Eberspächer Exhaust Technology ASEAN Strategy DRIVING THE MOBILITY OF TOMORROW prepared by Babak Niazi
ASEAN Member Countries
Production Forecast Top Ten Countries Global Rank Country Production Vol. in 2014 in Mio. 1 China 23.72 2 USA 11.66 3 Japan 9.77 4 Germany 5.90 5 Korea 4.52 6 ASEAN 4.47 7 India 3.36 8 Mexico 3.36 9 Brazil 3.14 10 Spain/Portugal 2.38 Rank Country Production Vol. in 2020 in Mio. 1 China 31.48 2 USA 13.56 3 Japan 11.84 4 Germany 6,57 5 ASEAN 6.08 6 India 5,21 7 Korea 5.50 8 Mexico 4,92 9 Brazil 3.98 10 Spain/Portugal 3,19 ASEAN is currently the 6th largest region, likely to become the 5th largest region!
Automotive industrie in ASEAN region Indonesia, Thailand and Malaysia are the key markets in the ASEAN region, accounting for 90% of the market. Production Volumes has been increased to 200% since 2009-0,1 % YTD +13,4 % YTD +5,5 % YTD +27,1 % YTD +5,0 % YTD
Japanese players dominate the passenger cars market in Thailand and Indonesia; Local OEMs makes account for 60% in Malaysia ASEAN Automotive Market: Key Players
ASEAN countries however, are not very homogenous. Among top 5 markets, Indonesia is the largest and fastest growing economy All countries are likely to grow at a CAGR of 6-9% in the next 5 years with the exception of Indonesia at 16%. Growth in population is averagely staying between 1-2% Indonesia is predicted to be the fastest growing country in next 5 years with increase GDP per capita are likely to be more than 13%
Key Highlights of 2014 Growth in ASEAN, decline in Thailand Top 5 ASEAN markets reached 3,5 Million units of total industry volume Thailand remained the largest market however, saw a steep decline of 8% Indonesia continued to grow inching closer to ist no. 1 position Advent of Fuel efficient cars Indonesia, Malaysia and Thailand announced new policies for new class of prodcuts broadly classified as Fuel efficient vehicles opportunity for Exhaust Technology supplier Malaysia rolled out National Automotive Policy which focuses on Energy Efficient Vehicles Thailand announced 2 programs to attract further investments in production capacity AEC implemantation delayed but inevitable There has been some delay in the AEC implementation however there are some structural developments that point towards AEC being an inevitable development to unify the market
Fuel Efficient cars have changed the landscape in the top 3 ASEAN markets Thailand s First car buyer incentive program Dramatic increase in Sub Compact and Compact car sales Decisive consumer shift from pick-up trucks to passenger cars Malaysia s continued tax break for Hybrid cars Multifold increase in Hybrid car sales in Malaysia Positive consumer attitudes towards Hybrid and EV Launch of LCGC program in Indonesia No luxury tax hence 10% lower price Sales zoomed to 50,000 in first 4 months
Policy Camparison While Thailand provides a bouquet of incentives, Malaysia has decided to customize its offerings based on how strategic the investments is
Key Opportunities ASEAN likely to become the 5th largest automotive market in the world German OEMs announced to focus more on ASEAN New policies and full implementation of AEC will alter the competetive position of Japanese OEMs and open the door for High potential challengers (Ford, VW, BMW, Mercedes etc. Strategic partnerships in this region to be a part of undeveloped but growing market
THAILAND Thailand is the 3 rd biggest economy in ASEAN (67,1 mio. population) Thailand is currently 9th largest automotive producer worldwide 3 Mio. units milestone will be achieved by 2017 JE is currently investigating a Footprint in Thailand to enter in global Ford, Honda and VW business BMW will increase the production in Thailand dramatically from 2015 on Honda plans to build a new plant in Prachinburi/Chonburi with a production capacity of 240.000 units a year Ford opened second plant in Thailand (invest 450 Mio $, annual capacity of 150.000 vehicles. Thailand capacity increases to 445.000 vehicles in Thailand. Ford is planning to launch 50 new vehicles and powertrain in Asia Pacific and Africa by mid-decade
Thailand OEM / supplier locations Ayutthaya Bangkok Samrong Bangkok Chonburi Bangkok Samut Prakan Pluak Daeng /Rayong Rayong Chachoengsao Chonburi Pluak Daeng / Rayong SOP 2019 Bangkok to Rayong 170km
MALAYSIA Strategically located in the heart of South-East Asia In ASEAN Malaysia is the third biggest car market Local OEMs ( Perodua, Proton) has a marekt share of 60% National car dominance is expected to decline further with more liberalization in the near future European OEMs are represented with CKD plants
Malaysia OEM / supplier locations Gurun NAZA Automotive Rawang Perodua Kulim INOKOM CORPORATION Kuala Lumpur Tan Chong Motor Tanjung Malim FAURECIA HICOM ECT Tanjung Malim DRB HICOM Kuala Lumpur Pekan DRB HICOM Shah Alam Assembly Services SDN BHD ISUZU-HICOM DRB HICOM Malacca Honda Malyasia Swedish Motor Assemblies
INDONESIA Indonesia predicted to be the fastest growing country in next 5 years Biggest Population in ASEAN 240 Mio. (worlds 4 th most populous country) Less than 5 percent of Indonesia's population own vehicles JAPANESE OEMs lead a highly consolidated and competitive market (54% of Market held by Astra International (comprising Toyota, Daihatsu and Isuzu) VW is investigating to build a factory in West Java GM reacitivated a plant (capacity 40.000 p.a)
Indonesia OEM / supplier locations Jakarta Gaya Motor Assembler Tangerang Trijaya Union Bogor Mercedes Benz Isuzu Astra Motor West Java BMW Indonesia Jakarta Krama Yudha Unicor Prima Motor Kia Mobile Indonesia Foton Mobilindo Bekasi Suzuki Indombil Motor Karawang Toyota Motor Purwakarta Nissan Motor Astra Daihatsu Motor GM Indonesia Honda Motor Hino Motors National Assembler Astra Daihatsu Motor
Major PC OEM Production Volumes & EET Potential 650.000 600.000 550.000 500.000 450.000 400.000 350.000 300.000 250.000 200.000 2014 2019 150.000 100.000 50.000 0