Mobility as a Service - The End of Car Ownership?

Mobility as a Service - The End of Car Ownership?

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Mobility as a Service The Netflix of Transportation WHAT IF ALL TRANSPORTATION WAS CONVERGED AND TAILORED TO YOUR NEED AS MONTHLY PACKAGES?

Mobility Operator to Cover All Your Mobility Needs Pay as you re moved: Bike and segway service included 20 cents per minute in vehicles with others in 30 cents per minute for a nice car 50 cents per minute for a personal driver Only vehicles that use renewable energy 15 minutes package for 135 / month: 15 minutes from call to pick up with no more than 15 minutes delay compared to driving. No parking hassle Business world package for 800 / month: 5 minutes pickup in all EU Black car status everywhere Working conditions guaranteed Family package for 1 200 / month: Enough space and child seats guaranteed Always traceable and safe trips for kids Includes one long family trip every month Home delivery included Cup of tea guarantee All your rides combined Morning tea included Tinder extension for a great weekend Movember special rides

From car ownership to Freedom of Mobility Our service promise is total freedom of mobility. Today s Freedom of Mobility: car ownership with all related inconvenience Tomorrow s Freedom of Mobility: Ultimate Freedom with variety of services worldwide

MaaS in Short Covers all your mobility needs Works in more than just a city Payment is included Added value from service Several operators to guarantee user s choice and fair competition in the markets

IT TAKES A VILLAGE

Three ways for markets to evolve Winner takes it all Public transportation takes it all Roaming ecosystem Mobility as a Service (aggregators) Transportation providers

Whim scales because the pieces exist and grow Birmingham Amsterda m Helsinki Vienna Taxi Long Distance Bus Public Transport Short Distance Bus Bike Sharing Cycle Toronto Car Rental Carsharin g Other Service Parkin g Servic e Bus Gasoline Service Payment System Routing System Ticketin g System

MaaS Global to revolutionize the global transportation market with Whim THE NETFLIX OF TRANSPORTATION

The world s first unlimited travel package including payments

Life situation and unexpected incidents affecting your daily mobility Situation of life What kind of major events does the user experience in her life? INVESTMENT Studies abroad Dating Moving Pet Marriage Kids Work travel Hobbies Kids to schools Injury, disease Weather Shopping Hours What does the day of a user look like? CONSUMPTION MONTHLY PACKAGE Pension Ability to move Migration Weekends Events SINGLE JOURNEY Lifecycle What needs and necessities different phases of life bring? Worklife Grown up Family Large transit Birthdays, parties Seminars Vacations Calendar What does the year of the user look like?

One app, one account Bookings, tickets and in-app payments Route planning, real-time information

Multimodality Monthly subscriptions (pre-paid trips) or pay-as-you-go

Investors

Whim for Netherlands Amsterdam live in 2017

Roadmap 2015-2020 Helsinki launch 10/2016 West Midlands UK Lauch + 3 areas 2017 + 10-15 areas 2018 Global availability 2019-2020 LOOKING FOR 15 NEW LOCATIONS FOR 2018 19

Early results from Helsinki 2016-2017

Trips made with Whim in Helsinki before and after Whim* 9 % 3 % 5 % 1 % 20 % 48 % PT in total 74% of trips 40 % PT Private Car Bike Other PT Taxi Private Car Rental Car 74 % *walking&cycling excluded from the result data, data based on surveys done among Whim users

160 140 120 100 Spending on transportation services per month* 80 60 40 20 0 31 Average all* 142 Average Whim Subscription User 9 8 7 6 5 4 3 2 1 0 Average number of taxi trips per user per month** 1 Before Whim 4 Whim Subscription Users 8,4 *Source: Eurostat and Tilastokeskus ** Before based on a survey executed among Whim users

WHY ISN T IT HERE YET?

Four things that are needed for MaaS 1. Enough supply of transportation to cover the complete set of mobility for an individual person 2. Willingness to participate and sell transportation to MaaS operators such as MaaS Global 3. Technical capabilities to integrate data and payment 4. Right demographics for sales (high price of a car)

What does a MaaS operator need? Step 1: Contracts between transportation providers and MaaS operators to buy transportation from at least: Public transport (urban, intercity) Taxi or taxi-like service Access to car (car share, car rental etc.) Step 2: API s allowing 3 rd party service providers including Information about transportation services (timetables, routing, locations, disturbances etc.) Background payment, hailing, ticketing, validation. To learn more about technical integrations for MaaS, go to: www.maas-api.org No need for city financing, just co-operation and active enabling. If a city or government wants to speed MaaS incentivise the end user

CITIES AND GOVERNMENTS NEED TO OWN THE MARKET VISION

2025 in Helsinki you can live a perfectly good life without being forced to own a car

Get more information and be part of the MaaS ecosystem MaaS-API: www.maas-api.org Whim: www.whimapp.com MaaS Global: www.maas.global