Market Introduction October 2008 La-Z-Boy Premier Stationary Collection Daphne 610-432 Living Room Sofa
Introduction Distinguishing Comfort Features Premier Styles Include: The New Features Uncovered Fully Padded Outside Back The entire outside back is covered with a layer of panelboard, followed by a layer of ½" 20 lb. polyurethane foam. This gives the outside back a fuller, more rounded appeal and provides a good solid feel. Outside Backs Are Layered With Panelboard & Polyurethane Foam Fully Padded Outside Arms Both outside arms are covered with a layer of panelboard, followed by a layer of ½" 20 lb. polyurethane foam. This additional upholstery presents the stationary product with fully formed and well-shaped arms, both inside and out. Outside Back Down-Proof Ticking Pillows All loose accent pillows are encased in a 100% cotton down-proof ticking fabric. The down-proof ticking releases air much slower for a softer pillow with added comfort and brings that rich, comforting down crinkle sound to our pillows. Outside Arms Are Layered With Panelboard & Polyurethane Foam Down-Proof Ticking Covered Accent Pillows Outside Arm
Introduction Distinguishing Comfort Features Premier Styles Include: Tailor-Made Decking The New Features Uncovered The seating platform is covered using a 70/30 polyester/cotton blend decking material, weighing 2.97 oz./sq. yd., which is customized with the La-Z-Boy logo. Tailor-Made Decking With the Puffed Print La-Z-Boy Logo Our logo is applied as a puffed, or raised print, to give it a non-skid characteristic. This non-skid feature helps to keep the seat cushions from sliding forward. Seat Cushions Our specially developed, patent pending, seat cushion assembly brings multiple foam types, with different properties, together into one assembly, providing for optimal support and comfort over the entire seating surface. We begin with a 36 lb. 2.5 density High Resiliency (HR) foam core in the posterior region of the seat, for greater support during short and long-term sitting. In the front section, we use a 27 lb. 1.8 density conventional foam core for a gentle, pressure relieving sit as felt in the lower thigh region eliminating the strike-through often felt behind the knees with firm foam. Seat Cushion Assembly Next, a top and bottom layer of 23 lb. 1.8 density high comfort polyurethane foam is applied to the inner cores. These layers balance the foundation and complement the outer layers. For the exceptionally soft and supple initial sit, we add a top and bottom layer of 12 lb. conventional foam. The cushion assembly is finished with a lofty ¾ oz. batting wrap to protect the foam from direct contact with the upholstery cover, which also complements the initial soft feeling. The new seat cushion assembly includes the best of both worlds firm and soft support precisely where each are needed. Filler 36 lb. HR Foam 27 lb. Foam 12 lb. Foam Note: Foam filler is used when the cushions fit under the inside back. 12 lb. Foam
Introduction Distinguishing Comfort Option Plus Seat Cushions: The New Optional Seat Cushion Uncovered A New Option (Z2) for La-Z-Boy Premier Stationary Products Our specially developed, patent pending, seat cushion assembly is available covered with a plush feather blend jacket for the ultimate in seating comfort. The blend consists of 50% feathers and 50% fiber for ideal performance and durability. The feather mixture itself includes 45% white goose feathers and 5% white goose down white goose down is finer and fluffier than darkertoned goose down. We remove the top and bottom layer of the 23 lb. 1.8 density polyurethane foam from the assembly to accommodate the optional feather blend jacket. The remainder of the seat cushion follows the precise assembly This seat begins with the same 36 lb. 2.5 density High Resiliency (HR) foam core in the posterior region of the seat, for greater support during short and longterm sitting. Plus Seat Cushion Assembly Plus = Option Code Z2 The front section uses the same 27lb. 1.8 density conventional foam core for a gentle, pressure relieving sit as felt in the lower thigh region eliminating the strike-through often felt behind the knees with firm foam. The top and bottom layer of 12 lb. conventional foam is used for the exceptionally soft and supple initial sit. The cushion assembly is blanketed with a lofty ¾ oz. batting wrap to protect the foam from direct contact with the upholstery cover. For the final touch, the foam assembly is inserted in the ultra-soft, 100% cotton down-proof jacket for slow and subtle air release offering the best in luxurious and plush seating comfort. The down-proof jacket features sewn channels to eliminate shifting of the feather blend filling and deliver seating consistency. The cover includes a zipper for easy removal and hand fluffing if desired.
Planning Premier Conversion Project Plan Stationary Sofas, Sleep Sofas, Correlating Chairs & Ottomans, and Stationary Sectionals: La-Z-Boy Premier Conversion Project Plan Style Expect to Ship Week The chart to the right is the schedule for the roll-out of La Z Boy Premier program. The La-Z-Boy Premier styles are designated by the style prefix as listed below. 469 Quinn 432 Daphne 400 Marcus 455 Sinclair 451 Talbot December 1, 2008 December 8, 2008 December 15, 2009 December 22, 2009 January 5, 2009 Prefix 510 520 555 610 620 630 655 230 240 60A 60B 60C 60D 60E 60F 60G 60L 60M 60R 6SP 6LL 6RL Description La-Z-Boy Premier Supreme Comfort Queen Sleeper La-Z-Boy Premier Supreme Comfort Full Sleeper La-Z-Boy Premier Twin Sleep Sofa La-Z-Boy Premier Living Room Sofa La-Z-Boy Premier Apartment Sofa La-Z-Boy Premier Loveseat Sofa La-Z-Boy Premier Chair and ½ La-Z-Boy Premier Stationary Chair La-Z-Boy Premier Ottoman La-Z-Boy Premier Left Side Sitting Stationary Chair La-Z-Boy Premier Right Side Sitting Stationary Chair La-Z-Boy Premier Corner Unit La-Z-Boy Premier Left Side Sitting One Arm Sofa La-Z-Boy Premier Right Side Sitting One Arm Sofa La-Z-Boy Premier Left Side Sitting One Arm Sofa w/ Queen Sleeper La-Z-Boy Premier Right Side Sitting One Arm Sofa w/ Queen Sleeper La-Z-Boy Premier Left Arm Sitting Chaise La-Z-Boy Premier Armless Middle La-Z-Boy Premier Right Arm Sitting Chaise La-Z-Boy Premier Armless Full Sleeper La-Z-Boy Premier Left Arm Loveseat La-Z-Boy Premier Right Arm Loveseat 314 Sloan 470 Sheffield 872 Emery 885 Elaine 435 MacKenzie 436 Samuel 47A & 47B Woodrow 483 Elliot 458 Sophie The chart below is the schedule for the seat cushion change in the Stationary styles, offering the upgrade from Performance Plush to the new optional seat cushions (Z1). These styles are not part of the La-Z-Boy Premier program. Stationary Styles Optional Z1 Cushions 348 Demi 463 Roswell January 12, 2009 January 26, 2009 February 2, 2009 February 9, 2009 February 16, 2009 February 23, 2009 March 2, 2009 March 9, 2009 March 16, 2009 Expect to Ship Week January 26, 2009 February 16, 2009 407 Kiefer 431 Hamilton & 480 Rhoda March 2, 2009 March 23, 2009