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Radius 1:, 0.00-1.00 Miles, Total Total Specified Consumer s - USA Avg/ Avg/ to 5,952,302,761 6,525,325,678 50,195 52,858 1.93 Total Specified Consumer s (AREA) 3,876 0.01 331,561 0.01 55,149 57,643 1.33 1 FOOD AT HOME 39,821 12.81 41,143 12.41 7,064 7,153 0.66 121 Bakery Products 3,306 1.06 3,419 1.03 586 594 0.69 8 Cereal Products 1,934 0.62 2,001 0.60 343 348 0.70 125 Dairy Products 4,162 1.34 4,303 1.30 738 748 0.68 121 Fresh Milk and Cream 1,138 0.37 1,181 0.36 202 205 0.75 124 Other Dairy Products 2,478 0.80 2,560 0.77 440 445 0.66 115 Eggs 546 0.18 563 0.17 97 98 0.63 150 Fats and Oils 358 0.12 369 0.11 63 64 0.63 116 Fish and Seafood 1,052 0.34 1,084 0.33 187 188 0.62 131 Fruits and Vegetables 5,476 1.76 5,638 1.70 971 980 0.59 134 Juices 1,419 0.46 1,464 0.44 252 254 0.63 139 Meats (All) 8,085 2.60 8,349 2.52 1,434 1,452 0.65 127 Nonalcoholic Beverages 4,468 1.44 4,626 1.40 793 804 0.71 125 Prepared Foods 7,208 2.32 7,449 2.25 1,279 1,295 0.67 113 Sugar and Other Sweets 2,354 0.76 2,440 0.74 418 424 0.73 1 FOOD AWAY FROM HOME & ALCOHOL Alcoholic Beverages 6,044 1.94 6,241 1.88 1,072 1,085 0.65 4 Alcoholic Beverages at Home 5,255 1.69 5,420 1.63 932 942 0.63 4 Alcoholic Beverages away from Home 790 0.25 821 0.25 140 143 0.79 3 Total Food away from Home 18,682 6.01 19,409 5.85 3,314 3,374 0.78 114 Lunch 4,939 1.59 5,131 1.55 876 892 0.78 117 Dinner 7,367 2.37 7,648 2.31 1,307 1,330 0.76 111 Breakfast and Brunch 1,695 0.55 1,766 0.53 301 307 0.84 121 DAY CARE, EDUCATION & CONTRIBUTIONS All Day Care 2,685 0.86 2,839 0.86 476 494 1.14 145 Contributions (All) 6,869 2.21 7,232 2.18 1,219 1,257 1.06 84 Education 11,376 3.66 12,314 3.71 2,018 2,141 1.65 4 Room and Board 837 0.27 904 0.27 148 157 1.61 2 Tuition/School Supplies,539 3.39 11,4 3.44 1,870 1,984 1.65 4 1 Of The Nielsen any. All rights reserved.

Radius 1:, 0.00-1.00 Miles, Total Avg/ Avg/ to HEALTHCARE Medical Services 12,691 4.08 13,994 4.22 2,251 2,433 2.05 2 Prescription Drugs 14,018 4.51 15,089 4.55 2,487 2,623 1.53 94 Medical Supplies 1,301 0.42 1,417 0.43 231 246 1.79 113 HOUSEHOLD FURNISHINGS & APPLIANCES Total Furniture 4,1 1.32 4,440 1.34 727 772 1.66 6 Bedroom Furniture 1,083 0.35 1,177 0.35 192 205 1.73 7 Living/Dining Room Furniture 1,859 0.60 2,013 0.61 330 350 1.66 6 Other Furniture 1,4 0.36 1,195 0.36 196 208 1.64 6 Total Household Textiles 2,805 0.90 3,052 0.92 498 531 1.76 2 Domestic Textiles 2,246 0.72 2,446 0.74 398 425 1.78 3 Window and Furniture Covers 559 0.18 606 0.18 99 5 1.68 97 Major Appliances 1,430 0.46 1,550 0.47 254 270 1.69 2 Misc Household Equipment 2,648 0.85 2,876 0.87 470 500 1.72 99 Small Appliance/Houseware 3,899 1.25 4,239 1.28 692 737 1.74 112 HOUSING RELATED & PERSONAL Total Housing Expenses 23,698 7.62 25,383 7.66 4,204 4,413 1.42 0 Fuels and Utilities 12,302 3.96 13,151 3.97 2,182 2,286 1.38 96 Telephone Service 6,908 2.22 7,316 2.21 1,226 1,272 1.18 111 Household Repairs 2,334 0.75 2,478 0.75 414 431 1.23 95 Household Services 3,629 1.17 3,8 1.15 644 662 1.00 116 Housekeeping Supplies 2,276 0.73 2,481 0.75 404 431 1.81 111 Personal Expenses and Services 8,672 2.79 9,178 2.77 1,538 1,596 1.17 94 PERSONAL CARE & SMOKING PRODUCTS Personal Care Products and Services 6,366 2.05 6,811 2.05 1,129 1,184 1.40 9 Personal Care Services 2,616 0.84 2,732 0.82 464 475 0.89 4 Smoking Prods/Supplies 3,527 1.13 3,820 1.15 626 664 1.66 71 PET EXPENSES 3,264 1.05 3,621 1.09 579 629 2.18 2 2 Of The Nielsen any. All rights reserved.

Radius 1:, 0.00-1.00 Miles, Total Avg/ Avg/ to SPORTS & ENTERTAINMENT Photographic Equipment 618 0.20 768 0.23 1 133 4.84 7 Reading Materials 2,286 0.74 2,488 0.75 406 433 1.77 95 Sports and Recreation 9,402 3.02 11,218 3.38 1,668 1,950 3.86 111 Sports Equipment 5,369 1.73 6,729 2.03 953 1,170 5.06 113 Travel 14,503 4.67 15,026 4.53 2,573 2,612 0.72 124 TV, Radio and Sound Equipment 4,843 1.56 6,766 2.04 859 1,176 7.94 125 uters, Software & Accssories 3,663 1.18 5,329 1.61 650 927 9. 1 TRANSPORTATION & AUTO EXPENSES Automotive Maintenance/Repair/Other 12,400 3.99 12,228 3.69 2,200 2,126-0.28 115 Gasoline 14,299 4.60 13,750 4.15 2,537 2,390-0.77 9 Diesel Fuel 121 0.04 116 0.04 22 20-0.85 113 Motor Oil 267 0.09 257 0.08 47 45-0.74 114 Vehicle Purchases & Leases 36,596 11.77 37,377 11.27 6,492 6,498 0.43 120 New Autos/Trucks/Vans 18,372 5.91 18,515 5.58 3,259 3,219 0.16 115 Used Vehicles 16,545 5.32 16,418 4.95 2,935 2,854-0.15 132 Boats and Recreational Vehicle Purchase 1,679 0.54 2,444 0.74 298 425 9.12 83 Rented Vehicles 1,219 0.39 1,198 0.36 216 208-0.34 8 TOTAL APPAREL 27,498 8.85 30,564 9.22 4,878 5,314 2.23 122 Women's Apparel 8,669 2.79 9,601 2.90 1,538 1,669 2.15 119 Men's Apparel 5,723 1.84 6,350 1.92 1,015 1,4 2.19 122 Girl's Apparel 2,277 0.73 2,583 0.78 404 449 2.69 141 Boy's Apparel 1,578 0.51 1,822 0.55 280 317 3.09 137 Infant's Apparel 876 0.28 993 0.30 155 173 2.66 138 Footwear (excl. Infants) 3,642 1.17 4,099 1.24 646 713 2.51 125 Other Apparel Prods/Services 4,732 1.52 5,115 1.54 839 889 1.62 114 3 Of The Nielsen any. All rights reserved.

Radius 2:, 0.00-3.00 Miles, Total Total Specified Consumer s - USA Avg/ Avg/ to 5,952,302,761 6,525,325,678 50,195 52,858 1.93 Total Specified Consumer s (AREA) 924,3 0.02 1,023,895 0.02 62,076 65,483 2.15 124 FOOD AT HOME 8,448 11.73 115,728 11.30 7,283 7,401 1.34 125 Bakery Products 9,235 1.00 9,850 0.96 620 630 1.33 114 Cereal Products 5,231 0.57 5,607 0.55 351 359 1.44 128 Dairy Products 11,293 1.22 12,037 1.18 758 770 1.32 124 Fresh Milk and Cream 3,0 0.33 3,220 0.31 202 206 1.39 124 Other Dairy Products 6,869 0.74 7,308 0.71 461 467 1.28 121 Eggs 1,414 0.15 1,508 0.15 95 96 1.34 147 Fats and Oils 962 0. 1,024 0. 65 66 1.30 118 Fish and Seafood 2,873 0.31 3,066 0.30 193 196 1.34 135 Fruits and Vegetables 14,936 1.62 15,940 1.56 1,003 1,019 1.34 138 Juices 3,808 0.41 4,062 0.40 256 260 1.34 141 Meats (All) 21,393 2.31 22,851 2.23 1,437 1,461 1.36 127 Nonalcoholic Beverages 12,041 1.30 12,847 1.25 809 822 1.34 127 Prepared Foods 20,053 2.17 21,359 2.09 1,347 1,366 1.30 119 Sugar and Other Sweets 6,623 0.72 7,086 0.69 445 453 1.40 117 FOOD AWAY FROM HOME & ALCOHOL Alcoholic Beverages 17,528 1.90 18,685 1.82 1,177 1,195 1.32 114 Alcoholic Beverages at Home 15,138 1.64 16,112 1.57 1,017 1,030 1.29 113 Alcoholic Beverages away from Home 2,390 0.26 2,573 0.25 161 165 1.54 118 Total Food away from Home 54,723 5.92 58,781 5.74 3,675 3,759 1.48 126 Lunch 14,299 1.55 15,372 1.50 960 983 1.50 128 Dinner 21,872 2.37 23,484 2.29 1,469 1,502 1.47 125 Breakfast and Brunch 4,769 0.52 5,125 0.50 320 328 1.49 129 DAY CARE, EDUCATION & CONTRIBUTIONS All Day Care 7,991 0.86 8,738 0.85 537 559 1.87 164 Contributions (All) 24,460 2.65 27,004 2.64 1,643 1,727 2.08 113 Education 38,558 4.17 43,477 4.25 2,590 2,781 2.55 133 Room and Board 3,4 0.34 3,473 0.34 208 222 2.38 144 Tuition/School Supplies 35,455 3.84 40,004 3.91 2,381 2,558 2.57 133 4 Of The Nielsen any. All rights reserved.

Radius 2:, 0.00-3.00 Miles, Total Avg/ Avg/ to HEALTHCARE Medical Services 37,466 4.05 42,876 4.19 2,516 2,742 2.89 114 Prescription Drugs 37,975 4.11 42,927 4.19 2,550 2,745 2.61 97 Medical Supplies 3,731 0.40 4,244 0.41 251 271 2.75 123 HOUSEHOLD FURNISHINGS & APPLIANCES Total Furniture 13,286 1.44 14,975 1.46 892 958 2.54 130 Bedroom Furniture 3,342 0.36 3,765 0.37 224 241 2.53 125 Living/Dining Room Furniture 6,070 0.66 6,851 0.67 408 438 2.58 131 Other Furniture 3,695 0.40 4,163 0.41 248 266 2.53 135 Total Household Textiles 8,797 0.95 9,940 0.97 591 636 2.60 121 Domestic Textiles 6,895 0.75 7,788 0.76 463 498 2.59 120 Window and Furniture Covers 1,902 0.21 2,152 0.21 128 138 2.63 125 Major Appliances 4,400 0.48 4,950 0.48 295 317 2.50 119 Misc Household Equipment 8,387 0.91 9,477 0.93 563 606 2.60 119 Small Appliance/Houseware 11,820 1.28 13,317 1.30 794 852 2.53 129 HOUSING RELATED & PERSONAL Total Housing Expenses 67,028 7.25 74,170 7.24 4,502 4,744 2.13 7 Fuels and Utilities 34,959 3.78 38,644 3.77 2,348 2,471 2.11 3 Telephone Service 19,245 2.08 21,037 2.05 1,292 1,345 1.86 117 Household Repairs 7,492 0.81 8,314 0.81 503 532 2.19 116 Household Services 11,501 1.24 12,579 1.23 772 804 1.87 139 Housekeeping Supplies 6,335 0.69 7,129 0.70 425 456 2.51 117 Personal Expenses and Services 27,029 2.92 29,708 2.90 1,815 1,900 1.98 111 PERSONAL CARE & SMOKING PRODUCTS Personal Care Products and Services 18,821 2.04 20,804 2.03 1,264 1,330 2.11 122 Personal Care Services 8,062 0.87 8,749 0.85 541 560 1.70 121 Smoking Prods/Supplies 9,711 1.05,651 1.04 652 681 1.94 74 PET EXPENSES 9,872 1.07 11,300 1. 663 723 2.89 116 5 Of The Nielsen any. All rights reserved.

Radius 2:, 0.00-3.00 Miles, Total Avg/ Avg/ to SPORTS & ENTERTAINMENT Photographic Equipment 1,939 0.21 2,498 0.24 130 160 5.76 127 Reading Materials 6,979 0.76 7,893 0.77 469 505 2.62 9 Sports and Recreation 29,711 3.21 36,935 3.61 1,995 2,362 4.86 133 Sports Equipment 16,317 1.77 21,382 2.09 1,096 1,368 6.21 130 Travel 46,173 5.00 49,772 4.86 3,1 3,183 1.56 150 TV, Radio and Sound Equipment 14,372 1.55 20,836 2.03 965 1,333 9.00 140 uters, Software & Accssories 11,083 1.20 16,721 1.63 744 1,069.17 126 TRANSPORTATION & AUTO EXPENSES Automotive Maintenance/Repair/Other 36,132 3.91 36,883 3.60 2,427 2,359 0.42 126 Gasoline 40,936 4.43 40,622 3.97 2,749 2,598-0.15 118 Diesel Fuel 357 0.04 353 0.03 24 23-0.22 125 Motor Oil 736 0.08 732 0.07 49 47-0.13 119 Vehicle Purchases & Leases 112,446 12.17 119,916 11.71 7,552 7,669 1.33 140 New Autos/Trucks/Vans 58,451 6.32 61,096 5.97 3,925 3,907 0.91 139 Used Vehicles 47,502 5.14 48,720 4.76 3,190 3,116 0.51 143 Boats and Recreational Vehicle Purchase 6,494 0.70,0 0.99 436 646 11.11 121 Rented Vehicles 3,961 0.43 4,051 0.40 266 259 0.45 133 TOTAL APPAREL 80,954 8.76 93,507 9.13 5,437 5,980 3. 136 Women's Apparel 25,635 2.77 29,629 2.89 1,722 1,895 3.12 133 Men's Apparel 16,767 1.81 19,400 1.89 1,126 1,241 3.14 136 Girl's Apparel 6,449 0.70 7,541 0.74 433 482 3.39 151 Boy's Apparel 4,399 0.48 5,220 0.51 295 334 3.73 144 Infant's Apparel 2,426 0.26 2,828 0.28 163 181 3.32 145 Footwear (excl. Infants),172 1. 11,885 1.16 683 760 3.37 132 Other Apparel Prods/Services 15,7 1.63 17,004 1.66 1,015 1,088 2.51 138 6 Of The Nielsen any. All rights reserved.

Radius 3:, 0.00-5.00 Miles, Total Total Specified Consumer s - USA Avg/ Avg/ to 5,952,302,761 6,525,325,678 50,195 52,858 1.93 Total Specified Consumer s (AREA) 1,074,954 0.02 1,190,828 0.02 63,720 67,206 2.16 127 FOOD AT HOME 123,545 11.49 131,801 11.07 7,323 7,438 1.34 126 Bakery Products,576 0.98 11,279 0.95 627 637 1.33 116 Cereal Products 5,924 0.55 6,349 0.53 351 358 1.44 128 Dairy Products 12,879 1.20 13,725 1.15 763 775 1.31 125 Fresh Milk and Cream 3,407 0.32 3,645 0.31 202 206 1.40 124 Other Dairy Products 7,877 0.73 8,379 0.70 467 473 1.27 122 Eggs 1,595 0.15 1,702 0.14 95 96 1.34 147 Fats and Oils 1,097 0. 1,167 0. 65 66 1.29 119 Fish and Seafood 3,280 0.31 3,499 0.29 194 197 1.33 136 Fruits and Vegetables 17,039 1.59 18,179 1.53 1,0 1,026 1.34 139 Juices 4,318 0.40 4,608 0.39 256 260 1.34 142 Meats (All) 24,233 2.25 25,872 2.17 1,436 1,460 1.35 127 Nonalcoholic Beverages 13,698 1.27 14,607 1.23 812 824 1.33 128 Prepared Foods 22,898 2.13 24,388 2.05 1,357 1,376 1.30 120 Sugar and Other Sweets 7,601 0.71 8,127 0.68 451 459 1.38 118 FOOD AWAY FROM HOME & ALCOHOL Alcoholic Beverages 20,185 1.88 21,519 1.81 1,196 1,214 1.32 116 Alcoholic Beverages at Home 17,418 1.62 18,539 1.56 1,032 1,046 1.29 115 Alcoholic Beverages away from Home 2,767 0.26 2,979 0.25 164 168 1.54 121 Total Food away from Home 62,892 5.85 67,569 5.67 3,728 3,813 1.49 128 Lunch 16,365 1.52 17,599 1.48 970 993 1.51 129 Dinner 25,238 2.35 27,2 2.28 1,496 1,530 1.48 127 Breakfast and Brunch 5,449 0.51 5,856 0.49 323 331 1.50 130 DAY CARE, EDUCATION & CONTRIBUTIONS All Day Care 9,086 0.85 9,962 0.84 539 562 1.93 164 Contributions (All) 29,694 2.76 32,697 2.75 1,760 1,845 2.02 121 Education 45,573 4.24 51,134 4.29 2,701 2,886 2.44 139 Room and Board 3,776 0.35 4,183 0.35 224 236 2.16 154 Tuition/School Supplies 41,798 3.89 46,951 3.94 2,478 2,650 2.47 138 7 Of The Nielsen any. All rights reserved.

Radius 3:, 0.00-5.00 Miles, Total Avg/ Avg/ to HEALTHCARE Medical Services 43,522 4.05 49,745 4.18 2,580 2,807 2.86 117 Prescription Drugs 44,248 4.12 49,956 4.20 2,623 2,819 2.58 0 Medical Supplies 4,328 0.40 4,916 0.41 257 277 2.72 126 HOUSEHOLD FURNISHINGS & APPLIANCES Total Furniture 15,680 1.46 17,668 1.48 929 997 2.54 136 Bedroom Furniture 3,883 0.36 4,375 0.37 230 247 2.53 129 Living/Dining Room Furniture 7,192 0.67 8,115 0.68 426 458 2.57 137 Other Furniture 4,388 0.41 4,941 0.41 260 279 2.52 141 Total Household Textiles,305 0.96 11,641 0.98 611 657 2.59 125 Domestic Textiles 8,037 0.75 9,077 0.76 476 512 2.59 123 Window and Furniture Covers 2,268 0.21 2,564 0.22 134 145 2.61 132 Major Appliances 5,137 0.48 5,780 0.49 304 326 2.50 122 Misc Household Equipment 9,843 0.92 11,118 0.93 583 627 2.59 123 Small Appliance/Houseware 13,738 1.28 15,478 1.30 814 874 2.53 132 HOUSING RELATED & PERSONAL Total Housing Expenses 76,930 7.16 85,3 7.15 4,560 4,803 2.12 8 Fuels and Utilities 40,378 3.76 44,616 3.75 2,394 2,518 2. 5 Telephone Service 21,877 2.04 23,911 2.01 1,297 1,349 1.86 117 Household Repairs 8,874 0.83 9,836 0.83 526 555 2.17 121 Household Services 13,523 1.26 14,788 1.24 802 835 1.87 144 Housekeeping Supplies 7,253 0.67 8,161 0.69 430 461 2.50 118 Personal Expenses and Services 31,821 2.96 34,978 2.94 1,886 1,974 1.98 115 PERSONAL CARE & SMOKING PRODUCTS Personal Care Products and Services 21,753 2.02 24,041 2.02 1,289 1,357 2. 124 Personal Care Services 9,434 0.88,240 0.86 559 578 1.71 125 Smoking Prods/Supplies 11,176 1.04 12,248 1.03 663 691 1.92 75 PET EXPENSES 11,567 1.08 13,219 1.11 686 746 2.86 120 8 Of The Nielsen any. All rights reserved.

Radius 3:, 0.00-5.00 Miles, Total Avg/ Avg/ to SPORTS & ENTERTAINMENT Photographic Equipment 2,248 0.21 2,897 0.24 133 163 5.77 130 Reading Materials 8,222 0.76 9,287 0.78 487 524 2.59 114 Sports and Recreation 34,648 3.22 43,0 3.62 2,054 2,432 4.88 137 Sports Equipment 18,823 1.75 24,725 2.08 1,116 1,395 6.27 132 Travel 54,326 5.05 58,536 4.92 3,220 3,304 1.55 155 TV, Radio and Sound Equipment 16,586 1.54 24,052 2.02 983 1,357 9.00 143 uters, Software & Accssories 12,826 1.19 19,346 1.62 760 1,092.17 129 TRANSPORTATION & AUTO EXPENSES Automotive Maintenance/Repair/Other 42,086 3.92 42,952 3.61 2,495 2,424 0.41 130 Gasoline 47,253 4.40 46,875 3.94 2,801 2,645-0.16 120 Diesel Fuel 428 0.04 424 0.04 25 24-0.22 133 Motor Oil 861 0.08 855 0.07 51 48-0.13 122 Vehicle Purchases & Leases 133,203 12.39 142,758 11.99 7,896 8,057 1.43 146 New Autos/Trucks/Vans 68,461 6.37 71,560 6.01 4,058 4,039 0.91 144 Used Vehicles 55,909 5.20 57,502 4.83 3,314 3,245 0.57 149 Boats and Recreational Vehicle Purchase 8,833 0.82 13,696 1.15 524 773 11.01 146 Rented Vehicles 4,595 0.43 4,698 0.39 272 265 0.45 136 TOTAL APPAREL 93,308 8.68 7,729 9.05 5,531 6,080 3.09 139 Women's Apparel 29,615 2.76 34,180 2.87 1,755 1,929 3.08 135 Men's Apparel 19,430 1.81 22,461 1.89 1,152 1,268 3.12 139 Girl's Apparel 7,237 0.67 8,484 0.71 429 479 3.45 150 Boy's Apparel 4,920 0.46 5,854 0.49 292 330 3.80 143 Infant's Apparel 2,718 0.25 3,176 0.27 161 179 3.37 143 Footwear (excl. Infants) 11,588 1.08 13,537 1.14 687 764 3.36 132 Other Apparel Prods/Services 17,801 1.66 20,037 1.68 1,055 1,131 2.51 144 9 Of The Nielsen any. All rights reserved.

Appendix: Area Listing Area Name: Type: Radius 1 Reporting Detail: Reporting Level: Block Group Radius Definition: Latitude/Longitude Radius 37.004300-121.571640 0.00-1.00 Area Name: Type: Radius 2 Reporting Detail: Reporting Level: Block Group Radius Definition: Latitude/Longitude Radius 37.004300-121.571640 0.00-3.00 Area Name: Type: Radius 3 Reporting Detail: Reporting Level: Block Group Radius Definition: Latitude/Longitude Radius 37.004300-121.571640 0.00-5.00 Project Information: Site: 1 Order Number: 971279761 Of The Nielsen any. All rights reserved.