official Web TV channel - 1,240 TV personnel - 31 international television networks - 1,425 journalists from all over the world - ACO, the organising club, reached 8 million people on Twitter and Facebook during the 2016 event FERRARI LE MANS ENDURANCE SPORTS CAR RACER
WHY GET INVOLVED? BRAND ASSOCIATION - put your brand alongside Ferrari on the grid featuring the world s leading super cars - Aston Martin, Ferrari and Porsche. ENTERTAINMENT - entertain clients, customers and/or staff trackside with a Ferrari team at: European Le Mans Series; 24 Hours of Le Mans; and British Racing Drivers Club events at Silverstone. MEDIA - International TV Coverage. All rounds of the European Le Mans Series & the 24 Hours of Le Mans are streamed live. PR & SOCIAL - create bespoke media content for your press and social media platforms. Jody is a consummate communicator who is comfortable in front of the microphone be it on television, radio or engaging with partners and guests over a race weekend. EXPERIENTIAL - European-wide marketing exploitation with ELMS rounds held at: Silverstone, Monza, Spa, Paul Ricard, Red Bull Ring and Portimao. UNIQUE EXPERIENCES - access to sports car racing rising star including track days with Jody. PROMOTION - use of racecar for promotional activity. CSR - link into Jody s charities. PUBLIC SPEAKING - Jody can speak at events sharing his story of what it is like to drive at 200mph in the latest high tech Ferrari and how he rose to becoming a world-class sports car driver having been born prematurely at 29 weeks and is now racing at the top. BRANDING - on Ferrari 458 Italia and on Jody s helmet and overalls. ENERGY POWER SPEED
MEDIA ATTENDANCE AT EVENTS 708 ACCREDITED MEDIA 327 PHOTOGRAPHERS 174 JOURNALISTS 129 TV CREWS 78 PRESS OFFICERS MEDIA FACTS 2016 TV All rounds of the European Le Mans Series are streamed live on www.europeanlemansseries.com There is also extensive worldwide television coverage: EUROPE ASIA PACIFIC AFRICA AMERICAS WORLDWIDE BT Sport (UK) Nelonen Media (Finland) Motorsport TV [Pan Europe] ORF Sport (Austria) RTP (Portugal) Sportstv (Ukraine) Duke TV (New Zealand) Ten Sports (India/Pakistan) Le Sports (Taiwan and Macau) Supersport (South Africa) Kwese (Pan Africa) Motortrend (USA) Fox International (Latin America) Max Power (Worldwide) LIVE ONLINE RACE COVERAGE 176,527 VIEWS 70,205 - YOUTUBE 60,373 - DAILYMOTION 305,809 - ELMS WEBSITE ELMS WEBSITE www.europeanlemansseries.com VISITORS - 199,705 24% - FRANCE 16% - UK 8% - BELGIUM 75 - ITALY 7% - USA ELMS SOCIAL FACEBOOK - 20,700 TWITTER - 8,530 INSTAGRAM - 4,450 AVERAGE TIME OF WEBSITE - 3.03 MINS FERRARI LE MANS ENDURANCE SPORTS CAR RACER
ENTERTAINING & HOSPITALITY There are a number of ways in which you can integrate your brand with Jody. RACE DAY TRACKSIDE HOSPITALITY EUROPEAN LE MANS SERIES 2018 At each European Le Mans Series Event we offer trackside hospitality with Jody s team and access to the Pits Club - official hospitality area of ELMS. The Pits Club is situated just above the pit lane garages putting you at the heart of the action, witnessing high intensity team action during a pit stop, meeting drivers and relaxing in the lounge. Hospitality includes: A fully branded and staffed entertainment area Driver meet and greet plus Q&A session and garage tours Grid walk Access Breakfast and Premium Buffet plus All Day Bar VIP Car Parking Pass 24 HOURS OF LE MANS For Le Mans similar hospitality is available. SILVERSTONE - BRDC CLUBHOUSE PARTNER As Jody is a member of the BRDC (British Racing Drivers Club), we offer passes with access to the exclusive clubhouse & bar facilities for all major Silverstone events including: F1 GP July MotoGP August British Touring Cars Championship September BRANDING Branding logo on Jody s race suit and race helmet and his Ferrari 488 GTE Italia - one of the most successful GT cars of recent times. ENERGY POWER SPEED
RIGHTS INVENTORY Right to title for advertising & PR use Official Partner Jody Fannin Right to title for advertising & PR use Official Supporter / Official Supplier Jody Fannin Right to title for advertising & PR use Official Supporter Jody Fannin - Monza TIER 1 OFFICIAL PARTNER Category Exclusivity LOGOS & IMAGES LOGOS & IMAGES Right to use Jody Fannin Composite (lock-up) Logo on all internal and external marketing PARTNER LEVEL TIER 2 OFFICIAL SUPPORTERS & SUPPLIERS BRANDING - JODY On race overall and helmet Prominent Jody will wear (e.g. clothing, watches), or use products (e.g. drive cars) - where applicable BRANDING - FERRARI 488 GTE ITALIA Logo on car For Season For Season Specific Races HOSPITALITY & NETWORKING RIGHTS AT RACES - ATHLETE ACCESS Premium hospitality meet team, tour of paddock, pit lane walk, be a part of the race experience entry to Pit Club at ELMS and 24 Hours of Le Mans (additional 295 Euros per person for ELMS) OFF TRACK - ATHLETE ACCESS Up to 10 guests per race Up to 10 guests per race TIER 3 RACE SPECIFIC SPONSORS Up to 10 guests per race RIGHTS INVENTORY Personal Appearances for clients to link in with existing activity such as attending conferences, product launches and company events. Including: Meet & Greets; Talks At Company Offices; Signing Autographs; and Photo Opportunities TIER 1 OFFICIAL PARTNER (up to 3 PAs] PARTNER LEVEL TIER 2 OFFICIAL SUPPORTERS & SUPPLIERS One off PA TIER 3 RACE SPECIFIC SPONSORS One off PA Bespoke Driving Experiences - at additional cost MEDIA & PR RIGHTS Right to use Jody Fannin association promotional campaigns on any PR & advertising A press conference to launch the Sponsorship - at sponsors own cost DIGITAL & SOCIAL RIGHTS Branding on www.jodyfannin.com website Partners page Part of digital engagement programme including integrating brand messages and logos into Jody s branded content videos EXPERIENTIAL RIGHTS Opportunity to sample services and products at Jody s races Prominent For Season Less Prominent Less Prominent For Season Specific Races
JODY ACHIEVEMENTS 2017 Ferrari, JMW Motorsport, European Le Mans Series 2015/6 Aston Martin Racing Evolution Academy, British GT/International GT Open with TF Sport, PFL and Solaris Aston Martin GT3-3 podiums 1 pole 2014 International GT Open Silverstone Winner 2013 JRM (manufacturer) Nissan Driver Various European Championships. Best finish 4th 2012 British GT GT4 Champion 8 wins 4 poles 2011 Ginetta GT Supercup G50 2nd 3 wins 1 pole 2010 Ginetta Junior Top Rookie 4th overall 2 Wins 1 Pole After a successful career in karting where he won championships at both national and club level, Jody started his car-racing career in 2010 in the Ginetta Junior Championship. He stunned the regulars by winning on the third race weekend of the season on the daunting Brands Hatch GP circuit and went on to be the top rookie and only rookie race winner of the season, finishing fourth overall in the championship. In 2011 he finished second in the G50 class of the Ginetta GT Supercup with 3 wins. He followed this up by being British GT4 champion with 8 wins out of 10 races in a dominant year in 2012. ABOUT JMW Ferrari Partner Team JMW Motorsport are an experienced and successful GT team with a track record of success at the highest level of sports car racing. They embark on the 2017 season with a Ferrari 458 GTE. After a successful test with the factory JRM Nissan team, he raced in various European championships in 2013 for JRM (including being the youngest driver at the Spa 24 hours) as well as their customer teams. After a move to Aston Martin machinery in 2014, he won the International GT Open race at Silverstone alongside factory driver Darren Turner. In 2015, he was appointed as a member of the Aston Martin Racing Evolution Academy, one of 10 young drivers worldwide and formed a new partnership with TF Sport in the British GT Championship, which resulted in two podiums and a pole at the last round. In 2016, he was introduced to two novice gentleman drivers by Aston Martin Racing in a driver-coaching role and raced in the British GT and Britcar Championships. He rounded off the year with a podium in the Barcelona round of the International GT Open Championship racing for the Italian Solaris Racing Team in an Aston Martin V12 Vantage GT3. FERRARI LE MANS ENDURANCE SPORTS CAR RACER
CONTACT PURPLE TANGERINE SPONSORSHIP Nigel Jones, Director e - nigel@purpletangerine.com m - +44 7980 213 122 w www.purpletangerine.com Thank you to Lou Johnson & Spacesuit Media for use of Images in this pdf. ENERGY POWER SPEED