Business Magazines Cross Platform Profile Certificate January to December 2014 Setting the standard Fleet News Key information Certificate type Cross Platform % of circulation Audit issue circulation analysis Retail & Single Copy Sales 0% Single Copy Subscription Sales Metric type ABC total 1.02% Paid and Controlled 0% Sponsored Subscription Sales 0% Multiple Copy Subscription Sales 17,853 average (total) 16,349 average (print) 1,504 average (digital) Corporate Subscription Sales Period Non-Controlled Free 0.01% 0% Society/Association/Organisation 0% Controlled Free 98.97% 0% 1 January 2014 to 31 December 2014 No of issues Demographics included: 26 Geographical Analysis Industry/Business/Sector Job Function How many cars does your company operate? How many LCV's does your company operate? Do you have responsibility for Purchase/Specification and/or Recommendation of the following? Fleet Finance Policy Which make(s) of vehicle(s) do you operate in your fleet / Which manufacturer brands are represented in your fleet? Sources & Ages of Name and Address Records Market sector Freight/Transport: General Retail/Single Copy Sales Single Copy Subscription Sales Paid and Controlled Contact details Bauer Media Beverley Mason Media House Lynchwood Peterborough Business Park Peterborough PE2 6EA 01733 468 000 beverley.mason@bauermedia.co.uk www.fleetnews.co.uk Bauer Media ABC Ref: 807897.00/AG:20150314/BMSv20/46909668 Multiple Copy Subscription Sales Corporate/Gift Subscription Sales Society/Association Corporate Subscription Sales Controlled Free Non-Controlled Free 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 This certificate is supported by the following organisations 20,000
Net United Kingdom Other Countries Print Digital Print Edition Digital Edition Print Edition Digital Edition Average Per Issue 17,853 16,349 1,504 17,823 16,335 1,488 30 14 16 Average Retail Sales Per Issue - - - - - - Analysis for the Audit issue cover dated 27nov and distributed on 27 November 2014 Audit Issue 17,280 15,978 1,302 17,247 15,966 1,281 12 12 21 Retail & Other Single Copy Sales - - - - - - - - - Single Copy Subscription Sales 176 176-164 164-12 12 - At full rate 97 97-90 90-7 7 - Less than full rate but not 50% 77 77-72 72-5 5 - Less than 50% but not 20% 2 2-2 2 - - - - Less than 20% but not 10% - - - - - - - - - Less than 10% of full rate - - - - - - - - - Paid and Controlled - - - - - - - - - Sponsored Subscription Sales - - - - - - Multiple Copy Subscription Sales 2 2 2 2 - - At full rate 2 2 2 2 - - Less than full rate but not 50% - - - - - - Less than 50% but not 20% - - - - - - Less than 20% but not 10% - - - - - - Less than 10% of full rate - - - - - - Corporate Subscription Sales - - - - - - Society/Association/Organisation - - - - - - - - - Controlled Free 17,102 15,800 1,302 17,081 15,800 1,281 21-21 Individual requests 14,934 13,632 1,302 14,913 13,632 1,281 21-21 Company requests 2,168 2,168 2,168 2,168 - - Non-requested by name - - - - - - Non-requested by job title / function - - - - - - Non-Controlled Free - - - - - - Duplication The level of duplication on the mailing list for the audit issue was: 0% The percentage of the Audit Issue Print Edition which also opted to receive a digital copy is: 0% Basic cover price & subscription rates for the audit issue Basic cover price (UK): 4.00 Basic cover price (RoI): Basic annual rate (UK): 85.00 Basic annual rate (OC): 135.00 Bauer Media Page 2 of 18 1 January 2014 to 31 December 2014 46909668
Controlled circulation for the audit issue Terms of control: Named fleet decision makers within UK companies responsible for decisions relating to the control of a fleet of 10+ Cars or LCVs. 0-1 Year 1-2 Years 2-3 Years Qty % Qty % Qty % Qty % 17,102 100.0 9,745 57.0 4,352 25.4 3,005 17.6 Individual Requests - Print 13,632 79.7 6,933 40.5 3,806 22.3 2,893 16.9 Individual Requests - Digital 1,302 7.6 1,047 6.1 255 1.5 - - Company Requests - Print 2,168 12.7 1,765 10.3 291 1.7 112 0.7 Company Requests - Digital Issue by issue analysis (variances will show only if over 10% +/- the average net circulation) Cover Date / ID Distribution Date Net Circ. Print Digital Variance % January 9 2014 - January 22 2014 07-Jan-14 16,390 16,337 53 - January 23 - February 5 2014 22-Jan-14 16,503 16,371 132 - February 6 2014 - February 19 2014 04-Feb-14 17,158 16,379 779 - February 20 2014 - March 5 2014 19-Feb-14 16,436 16,382 54 - March 6 - March 19 2014 05-Mar-14 17,511 16,391 1,120 - March 20 - April 2 2014 19-Mar-14 17,558 16,383 1,175 - April 3 - April 16 2014 01-Apr-14 18,044 16,367 1,677 - April 17 - April 30 2014 16-Apr-14 18,059 16,380 1,679 - May 1 - May 14 2014 30-Apr-14 17,978 16,373 1,605 - May 15 - May 28 2014 14-May-14 17,961 16,359 1,602 - May 29 - June 11 2014 28-May-14 18,322 16,367 1,955 - June 12 - June 25 2014 10-Jun-14 17,879 16,361 1,518 - June 26 - July 9 2014 30-Jun-14 17,864 16,360 1,504 - July 10 - July 23 2014 09-Jul-14 17,937 16,367 1,570 - July 24 - August 6 2014 23-Jul-14 17,924 16,367 1,557 - August 7 - August 20 2014 07-Aug-14 18,128 16,355 1,773 - August 21 - September 3 2014 20-Aug-14 17,904 16,362 1,542 - September 4 - September 17 2014 04-Sep-14 17,401 16,355 1,046 - September 18 - October 1 2014 17-Sep-14 18,446 16,349 2,097 - October 2 - October 15 2014 01-Oct-14 18,096 16,356 1,740 - October 16 - October 29 2014 14-Oct-14 18,378 16,339 2,039 - October 30 - November 12 2014 28-Oct-14 18,405 16,350 2,055 - November 13 - November 26 2014 11-Nov-14 18,454 16,360 2,094 - November 27 - December 11 2014 27-Nov-14 17,280 15,978 1,302 - December 11 - December 17 2014 09-Dec-14 19,090 16,364 2,726 - December 18 2014 - January 7 2015 17-Dec-14 19,095 16,383 2,712 - Bauer Media Page 3 of 18 1 January 2014 to 31 December 2014 46909668
Geographical Analysis Print Edition Digital Edition Description of Free of Paid % of TOTAL 15,800 178 1,302 17,102 178 17,280 100.00 Not Analysed Analysed 15,800 178 1,302 17,102 178 17,280 100.00 Breakdown of Analysed Responses United Kingdom 15,800 166 1,281 17,081 166 17,247 99.81 East Anglia 752 8 79 831 8 839 4.86 East Midlands 1,612 18 126 1,738 18 1,756 10.16 Midlands 1,722 16 124 1,846 16 1,862 10.78 London 643 14 49 692 14 706 4.09 Northern 559 2 45 604 2 606 3.51 North West 1,460 19 123 1,583 19 1,602 9.27 South East 4,492 61 365 4,857 61 4,918 28.46 South West 1,392 15 101 1,493 15 1,508 8.73 Yorkshire 1,270 6 97 1,367 6 1,373 7.95 Scotland 996 2 95 1,091 2 1,093 6.33 Wales 651 1 54 705 1 706 4.09 Northern Ireland 251 4 23 274 4 278 1.61 Other Countries 12 21 21 12 33 0.19 Europe 11 10 10 11 21 0.12 North America 1 1 1 0.01 Central & South America Australasia & Pacific Rim 1 4 4 1 5 0.03 Asia 1 1 1 0.01 South East Asia Africa 2 2 2 0.01 Middle East & N Africa 3 3 3 0.02 Bauer Media Page 4 of 18 46909668 807897
Industry/Business/Sector Print Edition Digital Edition Description of Free of Paid % of TOTAL 15,800 178 1,302 17,102 178 17,280 100.00 Not Analysed 471 178 22 493 178 671 3.88 Analysed 15,329 1,280 16,609 16,609 96.12 Breakdown of Analysed Responses Architecture/Construction 1,865 156 2,021 2,021 11.70 Car Dealer 764 44 808 808 4.68 Charity/NGO 107 13 120 120 0.69 Distribution 1,179 111 1,290 1,290 7.47 Engineering/ Engineering Trades 963 94 1,057 1,057 6.12 Extraction of Minerals 50 5 55 55 0.32 Fleet Service Company 486 38 524 524 3.03 Food & Other Manufacturer 821 90 911 911 5.27 Forestry/Fishing 40 4 44 44 0.25 Government/Public Sector/Education/Health 1,753 89 1,842 1,842 10.66 Hotel/Catering 45 6 51 51 0.30 Import/Export 115 7 122 122 0.71 Insurance/Accountancy/Banking/Finance/ 951 66 1,017 1,017 5.89 Business Services IT/Software 313 28 341 341 1.97 Leisure 124 24 148 148 0.86 Other 643 69 712 712 4.12 Other Manufacturing Industries 714 78 792 792 4.58 Pharmaceutical/Medical/R&D 207 21 228 228 1.32 Supplier 298 35 333 333 1.93 Transport & Communications 969 80 1,049 1,049 6.07 Utility Company/Energy/Water 502 34 536 536 3.10 Vehicle Manufacturer 297 28 325 325 1.88 Vehicle Rental/Lease/Contract Hire 1,256 79 1,335 1,335 7.73 Wholesale/Retail 867 81 948 948 5.49 Bauer Media Page 5 of 18 46909668 807897
Job Function Print Edition Digital Edition Description of Free of Paid % of TOTAL 15,800 178 1,302 17,102 178 17,280 100.00 Not Analysed 178 7 7 178 185 1.07 Analysed 15,800 1,295 17,095 17,095 98.93 Breakdown of Analysed Responses Fleet Management 4,727 352 5,079 5,079 29.39 Transport Management 2,689 217 2,906 2,906 16.82 Administration 1,307 128 1,435 1,435 8.30 Senior Management 1,505 101 1,606 1,606 9.29 Chairman/Director 1,587 110 1,697 1,697 9.82 Sales/Marketing 1,089 104 1,193 1,193 6.90 Finance Director/Manager 1,006 83 1,089 1,089 6.30 Co.Secretary/Accountant 408 78 486 486 2.81 Purchasing 657 55 712 712 4.12 Human Resources/Personnel 490 42 532 532 3.08 Other 335 25 360 360 2.08 Bauer Media Page 6 of 18 46909668 807897
Job Function This chart represents the analysed copies only. Fleet Management 5,079 Transport Management 2,906 Administration 1,435 Senior Management 1,606 Chairman/Director 1,697 Sales/Marketing 1,193 Finance Director/Manager 1,089 Co.Secretary/Accountant 486 Purchasing 712 Human Resources/Personnel 532 Other 360 0 1,000 2,000 3,000 4,000 5,000 6,000 Bauer Media Page 7 of 18 46909668 807897
How many cars does your company operate? Print Edition Digital Edition Description of Free of Paid % of TOTAL 15,800 178 1,302 17,102 178 17,280 100.00 Not Analysed 5 178 19 24 178 202 1.17 Analysed 15,795 1,283 17,078 17,078 98.83 Breakdown of Analysed Responses 1001+ cars 1,930 104 2,034 2,034 11.77 701-1000 cars 582 37 619 619 3.58 501-700 cars 463 23 486 486 2.81 351-500 cars 587 40 627 627 3.63 201-350 cars 993 55 1,048 1,048 6.06 101-200 cars 1,532 68 1,600 1,600 9.26 51-100 cars 1,728 97 1,825 1,825 10.56 26-50 cars 2,469 191 2,660 2,660 15.39 10-25 cars 3,376 397 3,773 3,773 21.83 1-9 cars 1,589 213 1,802 1,802 10.43 None 546 58 604 604 3.50 Bauer Media Page 8 of 18 46909668 807897
How many cars does your company operate? This chart represents the analysed copies only. 1001+ cars 2,034 701-1000 cars 619 501-700 cars 486 351-500 cars 627 201-350 cars 1,048 101-200 cars 1,600 51-100 cars 1,825 26-50 cars 2,660 10-25 cars 3,773 1-9 cars 1,802 None 604 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 Bauer Media Page 9 of 18 46909668 807897
How many LCV's does your company operate? Print Edition Digital Edition Description of Free of Paid % of TOTAL 15,800 178 1,302 17,102 178 17,280 100.00 Not Analysed 6 178 19 25 178 203 1.17 Analysed 15,794 1,283 17,077 17,077 98.83 Breakdown of Analysed Responses 1001+ LCV's 1,495 70 1,565 1,565 9.06 701-1000 LCV's 433 19 452 452 2.62 501-700 LCV's 283 13 296 296 1.71 351-500 LCV's 392 22 414 414 2.40 201-350 LCV's 637 24 661 661 3.83 101-200 LCV's 1,076 63 1,139 1,139 6.59 51-100 LCV's 1,378 70 1,448 1,448 8.38 26-50 LCV's 1,729 130 1,859 1,859 10.76 10-25 LCV's 2,534 256 2,790 2,790 16.15 1-9 LCV's 3,221 368 3,589 3,589 20.77 None 2,616 248 2,864 2,864 16.57 Bauer Media Page 10 of 18 46909668 807897
How many LCV's does your company operate? This chart represents the analysed copies only. 1001+ LCV's 1,565 701-1000 LCV's 452 501-700 LCV's 296 351-500 LCV's 414 201-350 LCV's 661 101-200 LCV's 1,139 51-100 LCV's 1,448 26-50 LCV's 1,859 10-25 LCV's 2,790 1-9 LCV's 3,589 None 2,864 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 Bauer Media Page 11 of 18 46909668 807897
#REF! Do you have responsibility for Purchase/Specification and/or Recommendation of the following? This analysis allows for multiple responses by the addressee. This is an analysis of 14,518 copies, which represents 84.02% of the distribution of the audit issue Print Edition Digital Edition Description of Free of Paid % of TOTAL 15,800 178 1,302 17,102 178 17,280 100.00 Not Analysed 2,515 178 69 2,584 178 2,762 15.98 Analysed 13,285 1,233 14,518 14,518 84.02 Responses 62,509 5,608 68,117 68,117 Breakdown of Analysed Responses Acquisition of Company Vehicles 5,217 459 5,676 5,676 32.85 Breakdown/Recovery Services 3,814 364 4,178 4,178 24.18 Business Travel 2,298 236 2,534 2,534 14.66 Contract Hire/Leasing/Leasing Company Vehicles 5,236 501 5,737 5,737 33.20 Daily Rental 3,425 286 3,711 3,711 21.48 Driver Training 3,271 300 3,571 3,571 20.67 Fleet Management 8,000 599 8,599 8,599 49.76 Fuel Cards 5,573 511 6,084 6,084 35.21 Insurance 4,070 358 4,428 4,428 25.63 Mobile Phones 2,104 243 2,347 2,347 13.58 Servicing Vehicles 3,466 306 3,772 3,772 21.83 Software Packages/IT/Telematics 3,235 318 3,553 3,553 20.56 Tyres/Exhausts 3,872 361 4,233 4,233 24.50 Vehicle Disposal 1,787 151 1,938 1,938 11.22 Vehicle Parts 2,102 163 2,265 2,265 13.11 Vehicle Security 1,540 139 1,679 1,679 9.72 Windscreen Replacement 3,499 313 3,812 3,812 22.06 Bauer Media Page 12 of 18 46909668 807897
Do you have responsibility for Purchase/Specification and/or Recommendation of the following? This chart represents the analysed copies only. Acquisition of Company Vehicles 5,676 Breakdown/Recovery Services 4,178 Business Travel 2,534 Contract Hire/Leasing/Leasing Company Vehicles 5,737 Daily Rental Driver Training 3,711 3,571 Fleet Management 8,599 Fuel Cards 6,084 Insurance 4,428 Mobile Phones 2,347 Servicing Vehicles Software Packages/IT/Telematics Tyres/Exhausts 3,772 3,553 4,233 Vehicle Disposal Vehicle Parts Vehicle Security 1,938 1,679 2,265 Windscreen Replacement 3,812 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Bauer Media Page 13 of 18 46909668 807897
Fleet Finance Policy Print Edition Digital Edition Description of Free of Paid % of TOTAL 15,800 178 1,302 17,102 178 17,280 100.00 Not Analysed 1,237 178 34 1,271 178 1,449 8.39 Analysed 14,563 1,268 15,831 15,831 91.61 Breakdown of Analysed Responses Outright Purchased by Co. 4,011 355 4,366 4,366 25.27 Contract Hire/Leased 3,537 367 3,904 3,904 22.59 A Combination of the above 7,015 546 7,561 7,561 43.76 Bauer Media Page 14 of 18 46909668 807897
Fleet Finance Policy This chart represents the analysed copies only. The percentages shown on this chart represent the analysed copies only. A Combination of the above 48% Outright Purchased by Co. 27% Contract Hire/Leased 25% Bauer Media Page 15 of 18 46909668 807897
Which make(s) of vehicle(s) do you operate in your fleet / Which manufacturer brands are represented in your fleet? This analysis allows for multiple responses by the addressee. This is an analysis of 15,583 copies, which represents 90.18% of the distribution of the audit issue Print Edition Digital Edition Description of Free of Paid % of TOTAL 15,800 178 1,302 17,102 178 17,280 100.00 Not Analysed 1,496 178 23 1,519 178 1,697 9.82 Analysed 14,304 1,279 15,583 15,583 90.18 Responses 67,274 5,203 72,477 72,477 Breakdown of Analysed Responses Alfa Romeo 776 57 833 833 4.82 Audi 4,932 395 5,327 5,327 30.83 BMW 5,211 399 5,610 5,610 32.47 Chrysler 440 34 474 474 2.74 Citroen 2,201 168 2,369 2,369 13.71 Fiat 1,388 107 1,495 1,495 8.65 Ford 7,425 575 8,000 8,000 46.30 Honda 1,604 117 1,721 1,721 9.96 Hyundai 1,099 85 1,184 1,184 6.85 Infiniti 274 25 299 299 1.73 Isuzu 592 48 640 640 3.70 Iveco Ford 1,227 93 1,320 1,320 7.64 Jaguar 1,379 98 1,477 1,477 8.55 Kia 971 70 1,041 1,041 6.02 Land Rover 1,896 121 2,017 2,017 11.67 Lexus 1,043 82 1,125 1,125 6.51 Mazda 1,213 93 1,306 1,306 7.56 Mercedes-Benz 5020 421 5,441 5,441 31.49 MG Rover 238 24 262 262 1.52 MINI 1,027 72 1,099 1,099 6.36 Mitsubishi 1,058 77 1,135 1,135 6.57 Nissan 1,731 135 1,866 1,866 10.80 Peugeot 2,647 196 2,843 2,843 16.45 Porsche 573 36 609 609 3.52 Proton 230 22 252 252 1.46 Renault 2,341 186 2,527 2,527 14.62 Seat 1,129 70 1,199 1,199 6.94 Skoda 1,675 120 1,795 1,795 10.39 Subaru 422 34 456 456 2.64 Suzuki 463 39 502 502 2.91 Toyota 2,139 161 2,300 2,300 13.31 Vauxhall 4,783 341 5,124 5,124 29.65 Volkswagen 5,290 436 5,726 5,726 33.14 Volvo 2,322 193 2,515 2,515 14.55 Other 515 73 588 588 3.40 Bauer Media Page 16 of 18 46909668 807897
Which make(s) of vehicle(s) do you operate in your fleet / Which manufacturer brands are represented in your fleet? This chart represents the analysed copies only. Alfa Romeo Audi BMW 833 5,327 5,610 Chrysler Citroen Fiat Ford Honda Hyundai Infiniti 299 474 1,184 1,495 1,721 2,369 8,000 Isuzu Iveco Ford Jaguar Kia Land Rover Lexus 640 1,320 1,477 1,041 1,125 2,017 Mazda Mercedes-Benz MG Rover 262 1,306 5,441 MINI Mitsubishi Nissan Peugeot Porsche Proton Renault Seat Skoda Subaru Suzuki Toyota 609 252 456 502 1,099 1,135 1,199 1,866 1,795 2,300 2,527 2,843 Vauxhall Volkswagen Volvo 2,515 5,124 5,726 Other 588 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 Bauer Media Page 17 of 18 46909668 807897
Sources & Ages of Name and Address Records Description Less Than 1 Year Between 1 and 2 Years Between 2 and 3 Years Not Analysed (Includes Paid ) % of TOTAL 9,904 4,369 3,007 17,280 100.0 Not Analysed Analysed 9,904 4,369 3,007 17,280 100.0 Breakdown of Analysed Responses Print Editions 8,857 4,114 3,007 15,978 92.5 Controlled Free - Requested 8,698 4,097 3,005 15,800 91.4 Individual Requests 6,933 3,806 2,893 13,632 Company Requests 1,765 291 112 2,168 Controlled Free - Non Requested By Name By Job Title/Function Non Controlled Free By Name Not by Name Paid 159 17 2 178 1.0 Enter Paid on this line - will not show on certificate. 159 17 2 Digital Editions 1,047 255 1,302 7.5 Controlled Free - Requested 1,047 255 1,302 7.5 Individual Requests 1,047 255 1,302 Company Requests Paid Enter Paid on this line - will not show on certificate. Bauer Media Page 18 of 18 46909668 807897