The Key to Mass EV adoption in Europe Charging Simon Lonsdale Vice President, Business Development
10 years of charging expertise... Prepares us to power next-gen e-mobility
Charging is Needed Everywhere Autobahn and Destination Homes Around Town Workplaces To Enable the Future of Transportation 3
Mobility is changing
New Mobility/New Driver Experience Transportation seems unchanged... we still have to get from Point A to Point B. But the context of transportation is changing dramatically. Transportation inefficiency costs us our money, health and time. 1% of transportation energy is used to move a person. Our mindset has changed. Time is the new luxury commodity. Car selection is based on innovation, environment, convenience, total cost of ownership. Drivers are always connected and everything around them is being connected. 5
New Mobility/New Driver Experience Transportation seems unchanged... we still have to get from Point A to Point B. But the context of transportation is changing dramatically. EVs are 4X more energy efficient than gas cars. Taxis under pressure from ride-sharing apps 100% of top auto brands have committed to EVs First new OEMs being seen in 50 years 69% smartphone penetration in the Germany 70% of people globally will use smartphones by 2020 1 newzoo https://newzoo.com/insights/r ankings/top- 50 -countries- by-sm art phone- pe n etration -and-us ers// 2 Ericsson http://www.pcmag.com/article2/0,2817, 2485277, 00.asp 6
A New Era of Transportation EVs are going mainstream. Drivers will fuel where they live, work, play While they live, work, play. Because + Time is the new luxury commodity. + Convenience and multi-tasking are table stakes. + Every parking lot is a place to charge. + EV charging is an amenity for employees, customers, and tenants. This requires a new way to fuel: charging. 7
A New Fueling Ecosystem Mobile changes everything - With apps, drivers can find charging spots and interact with chargers. The cloud can connect everything - managing stations can be seamless for business owners. Fueling can be connected and measured to benefit drivers and businesses everywhere. More rideshare/car-share options Drivers to charge up Workplaces to attract and retain employees Retail/ hospitality to increase sales Today s parking spots become a place for: Commercial properties to attract tenants Apartments and condos to attract and retain residents Fleets to lower cost of transportation 8
New Requirements Drivers Need: + Fast, easy charging that always works + Convenient locations + Clear pricing and real-time station info + A network that knows their car and tracks their charging details + Pan-European or global coverage + Expert assistance on demand + No more bring-your-own-cable Business Owners Need: + Simple operation, low overhead costs + Flexible business models + Automatic upgrades + Energy management to minimize costs + Support for drivers + Reports that validate ROI or IRR 9
Open Standards Will Drive the New Fueling Network Vehicle-to-Station Protocols Make charging safe and simple Station-to-Cloud Protocols Make it easy and economical to scale charging networks Network-to-Network Roaming Protocols Make it easy for drivers to charge, wherever they are Product and Safety Standards SAE J1772, IEC 61851-1/-21/-23, IEC 62196, NEC 70-625, NIST HB44/130, UL 2202/2231/2594, ISO15118 CNMS emobility Services Platform CNO/CSP B 10
What s Next? Smart Cities Corridors/Highways City Fleets Transit ebuses etaxi Ultra-Fast DC Charging Hubs Shared, high throughput, reduced costs 11
The Future is Today
The Time is Now Perfect storm: + Governments are implementing initiatives to curb emissions and incentivize EV adoption + Consumer demand for energy efficient transportation is the highest ever + Global auto manufacturers are investing billions in e-mobility + Climate concerns are driving innovation and policy Government Autos Cities Businesses Utilities Drivers 13
Thank You