INNOVATION STRATEGY CARLA GOHIN RESEARCH, INNOVATION & ADVANCED TECHNOLOGIES
A digital and connected world A DEEP MUTATION Green Planet Aging population Globalization Increasing urbanisation From possession to use IMPACTING THE AUTOMOBILE WORLD 2
A STRATEGY CENTERED ON CUSTOMERS THROUGHOUT THE WORLD A GLOBAL STRATEGY Focused on high potential profit pools Improving market coverage Focused on core models A CORE MODEL STRATEGY A CORE TECHNOLOGY STRATEGY CLEAN TECHNOLOGIES SMART VEHICLES ICE range fully optimized with best in class emission control Agile fast tech development Electrification Programs A robust ADAS Roadmap ready for autonomous driving Quality & Engineering 3
INNOVATION TO DEPLOY OUR CORE TECHNO STRATEGY 4
A RICH AND SHARP CORE TECHNO STRATEGY CLEAN-TECHNOLOGIES SMART VEHICLES CONNECTED AND AUTONOMOUS ICE RANGE FULLY OPTIMIZED WITH BEST IN CLASS EMISSION CONTROL AGILE FAST TECH DEVELOPMENT SCR TECHNOLOGY PURE TECH GASOLINE ENGINE 2016 FULL MIRRORING 2018 INFOTAINMENT OVER THE AIR 2020 FULL CAR OVER THE AIR ELECTRIFICATION PROGRAMS A ROBUST ADAS ROADMAP READY FOR AUTONOMOUS DRIVING PHEV C & D segments from 2019 New BEV B & C segments from 2019 80% ELECTRIFIED CORE MODELS BY 2023 2018 AUTOMATED DRIVING HANDS ON 2020 AUTONOMOUS DRIVING HANDS OFF > 2021 AUTONOMOUS CARS EYES OFF"
CLEAN TECHNOLOGIES 6
CLEAN TECHNOLOGIES Hybrid Electric Vehicles Powertrains CLEAN TECHNOLOGIES Electric Vehicles Vehicle Effciency Quality & Engineering 7
TOMORROW : A GLOBAL PORTFOLIO OF TECHNOLOGY FOR SUSTAINABLE MOBILITY PERFORMANT ICE & ALTERNATIVE POWERTRAIN OFFERS SCR TECHNOLOGY GASOLINE ENGINES OPTIMIZATION DIESEL ENGINES OPTIMIZATION PLUG-IN HYBRID ELECTRIC VEHICLE REACH 2020 CO 2 /KM TARGET & REDUCE POLLUTANTS EMISSIONS (CAFE: 91G CO 2 /KM) CO 2 regulations Pollutants regulations Quality & Engineering 8
ELECTRIC VEHICLES Electric motor Battery Charge Smart grids Battery Electric Vehicle Quality & Engineering
HYBRID ELECTRIC VEHICLES Electric automatic gearbox Battery Charge Engine Electric powertrain Quality & Engineering
SMART VEHICLES CONNECTED AND AUTONOMOUS 11
CHALLENGES SMART MOBILITY Connected Vehicle TOWARDS AUTONOMOUS VEHICLE UX & INTITUIVE HMI 12
CONNECTED AND COMMUNICATING CARS Since 2003 Groupe PSA pioneer of Emergency call 2 millions connected cars 2016 Full Mirroring & Connected Navigation MirrorLink, Apple CarPlay TM Android Auto, TOM TOM 2018 Infotainment over the air Data business Car sharing 2020 Full car over the air Car to Car Car to Infrastructure AGILE FAST TECH DEVELOPMENT 13
AUTONOMOUS CAR : THE AVA PROGRAM INCREASED SAFETY FREE TIME RECOVERY EASIER LIFE A LARGE SET OF ADAS FEATURES FROM PARTIAL AUTOMATION TO AUTONOMOUS DRIVING
AVA PROGRAM ROLL-OUT
AUTONOMOUS CAR : GROUPE PSA EXPERTISE 20 PROTOTYPES IN TEST IN-HOUSE OR WITH PARTNERS 12 LICENSES PLATES FOR PSA AUTONOMOUS CARS 150 000 KM DRIVEN IN AUTONOMOUS MODE - LEVELS 2,3 & 4 ON EUROPEAN ROADS EXPERIMENTATIONS WITH NON-EXPERTS DRIVERS (FROM MARCH 2017) 1 ST CARMAKER TO OBTAIN THE FRENCH AUTHORIZATIONS A GLOBAL PARTNERS ECOSYSTEM
INNOVATION DEDICATED TO OUR BRANDS 17
CHALLENGES Cockpit Style Attractivness < Comfort Air Quality 18
NOURISH THE BRANDS DNA Motion & Emotion Créative Technologie Spirit of Avant Garde Excellence, Allure, Emotion Optimistic, Human, Smart Avant-garde, Refinement, Technology Quality & Engineering
NOURISH THE BRANDS DNA Innovation accessible to all Great design and ingenious technology Quality & Engineering 20
WE DESIGN UNIQUE AUTOMOTIVE EXPERIENCES 21