Amsterdam Emerging Scenarios Sander M.L. Schuurman Amsterdam Innovation Motor
Presentation outline Ambitions in the greater Amsterdam region Smart Work Centers How to work in a smarter way Challenges and solutions Network of SWCsin The Netherlands How e-services facilitate smart working One day a week smart work program Smart Mobility and Electric Vehicles How mobility and sustainability can meet Amsterdam s ambitions on smart mobility Key projects and pilots Mobility versus ownership Dynamic Traffic Management Future 2
Amsterdam a globalvillage: Facts& Figures 770.000 inhabitants (2.2m metropolitan area) 400.000 households 178 different nationalities International connected Air-hub: Schiphol Internet hub: large data centres Green City with ambitious Climate Goals 6 AMSTERDAM SMART CITY 6
Amsterdam Smart City Amsterdam Smart City is a unique collaboration between the inhabitants of Amsterdam, businesses and governments in order to illustrate how energy can be saved, now and in the future Collective effort Create Awareness Tech push / demand pull Research & Knowledge sharing Economic viability AMSTERDAM SMART CITY 7
Goals versus Reality Tough Climate Goals of Amsterdam 40% CO2 reduction in 2025 from 1990 baseline The Reality 20% energy 20% energy reduction reduction in 2025 from 1990 baseline City organisation climate neutral in 2015 Optimistic on solution Take action 20% CO2 increase in 2006 from 1990 baseline Dutch consumers are not caring about climate change Inhabitants are Unaware & Unsustainable Dutch consumers have little faith in solution and don t take action themselves Intentions: No Action AMSTERDAM SMART CITY 8
Workand trafficrelatedtargets Traffic 5% lesstrafficin 2011 10% less traffic in 2015 Cleaner vehicles: 10.000 EV s in 2015 Working(own organisation) Reduce building square meters with 40% Flexible working for everyone(if possible) Working general Combine living and working Enable Smarter Work AMSTERDAM SMART 9 CITY
Amsterdam HolisticView A Smart Work strategy can be an accelerator for energy and climate programs and an important contributor to the Amsterdam Sustainability Policy: reducing CO2 emissions by 40%in the year 2025. 10
Smart Work Centers Pilot Smart Work Centers in 2008, opened by the Mayors of Amsterdam and Almere City of Amsterdam Smart Work Employer Foundation of Double U, an independent, not for profit platform of Smart Work Center networks and Smart Work Services Public TelepresenceRoom in Amsterdam Bright City 11
Bring the Work to the Worker
History in a nutshell Foundation Double U, an independent, not for profit platform of Smart Work Center networks and Smart Work Services Public Telepresence Room in Amsterdam Bright City 13
Amsterdam s Smart Work Approach From 1 to 100+ locations in the Netherlands From 1 proof of Concept to Network of SWCs Double U Network Massive personal car travels substituted through the chain of SWCs 100+ SWCs (June 2011) Portfolio approach of physical smart work environments and networked services Double U Reservation Tool www.w-smartwork.nl Public Telepresence (October 14 2010) WorkSnug Augmented Reality Smart Phone Application Reduced Carbon Footprint Reduced Commute Traffic Reduced work place costs per employee Facilitating a Smart + Connected Work environment for communities, employers and workers SWCs as platforms for new business, SMEs, incubation and education
SWC network a premise for Connected Economic Clusters? Amsterdam Rotterdam
EV Corporate Car Sharing Nissan Leafs Parking infrastructure Participants get code Online reservation Cost sharing amongst companies 16
Corporate Car Sharing
Car2Go Amsterdam
Dynamic Traffic Management Influencing traffic flow by influencing speeds, lane use, route choice, merging operations by employing variable message signs (VMS) in order to improve safety and network utilisation.
Lessons Learned 1. Quality, Location, Atmosphere Where do you want to work? What are the things you need? (Except for coffee) 2. Smart, Smarter, Smartest Everybody works his/her own way Generation differences Different types of work allow different types of Smartness 3. But above all, it s about: PEOPLE! 20
Lessons Learned Forget about CO2- emissions The discussion of trusting employees Let s talk about money and focus on potential huge savings of money: The new norm: every employee works at least 1 day from home satellite/remote work centers Gross saving EUR 15mio per annum Re-invest EUR 5 mioin 4 star working hotels 4 star satellite/remote work centers Structural Nett saving: EUR 10 mio per annum 21
Gas Powered Life