SIME DARBY MOTORS September 2017 The world s second largest BMW dealer Sells more than 80,000 vehicles a year Represents 31 brands in the Asia Pacific region Partnership with BMW goes back 45 years from 1972 First distribution business began more than 30 years ago
SIME DARBY MOTORS Sime Darby Motors is the automotive arm of Sime Darby Berhad and is involved in the retail, distribution, assembly and rental businesses. It has presence in 10 countries across the Asia Pacific region. - Rolls-Royce - Lamborghini - McLaren Thailand - Ford - Mazda Vietnam - Ford - Porsche - Land Rover - Jaguar - Hyundai - McLaren - Hertz - Thrifty Taiwan - KIA - Rolls-Royce - Peugeot - Suzuki - Mitsubishi - McLaren - Mitsubishi Fuso - JAC - Rolls-Royce - Peugeot - Suzuki - Mitsubishi - JAC - Mitsubishi Fuso - Peugeot - Ford - Hertz - Thrifty - Ferrari - Porsche - Corefleet - Fiat - Alfa Romeo New zealand - Porsche - Volkswagen - Ferrari - Hino - Audi - Nissan - Renault Trucks - Mack - Volvo Trucks - UD Nissan Porsche 911 GT3 RS
RETAIL & ASSEMBLY RETAIL Sime Darby Motors retail operations offer a wide range of vehicles from broad appeal market brands to luxury cars, as well as commercial vehicles. Some of the brands represented by Sime Darby Motors include BMW, MINI, Roll-Royce, Porsche, Hyundai, Ford and Land Rover. Sime Darby Motors is focused on selling quality products supported by excellent after sales services. Its retail operations feature some of the best and latest state of the art facilities in the region. Showrooms and service centres throughout the 10 countries are designed to offer customers comfort and experience second to none. ASSEMBLY Sime Darby Motors first assembly plant was the Associated Motors Industries (AMI) plant in Selangor, in 1982, assembling BMW and Land Rover vehicles. In 2004, Sime Darby Motors acquired the Inokom assembly plant in Kedah,, assembling various Hyundai passenger and commercial vehicles. In 2008, assembly operations for BMW and Land Rover were relocated from AMI to Inokom plant. The MINI and Mazda brands were added in 2011. Assembly materials are sourced from respective principals overseas as well as locally, catering for both the domestic and export markets. Inokom s current capacity is between 30,000-40,000 units per annum. Utilising 51% of a 200-acre site, the plant has the potential to expand its production facility and is poised to meet increasing demand from the Asia Pacific region. DISTRIBUTION & IMPORT Sime Darby Motors serves as a bridge between its principals and customers through its extensive networks in the markets it operates in. Its first distribution business began more than 30 years ago through the distribution of Ford vehicles. It now imports and distributes, among others, BMW, MINI, Rolls-Royce, Ford, Land Rover, Hyundai, Porsche, Suzuki and Mitsubishi passenger vehicles in the Asia Pacific region. Recent collaborations were formed with Porsche in, Kia in Taiwan, BMW and MINI in Vietnam and, Jaguar in, Ferrari in as well as Alfa Romeo and Fiat in. In the commercial vehicle sector, Sime Darby Motors imports and distributes, the Hino, UD Nissan, Mitsubishi Fuso and Mack brands, among others. Sime Darby Motors foray into the Australasia market began in 1998 with the acquisition of Continental Car Services Ltd, a multi-franchise dealership based in Auckland,.
BRANDS WE REPRESENT Thailand Vietnam Vietnam Thailand Thailand Taiwan BMW i8
EXECUTIVE LEADERSHIP DATO LAWRENCE LEE Managing Director, Sime Darby Motors AGE 63 INDUSTRY EXPERIENCE 27 In October 2006, Dato Lawrence Lee was appointed the Chief Operating Officer for Sime Darby Motor Division Sdn Bhd It was only a few months later that he was promoted to be the Divisional Director of Kumpulan Sime Darby Berhad s Motors Division in March 2007. In January 2008, he assumed his present position as the Managing Director of Sime Darby Motors. Dato Lawrence leads and oversees Sime Darby Motors, a major player in the Asia Pacific automotive industry with presence in 10 countries. He is a Fellow of the Institute of Chartered Accountants in England and Wales. SIMON ROCK Chief Operating Officer, Sime Darby Motors AGE 59 INDUSTRY EXPERIENCE 37 Simon Rock was the Managing Director of Performance Motors Ltd., in, the BMW distributor and dealer for eight years from August 2002 to March 2010, before he was promoted to Managing Director for Sime Darby Motors in and. His role further expanded in February 2012 to include the n and New Zealand operations when he assumed his present position as Chief Operating Officer of Sime Darby Motors. DENNIS HO Managing Director -, Thailand & Taiwan, Sime Darby Motors AGE 51 INDUSTRY EXPERIENCE 26 Dennis Ho was appointed the Chief Operating Officer of Hyundai Sime Darby Motors Sdn Bhd in June 2007, and was tasked to build the Hyundai brand. He was later appointed the Managing Director of the same company in December 2007. Dennis was later promoted to Managing Director for Sime Darby Motors n operations in February 2012, and was given the additional responsibility of introducing the Kia brand to the Taiwan market. He assumed his present position in November 2013 to oversee the n, Thailand and Taiwanese markets for Sime Darby Motors. GARY WONG Managing Director -, &, Sime Darby Motors AGE 53 INDUSTRY EXPERIENCE 17 Gary Wong has been the Managing Director of Sime Darby Motors, and markets since July 2017. Gary started his career with Sime Darby Limited, in June 2000, as an Operation Manager (Automotive Division) and was promoted as the Regional General Manager in 2001 for the group s multi-franchise automobile retail business in southern. Gary s last position before he left the Sime Darby Group in 2005 was as the Director and General Manager of Rolls-Royce Motor Cars &. Prior to re-joining Sime Darby this year, Gary has worked with several leading automotive players in the region and served in various management and advisory roles.
PATRICK MCKENNA Managing Director - and New Zealand, Sime Darby Motors AGE 55 INDUSTRY EXPERIENCE 29 Patrick McKenna joined the Sime Darby group in March 2006 as Managing Director for the operations. In April 2013, Patrick was promoted as Managing Director for Sime Darby Motors' and n operations. He is currently responsible for operations across both countries, which include commercial vehicle distribution, sales and service companies, multiple premium brand retail car dealerships and passenger vehicle importation and distribution. NIK MUHAMMAD HANAFI NIK ABDULLAH Chief Financial Officer, Sime Darby Motors AGE 53 INDUSTRY EXPERIENCE 31 Nik Hanafi was appointed the Head of Group Corporate Assurance for Sime Darby Berhad in November 2007, before assuming his present position in Sime Darby Motors in June 2010. His current responsibilities in Sime Darby Motors include financial management and controls, accounting, risk management, IT, procurement, strategy and business development. He is a certified public accountant. ZAHIDAH AKMAL GHAZALI Head of Human Resources, Sime Darby Motors AGE 47 INDUSTRY EXPERIENCE 25 Zahidah Akmal Ghazali was appointed the Head of Human Resources, Sime Darby Motors in October 2015. She has more than 20 years experience in the full spectrum of human resource and industrial relations in strategic and operational roles including 10 years of experience holding regional positions. She has implemented structural re-organisation and change management in multinational companies. She is currently responsible for developing and implementing human resource management strategies. DATUK AISHAH SHAIKH AHMAD Head of Corporate Affairs, Sime Darby Motors and Chief Executive Officer, Sime Darby Auto Imports Sdn Bhd AGE 65 INDUSTRY EXPERIENCE 30 Datuk Aishah Shaikh Ahmad is the Head of Corporate Affairs for Sime Darby Motors and Chief Executive Officer of Sime Darby Auto Imports Sdn Bhd. She joined Sime Darby in 1981 as a Fleet Sales Manager with Ford Sdn Bhd. In January 2002, Datuk Aishah was promoted as Head of Corporate Affairs, for the Sime Darby Motors Group in Tractors Sdn Bhd, and continued with her portfolio when Sime Darby Motors was restructured as a core division of the Sime Darby Auto Imports Sdn Bhd in January 2006. With more than 30 years of experience in the automotive industry, Datuk Aishah has served as the Chairman of the Automotive Federation (AFM) since September 1998, and as the President of the Automotive Association (MAA) since January 2000.
HISTORY 1972 Sime Darby Motors acquired BMW Concessionaires (HK) Ltd, the sole importer and distributor of BMW cars and motorcycles in and. 1979 Performance Motors Ltd (PML) gained dealership rights of BMW cars and motorcycles in. 1981 Tractors Ltd was appointed sole distributor of Land Rover and Range Rover vehicles and parts in. It also became the franchise holder for Ford passenger cars and commercial vehicles in. Land Rover Sdn Bhd, the sole franchise holder in and Brunei was set up by Pernas Sime Darby Holdings and Land Rover Ltd of the UK. 1982 Sime Darby Motors entered the hire and drive business through the setting up of Hertz franchise for and Brunei. 1986 Sime Darby Ltd acquired sole distributorship rights for the Suzuki motor vehicle franchise in Hong Kong and. 1987 Sime Darby Ltd acquired sole distributorship rights for the BMW motor vehicle franchise in and. Auto Bavaria Sdn Bhd, a member of the Pernas Sime Darby Group was appointed authorised sole importer and distributor of BMW products in. 1991 The first n assembled BMW 730iL rolled out of the AMI assembly plant, making Auto Bavaria the first BMW importer to assemble the vehicle outside German. 1994 Sime Darby Motors entered with the acquisition of distribution rights for the BMW motor vehicle franchise in the Guangdong and Hainan provinces. 1997 Regent Motors Ltd, distributor of Ford and Land Rover vehicles in, attained ISO 9002 certification. Universal Cars Ltd in was awarded The Best Performance Distributor by Mitsubishi Motors Corporation for excellent sales of the Mitsubishi Galant. Performance Motors Ltd in won the BMW AG award for achieving the highest sales for BMW worldwide. 1998 The after sales parts and service centres for Mitsubishi, Ford, Suzuki and Alfa Romeo were consolidated under a new company, Sime Darby Motor Services Ltd, to improve customer service. The Auto Bavaria division of Tractors moved into its new premises a 12-vehicle display showroom with a 52-bay service and repair centre designed by BMW in Selangor,. Sime Darby s foray into the automotive market began with an 80% acquisition of Continental Car Services Ltd, a multi-franchise dealership based in Auckland. 1999 The New Discovery was officially rolled out of the Selangor, assembly plant, making it the first Land Rover vehicle ever to be assembled outside its home base in the UK. 2002 Sime Darby Ltd acquired the Corefleet business. 2003 The Sime Darby Group officially announced the establishment of BMW Sdn Bhd, a joint venture between BMW Group and Auto Bavaria Sdn Bhd. Sime Darby Ltd was renamed Sime Darby Ltd and its regional headquarters relocated from to Beijing,. 2004 Sime Darby Motors foray into began with an investment in the truck business, involving the distribution of Mack, Renault and Hino brands. The investment also added new brands to the group s retail business including Nissan, Mitsubishi, Kia and Suzuki. 2005 Sime Darby Auto Italia Sdn Bhd was awarded the exclusive franchise rights of the Alfa Romeo marque in by FIAT Auto SPA. Sime Darby Motors finalised the acquisition of Hyundai businesses in from Berjaya Group, adding the Hyundai brand to its marques. 2006 Shanghai Sime Darby Motor Commerce Company Ltd was incorporated in as a wholly-owned subsidiary of Sime Darby Motor Group (HK) Ltd. The company is primarily involved in the retail of automobiles by Rolls- Royce Motor Cars Ltd. 2009 Sime Darby Hyundai Sdn Bhd acquired the remaining 60% equity interest in Oriental-Hyundai Sdn Bhd, making it a subsidiary Sime Darby Berhad. 2010 Sime Darby Motors became the retailer of Lamborghini vehicles in. Sime Darby Auto Performance Sdn Bhd commenced operations as the distributor and retailer of Porschebranded motor vehicles,spare parts, and accessories including provision of related services in. Sime Darby Motors added the Jaguar and Land Rover marques to its retail business in. 2011 The McLaren brand joined the list of luxury marques under Sime Darby Motors business in. 2012 Rolls-Royce s dealership commenced operations Sime Darby Motors Thailand expanded its retail operation for Ford. 2013 Inokom commenced assembly of Mazda vehicles for export to Thailand. McLaren began operations in Shanghai and. Sime Darby Motors was appointed as sole distributor and dealer of McLaren vehicles in. 2014 Sime Darby Motors acquired Brisbane BMW Group in. Sime Darby Motors entered into a JV with Sisma Auto Sdn Bhd and obtained sole distributorship and dealership of Jaguar and Land Rover vehicles in. 2016 A new Porsche Parramatta Centre in Sydney, was officially launched in December. 2017 Sime Darby Motors added the Fiat and Alfa Romeo marques with the acquisition of a dealership in Brisbane,.
FINANCIAL HIGHLIGHTS 25000 REVENUE (RMm) * PROFIT BEFORE INTEREST & TAX (PBIT) (RMm) * 1000 RETURN ON AVERAGE INVESTED CAPITAL (ROAIC) (%) * 20000 800 25 15000 600 20 15 10000 400 10 5000 200 5 0 2012 2013 2014 2015 2016 0 2012 2013 2014 2015 2016 0 2012 2013 2014 2015 2016 *as at June 2106 AWARDS & ACHIEVEMENTS 2017 Kedah Industrial Excellence Award 2017 for Inokom by Kedah Chief Minister Best Dealer in Sales in the region of Africa, Asia, Caribbean, Eastern Europe, Middle East, Pacific for Performance Motors Ltd () by BMW Group () International Hino Service Department of the Year for Trucks Stops Ltd (New Zealand) by UD Truck Distributors (New Zealand) BMW Major Metro Dealer Trophy Winner for BMW Brisbane by BMW Group () Anugerah SOHELP (Systematic Occupational Health Enhancement Level Program) - LEVEL 5 for Inokom Corporation Sdn Bhd by Jabatan Keselamatan Dan Kesihatan Pekerjaan Best Dealer in Customer Care in the region of Asia Pacific & South Africa for Auto Bavaria Sungai Besi by BMW Asia Pacific & South Africa 2016 Best BMW Dealer in Customer Care in the region of Asia Pacific & South Africa for Auto Bavaria by BMW Group National Team Winner for Sales Consultant for Sime Darby Mazda (Thailand) Ltd by Mazda Sales (Thailand) Co, Ltd BMW Aftersales Dealer Award for Auto Bavaria Kuala Lumpur by BMW Group () MINI Dealer of the Year Awards for Auto Bavaria Kuala Lumpur by BMW Group () Chinese Retailer of the Year for McLaren Shanghai by McLaren Group (Hong Kong) Pacific Retailer of the Year for McLaren Auckland by McLaren Group (Auckland) BMW Dealer Trophy (Winner) Large Metro Category 2016 for Brisbane BMW from BMW Group Customer Favorite Award for Sime Darby Rent A Car Sdn Bhd by Rentalcars.com Marvelous Sales Increase Award for Island Motors Ltd. by Suzuki Motors Corporation Q3 BMW West Region Best ASF Operation Award for Chongqing Bow Chuang Motor Sales & Service Co. Ltd. by BMW Annual Foreign-invested Enterprises - Excellent Enterprises for Shenzhen Bow Chuang Vehicle Trading Co. Ltd. by Shenzhen Foreign Investment Enterprise Association Print. Chinese Campaign. Gold Award for BMW 7 series 5 elements Campaign for Performance Motors Ltd () By Press Holdings Grand Prix Winner For BMW 7 Series 5 Elements Campaign for Performance Motors Ltd () By Press Holdings 2015 Passenger Car Retailer of the Year for BMW Concessionaires (HK) Ltd by Automobile Consumer Car Dealer of the Year for BMW Concessionaires (HK) Ltd by Automobile Outstanding Distributor Participation 2015 for Hyundai Sime Darby Motors by Hyundai Asia Pacific Best Service Performer 2014 for Performance Motors (Thailand) Limited by BMW Thailand