WHY INVEST IN FAIRMONT HOTELS & RESORTS August 2017
The Plaza, A Fairmont Managed Hotel, New York, USA UNFORGETTABLE. SINCE 1907. Celebrating the heart of the destination through charismatic service and thoughtful attention to detail, Fairmont leaves guests feeling cherished and exceptional. Experience Fairmont s grand presence through its distinctive public spaces with local design inspiration, classic cuisine or its history of hospitality and see why this brand has been unforgettable since 1907. The Fairmont story began in 1907, with the opening of an iconic hotel Fairmont San Francisco. That same year, Fairmont s New York hotel, The Plaza, opened. Since our founding, Fairmont has never been a brand that imposes itself upon a culture. Rather, we have ensured that each of our 70 hotels, from San Francisco to New York to London to Monte Carlo and on to Asia, captures and connects to each destination s distinctive spirit and becomes the place to be. CHARISMATIC THOUGHTFUL CHERISHED EXCEPTIONAL WHY INVEST IN FAIRMONT POSITIONING 2
Fairmont Banff Springs, Alberta, Canada Figures as of end 2016 FAIRMONT HAS REAL VALUE AROUND THE WORLD 1 st and only Hospitality Company with the prestigious J.D. Power President s Award 88% Reputation Performance Score (RPS) Awarded #1 Facebook Page WHY INVEST IN FAIRMONT USP 3
Fairmont Jakarta, Indonesia Network & Pipeline as of end June 2017 AN EVER EXPANDING PORTFOLIO CURRENT 24 Countries PIPELINE 11 Countries 75 Hotels 16 Hotels 29,131 Keys 15 Residences 100% Managed Hotels 5,801 Keys 17 Residences WHY INVEST IN FAIRMONT NETWORK & PIPELINE 4
Secured Pipeline from June 2017 to March 2020 FAIRMONT PIPELINE OPENINGS 2017 AND BEYOND Fairmont Al Jazayer Beach, Bahrain, 215 rooms Fairmont Wuhan, China, 324 rooms Fairmont Cairo Pyramids, Egypt, 250 rooms Fairmont Fokah North Coast, Egypt, 250 rooms Fairmont Sharm el-sheikh, Egypt, 414 rooms Fairmont Amman, Jordan, 309 rooms Fairmont Kuala Lumpur, Malaysia, 690 rooms Fairmont Costa Canuva, Mexico, 250 rooms Fairmont Rabat, Morocco, 200 rooms Fairmont Taghazout Bay Resort, Morocco, 155 rooms Fairmont Saint Lucia, St Lucia, 120 rooms Fairmont Marina Abu Dhabi, UAE, 563 rooms Fairmont Austin, USA, 1,048 rooms Fairmont Los Angeles, USA, 394 rooms Fairmont Jeddah, Saudi Arabia, 315 rooms Fairmont Riyadh, Saudi Arabia, 304 rooms FAIRMONT CENTURY PLAZA, USA (Q3 2018) FAIRMONT AMMAN, JORDAN (Q2 2017) WHY INVEST IN FAIRMONT NETWORK & PIPELINE 5
FAIRMONT FLAGSHIPS THE SAVOY A FAIRMONT MANAGED HOTEL LONDON, UK WHY INVEST IN FAIRMONT NETWORK & PIPELINE 6
FAIRMONT FLAGSHIPS THE PLAZA A FAIRMONT MANAGED HOTEL NEW YORK, USA WHY INVEST IN FAIRMONT NETWORK & PIPELINE 7
FAIRMONT FLAGSHIPS FAIRMONT BANFF SPRINGS BANFF, CANADA WHY INVEST IN FAIRMONT NETWORK & PIPELINE 8
FAIRMONT FLAGSHIPS FAIRMONT THE PALM DUBAI, UAE WHY INVEST IN FAIRMONT NETWORK & PIPELINE 9
FAIRMONT FLAGSHIPS FAIRMONT PEACE HOTEL SHANGHAI, CHINA WHY INVEST IN FAIRMONT NETWORK & PIPELINE 10
LATEST OPENINGS FAIRMONT QUASAR ISTANBUL, TURKEY FAIRMONT ROYAL PALM MARRAKECH, MOROCCO FAIRMONT FUJAIRAH, UNITED ARAB EMIRATES FAIRMONT CHENGDU, CHINA WHY INVEST IN FAIRMONT NETWORK & PIPELINE 11
TURNING MOMENTS INTO MEMORIES. Connection Between FAIRMONT AND DESTINATION Connection Between GUEST AND DESTINATION Connection Between FAIRMONT AND GUEST WHY INVEST IN FAIRMONT KEY IDENTIFIERS 12
Fairmont Beijing, China FAIRMONT GOLD. EXCLUSIVE EXECUTIVE FLOOR Fairmont Gold is our next level of hospitality: a dedicated space in many of our hotels, featuring elevated guest room design and a fully staffed Fairmont Gold residents-only lounge WHY INVEST IN FAIRMONT KEY IDENTIFIERS 13
The Savoy, London UK, a Fairmont Managed Hotel ICONIC MEETING AND EVENT SPACES Fairmont s brand name according to J.D. Power - is the most highly regarded amongst luxury meeting and event planners. Event planners around the world seek out Fairmont as the leading operator of luxury hotels of scale: hotels that can accommodate midscale and large events at various price points, without compromising on luxury. WHY INVEST IN FAIRMONT KEY IDENTIFIERS 14
TOP-RANKED GOLF Associated by golfers from around the globe with the most inviting fairways and exhilarating shots. Many courses designed by great names in the business: Robert Trent Jones, Jr., Greg Norman, Sam Torrance and Stanley Thompson. Eight managed courses in three countries (Canada, Bermuda, Scotland) and partner courses in the U.S. and Mexico. WHY INVEST IN FAIRMONT KEY IDENTIFIERS 15
BRAND ADVERTISING. Formulated to feel of the moment, like an Instagram image, Fairmont s advertising captures a guest s moment of discovery: Each of over 150 digital moment ads advertisement ends with our tagline: UNFORGETTABLE. SINCE 1907. AWARDS & ACCOLADES. More than 155 awards for 74 hotels 10 WORLD S BEST HOTELS including Fairmont Mount Kenya Safari Club, Fairmont Mara Safari Club, Fairmont Monte Carlo, The Savoy London, UK, a Fairmont Managed Hotel, Fairmont Chateau Whistler, Fairmont Le Manoir Richelieu, Fairmont Chateau Lake Louise, Fairmont Acapulco Princess, Fairmont Mayakoba, Fairmont Kea Lani Hawaii WHY INVEST IN FAIRMONT COMMUNICATION 16
DIGITAL COMMUNICATIONS. Facebook Fans: 295,400 LIKES FANBASE ACTIVATION WITH CONTEST SUCH AS: Twitter Followers: 167,000 FOLLOWERS WHY INVEST IN FAIRMONT COMMUNICATION 17
Figures for AccorHotels LUXE brands as of end 2016, ACCORHOTELS DISTRIBUTION SOLUTIONS CALLS CENTERS, INTRA HOTEL & CLUSTER SERVICES ACCORHOTELS WEB WEBSITES, MOBILE SITES & APP 15% 30% DIRECT SALES 57% ACCORHOTELS CENTRAL RESERVATION SYSTEM 15% 19% 43% HOTEL PMS 8% WEB PARTNERS (OTAS) GDS/IDS 27% INDIRECT SALES WHY INVEST IN FAIRMONT DISTRIBUTION 18
Fairmont Figures as Makati, of end 2016 Philippines FAIRMONT PRESIDENT S CLUB Our guest-recognition database and program designed around our members passions designed to attract and retain the most loyal and highest spending guests. FPC has over 3.3 million members that generated 2.4 million room nights and $550 million in revenue in 2015. ACCORHOTELS LOYALTY PROGRAM In 2018, Fairmont Loyalty Programs will join Le Club AccorHotels loyalty program 32 MILLION LE CLUB ACCORHOTELS MEMBERS +20,000 MEMBERS ENROLLED EACH DAY Le Club AccorHotels represents 30% of AccorHotels revenue Le Club AccorHotels members stay 2 TIMES MORE often than nonmember customers WHY INVEST IN FAIRMONT DISTRIBUTION 19
FAIRMONT PERFORMANCE REVPAR INDEX AS OF END 2016 MONTREAL 1 Fairmont Hotel with revpar index = 96 CANADA 18 Fairmont Hotels with revpar index = 96 to 184 TORONTO 1 Fairmont Hotel with revpar index = 116 UNITED STATES 15 Fairmont Hotels with revpar index = 94 to 191 BOSTON 1 Fairmont Hotel with revpar index = 107 SAN FRANCISCO 2 Fairmont Hotels with revpar index = 115 to 192 MEXICO 1 Fairmont Hotel with revpar index = 123 VANCOUVER 3 Fairmont Hotels with revpar index = 96 to 146 HAMBURG 1 Fairmont Hotel with revpar index = 153 CAIRO 3 Fairmont Hotels with revpar index = 93 to 141 DUBAI & ABU DHABI 3 Fairmont Hotels with revpar index = 94 to 116 SINGAPORE 1 Fairmont Hotel with revpar index = 100 MANILA 1 Fairmont Hotel with revpar index = 117 Figures as of end 2016 Str Or Hospitality On Source: Only Subsidiary Or Managed Hotel Rgi Versus Its Competitive Set WHY INVEST IN FAIRMONT PERFORMANCE 20