TNS SURVEY MAY 5 In a nutshell Countries dynamics France: perception is still very negative, but slightly improving Belgium: south is still very negative and plateauing Italy: alarming increase in negative perception Other surveyed countries: rather stable Key findings Negative perception mostly driven by health and environment concerns Environment concerns mainly linked to deforestation Health concerns have no main, clear rational Palm oil has the poorest health perception of any fat in France & Belgium sth. High relevance of palm oil free proposition in most countries People are not aware of sustainable Palm oil Most people find sustainable palm oil not credible
TNS SURVEY MAY 5 DO YOU KNOW OR HAVE YOU HEARD ABOUT PALM OIL? AWARENESS: large increase in Italy, slight decrease in France, stable in other countries. Base: total sample ( interviews in each country) 44 45 39 4 57 54 73 74 7 66 57 5 5 5 47 68 64 6 53 5 54 5 64 56 59 55 5 5 9 Year 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 French BELGIUM Flemish BELGIUM 3 4 5 3 4 5 64 66 67 69 45 43 4 43 or difference statistically significant at 95% (vs previous wave)
TNS SURVEY MAY 5 WHICH OIL / FAT IS THE WORST FOR PEOLPLE S HEALTH? Palm oil is considered the worst in France and Belgium south. In Italy its negative perception is increasing, reaching same level as lard. Worst oil/fat for people s health 5 4 Base: total sample N EW N EW Lard Palm oil Butter Margarine Other seed oils Rapeseed oil/canola oil Sunflower seed oil Peanut oil Soya oil Maize seed (corn) oil Shea/Karitè Cocoa butter Olive oil Coconut oil Sal Hazelnut oil None of these n= n= n= n= n= n= n=7 n=7 5 4 33 (43) 3 55 44 () 4 5 9 4 4 6 7 3 7 49 8 6 3 3 3 3 3 6 3 9 7 7 4 9 5 3 7 n.r. n.r. n.r. n.r. 5 or difference statistically significant at 95% (5 vs. 4) D.4 Which one do you consider to be the worst for people s health? French BELGIUM Flemish BELGIUM Palm oil 4 6 (in brackets previous wave results)
TNS SURVEY MAY 5 DO YOU THINK THAT PALM OIL IS GOOD, NEUTRAL OR BAD FOR YOUR HEALTH? Bad perception is increasing significantly in Italy, whereas it s slightly improving in France and it s remaining stable in the remaining countries BAD Year 35 7 5 7 59 58 47 53 8 3 9 9 5 3 3 7 3 4 5 8 8 3 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 or difference statistically significant at 95% (vs previous wave) French BELGIUM Flemish BELGIUM 3 4 5 3 4 5 GOOD 6 5 3 3 6 3 WORST 33 37 4 4 3 6 6 BAD 43 48 55 53 6 8 4 4
WHY IS PALM OIL THE WORST FOR HEALTH? People provide mostly generic answers 5 4 Health related topic PALM OIL Those who consider palm oil the worst n=8 n=399 n=5* n=94 n=3 n=7* n=3* n=* At least one mention 96 89 84 93 94 87 9 PALM OIL I have heard/read about it 8(8) 34 35() 46(35) 4 7 9 It contains harmful fats 8 3 5(9) 7() 8 4 43 Harmful / bad for the health (generic) 8() 8 8() 9 7 5 It causes cardiovascular diseases 8-5 4 8 4 5 It is cancerogenous / cancer-forming 9 (5) 5 - - 5 - - - It increases / contains cholesterol 7 6 6 - - 5 Bad / poor quality product 7 4 8-5 - 3 - It is fatty / too high in fats 6 (3) 4 4(6) - 4 Deforestation 5 4 4-3 5 It is over-used 4 3-6 3 - Harmful / bad for the environment (generic) 6 4-3 5 It contains chemical / unnatural substances () - 5 Hydrogenated fat - - - 4 - It is a mix/hotchpot of ingredients / uncertain ingredients - 6 4 - Industrial / excessively industrial product 3 4 6 - - It has been withdrawn from the market - 3 - - - - - It is low cost / low cost production - 6 - - - - or difference + 5% (5 vs 4) * small bases (in brackets previous wave results) D.5bis Why is the worst for people's health? 6
TNS SURVEY MAY 5 DO YOU THINK THAT PALM OIL IS GOOD, NEUTRAL OR NEGATIVE FOR THE ENVIRONEMENT? Negative perception increases significantly in Italy, decreases in France and remains stable in remaining countries. Base: total sample ( interviews in each country) NEGATIVE Year 3 8 4 4 49 49 4 3 38 7 35 5 6 6 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 6 8 or difference statistically significant at 95% (vs previous wave) French BELGIUM Flemish BELGIUM 3 4 5 3 4 5 POSITIVE 5 5 4 4 8 7 WORST 7 8 35 34 4 6 5 9 NEGATIVE 34 36 45 4 9 4 3
WHY IS PALM OIL THE WORST FOR ENVIRONMENT? Answers are mostly linked to deforestation 5 4 Environment related topic PALM OIL PALM OIL Those who consider palm oil the worst n=59 n=367 n=58 n=3 n=95 n=34* n=53 n=34* At least one mention 9 88 9 95 8 9 95 88 Deforestation 45(3) 64 6 59 48 3 6 53 Harmful / bad for the environment (generic) 6() 8 4 (6) (5) 4 7 8 Intensive monoculture 5 (9) 4 8 4 8 (9) - 7 6 I have heard/read about it 8 9 3 5 7 3 A production process that causes pollution 7-3 - - Pollutant waste products /not biodegradable 4 - - - 3 - Because of the manufacturing process (generic) 4 3-3 - Harmful / bad for the health (generic) 3 - - 6 - - Exploitation of the workers / profit of the multinationals 5 - - - It contains chemical / unnatural substances - 9 - It is an imported / not a local product 5-3 - - - It is over-used 3-5 - Bad / poor quality product - - 3 It is fatty / too high in fats - - - 3 3 Waste of resources / natural resources (generic) - 4-9 - 6 Industrial / excessively industrial product - 3-3 3 - - or difference + 5% (5 vs 4) 8 * small bases (in brackets previous wave results) D.5bbis Why is it the worst for environmental impact?
TNS SURVEY MAY 5 DO YOU THINK THAT PALM OIL IS GOOD, NEUTRAL OR NEGATIVE FOR ITS SOCIAL IMPACT? Negative perception increases decreases significantly in France, whereas it is stable in the remaining countries. Base: total sample ( interviews in each country) NEGATIVE Year 4 6 34 39 4 3 3 6 9 8 8 4 7 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 6 6 or difference statistically significant at 95% (vs previous wave) French BELGIUM Flemish BELGIUM 3 4 5 3 4 5 POSITIVE 5 9 5 6 8 7 WORST 9 7 9 9 5 7 7 7 NEGATIVE 33 33 36 3 3 3
TNS SURVEY MAY 5 WHAT IS PALM OIL NEGATIVE FOR? Negative perception of Palm oil Base: total sample 5 4 Health Environment (49) Social () 53 (4) (8) 4 35 3 35 9 9 3 4 6 4 8 5 5 4 7 8 6 French BELGIUM Flemish BELGIUM Health 53 4 Enrvironment 4 3 Social 3 3
TNS SURVEY MAY 5 WOULD IT BE RELEVANT FOR YOU IF INDUSTRIAL FOOD DID NOT CONTAIN PALM OIL? 5 4 Base: those aware of Palm Oil RELEVANT 76 8 5 57 698 59 64 54 88 98 44 63 7 6 44 39 or difference statistically significant at 95% (5 vs 4) French BELGIUM Flemish BELGIUM Palm oil 8 59(49) (in brackets previous wave results)
TNS SURVEY MAY 5 Most respondents never heard of sustainable palm oil, green palm and RSPO or difference statistically significant at 95% (5 vs 4) Base: those aware of Palm Oil 5 4 n=57 n=698 n=59 n=64 n=54 n=88 n=596 n=5 % YES Have you ever heard of Sustainable Palm Oil? 9 () 3 3 5 % YES on total population 6 8 6 7 4 8 3 Have you ever heard about an organization called RSPO? % YES 6 5 5 8 7 9 6 % YES on total population 3 3 3 5 4 4 4 Have you ever seen this logo? % YES 6 3 3 5 6 3 5 4 % YES on total population 3 3 3 4 3
TNS SURVEY MAY 5 Credibility of RSPO certicication is low In your opinion, how credible/reliable is a food product whose packaging carries this RSPO (Roundtable on Sustainable Palm Oil) logo? 5 4 Base: who knows Palm Oil n=57 n=698 n=59 n=64 n=54 n=88 n=596 n=5 () Not at all 8 5 3 5 credible 7 Bottom two 4 6 9 () Slightly Boxes 4 3 4 5 6 credible 6 4 6 (3) It makes no 4 difference either 43 way 39 58 46 47 59 (4) Quite credible 54 44 Top two (5) Very credible Boxes 35 35 3 3 33 3 8 5 5 6 9 5 4 7 5 9 5 Mean (-5) 3..85.97 3.4 3. 3.7 3.36 3.5 No difference statistically significant at 95% (vs previous wave) 4gg) In your opinion, how credible/reliable is a food product whose packaging carries this logo RSPO (Roundtable on Sustainable Palm Oil)? 3