Doing business in Poland Pernille Müller Andersen Marketing & Communications Manager

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Doing business in Poland 2014 Pernille Müller Andersen Marketing & Communications Manager PMA@BIC-electric.com

BIC Group - started in 2006 (est. 2004)

The company 2002

BIC Group 2014

Core competences HR (especially labour law across borders and working according to all rules and regulations) Project management Quality management Sales and marketing

What we do We are more than 100 electricians, welders, mechanics, semi-skilled workers and engineers who are ready to perform electrical and mechanical installation work, wherever you need it. Projects w 34 2014 Employees 66 blue-collar technicians at work x 1,5 => 99 needed 13 full time white-collar / incl. management 112 employees in total

Denmark Norway Finland Sweden Greenland Holland Belgium Germany England Ukraine Czech Republic Poland Projects around Europe 2014

Selected reference projects 2014 Lödige GmbH - Mechanical and electrical installation of an automatic car park with a capacity of over 1,000 cars - Logistics systems for car assembly at KT Electrotech A/S Electrical installations in road tunnels in Norway - Pulling cables, mounting cable ducts, installing street lighting Lillegården El A/S Renovation of power plants in Greenland for Beumer Group GmbH / Crisplant A/S Electrical and mechanical installations of sorting and conveyor systems - Logistics centres, post terminals and airports around the world

References Maersk Oil & Gas Electrical installations and services on oil and gas platforms on the North Sea: Tyra West, Dan F, Harald, Tyre SE, Gorm

Organization BIC Group

BIC Electric 2004: Development in Poland Choosing location Szczecin - West Pomerania Based on feasibility study - the long way around (Demex electric 2002) Not much help to get no one spoke English Very complicated administrative procedures Difficult to find help No help from authorities Now: Many choose location based on knowledge from network Different administrative procedures (than in Denmark) Easy to find help and get assistance Fine professional help from authorities (better than in Denmark) Good Danish network in North-Western Poland

Development in Poland Infrastructure: 8 hours between borders 5 hours between borders A looong time in a truck 10 hours from Jutland cheaper then internal transport in Denmark Good ferry connections still good ferry connections even better when the Femern connection comes Poor plane connections still poor connections to Goleniow, but from Berlin to the world Very bad roads in Poland highways between major cities

Development in Poland Rebuilt stable Max 512 kbit/s internet State of the art office buildings 20 Mbit/s internet

Recruitment in Poland White-collar 1:1 performance Highly educated technical and financial knowledge English-spoken Hard-working Blue-collar 1:1 performance maybe even better in Poland English-spoken (the younger generation) Skilled educate in their spare time be careful to test skills Hard-working Salary level (electricians, smiths etc.) incl. overhead pr. hour: Szczecin (NOT Warsaw + 20-40%) DKK 50 / PLN 25

A few experiences with cultural differences Money as a motivational factor More competition internally Belief in authority titles and material goods matters Status symbols matter in the hierarchy e.g. managers must have a company car Ambitious female managers In BIC Group: Office staff: PL: 6 women + 2 men /DK: 3 women + 2 men Differences maybe not that big differences

Some major advantages Help to get qualified and much of it Competitive labour (price / performance) Fast and easy access to suppliers and customers Large network of Danish companies - maybe too large From the Marketing Manager s point of view: Much lower prices on marketing materials Printing Displays Postage for direct mail cheaper than sending within Denmark Website development

Memberships

THANK YOU Questions are welcome during lunch or at PMA@BIC-electric.com