Better Place Accelerating the transition to EVs!
Electric vehicles, deployed in mass volume, and unmanaged represent a tremendous threat to the stability of the grid. Electric vehicles, deployed in mass volumes and intelligently managed by a utility or network operator represent a huge opportunity to add grid stability and versatility, and exploit the storage capacity to stimulate private investment in intermittent renewable electricity. - Jon Wellinghoff, Chairman, Federal Energy Regulatory Commission, i 2009 2010 Better Place 2
Outline I. Overview of Better Place II. III. IV. Electric Vehicles What to Expect Better Place solution overview Implications of mass EV adoption V. Questions 2010 Better Place 3
Better Place Founded in 2007 by Shai Agassi with $200M in venture funding Bold global mission: End the world s dependence on oil Headquartered in Palo Alto, CA R&D in Tel Aviv, Israel Operating companies in Israel, Denmark, Australia, offices in Japan, US, Canada Capital investments in Denmark and Australia operating companies in 2008/2009 Additional $350M in funding from initial investors and three of the largest global financial institutions 2010 Better Place 4
Better Place addressing EV needs Customer Need Ease of use Extended range Solution Better Place installs personal and public charge spots making it easy to charge up wherever you are Battery switch stations to provide fully charged batteries on long distance trips Better Place pays for and owns the battery, Affordability reducing upfront cost and technological risk; customers pay an affordable monthly fee Positive ownership experience Full tank every morning, zero emissions driving satisfaction satsacto Energy supply Smart charging management aligns electricity supply and demand with utility system constraints 2010 Better Place 5
Better Place solution elements At home and out and about: Charge spots and Battery switch stations Access to charging when and where you park Ability to drive long distances by providing fully charged batteries on the road Rendering In hand, in the car: Driver services In-car and remote access to your EV s energy information, trip planning and other services Behind the scenes: Managed EV services Working with utilities and customers to monitor and manage energy supply and demand 2010 Better Place 6
Outline I. Overview of Better Place II. Electric Vehicles What to Expect III. IV. Better Place solution overview Implications of mass EV adoption V. Questions 2010 Better Place 7
Electric vehicles: a bend in history? Electrics lose to Ford s Model T and abundant petrol Early 1900 s Alignment of new capabilities and market forces 2010 1990 s Promising EV programs succumb to market forces Consumer demand Leadership Battery technology Economics Geo-political instability Declining oil reserves Climate change 8
For the Forecasters: EVs Are Coming # of mode els 120 100 80 60 40 By 2012 - likely to be more than 120 models of PEV models in the global market, offering choice to consumers looking to purchase an EV. by 2020, 17% of the global automobile market could be comprised of HEVs, PHEVs, and full EVs 20 0 2008 2009 2010 2011 2012 Source: Electric Vehicles: Plugged In 2, Deutsche Bank, 11/3/2009 9
NA market will see first wave of EVs by end of 2010 20 OEMs are introducing at least 24 PEV models in NA by 2012 $28B in DOE funding for vehicle R&D and manufacturing Tesla Roadster ZENN EV Mitsubishi imiev Nissan Leaf Audi A1 PHEV BYD e6 EV Volvo V70 PHEV 2009 2011 2010 2012 Toyota Plug-in Prius CONFIDENTIAL 2009 Better Place Mini e EV trial Trial GM Volt Ford Transit Connect Tesla Model S Ford Focus EV Fisker Karma 2010 Better Place 10
EVs Pose Challenges to Utilities T&D Impacts Localized hot spots Deployment challenges Upgrade and investment requirements Business processes New business models Generation Impacts Increased peak demand Market price impacts Resource planning Operational costs 11
EV Impact Case Studies Israel Electric Co.: Managed EV charging significantly reduces system costs of EV adoption to utilities Projected grid Impacts of 2 million electric vehicles Israel Electric Co. (2008) Additional Generation Additional Transmission Additional Distribution Total Cost Unmanaged 2,345 MW 1 switching station 2,158 km cables $4,586M Charging 10 substations 18 transformers Off-Peak Incentives Managed Charging 1,770 MW 1 switching station 7 substations 13 transformers 1,581 km cables $3,414M None None 287 km cables $471M Denmark DONG Energy study: Managed EV charging results in no new generation or transmission requirements, and minimal distribution system upgrades (2009) 2010 Better Place 12
EV Adoption Creates Significant Opportunities Generation Renewables Integration Asset Optimization Virtual Power Plants Transmission & Distribution Ancillary Services Microgrids Dynamic dispatch EV Drivers Direct market participation Energy Efficiency Distributed Renewables Industry shifts from building MW to delivering MWH Provides asset owners enhanced revenues Creates new products and services across entire energy chain 2010 Better Place 13
Outline I. Overview of Better Place II. Electric Vehicles What to Expect III. Better Place solution overview IV. Implications of mass EV adoption V. Questions 2010 Better Place 14
EV Network & Services Ecosystem utility system planning energy supply load management SCADA LCC office buildings retail space multi-unit unit residences public charge spots utility API single-unit residences bac ck office & analytic cs EV charge management EV network management EV driver services charging API (smart metering/han) battery switch stations EV driver API power lines 2-way communications 15 2010 Better Place
Capturing Opportunity Requires Holistic Approach EV Charge Management Platform that optimizes EV charging for utility supply/demand requirements and customer convenience Ability to respond to utility events and system constraints Capabilities to scale with mass EV adoption EV Network Management Charging infrastructure and batteries Network planning, deployment and asset management capabilities Global deployment and operations experience Systems designed to scale with mass EV adoption Back Office & Analytics Customer account management systems Software systems designed for advanced data capture & reporting Forecasting and customer heuristics EV Customer Services Consumer-facing solution design In-car software Customer lifecycle management Customer support and service capabilities 2010 Better Place 16
EV Charge Management Smart Charging Optimized i charging for utility & user constraints Charge plans integrate: Supply constraints Network congestion Battery characteristics User requirements Dynamic pricing Load Mgmt Real-time demand response capacity Dynamic response to network congestion Real-time response to planned & unplanned events Dynamic dispatch Grid Services Ancillary services Frequency regulation Non-spinning reserves Renewables harvesting Energy storage Virtual generation 2010 Better Place 17
Utility System EV Charge Management Customers Distribution Constraints Smart Charging Network Constraints Load Management Needs Charging & Roaming Battery State Driving Profile Driver Override Supply & Pricing EV Requirements Emissions New Products Enhanced Reduction & Services Revenue 2010 Better Place 18
EV Network Management Network Planning & Deployment Charge network planning (site type, location, density) Streamlined design & work packaging Site acquisition Site engineering Installation & testing Charge Network & Batteries Standards compliant User-friendly design Intelligent Networked Multiple mounting designs Full battery lifecycle management Asset Management Warranty Preventative network maintenance Rapid network failure diagnosis & response Maintenance, repair & operations Decommissioning 2010 Better Place 19
Back Office & Analytics Customer Management Transaction Management Authentications Billing reconciliation Customer enrollment Lifecycle account management Data Capture & Reporting User & aggregation point statistics Geographically defined (zip, sublap) Time/duration of charge Override requests Response to demand response event Analytics Demand forecasts (hour & day ahead) Network statistics Gasoline displacement GHG emissions Customer heuristics 2010 Better Place 20
EV Customer Services Charging Support Services SLA based services for enrolled users Plug & charge with automated billing Roamers supported by toll free service enrollment, credit card billing Instant messaging Alerts & charge plan override 24x7 Call Center Road-side assistance Trip planning Charge scheduling Battery switch scheduling 2010 Better Place 21
Outline I. Overview of Better Place II. Electric Vehicles What to Expect III. Better Place solution overview IV. Implications of mass EV adoption V. Questions 2010 Better Place 22
Mass Adoption & Smart Chg = Grid Storage Off-Peak Valley Filling Demand Response Frequency Regulation Spinning & Non-Spinning Reserve 60 Hz MW Today Future: V2G
EVs as Grid Storage 1 million EVs Equals > 3,500 GWH of energy storage Supports up to 1,000 MW of wind energy Provides up to 300 MW+ frequency regulation Provides > 350 MW peak generation (V2G) Reduces oil consumption by over 30 million bbls 24
Mass adoption of EVs requires coordination of multiple stakeholders on a region-by-region g basis Utilities OEMs Local Government & Municipalities Regulators Charging Infrastructure Providers How to set up timely, effective and scalable infrastructure network? How to manage EV impacts on the grid? How to realize the benefits of EV adoption? How to accommodate EV drivers across driving range? 2010 Better Place 25
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