AMG Driving Academy On Ice 2018 Mercedes-AMG C 63 S Coupe fuel consumption urban/extra-urban/combined: 11.9-11.4/7.1-6.9/8.9-8.6 l/100 km; combined CO₂ emissions: 209-200 g/km.
WELCOME TO THE WORLD S FASTEST FAMILY.
Performance near the Arctic Circle. 3 Dear Performance Enthusiasts, In Northern Sweden, there are many words for snow and even one for the enjoyment of driving on the frozen white terrain. It s called ARJEPLOG! This location near the Arctic Circle is the home of AMG Winter Sporting events. Here on the vast expanses of ice and snow you ll find the ideal conditions to unleash the potential of our performance vehicles and have a great deal of fun. On meticulously prepared courses that are modeled on legendary racetracks, you can refine your driving techniques, test various drivetrain systems, and drift with abandon. We have expanded the program to include the new training PRO PLUS, during which you can drive the new AMG Performance Ice Taxi with larger traction spikes yourself. Also new is the Private Coaching option for even more flexibility in configuring your desired training sessions. The icing on the cake of this winter wonderland is your accommodation, the AMG Lodge. Revel in its unique atmosphere, unparalleled comfort, and an unforgettable view. We look forward to seeing you there! Eva Wiese Head of Marketing & Product Management Dominik Greuel Senior Manager Marketing Communications
Table of contents. 4 WINTER SPORTING 7 DATES AND PRICES 12 LODGE AND VEHICLES 17 PORTFOLIO 21 Mercedes-AMG E 63 S 4MATIC+ fuel consumption urban/extra-urban/combined: 11.7 11.4/7.6 7.3/9.1 8.8 l/100 km; combined CO₂ emissions: 207 199 g/km.
Unique and united. 5 When you take advantage of an offer from the AMG Driving Academy, you choose more than just a trip or a schedule of events: you become a member of the World s Fastest Family. You have the assurance of belonging to a community of people in which you can explore your personal performance passions and share your experiences with like-minded people. Mercedes-AMG GT S fuel consumption urban/extra-urban/combined: 12.5 12.2/7.9 7.8/9.6 9.4 l/100 km; combined CO₂ emissions: 224 219 g/km.
6 From zero to adrenaline in a few seconds the development of the AMG Driving Academy is as impressive as the acceleration of a Mercedes-AMG vehicle. What began in 2007 with a handful of select events and dates has grown into a key pillar in the Mercedes-AMG brand experience. In 2017, the World s Fastest Family celebrates its first milestone anniversary one decade, ten years, countless emotions. Happy birthday, AMG Driving Academy. Mercedes-AMG GT S fuel consumption urban/extra-urban/combined: 12.5 12.2/7.9 7.8/9.6 9.4 l/100 km; combined CO₂ emissions: 224 219 g/km.
WINTER SPORTING Mercedes-AMG E 63 S 4MATIC+ fuel consumption urban/extra-urban/combined: 11.7 11.4/7.6 7.3/9.1 8.8 l/100 km; combined CO₂ emissions: 207 199 g/km.
For ice-cold connoisseurs. 8 The heart of Mercedes-AMG beats on the racetrack. You can feel this heartbeat a little more palpably when the racetrack is made of ice and snow just like at AMG Winter Sporting. We have designed this event for performance and enjoyment enthusiasts who aspire toward the extraordinary. Whose passion is to combine challenging motorsport activities with a high-quality lifestyle in a unique way. Once you ve drifted in a Mercedes-AMG in Lapland in northernmost Sweden under the guidance of our professional instructors, savored the flair of the AMG Lodge, and enjoyed the exclusive supporting program, you ll harbor only one desire: to return! Mercedes-AMG C 63 S Coupe fuel consumption urban/extra-urban/combined: 11.9-11.4/7.1-6.9/8.9-8.6 l/100 km; combined CO₂ emissions: 209-200 g/km.
Training types. 9 AMG WINTER SPORTING ADVANCED» Training period 2.5 training days: Friday Monday (weekend)» Required experience None» Vehicle occupancy Equipped for two» AMG Ice Taxi Co-drive This training doesn t leave anyone cold. Beginners and returning participants alike will enjoy a weekend of the coolest kind as a driver as well as a passenger on ice and snow. You will start with a short warm-up training, slalom and dynamic exercises. Afterwards, you'll improve your driving skills on the ice tracks. AMG WINTER SPORTING ADVANCED PLUS» Training period 3.5 training days: Monday Friday (weekdays)» Required experience None» Vehicle occupancy Equipped for two» AMG Ice Taxi Co-drive Can you handle a little more? The ADVANCED PLUS format gives you and your passenger an additional day of training on ice and snow including an extra helping of drifting excitement, of course. Along with the active driving sessions, the luxurious leisure time in the AMG Lodge is naturally extended too. AMG WINTER SPORTING PRO» Training period 3.5 training days: Monday Friday (weekdays)» Required experience AMG Winter Sporting ADVANCED, ADVANCED PLUS or comparable training» Vehicle occupancy Equipped for one» AMG Ice Taxi Training session Building on your abilities, during this training session you will develop your skills on the frozen white terrain. With even more individual coaching, data recording, plenty of time for breathtaking drifts, and an exciting competition. An unforgettable highlight is a training session at the wheel of the AMG Ice Taxi. AMG WINTER SPORTING PRO PLUS» Training period 3.5 training days: Monday Friday (weekdays)» Required experience AMG Winter Sporting PRO or comparable training» Vehicle occupancy Equipped for one» AMG Performance Ice Taxi Training sessions Perfect your driving techniques on ice and snow. With personal assistance from a seasoned professional instructor, you will enjoy an intense training session with the ultimate capstone: driving the new AMG Performance Ice Taxi and experiencing maximum traction and power.
Option packages. 10 SINGLE OCCUPANCY It s lonely at the top! With the Single occupancy option, you will enjoy complete individuality and benefit from maximum time at the wheel. Instead of sharing the cockpit with another participant, you will have the vehicle all to yourself. Depending on the driving-dynamic training, different models from the available vehicle range can be used. PRIVATE COACHING* Take it personally! With the Private Coaching option, you will be mentored by your very own instructor as part of the regular schedule of events. One-to-one! Assisted by professional data and video analysis, your instructor will concentrate specifically on your individual driving skills. Together you will complete special exercises and make particularly effective progress in your training. DRIVE THE AMG PERFORMANCE ICE TAXI YOURSELF Drive yourself! As a participant in AMG Winter Sporting ADVANCED or ADVANCED PLUS, you will have the opportunity to not only be a passenger in the AMG Ice Taxi, but also to drive the AMG Performance Ice Taxi** yourself during the event. Delight in unending traction, powerful thrust, and control on a terrain that cannot actually be controlled ice and snow. * Only in connection with single occupancy. ** The AMG Ice Taxi is a Mercedes-AMG C 63 S; the AMG Performance Ice Taxi is a Mercedes-AMG A 45 4MATIC. More information can be found on page 21. Mercedes-AMG CLS 63 S Coupe fuel consumption urban/extra-urban/combined: 14.4/8.0/10.4 l/100 km; combined CO₂ emissions: 243 g/km. Mercedes-AMG C 63 S fuel consumption urban/extra-urban/combined: 11.0 10.8/6.9 6.7/8.4 8.2 l/100 km; combined CO₂ emissions: 195 192 g/km.
Unger Weine. 11 At a special event in February 2018, as part of AMG Winter Sporting ADVANCED, we will be serving you an exquisite garnish of the most extraordinary kind: A tasting of high quality wines from the cellars of our cooperation partner Unger Weine in the company of renowned vintners and chateau owners. The global winemaking company specializes in top-quality wines from Bordeaux, California, the Champagne region, and Spain. The exact date can be found in the price list. You can look forward to an enjoyable experience in a one-of-a-kind atmosphere.
DATES AND PRICES
Price list. AMG Winter Sporting ADVANCED. 13 PRICE LIST. AMG WINTER SPORTING ADVANCED» Dates» Codes January 12 15, 2018 AMG Lodge, Sweden WL02-18 January 19 22, 2018 AMG Lodge, Sweden WL04-18 January 26 29, 2018 AMG Lodge, Sweden WL06-18 February 9 12, 2018* AMG Lodge, Sweden WL10-18» Price per person (max. 28 participants, individual arrival and departure) EUR 4,250.- for participation with provided AMG vehicle Accompanying person upon request and availability *AMG Winter Sporting ADVANCED incl. wine tasting by Unger Weine at a total price of EUR 4,700.- per person» Requirements for participation (International) driving license» This price includes Theoretical and practical driving training (German/English) / 3 x Overnight stay in the AMG Lodge / Full board throughout the entire event (including drinks with meals) / Provision of AMG vehicles equipped for two / Shuttle transfer during event / Transfer to and from Arvidsjaur Airport to the AMG Lodge / Event escort by a professional photographer / Hospitality gift On request, our partner agency zet:project. GmbH takes care of your bookings (economy) from the airports in Munich, Stuttgart, Frankfurt-Hahn or Hannover based upon availability. The flight costs are not included in the participation price.» Program Day 1: Individual arrival / Shuttle to the AMG Lodge / Warm-up Training Day 2: Theoretical instruction and advanced training / Video analysis Day 3: Perfection training / Video analysis / Final AMG Competition Race of Champions Day 4: Transfer to the airport / Individual departure» Additional information Vehicle occupancy: Provision of AMG vehicles equipped for two AMG Ice Taxi: Co-drive *Unger Weine event: Participation in the AMG Winter Sporting ADVANCED is only possible in combination with the wine tasting.
Price list. AMG Winter Sporting ADVANCED PLUS. 14 PRICE LIST. AMG WINTER SPORTING ADVANCED PLUS» Dates» Codes March 19 23, 2018 AMG Lodge, Sweden WL22-18 March 26 30, 2018 AMG Lodge, Sweden WL24-18» Price per person (max. 28 participants, individual arrival and departure) EUR 4,950.- for participation with provided AMG vehicle Accompanying person upon request and availability» Requirements for participation (International) driving license» This price includes Theoretical and practical driving training (German/English) / 4 x Overnight stay in the AMG Lodge / Full board throughout the entire event (including drinks with meals) / Provision of AMG vehicles equipped for two / Shuttle transfer during event / Transfer to and from Arvidsjaur Airport to the AMG Lodge / Event escort by a professional photographer / Hospitality gift On request, our partner agency zet:project. GmbH takes care of your bookings (economy) from the airports in Munich, Stuttgart, Frankfurt-Hahn or Hannover based upon availability. The flight costs are not included in the participation price.» Program Day 1: Individual arrival / Shuttle to the AMG Lodge / Warm-up Training Day 2: Theoretical instruction and advanced training / Video analysis Day 3: Perfection training / Video analysis Day 4: Perfection training / Final AMG Competition Race of Champions Day 5: Transfer to the airport / Individual departure» Additional information Vehicle occupancy: Provision of AMG vehicles equipped for two AMG Ice Taxi: Co-drive
Price list. AMG Winter Sporting PRO. 15 PRICE LIST. AMG WINTER SPORTING PRO» Dates» Codes January 15 19, 2018 AMG Lodge, Sweden WL03-18 February 5 9, 2018 AMG Lodge, Sweden WL09-18 February 26 March 2, 2018 AMG Lodge, Sweden WL16-18 March 5 9, 2018 AMG Lodge, Sweden WL18-18» Price per person (max. 24 participants, individual arrival and departure) EUR 5,950.- for participation with provided AMG vehicle Accompanying person upon request and availability» Requirements for participation (International) driving license and participation in AMG Winter Sporting ADVANCED, ADVANCED PLUS or comparable training» This price includes Theoretical and practical driving training (German/English) / 4 x Overnight stay in the AMG Lodge / Full board throughout the entire event (including drinks with meals) / Provision of AMG vehicles equipped for one / Integration of the AMG Ice Taxi as training session / Shuttle transfer during event / Transfer to and from Arvidsjaur Airport to the AMG Lodge / Event escort by a professional photographer / Hospitality gift On request, our partner agency zet:project. GmbH takes care of your bookings (economy) from the airports in Munich, Stuttgart, Frankfurt-Hahn or Hannover based upon availability. The flight costs are not included in the participation price.» Program Day 1: Individual arrival / Shuttle to the AMG Lodge / Warm-up Training Day 2: Theoretical instruction and advanced training / Intensive coaching / Individual data recording and video analysis with evaluation Day 3: Perfection training / Intensive coaching / Individual data recording and video analysis with evaluation Day 4: Individual selection of tracks / AMG Ice Taxi drive on your own / Final AMG Competition Race of Champions Day 5: Transfer to the airport / Individual departure» Additional information Vehicle occupancy: Provision of AMG vehicles equipped for one AMG Ice Taxi: Training session
Price list. AMG Winter Sporting PRO PLUS. 16 PRICE LIST. AMG WINTER SPORTING PRO PLUS» Dates» Codes January 15 19, 2018 AMG Lodge, Sweden WP03-18 February 5 9, 2018 AMG Lodge, Sweden WP09-18 February 26 March 2, 2018 AMG Lodge, Sweden WP16-18 March 5 9, 2018 AMG Lodge, Sweden WP18-18» Price per person (max. 4 participants, individual arrival and departure) EUR 7,950.- for participation with provided AMG vehicle Accompanying person upon request and availability» Requirements for participation (International) driving license and participation in AMG Winter Sporting PRO or comparable training» This price includes Theoretical and practical driving training (German/English) / 4 x Overnight stay in the AMG Lodge / Full board throughout the entire event (including drinks with meals) / Provision of AMG vehicles equipped for one / AMG Performance Ice Taxi training sessions / Shuttle transfer during event / Transfer to and from Arvidsjaur Airport to AMG Lodge / Event escort by a professional photographer / Hospitality gift On request, our partner agency zet:project. GmbH takes care of your bookings (economy) from the airports in Munich, Stuttgart, Frankfurt-Hahn or Hannover based upon availability. The flight costs are not included in the participation price.» Program Day 1: Individual arrival / Shuttle to the AMG Lodge / Warm-up Training Day 2: Theoretical instruction and advanced training / Intensive coaching / Individual data recording and video analysis with evaluation Day 3: Perfection training / Intensive coaching / Individual data recording and video analysis with evaluation / AMG Performance Ice Taxi drive on your own Day 4: Individual selection of tracks / AMG Performance Ice Taxi drive on your own Day 5: Transfer to the airport / Individual departure» Additional information Vehicle occupancy: Provision of AMG vehicles equipped for one AMG Performance Ice Taxi: Training sessions
LODGE AND VEHICLES
AMG Lodge. 18 Lapland, lodge, luxury. At AMG Winter Sporting, everything is of the highest caliber including your accommodation, of course. The AMG Lodge is an oasis of well-being in which you can enjoy excellent service. Located not far from the training grounds, the lodge enthrones you 2,360 feet in the air and offers a fabulous panoramic view of this winter wonderland in Northern Sweden. In the exclusive AMG Lodge, event participants are among them - selves and extend the day s adventure in a cozy atmosphere without equal. AMG LODGE**** 1, ARJEPLOG Location: Quiet, 13 km from ice tracks Rooms: 31 rooms in main building, exclusive furnishings in local style, WC/shower/bath, flat-screen TV, free Wi-Fi, phone, minibar Amenities: Restaurant, bar, spa area with shower, sauna, whirlpool, relaxation area, and gym Board: Full, including drinks with meals 1 national category
Vehicles. 19 MERCEDES-AMG GT S MERCEDES-AMG E 63 S 4MATIC+ Fuel consumption urban/extra-urban/combined: 12.5 12.2/7.9 7.8/9.6 9.4 l/100 km; combined CO₂ emissions: 224 219 g/km. Fuel consumption urban/extra-urban/combined: 11.7 11.4/7.6 7.3/9.1 8.8 l/100 km; combined CO₂ emissions: 207 199 g/km. MERCEDES-AMG C 63 S COUPE MERCEDES-AMG A 45 4MATIC Fuel consumption urban/extra-urban/combined: 11.9-11.4/7.1-6.9/8.9-8.6 l/100 km; combined CO₂ emissions: 209-200 g/km. Fuel consumption urban/extra-urban/combined: 9.6 9.2/6.0 5.6/7.3 6.9 l/100 km; combined CO₂ emissions: 171 162 g/km.
AMG Ice Taxis. 20 Get in and buckle up! The AMG Ice Taxis are the ultimate vehicles on ice and snow. Equipped with safety features from motorsport, they generate maximum traction thanks to specially prepared spiked tires. You have a choice depending on the event: At AMG Winter Sporting PRO PLUS you can personally take the driver s seat in the new AMG Performance Ice Taxi, a Mercedes-AMG A 45 4MATIC, and complete unforgettable training sessions. As part of the ADVANCED and ADVANCED PLUS modules, you ll be a passenger in the Mercedes-AMG C 63 S Ice Taxi. During AMG Winter Sporting PRO, you can enjoy a training session behind the wheel of this impressive AMG Ice Taxi. Mercedes-AMG C 63 S fuel consumption urban/extra-urban/combined: 11.0 10.8/6.9 6.7/8.4 8.2 l/100 km; combined CO₂ emissions: 195 192 g/km.
PORTFOLIO
And action. 22 You re on the fastest route from the ordinary to adrenaline! In addition to AMG Winter Sporting, you can set a course toward other highlights in the AMG Driving Academy for example, on AMG EMOTION-Tours, which unite exceptional destinations with exclusive delights and breathtaking driving experiences. With the modular AMG RACETRACK-Training, you will explore your personal best and learn how to master our performance vehicles on the racetrack. And with our AMG Special Events, we fulfill your most discrete performance desires: tailor-made events with which you can thrill friends, guests, or clients. You ve reached your destination!
AMG EMOTION-Tour. 23 Every moment counts especially on an AMG EMOTION-Tour. Here you will experience a symphony of moments of unparalleled performance and enjoyment. In 2017, our offering is divided into three areas: SPIRIT OF AMG, LIFESTYLE, and MOTORSPORT. In Affalterbach you inhale the essence of our brand and gain exclusive insight into the world of AMG. The lifestyle tours bring you unforgettable delights at European dream destinations. And never before have you witnessed more gripping and intense motor racing than with us as a guest at select racing events on legendary racetracks. Mercedes-AMG SL 63 fuel consumption urban/extra-urban/combined: 14.2 14.0/7.7 7.5/10.1 9.8 l/100 km; combined CO₂ emissions: 231 g/km. Mercedes-AMG GT S fuel consumption urban/extra-urban/combined: 12.5 12.2/7.9 7.8/9.6 9.4 l/100 km; combined CO₂ emissions: 224 219 g/km. Mercedes-AMG C 63 S Coupé Edition 1 fuel consumption urban/extra-urban/combined: 11.0 10.8/6.9 6.7/8.4 8.2 l/100 km; combined CO₂ emissions: 195 192 g/km. Mercedes-AMG S 63 4MATIC Cabriolet fuel consumption urban/extra-urban/combined: 14.3/8.2/10.4 l/100 km; combined CO₂ emissions: 244 g/km.
AMG RACETRACK-Training. 24 A Mercedes-AMG is capable of more just like you. With AMG RACETRACK- Training, you will develop your driving skills and learn to take full advantage of a Mercedes-AMG vehicle. As part of it, you ll be on the move along legendary racetracks like the Nürburgring or the Hockenheimring. Our professional instructors will assemble the optimal training content for you. Supported by state-of-the-art methods of analysis, together you will hone your technique. This modular training concept can accompany you right up to the MASTERS-Level in the Mercedes-AMG GT3 and pave the way for your entry into professional motorsport.
AMG Special Events. 25 Your occasion, our hallmark this is AMG Special Events in a nutshell. Enhance your event with the Driving Performance of Mercedes-AMG and get the most out of it: from active driving modules on the road or racetrack to top-quality supplemental events on up to culinary delights. Even a meet and greet with world-famous motorsport figures lies within the range of possibility. Just ask your AMG incentive consultant. What can we do for you?
Always extraordinary. 26 For the success of an AMG Driving Academy event there is only one benchmark: your satis faction in every respect. With the same perfection and passion with which we develop our vehicles, we dedicate ourselves to every detail of our events. If you are participating in an AMG Driving Academy event, you can therefore be sure to expect exceptional highlights in the culinary itinerary as well. Exclusive enjoyment with Driving Performance.
Yes, we care. 27 With all the passion for performance that we have in the AMG Driving Academy, we are also aware of the responsibility involved. You and your safety are the top priority. We take this into account for every event component from route selection to the vehicles to the team at your side. Just as conscientiously, we dedicate ourselves to the protection of nature. We conserve resources and ensure the carbon-neutral certification of all active-driving participants at every event. After all, it s all about preserving the dreamlike landscapes through which we move. Event planning meets accountability. Mercedes-AMG GT R fuel consumption urban/extra-urban/combined: 15.1/9.0/11.4 l/100 km; combined CO₂ emissions: 259 g/km.
Our history. 28 It was with the conviction they could win that Hans Werner Aufrecht and Erhard Melcher laid the foundations of AMG in 1967. Together, they optimized engine power and dedicated themselves to customer sport. They were soon competing against strong, established racing teams and, in 1971, won their class at the legendary 24-hour race of Spa with the AMG 300 SEL 6.8. This made the letters A, M, and G famous around the world. A the visionary Aufrecht, who constantly drove the company forward; M the technical genius Melcher, who found solutions for even the most complex challenges; and G Großaspach, the birthplace of Hans Werner Aufrecht. The courage and determination of its founders to take on the impossible and to work hard at it still shape the spirit of AMG to this day.
Join us. 29 Share your passion and become a part of the World s Fastest Family. The AMG Driving Academy unites people who love performance, value the exceptional, take on challenges, and live life to the fullest. We provide you with unforgettable driving experiences and exclusive moments of enjoyment. You can find out more about the AMG Driving Academy s thrilling event offerings in this brochure or through our Web and social media channels. For individual requests or questions, you can contact us at any time via email or by calling our hotline. We look forward to seeing you! +49 7144 302-575 FAX +49 7144 302-576 mercedes-amg.com/driving-academy amg-driving-academy@daimler.com MercedesAMG MercedesAMGCustomerRacing OfficialMercedesAMG @MercedesAMG @MercedesAMG mercedes-amg.com mercedes-amg.com/privatelounge/ada
Mercedes-Benz is one of the founding partners of the Laureus Sport for Good Foundation. Since the foundation was established in 2000, Mercedes-Benz has been supporting and promoting the aims and values of this worldwide non-profit-making programme: to use social sports projects to improve the lives of children and young people who are disadvantaged or suffering from illness. Laureus has become a fundamental element of Mercedes-Benz s social responsibility. Every new Mercedes is an ambassador embodying these values. In buying a Mercedes you are supporting the Laureus Sport for Good Foundation. Further information on official fuel consumption and the official specific CO₂ emissions of new passenger cars can be obtained from the manual on fuel consumption and CO₂ emissions of new passenger cars, which is available free of charge at any dealership or from Deutsche Automobil Treuhand GmbH at www.dat.de Please note: Changes may have been made to the products since this brochure went to press 08/2017. The manufac turer reserves the right to make changes to the design, form, color, and specification during the delivery period, provided these changes, while taking into account the interests of the vendor, can be deemed reasonable with respect to the purchaser. Where the vendor or the manufacturer uses symbols or numbers to describe an order or the subject of an order, no rights may be derived solely from these. The illustrations may show accessories and items of optional equipment which are not part of standard specification. Colors may differ slightly from those shown in the brochure, owing to the limitations of the printing process. This brochure has been compiled by Daimler AG in Germany and is distributed internationally. It provides a general indication of the range of models, features, optional extras, and/or colors available in various countries. Some of the models, features, optional extras, and/or colors shown may not be available in your country or may only be available in a different specification. Additionally some models, features, optional extras, and/or colors may only be available in combination with others. For current and more specific information in relation to the range of models, features, optional extras, and/or colors available in your country, and their pricing, you should contact your nearest authorized Mercedes-Benz Dealer. www.mercedes-benz.com Take-back of end-of-life vehicles. At the end of its long life, you can return your passenger car to us for environment-friendly disposal in accordance with the European Union (EU) End-Of-Life Vehicle Directive. But that day is a long way off. A network of vehicle take-back depots and dismantlers has been established to make it as easy as possible for you to return your vehicle. You can leave it at any of these points free of charge. In so doing, you will be making a valuable contribution towards completing the recycling loop and preserving resources. For further information about the recycling and disposal of end-of-life vehicles and take-back conditions, please visit your national Mercedes-Benz website. Daimler AG, Mercedesstr. 137, 70327 Stuttgart