TWINGO 3: A & B-SEGMENT RENEWAL COMPLETION A. KASSAI PROGRAM DIRECTOR, SMALL PASSENGER CARS
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AGENDA 01 B-SEGMENT 02 A-SEGMENT 03 TWINGO TURNAROUND TREND & TWINGO SUCCESS 3: A NEW EQUATION 04 Q&A 3
01 B-SEGMENT TURNAROUND 4
INNOVATION FOR A BETTER LIFE CLIO ZOE LIFE CAPTUR TWINGO 5
B-SEGMENT DRIVES RENEWAL OF RENAULT IN EUROPE European B-segment share 12.9% CLIO, CAPTUR & ZOE CAPTUR comp 1 comp 2 comp 3 Renault CLIO #1 position 2007 2008 2009 2010 2011 2012 2013 2014 Design & innovation image in progress 6
CLIO IV SELLING PRICE IMPROVEMENT SELLING PRICE EVOLUTION (avg 2007-2011 to 2013) Selling price Comp1 CLIO IV Comp1 TOP 3 FOR MARKET SHARE HIGHER SELLING PRICE vs CLIO III CLIO III TURNOVER +600 M vs CLIO III (2007) 6,0% 7,0% 8,0% 9,0% 10,0% 11,0% Segment Share 7
CAPTUR SELLING PRICE IMPROVEMENT SELLING PRICE EVOLUTION (avg 2007-2011 to 2014) Selling price Comp1 CAPTUR MARKET SHARE LEADER BENCHMARK 2014 BENCHMARK 2012 SIGNIFICANTLY HIGHER SELLING PRICE vs MODUS TURNOVER +1,000 M vs MODUS (2007) MODUS 6,0% 26,0% 46,0% Segment share 8
02 A-SEGMENT TREND & TWINGO SUCCESS 9
A MANDATORY SEGMENT FOR BIG PLAYERS SEGMENT WEIGHT EVOLUTION IN EUROPE (G5 countries) 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 4 500 000 4 000 000 3 500 000 3 000 000 2 500 000 2 000 000 1 500 000 1 000 000 500 000-2006 2007 2008 2009 2010 2011 2012 2013 2014 2006 2007 2008 2009 2010 2011 2012 2013 2014 A B C A B C A-segment resistance during the crisis with around 1M units per year B-segment stable in % but with a drop of 1 M units 10
A STRATEGIC SEGMENT FOR RENAULT RENAULT SALES BREAKDOWN BY SEGMENT (EUROPE) 60% 50% 40% 30% 20% A-Seg B-Seg C-Seg 10% 0% 700 000 2006 2007 2008 2009 2010 2011 2012 2013 2014 A-SEGMENT: 8% OF RENAULT S SALES 600 000 500 000 400 000 300 000 200 000 A-Seg B-Seg C-Seg 100 000 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 11
TARGETING A&B SEGMENT LEADERSHIP IN 2015 European A & B-segment share 16,0% 14,0% 12,0% 11,0% 10,0% 8,0% 6,0% 4,0% comp 1 comp 2 comp 3 comp 4 Renault comp5 #2 position 2,0% 0,0% 2007 2008 2009 2010 2011 2012 2013 2014 Design & innovation Image in progress 12
A-SEGMENT TARGETED USP A-SEGMENT PURCHASING REASONS Urban ability : easy to drive and park Features & innovations for a given price Consumption Styling Roominess / Versatility 13
TWINGO TARGET CUSTOMER: THE ACTIVE WOMEN Loyalty SOCIO DEMO Female : > 59% Average age : 52 years old Family status : 70% no kids (1/3 pre, 2/3 post) Level of income : under average = 41k Multi owners : 63% Paid price : 11 500 Conquest 35 yo, single, Urban, upper class, paid price +++ Car is a beautiful object & reflection of personality => ELEGANCE, ORIGINALITY, HEERFULNESS, MODERNITY 14
TWINGO SAGA SUCCESS 300000 250000 200000 150000 Twingo2 Twingo1 100000 50000 5 competitors 44 competitors 0 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 15
A 20-YEAR STORY TO BE CONTINUED. TOTAL VOLUME : 3 306 000 (July-2014 Worldwide) 16
IN A VERY COMPETITIVE ENVIRONMENT European A-segment share IN 2015: 1 225 KU 44 competitors 14 models reach 80% of the market: 3 Key players >100ku/year 2/3 new comers 17
WITH 3 KEY PLATFORMS OVER 300ku / YEAR Up! 500 C1 Citigo Mii Panda Ka 108 Aygo + Picanto 18
03 TWINGO 3: A NEW EQUATION 19
TWINGO DNA Affordable Roomy Versatile Strong personality Innovative Colorful & collections Sassy Multi-purpose Safe and re-insuring Customization 20
TWINGO 3 CITY PROOF Easy to drive and park, some driving pleasure, No fragility GIVE ME SPACE BACK! Visible hardware reduced to the max, push away the furniture EASY TO USE, FITS DAILY LIFE Built to fit everyday needs even if compact : commuting, dropping kids, shopping, leisure 8.65m 3,59m - 10 cm vs. Twingo 2 2203 5 doors! Flexicases 12,1 Excellent lower front vision 1288 Rear camera Best in class loading length, L boot shape, Color & light trim parts R &GO 21
TWINGO 3: SELLING PRICE IMPROVEMENT TARGET EXPECTED SELLING PRICE EVOLUTION 2013 TO 2015 14 000 12 000 Price increase vs Twingo 2 (w/o diesel & sport version) 10 000 8 000 4% 6% 8% 10% 12% Segment share evolution 2013 to 2015 22
PRESS FEEDBACK New Renault Twingo pleasant and playful (Autovandaag) Renault Twingo : La nouvelle Star (Caradisac.com) Twingo s back with a Twinkle (Daily Express) Baby Twingo finds its feets (Daily Telegraph) "Now the Twingo is fun again! " (Autobild) 23
EDISON PROJECT: COOPERATION WITH DAIMLER Core Batch 1 Add. versions Convertible US LHD&RHD LHD&RHD Core Batch 2 EV 24
MANUFACTURING FOOTPRINT 4 Seaters Manufacturing Novo Mesto, Slovenia 2 Seaters Manufacturing Hambach, France 180K veh/year (2016) ICE Powertrain Pitesti, Romania & Sevilla, Spain Mechanical parts Pitesti Romania / Le Mans, France 25
VALUE EMBEDDED IN CONCEPT BENEFITS 2 Seats Compacity : 2.7m Easy city driving Roominess EV Ready 4 Seats 26
CUSTOMER VALUE ORIENTED TWINGO 3 VS TWINGO 2 Value Cost Fuel Eco (Petrol) Features 5 doors Safety (New EUNCAP) Roominess Manoeuvrabilty Connectivity Productivity Design INCREASE Rear sliding bench DECREASE Diesel version 27
ENTRY TICKET BENEFITED FROM COOPERATION Carry over platform ENTRY TICKET New platform TWINGO 2 TWINGO 3 2006 2014 28
CONTAINED DELEVERY COST Enrichment Decontenting Cost savings TWINGO 2 TWINGO 3 2006 2014 29
A&B SEGMENT: AN IMPROVED EQUATION PROFITABILITY B SEGMENT B SEGMENT 2005 2013 A SEGMENT A SEGMENT 2006 2014 30
Q&A 31