Corporate Design Manual Erste Bank Group

Similar documents
EASA GRAPHIC STANDARD

The Chrysler Brand. Key Visual Elements and Usage Guidelines

The Ram Brand. Key Visual Elements and Usage Guidelines

Media Data KOREA CZECH REPUBLIC AUSTRIA TURKEY HUNGARY POLAND INDUSTRIAL MAGAZINES.

Union Pacific. Brand Guide

PRINTEC with its skilled staff, offers significant services to meet customer requirements with minimum downtime.

The Jeep Brand. Key Visual Elements and Usage Guidelines. Jeep Brand Mark Key Visual Elements and Usage Guidelines October, 2015 page 1

August Porsche Club. News 3/05

The Jeep Brand. Key Visual Elements and Usage Guidelines

PACTE-VIH. Regional HIV/AIDS Prevention and Care Project in the West Africa Region. Cooperative Agreement No. AID 624-A

2013 Little Giant Ladder Systems v2 1.14

Forest Stewardship Council. Trademark Quick Guide for Certificate Holders

The Jeep Brand. Key Visual Elements and Usage Guidelines. Jeep Brand Mark Key Visual Elements and Usage Guidelines December, 2014 page 1

Classic Vehicle Scheme (CVS) for Modified Vehicles including the 60-Day Log Book Trial Application Guide

THE CUSHMAN GALA PRESENTS. Masquerade. Ball APRIL 27, 2019 FONTAINEBLEAU HOTEL

Classic Vehicle Scheme (CVS) for Modified Vehicles including the 60-Day Log Book Trial Application Guide

AAA Vehicle Signage Guide

EURO NCAP S visual identity GUidEliNES 2009

Red Tractor. Brand and Identity Guidelines

RENTAL INFLATABLES. Imagine Inflatables Ltd Unit 4 Turnpike Close Bilton Way Lutterworth Leicestershire LE17 4YB

HYBRID COMMERCIAL VEHICLE (HCV) DELIVERABLE D DEMONSTRATION PROMOTION AND PRESS MATERIALS (Task 6410)

HIAB PARTS BRANDING AND PACKAGING GUIDELINES

Brand Guidelines. Plus Identity Guidelines For: Navistar Electronics Navistar Financial Navistar Parts

PUBLIC NOTICE EXPRESSION OF INTEREST FOR THE SPONSORING OF THE MOTORSPORT EVENT 1000 MIGLIA 2018

Husqvarna Shopmanual PAGE 1. husqvarna shopfolder 2014

Presenting Sponsor..$10,000 A $10,000 contribution will name your company as the Presenting Sponsor of the Lehigh Valley Walk to Defeat ALS.

ENVELOPES & POCKETS. Envelopes

Nestlé WHO Code Assurance Nestlé Indochina Assurance Statement

Brand Standards for Dealers Engines, Parts and Power Generation Products

Mornington Peninsula Produce Graphic Standards Guidelines

ADOPTION OF THE AGENDA. Annotations to the provisional agenda, list of documents and provisional timetable. Note by the Secretariat SUMMARY

Retailers Operational Profile 1. Main activities within retailing Food Goods Home & Personal Care Goods Own-brand - Others: Operations and Certificati

List of Terms and Conditions for micro-, small and medium- sized Customers* of Commerzbank Zrt.

In other words, the RSPO Trademark Logo signals the use of RSPO-certified Sustainable Palm Oil.

Documents Files Vehicle Identification The Coffret Légende

Tenaga Nasional Berhad - SWOT Analysis

THE PEP PARTNERSHIP ON ECODRIVING Goals, achievements and new projects November 2016

VIRGINIA VAN START PROGRAM FOR NEW VANPOOLS

CALIFORNIA ANTIQUE FARM EQUIPMENT SHOW April 19-21, 2013

Bankline Internet Banking Export File Layout User Guide

Appendix 3 V1.1B Features

Financing Public Transport Projects by EBRD

FSC Standard No.7: References to FSC Logo, Membership, Standards or Guidance notes

FIN-PRO-PRO-V304 Revision 1.0 Effective Date Page 1 of 6. Doc No FORM VENDOR REGISTRATION FORM SECTION 1: COMPANY GENERAL INFORMATION

BRAND STANDARDS. Quick Reference Guide 2012

CHAPTER 1 VALVOLINE TRADEMARK AND LOGO GUIDELINES

This is the drill hole location:

BROCHURE AND APPLICATION FORM

Virginia Department of Transportation Closed Circuit Television (CCTV) and Data Attribution Guide and Partnership Toolkit

Product information. cuturon. neobond pretex

TxDOT Guidelines for Acknowledgment Signing

Review of Grid Code references to PES and Second Tier Supplier and proposed Grid Code housekeeping changes

Rate card and booking form

Business unit names, building names, addresses and directions are not permitted on the primary monolith. Examples are shown in the Monolith section.

THE PEP PARTNERSHIP ON ECODRIVING Goals, achievements and next steps November 2017

BIMB Holdings Berhad - Strategy, SWOT and Corporate Finance Report

BMW ConnectedDrive Services - Information

WORK IN PROGRESS. Multibrand sites. Renault Store - Application guide Visual identity rules / Asia-Pacific Region

Vereeniging Kart Circuit. Circuit branding & resurfacing project

Logbook Selecting logbook mode Private or business mode Administrating logbook records Reporting... 33

Increase of the sales by 33% mainly due to the Safelite acquisition

EnBW Energie Baden-Wurttemberg AG (EBK) - Oil & Gas - Deals and Alliances Profile

REQUEST AND SUBMISSION FORMS

GC108: EU Code: Emergency & Restoration: Black start testing requirement

LOGO & GUIDELINES. logo has evolved with the times. Its starting point was humble, simple, honest and unadorned, and it remains so today.

SPONSORSHIP OPPORTUNITIES

D IETEREN GROUP 2. A family-controlled, publicly listed company

WHO WE ARE. Our young, dynamic and experienced team can create for Your Brand a visual masterpiece that will wow your audience!

The future of Public Transport is electric the ebus

Catalog and Order Form

Investor Relations Release

This section contains templates and/or examples of forms that pertain to a carrier s CVOR record: Collisions / Motor Vehicle Accident Report

FORM FOR STAND CONSTRUCTION ORDER

GEZE TS 4000 E. Overhead door closer with electrohydraulic hold-open according to EN 1155, closing force size 1-6.

AWARDS SUSTAINABILITY

KIA Dealer Test drive. Design Manual

IMO. REVIEW OF MARPOL ANNEX VI AND THE NO x TECHNICAL CODE. Proposal to harmonize a record book of engine parameters

Note: it is a criminal offence to give false information in this application.

Bringing a brand to life Driving preference across cultures

FRANCHISING IN CHINA

PT Bank Bukopin Tbk - Strategy, SWOT and Corporate Finance Report

Carpool Week 2012 Employer Toolkit

Retractable Roll-up Banner Graphics

MANAGING NEW CONNECTIONS FOR YOUR BUSINESS

SRM 7.0 Detailed Requisitioning

Truck Tolling Solutions - Technological Possibilities for implementation

INTERREG IVA 2 Mers Seas Zeeën Cross-border Cooperation Programme

June Porsche Club. News 2/05

British American Tobacco (Malaysia) Berhad - Strategy, SWOT and Corporate Finance Report

COMMUNICATION FROM THE COMMISSION TO THE COUNCIL

Brood- en Banketbakkerij H.B. De Paauw BV

The function is illustrated very well in the PowerPoint file available on my website:

China Automotive Lock Industry Report, Oct. 2014

ENERGY STRATEGY FOR YUKON. Independent Power Production Policy

Technical Information

Volkswagen Service Corporate Design Manual. Last revised: May 2014

the UCSF IT sub-brand

ANNOUNCEMENT on Welcome Account package

Slide Bearings Type E For Shaft Diameter Range mm Main Application Field Electric Machines

TEMPLATE CALENDAR2016. facemediagroup.co.uk

Transcription:

Corporate Design Manual Erste Bank Group

CORPORE DESIGN MANUAL What is the corporate design manual? Introduction and basic guidelines The Erste Bank Group is serving more than eleven million customers in five countries. The key to lasting success is best quality customer service throughout the whole Group. Creating an unified CD manual for an unified approach towards customers helps us to keep up with our customers demands no matter in which country they enter a branch. The visual appearance of an enterprise is defined by its corporate design (CD) by which the company presents itself towards external audiences (customers, shareholders and partners) as well as towards internal audiences (employees). A strong and consistent corporate design produces high recognition and is a key factor for successful and stringent branding. This CD manual primarily covers the correct use of logos, colours and typefaces, business forms, print advertising, folders, brochures, savings books, payment cards, internet- and PC applications. Additional topics, e.g. invitation card design, have also been incorporated in this version. This manual contains binding rules for the visual appearance within the Erste Bank Group and explicitly covers the brands Subsidiary companies (members of the local groups) have to be incorporated into the common appearance on a national level in order to maintain and strengthen the Group s position as an overall provider of financial solutions. The respective local mother company of each country shall take the responsibility for the implementation of CD manuals in line with this group manual for their national subsidiaries. Consistent visual appearance is crucial for success in marketing and branding. Therefore any changes are subject to prior group marketing approval. This is the first unified release of a CD manual with international scope in the Erste Bank Group and it will replace the current local CD manuals according to a bilaterally agreed time schedule. We are convinced that this first release of a common Group- CD will further strengthen our strong appearance this from a local as well as from an international point of view. Vienna, Signature Erste Bank (Austria), Česká spořitelna (Czech Republic), Slovenská sporiteľňa (Slovak Republic), Erste Bank (Hungary) and Erste Bank (Croatia).

CORPORE DESIGN MANUAL Page 1 of 4 CHAPTER 1: LOGOS 1.1. Logos 1.2. Company names and abbreviations 1.3. Erste Bank logo Sizes 1.4. Double logo Sizes 1.5.1. Česká spořitelna logo Proportions 1.5.2. Česká spořitelna logo Sizes 1.6.1. Slovenská sporiteľňa logo Proportions 1.6.2. Slovenská sporiteľňa logo Sizes 1.7. Erste Bank Hungary logo Sizes 1.8. Erste Bank Croatia logo Sizes 1.9. Logos - Code of practise 1.10.1. Sub-logos Erste Bank 1.10.2. Sub-logos Česká spořitelna 1.10.3. Sub-logos Slovenská sporiteľňa 1.10.4. Sub-logos Erste Bank Croatia CHAPTER 2: COLOURS 2.1. Colours 2.2.1. Effect to be achieved Dark Blue 2.2.2. Effect to be achieved Red 2.2.3. Effect to be achieved Light Blue 2.3.1. Colours Logo 4c 2.3.2. Colours Logo 1c 2.4. Colours Code of practise CHAPTER 3: FONTS 3.1. Fonts 3.2.1. Franklin Gothic Book 3.2.2. Franklin Gothic Demi 3.3.1. Corporate S Bold 3.3.2. Corporate S ExtraBold CHAPTER 4: BUSINESS PAPERS 4.1.1.1. Stationery 210x297 (DIN A4) 4.1.1.2. Stationery 210x297 (DIN A4) 4.1.1.3. Stationery 210x297 (DIN A4) (personalised) 4.1.2.1. Stationery 210x297 (DIN A4) 4.1.2.2. Stationery 210x297 (DIN A4) Business 4.1.2.3. Stationery 210x297 (DIN A4) and senior management (personalised) 4.1.3. Stationery 210x297 (DIN A4) Business and personal correspondence 4.1.4. Stationery 210x297 (DIN A4) 4.1.5.1. Stationery 210x297 (DIN A4) 4.1.5.2. Stationery 210x297 (DIN A4) 4.1.5.3. Stationery 210x297 (DIN A4) (personalised) 4.2. Short message 210x100 4.3.1.1. Envelope 229x114 (DIN C5/6) 4.3.1.2. Envelope 162x229 (DIN C5) 4.3.1.3. Envelope 229x324 (DIN C4) 4.3.1.4. Envelope 250x353 (DIN B4) 4.3.2.1. Envelope 220x110 (~DIN C5/6) 4.3.2.2. Envelope 229x162 (DIN C5) 4.3.2.3. Envelope 324x229 (DIN C4) 4.3.3.1. Envelope 162x114 (DIN C6) 4.3.3.2. Envelope 220x110 (~DIN C5/6) 4.3.3.3. Envelope 229x162 (DIN C5) 4.3.3.4. Envelope 353x250 (DIN B4) 4.3.4.1. Envelope 162x114 (DIN C6) 4.3.4.2. Envelope 221x110 (~DIN C5/6) 4.3.4.3. Envelope 229x162 (DIN C5) 4.3.4.4. Envelope 323x228 (~DIN C4) 4.3.5.1. Envelope 229x110 (~DIN C5/6) with window (2 versions) or without window 4.3.5.2. Envelope 260x190 (~DIN B5) 4.3.5.3. Envelope 331x229 (~DIN C4) 4.4.1.1. Business card 90x55 4.4.1.2. Business card 90x55 4.4.2.1. Business card 90x55

CORPORE DESIGN MANUAL Page 2 of 4 4.4.2.2. Business card 90x55 and senior management 4.4.3.1. Business card 90x55 Central units 4.4.3.2. Business card 90x55 Organisational units 4.4.4.1. Business card 90x55 4.4.4.2. Business card 90x55 4.4.5.1. Business card 90x55 4.4.5.2. Business card 90x55 4.5.1. Complimentary cards 210x100 4.5.2. Complimentary cards 210x100 4.5.3. Complimentary cards 210x100 and 90x55 4.5.4. Complimentary cards 210x100 4.5.5. Complimentary card 210x100 CHAPTER 5: ADVERTISEMENTS 5.1.1. Advertisement 210x297 (DIN A4) 5.1.2. Advertisement 180x255 5.1.3. Advertisement 125x180 5.1.4. Advertisement 180x125 5.1.5. Advertisement 90x255 5.1.6. Advertisement 85x130 5.1.7. Advertisement 125x30 5.1.8. Text advertisement 125x180 5.1.9. Recruitment advertisement 131x150 5.2.1. Advertisement 210x297 (DIN A4) 5.2.2. Advertisement 205x205 5.2.3. Advertisement 138x217 5.2.4. Advertisement 126x187 5.2.5. Advertisement 58x267 5.2.6. Advertisement 88x84 5.2.7. Text advertisement 88x84 5.2.8. Recruitment advertisement 131x150 5.3.1. Advertisement 297x420 (DIN A3) 5.3.2. Advertisement 210x297 (DIN A4) 5.3.3. Advertisement 297x210 (DIN A4) 5.3.4. Advertisement 210x148 (DIN A5) 5.3.5. Advertisement 58x267 5.3.6. Text advertisement 90x100 5.3.7. Recruitment advertisement 140x150 5.4.1. Advertisement 210x297 (DIN A4) 5.4.2. Advertisement 185x314 5.4.3. Advertisement 180x252 5.4.4. Advertisement 137,5x200 5.4.5. Advertisement 129x195 5.4.6. Text advertisement 90x100 5.4.7. Recruitment advertisement 87x145 5.5.1. Advertisement 265x386 5.5.2. Advertisement 210x297 (DIN A4) 5.5.3. Advertisement 175x287 5.5.4. Advertisement 180x255 5.5.5. Advertisement 125x180 5.5.6. Advertisement 180x125 5.5.7. Advertisement 90x255 5.5.8. Advertisement 85x130 5.5.9. Advertisement 125x30 5.5.10. Text advertisement 210x297 (DIN A4) 5.5.11. Recruitment advertisement 130x190 CHAPTER 6: BELOW THE LINE ADVERTISING MERIALS AND POSTERS 6.1. Formats and paper grades 6.2. Colour navigation system for advertising material 6.3.1. Prospectus 210x297 (DIN A4) with picture 6.3.2. Prospectus 210x297 (DIN A4) without picture 6.3.3.1. Prospectus 210x297 (DIN A4) with table (3 columns) 6.3.3.2. Prospectus 210x297 (DIN A4) with table (1 column) 6.3.3.3. Prospectus 210x297 (DIN A4) with picture 6.3.3.4. Prospectus 210x297 (DIN A4) with graph 6.3.4. Prospectus 210x297 (DIN A4) 6.4.1. Brochure 148x210 (DIN A5) with picture 6.4.2. Brochure 148x210 (DIN A5)

CORPORE DESIGN MANUAL Page 3 of 4 without picture 6.4.3. Brochure 148x210 (DIN A5) 6.4.4. Brochure 148x210 (DIN A5) 6.5.1. Prospectus 100x210 with picture 6.5.2. Prospectus 100x210 without picture 6.5.3. Prospectus 100x210 6.5.4. Prospectus 100x210 6.6.1. Prospectus 105x148 (DIN A6) with picture 6.6.2. Prospectus 105x148 (DIN A6) without picture 6.6.3. Prospectus 105x148 (DIN A6) 6.6.4. Prospectus 105x148 (DIN A6) 6.7.1. Product sheet 210x297 (DIN A4) with picture 6.7.2. Product sheet 210x297 (DIN A4) without picture 6.8. PC form 210x297 (DIN A4) 6.9.1. Poster 594x841 (DIN A1) with picture 6.9.2. Poster 594x841 (DIN A1) without picture 6.9.3. Poster 594x841 (DIN A1) with picture, flash and partner logos 6.10.1. Poster 420x594 (DIN A2) with picture 6.10.2. Poster 420x594 (DIN A2) without picture 6.10.3. Poster 420x594 (DIN A2) with picture, flash and partner logos CHAPTER 7: EVENTS 7.1.1. Poster 594x841 (DIN A1) 7.1.2.1. Invitation card 148x210 (DIN A5) 7.1.2.2. Invitation card 148x210 (DIN A5) 7.1.2.3. Invitation card 148x210 (DIN A5) 7.1.2.4. Response card 148x210 (DIN A5) 7.1.3.1. Invitation card 100x210 7.1.3.2. Invitation card 100x210 7.1.3.3. Invitation card 100x210 7.1.4.1. Invitation card 210x100 7.1.4.2. Invitation card 210x100 7.1.4.3. Invitation card 210x100 7.1.5. Ticket 210x100 7.1.6.1. Envelope 229x162 (DIN C5) 7.1.6.2. Envelope 229x114 (DIN C5/6) 7.2.1.1. Invitation card 148x210 (DIN A5) 7.2.1.2. Invitation card 148x210 (DIN A5) 7.2.1.3. Invitation card 148x210 (DIN A5) 7.2.1.4. Response card 148x210 (DIN A5) 7.2.2.1. Invitation card 100x210 7.2.2.2. Invitation card 100x210 7.2.2.3. Invitation card 100x210 7.2.3.1. Invitation card 210x100 7.2.3.2. Invitation card 210x100 7.2.3.3. Invitation card 210x100 7.3.1. Galéria folder 140x300 7.3.2. Galéria folder 140x300 7.4.1. Presentation cheque 7.4.2. Presentation cheque

CORPORE DESIGN MANUAL Page 4 of 4 7.4.3. Presentation cheque 7.4.4. Presentation cheque 7.4.5. Presentation cheque CHAPTER 8: SAVINGS BOOK & PAYMENT CARDS 8.1.1. Savings book 80x148 8.1.2. Savings book 90x130 8.1.3. Savings book 90x130 Wrapper for children 93x136 8.1.4. Savings books 85x147 8.2.1. Cards Logo position and colour definitions 8.2.2. Cards 85x55 8.2.3. Cards 85x55 8.2.4.1. Cards 85x55 8.2.4.2. Carrier 210x297 (DIN A4) Payment cards 8.2.4.3. Carrier 210x297 (DIN A4) Grid cards 8.2.5. Cards 85x55 8.2.6. Cards 85x55 CHAPTER 9: PC & INTERNET USE 9.1. Colours for PC use RGB values 9.2. Font for PC use Arial 9.3.1.1. Stationery 210x297 (DIN A4) 9.3.1.2. Stationery 210x297 (DIN A4) 9.3.2. Stationery 210x297 (DIN A4) 9.3.3. Stationery 210x297 (DIN A4) 9.3.4. Stationery 210x297 (DIN A4) 9.3.5. Stationery 210x297 (DIN A4) 9.4.1. Fax 210x297 (DIN A4) 9.4.2. Fax 210x297 (DIN A4) 9.4.3. Fax 210x297 (DIN A4) 9.4.4. Fax 210x297 (DIN A4) 9.4.5. Fax 210x297 (DIN A4) 9.5. PC form 210x297 (DIN A4) 9.6.1. Powerpoint template 240x180 9.6.2. Powerpoint template 240x180 Follow-up page without picture 9.6.3. Powerpoint template 240x180 Follow-up page with picture 9.7.1. Powerpoint template 180x240 9.7.2. Powerpoint template 180x240 Follow-up page without picture 9.7.3. Powerpoint template 180x240 Follow-up page with picture 9.8. Colours for internet use Hexadecimal values 9.9. Font for internet use Arial 9.10. Corporate Internet Style Guide CHAPTER 10: VARIOUS 10.1.1. Folder file 223x320 10.1.2. Folder file 223x320 10.1.3. Folder file 223x320 10.2. Sticker 10.3. Bankomat (M) sticker 10.4. Certificate 210x297 (DIN A4) 10.5. Namelabel for employees 10.6.1. Security cards 86x54 10.6.2. Personal ID card 105x74 10.6.3. Personal ID card 80x50 10.7. Table flag 155x220 10.8. Banner 10.9. Flags 10.10. Sign board

2024 © autodocbox.com Privacy Policy | Terms of Service | Feedback