Company Profile 2007 2007
Board of Directors Chin Seng Huat Auto Parts Co., Ltd. Chin Seng Huat Auto Parts Co., Ltd. was established in February 11, 1976. The current registered capital is 75 million baht. Board of Directors 1. Mr. 2. Mrs. 3. Mr. 4. Mrs. 5. Miss 6. Mr. 7. Mrs. 8. Mrs. Kittichai Sureenart Leenawat Naporn Jaitip Supachai Juree Preeda Managing Director Executive Director Executive Director Executive Director Executive Director Executive Director Executive Director Executive Director
CSH History Under the dynamic business vision, Chin Seng Huat Auto Parts Co., Ltd. has in the past 3 decades expanded its healthy business operations into a network of companies, which also includes K.C. Bearing Co., Ltd., N.P. Auto Parts Co., Ltd. and Bearing World Co., Ltd. The company has also consistently invested in development and improvement of advanced computer systems for more The company started out as a distributor of Isuzu spare parts in 1967. The products were directly ordered from Japan to its 1-room shop house at Soi theveeworrayart, Sounmali Rd., Promplab registered under the name of Chin Seng Huat Heng Ki limited Partnership by Mr. Pairoje Chuarataphong. The company became to Chin Seng Huat Auto Parts Co., Ltd. in February 1976. effective internal management, while providing better alternative to customers with online transaction system via www.cshdealer.com, faster product delivery with the central warehouse system and more efficient human resource capabilities. The results of continuous development have made Chin Seng Huat Auto Parts Co., Ltd. an officially appointed distributor of leading spare parts brands such as Isuzu, Nissan, ball bearing products of NSK, Koyo, SKF as well as other products in group companies namely Toyota, Ford, Mitsubishi and Honda, and engine parts from Daido, ART, Fuji and Cherry. The company is determined to become a preeminent spare parts distributor for every brand of Japanese-made automobiles, and European in the future.
CSH Group Chin Seng Huat Auto Parts Co., Ltd. The company was established in February 1976 by upgrading from a limited partnership to company limited. The company started out as authorized distributor of Isuzu spare parts. At present, it has 75 million baht in registered capital. The company also became authorized spare parts distributor for Ford, Toyota, Mazda, BMW, Benz and Volvo. K.C. Bearing Co., Ltd. The company was established in July 1991 to distribute bearing products. The current registered capital is 9.9 million baht. It was officially appointed as authorized distributor for NSK, Koyo and SKF.
IT Development the hardware and software in order to remain effective. Chin Seng Huat Auto Parts Co., Ltd. began using the advanced IT System to enhance its operation for the first time in 1983 with IBM System/34, which makes it the first spare parts shop in its time to invest in computerized network in the proportion of large corporation. Throughout its operation, the company has consistently upgraded both During the turbulence of the growing business globalization, Chin Seng Huat Auto Parts Co., Ltd. decided to streamline its business to create differences in sales and services, focusing on strategy that endorses the strength of its operation along with continuous improvement in advanced information technology to cater competition. In 2002, the company broke a new dimension in spare parts distribution business with a pilot project that offers online part ordering via www.cshdealer.com. The new service offers product selections in a form of e-catalog allowing customers to engage in spare parts ordering 24 hours touch with the company more conveniently through www.cshnet.com. With over 70 million baht in investment, the company s IT network has consistently been upgraded for greater efficiency. The systems used by the company include IBM iseries Model 825 COD, which was the first in Thailand; IBM Enterprise Storage Server Model F20 for database management; ERP software Infinium from the United States; high-speed transmission cables for optimum online capability and e- commerce; and IBM iseries 270 for Domino for e-mail communications via Lotus Notes programming. The continuous development of advanced computerized network is aimed at providing utmost convenience to the customers and dealers under the network nationwide amid fierce competition. In October 2004, The systems used by the company include IBM iseries i5 Model 550
Warehouse is determined to provide quality services. The latest improvement to its operation highlights the expansion of the new warehouse facility covering the vast area of over 5,500 square meters on Petchakasem Bhuddamonthol 3 and enhancement of the computer network hooking up over 20 terminals to the lease line for direct communication and database management of over 60,000 product items with the headquarters. The information is updated on real time basis for the most accurate management of product classification, inventory and product delivery.
E-Commerce Website CSH Group held a special seminar entitled Into the new era with cshdealer.com for over 200 dealers nationwide during November 22 23, 2002 and March 28-29, 2003 in order to prepare the network for the era of globalization and booming Internet. The company officially launched the web site www.cshdealer.com. CSH Group developed Country Dealer Network Management system with an aim to hook up computers at dealers nationwide to its online transaction network for faster and more efficient management, which will result in reduced operating costs and greater profits. This is truly the most effective way to improve the spare parts dealing business. At present, Chin Seng Huat Auto Parts Co., Ltd. has already completed equipment installation and network connection for almost 100 dealers nationwide.
E-Commerce Website
E-Commerce Website
Milestones 1967 Feb. 1976 May. 1983 Jan. 1988 Jul. 1991 Jul. 1993 Aug. 1995 Jan. 1999 Oct. 1999 Jul. 2000 Aug. 2001 Chin Seng Huat Heng Ki Limited Partnership was founded by Pairoje. The company became Chin Seng Huat Auto Parts Co., Ltd. The first company in spare parts distribution business to use medium-sized IBM Systems/34 computer in its operation. Upgraded the main computer to IBM Minicomputer Model System/36. K.C. Bearing Co., Ltd. was appointed to distribute ball bearing products of NSK, Koyo and SKF. Upgraded the main computer to IBM AS/400 Model F35. N.P. Auto Parts Co., Ltd. was established to distribute Nissan spare parts. The company was officially appointed by Siam Nissan Automobile Co., Ltd. Bearings World Co., Ltd. was founded to officially distribute NSK ball bearing products for motorcycles and agricultural equipment. Extended business to Mitsubishi spare parts under N.P. Auto Parts Co., Ltd. Consistently developed the computerized system since 1983 from IBM System/36 and AS/400 F35 to IBM AS/400 Model 720. Upgraded the system to IBM iseries Model 820 along with a efficient data storage system using IBM Enterprise Storage Server Model F20 with up to 420 GB capacity.
CSHGROUP Jan. Milestones 2002 Extended business to Ford spare parts under Chin Seng Huat Auto Parts Co., Ltd. May. Increased operating efficiency through the use of IBM iseries 2002 Model 270 to accommodate e-mail capability on Lotus Notes software. The company also invested in IT infrastructure and competent personnel to enter the era of e-commerce. Sep. Extended business to Honda spare parts under N.P. Auto Parts 2002 Co., Ltd. Nov. Extended business to Toyota spare parts under Chin Seng Huat Auto Parts Co., Ltd. 2002 Held a special seminar entitled Into the new era with cshdealer.com for over 200 dealers nationwide to order thru the website of www.cshdealer.com. Jan. Launched the E-commerce website under the name 2003 www.cshdealer.com Feb. Upgraded the ERP (Enterprise Resource Planning) software from 2003 in-house software to using Infinium standard package of software from United Sates of America for greater management efficiency. Upgraded main computer to IBM iseries Model 825 COD for the first time in Thailand. Mar. 2003 Signed with B.I.T. Land Co., Ltd. for expanded the new warehouse on over 5,500 sq.m. land on Petchakasem Bhuddamonthol 3 Rd. for better management of inventory and highly of excellent logistics. Held second special seminar entitled Into the new era with cshdealer.com to www.cshdealer.com. order thru the web site of
Milestones Jun. 2003 Feb. 2004 Sep. 2004 Oct. 2004 Dec. 2004 Apr. 2005 Jun. 2005 Start utilizing the new warehouse for more efficient distribution and services to customers. Appointed as authorized dealer of Nissan UD spare parts under N.P. Auto Parts Co., Ltd. Transferred business of Bearings World Co., Ltd. To K.C. Bearing Co., Ltd. Upgrade main computer to IBM eserver i5 model 550, with 1.0 TBytes ESS storage, model 800 Turbo II Appointed as authorized dealer of GS Battery under K.C. Bearing Co., Ltd. Extended business to Mazda spare parts under Chin Seng Huat Auto Parts Co., Ltd. Extended business to Chevrolet spare parts under Chin Seng Huat Auto Parts Co., Ltd. Appointed as authorized dealer of Mitsubishi Fuso spare parts under N.P. Auto Parts Co., Ltd. Jul. 2005 Aug. 2005 Oct. 2005 Dec. 2005 Extended business to BMW spare parts under Chin Seng Huat Auto Parts Co., Ltd. Appointed as authorized dealer of Kayaba shock absorber under Chin Seng Huat Auto Parts Co., Ltd. The Thai Chamber of Commerce has honored 2005 Business Ethic Awards to Chin Seng Huat Auto Parts Co., Ltd. Appointed as authorized dealer of Yamaha spare parts under K.C. Bearing Co., Ltd. Transferred business of N.P. Auto Parts Co., Ltd. to Chin Seng Huat Auto Parts Co., Ltd.
Milestones Apr. 2006 Feb. 2007 Being pioneer in using IP Phone technology to reduce the expenses and other supports for customers in the future. Upgrade main storage from IBM Model 800 Turbo 1.0 TBytes capacity to IBM Model DS8100 6.7 TBytes capacity.
CSH Network
Financial Statement Financial Statements of Chin Seng Huat Auto Parts Co., Ltd. in 2003 (Unit 000 000 baht) 2003 2004 2005 2006 Sales 634,586 811,470 902,910 1,431,256 Gross Profit 87,575 127,533 129,943 163,478 Sale and Admin. Expenses 69,762 104,460 104,369 126,455 Net Profit 7,321 7,405 8,707 11,552 Account Receivables 210,814 199,065 289,016 385,973 Inventory 151,658 220,904 356,031 290,620 Assets 515,784 693,029 818,186 812,157 Liabilities 419,123 589,326 683,665 666,085 Registered Capital 54,900 54,900 75,000 75,000 Retained Earning 41,761 48,803 57,510 69,062 Total Equity 96 2003 2006 96,661 661 103,703 134,520 146,072